{"id":442006,"date":"2021-02-23T09:03:32","date_gmt":"2021-02-23T14:03:32","guid":{"rendered":"http:\/\/www.marketnewsdesk.com\/?p=442006"},"modified":"2021-02-23T09:03:32","modified_gmt":"2021-02-23T14:03:32","slug":"meritdirect-adds-new-hires-to-b2b-marketing-team","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/meritdirect-adds-new-hires-to-b2b-marketing-team\/","title":{"rendered":"MeritDirect Adds New Hires to B2B Marketing Team"},"content":{"rendered":"

\nMo Awad and Peter McVay Deliver Search and Performance Marketing Expertise
\n<\/h2>\n
\n

RYE BROOK, N.Y., Feb. 23, 2021 (GLOBE NEWSWIRE) — MeritDirect, announced today that the company has hired two B2B marketing veterans to grow the company\u2019s excellence across analytics, intelligence and performance marketing for clients. Mo Awad joins the Merit Intelligence and Analytics team as Vice President, Search and Peter McVay joins as Vice President, Business Development in Performance Marketing.<\/p>\n

\u201cSearch marketing is such a strategic advantage for successful B2B marketers, and I\u2019m thrilled to welcome Mo to the team,\u201d said Andy Joyce, Senior Vice President, Intelligence and Analytics at MeritDirect. \u201cMerit\u2019s data-driven approach to B2B marketing sets our clients up for long term success. Our expansion into new channels further increases the importance of having a search strategy that servers as a foundational thread across many other marketing efforts.\u201d<\/p>\n

At MeritDirect, Mo Awad will be responsible for paid and organic search, which has grown in importance for B2B marketers in recent years. MeritDirect\u2019s search practice combines the company\u2019s multichannel perspective with deep in-channel expertise to drive superior results for clients. Previously, Awad was the Commerce Group Director at Mindshare GroupM. He has also worked as Global Director at PHD Omnicom and as the Paid Search and Social Lead at Spark Foundry, a Publicis agency.<\/p>\n

Peter McVay, brings over 25 years of experience to MeritDirect, he will be responsible for business development and the continued growth of the Performance Marketing division. Most recently, McVay was Senior Sales Executive at Synthio.<\/p>\n

\u201cPeter is a proven sales leader and his consultative experience in B2B marketing solutions especially related to DaaS and SaaS will help to keep us on pace as we continue to grow our product offerings for technology marketers,\u201d said Chris Blohm, Senior Vice President, Performance Marketing at MeritDirect.<\/p>\n

\u201cI\u2019m excited to welcome both Mo and Peter to our team. Both are performance marketing leaders with a background in data-driven analytics and intelligence,\u201d said Rob Sanchez, CEO at MeritDirect. \u201cWe\u2019re seeing the value that our growth strategy is bringing to our clients as we expand our product offerings and deepen our bench of industry experts, we have plans for even further expansion in the near future.\u201d<\/p>\n

About MeritDirect<\/p>\n

MeritDirect, based in Rye Brook, NY, with 6 other offices across the US and UK, is the leading provider of B2B data, database products and performance marketing solutions. The Company leverages its leading database technology platform to provide marketers access to the most comprehensive, current and relevant B2B data in the market so they can optimize and improve their customer acquisition and retention efforts. More information on MeritDirect can be found at www.MeritDirect.com<\/a>.<\/p>\n

CONTACT:
Deirdre Blohm
MeritDirect
Senior Vice President, Marketing
914.368.1066
dblohm@meritdirect.com<\/a><\/p>\n<\/p>\n


\n
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<\/div>\n","protected":false},"excerpt":{"rendered":"

Mo Awad and Peter McVay Deliver Search and Performance Marketing Expertise RYE BROOK, N.Y., Feb. 23, 2021 (GLOBE NEWSWIRE) — MeritDirect, announced today that the company has hired two B2B marketing veterans to grow the company\u2019s excellence across analytics, intelligence and performance marketing for clients. Mo Awad joins the Merit Intelligence and Analytics team as Vice President, Search and Peter McVay joins as Vice President, Business Development in Performance Marketing. \u201cSearch marketing is such a strategic advantage for successful B2B marketers, and I\u2019m thrilled to welcome Mo to the team,\u201d said Andy Joyce, Senior Vice President, Intelligence and Analytics at MeritDirect. \u201cMerit\u2019s data-driven approach to B2B marketing sets our clients up for long term success. Our expansion into new channels … <\/p>\n

Continue reading “MeritDirect Adds New Hires to B2B Marketing Team”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-442006","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nMeritDirect Adds New Hires to B2B Marketing Team - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/meritdirect-adds-new-hires-to-b2b-marketing-team\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MeritDirect Adds New Hires to B2B Marketing Team - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Mo Awad and Peter McVay Deliver Search and Performance Marketing Expertise RYE BROOK, N.Y., Feb. 23, 2021 (GLOBE NEWSWIRE) — MeritDirect, announced today that the company has hired two B2B marketing veterans to grow the company\u2019s excellence across analytics, intelligence and performance marketing for clients. Mo Awad joins the Merit Intelligence and Analytics team as Vice President, Search and Peter McVay joins as Vice President, Business Development in Performance Marketing. \u201cSearch marketing is such a strategic advantage for successful B2B marketers, and I\u2019m thrilled to welcome Mo to the team,\u201d said Andy Joyce, Senior Vice President, Intelligence and Analytics at MeritDirect. \u201cMerit\u2019s data-driven approach to B2B marketing sets our clients up for long term success. 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