{"id":441968,"date":"2021-02-23T09:03:23","date_gmt":"2021-02-23T14:03:23","guid":{"rendered":"http:\/\/www.marketnewsdesk.com\/?p=441968"},"modified":"2021-02-23T09:03:23","modified_gmt":"2021-02-23T14:03:23","slug":"bristol-myers-squibb-and-the-american-music-therapy-association-team-up-with-ben-platt-and-sister-in-law-courtney-platt-to-launch-ms-in-harmony-a-first-of-its-kind-music-therapy-offering-for-people-l","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/bristol-myers-squibb-and-the-american-music-therapy-association-team-up-with-ben-platt-and-sister-in-law-courtney-platt-to-launch-ms-in-harmony-a-first-of-its-kind-music-therapy-offering-for-people-l\/","title":{"rendered":"Bristol Myers Squibb and the American Music Therapy Association Team Up with Ben Platt and Sister-in-Law Courtney Platt to Launch MS in Harmony, a First-of-its-Kind Music Therapy Offering for People Living with Multiple Sclerosis (MS)"},"content":{"rendered":"

<\/p>\n

Bristol Myers Squibb and the American Music Therapy Association Team Up with Ben Platt and Sister-in-Law Courtney Platt to Launch MS in Harmony, a First-of-its-Kind Music Therapy Offering for People Living with Multiple Sclerosis (MS)<\/b><\/p>\n

\n\u00a0MS in Harmony is a digital offering designed to help people living with multiple sclerosis achieve mind-body harmony through music therapy techniques<\/i><\/b><\/p>\n

MSinHarmony.com<\/a><\/i><\/b><\/span> offers educational content and music therapy informed video exercises, facilitated by credentialed music therapists, specifically designed for people living with MS<\/i><\/b><\/p>\n

#MSinHarmony<\/a><\/i><\/b><\/span> Instagram challenge \u2013 led by Courtney Platt \u2013 aims to spread mind-body harmony in support of those living with MS<\/i><\/b><\/p>\n

PRINCETON, N.J.–(BUSINESS WIRE<\/a>)–
\nToday, Bristol Myers Squibb<\/a> (NYSE:BMY) and the American Music Therapy Association, a premier organization aimed at progressing the therapeutic use of music in rehabilitation, special education, and community settings1<\/sup>, announce their partnership with award-winning actor, singer and songwriter Ben Platt (<\/i>\u201cThe Politician,\u201d \u201cDear Evan Hansen\u201d) and his sister-in-law Courtney Platt, a dancer, choreographer and actor (\u201cSo You Think You Can Dance,\u201d \u201cGlee,\u201d \u201cVH1\u2019s Hit the Floor,\u201d \u201cThe Simpsons\u201d) who lives with relapsing multiple sclerosis (RMS), to launch MS in Harmony. MS in Harmony is the first and only digital offering of its kind and guides people living with multiple sclerosis on how they may achieve mind-body harmony through music therapy.\n<\/p>\n

This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20210223005290\/en\/<\/a><\/p>\n

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\n\u201cMusic is a huge part of who I am, and it has always had the power to shift my emotional and mental state,\u201d said Ben Platt. \u201cMusic therapy harnesses the power of music to evoke physical and mental responses,2,3,4 <\/sup>and I\u2019m so proud to be involved with MS in Harmony for my sister-in-law Courtney \u2013 and everyone living with MS.\u201d\n<\/p>\n

\nMS is a disease of the central nervous system that affects nearly one million people in the United States.5<\/sup> It can trigger a wide range of mental and physical symptoms that can be hard to predict, change over time and uniquely impact those living with the condition.6<\/sup> Physical symptoms can include limb and foot numbness, difficulty walking, and balance challenges.7,8 <\/sup>Mental symptoms can include memory loss or worsening memory, difficulty processing information, and trouble concentrating and with divided attention.7,9<\/sup> Research has shown that music therapy may have an impact on both the physical and mental symptoms of MS \u2013 as well as some of the emotional challenges that can be associated with the condition, including depression, low self-esteem, and anxiety.10,11,12,13,14 <\/sup>MS is a chronic condition for which there is currently no cure.15<\/sup><\/p>\n

\n\u201cThere\u2019s a growing body of research on the potential benefits of music therapy for people living with MS \u2013 and still, many people living with the condition may not have the opportunity to give it a try,\u201d explains Deborah Benkovitz Williams, President of the American Music Therapy Association. \u201cMS in Harmony makes music therapy-based exercises widely accessible to people with MS and their care partners, and we\u2019re proud to partner with Bristol Myers Squibb on this important initiative.\u201d\n<\/p>\n

\nThe MS in Harmony centerpiece \u2013 MSinHarmony.com<\/a> \u2013 provides educational information about the potential physical, mental and emotional effects of MS, and offers visitors an interactive and engaging opportunity to explore music therapy for themselves (and with friends and\/or family) \u2013 from the safety and comforts of their own homes \u2013 through a variety of video techniques designed specifically for people living with MS and led by credentialed music therapists. Some of the videos feature Ben and Courtney Platt.\n<\/p>\n

\n\u201cAs a lifelong dancer, a lover and believer in the power of all things musical \u2013 and someone living with relapsing MS, MS in Harmony is an amazing experience for me. I\u2019m so glad to have music therapy as another tool to help me manage my condition \u2013 and I am so incredibly excited to be able to share the potential of music therapy with the rest of the MS community,\u201d said Courtney Platt.\n<\/p>\n

\nIn an effort to help spread mind-body harmony across Instagram, Courtney Platt is kicking off the #MSinHarmony<\/a>social challenge \u2013 and asking everyone (those with MS \u2013 and others as well!) to dance and sing it out to their favorite song, share their video on Instagram, tag #MSinHarmony, and challenge three others to do the same. Anyone can follow thechallenge on Instagram via @MSinHarmony<\/a>.\n<\/p>\n

\n\u201cAt Bristol Myers Squibb, patients are our purpose,\u201d said Tina Deignan, Senior Vice President, and U.S. Business Unit Head for Immunology at Bristol Myers Squibb. \u201cThe experiences and stories of people living with MS, like Courtney, inspire and drive us to push beyond conventional solutions to serious diseases, and we’re thrilled to have the chance to share music therapy with the MS community through MS in Harmony.\u201d\n<\/p>\n

\nTo learn more \u2013 and experience the power of music therapy, visit MSinHarmony.com<\/a>.\n<\/p>\n

About Multiple Sclerosis<\/b><\/p>\n

\nMultiple sclerosis (MS) is a disease of the central nervous system that affects nearly one million people in the United States.5 <\/sup>With MS, the immune system attacks the protective myelin sheath that covers the nerves.16<\/sup> The myelin damage disrupts communication between the brain and the rest of the body.17<\/sup> It can trigger a wide range of mental and physical symptoms that can be hard to predict, change over time and uniquely impact those living with the condition.6 <\/sup>Ultimately, the nerves themselves may deteriorate \u2014 a process that’s currently irreversible.18 <\/sup><\/p>\n

\nRelapsing multiple sclerosis (RMS), including clinically isolated syndrome, relapsing remitting disease, and active secondary progressive disease, is characterized by defined attacks of worsening neurologic function.19<\/sup> These attacks \u2014 often called relapses, flare-ups or exacerbations \u2014 are followed by partial or complete recovery periods (remissions), during which symptoms improve partially or completely with no apparent progression of disease.19 <\/sup>RMS is the most common disease course at the time of diagnosis.19 <\/sup><\/p>\n

About Bristol Myers Squibb<\/b><\/p>\n

\nBristol Myers Squibb is a global biopharmaceutical company whose mission is to discover, develop and deliver innovative medicines that help patients prevail over serious diseases. For more information, visit us at MSinHarmony.com or follow BMS on LinkedIn<\/a>, Twitter<\/a>, YouTube<\/a>, Facebook<\/a> and Instagram<\/a>.\n<\/p>\n

About the American Music Therapy Association<\/b><\/p>\n

\nThe American Music Therapy Association is a nonprofit based in Silver Spring, MD whose mission is to advance public awareness of the benefits of music therapy and increase access to quality music therapy services in a rapidly changing world. For more information about the American Music Therapy Association, visit us at musictherapy.org<\/a> or follow us on Twitter<\/a>, Facebook<\/a> and Instagram<\/a>.\n<\/p>\n

\n____________________________________\n<\/p>\n

1<\/sup> About the American Music Therapy Association. American Music Therapy Association. https:\/\/www.musictherapy.org\/about\/amta\/<\/a>. Accessed December 15, 2020.
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2<\/sup> Mori K, Iwanaga M. Two types of peak emotional responses to music: The psychophysiology of chills and tears. Sci Rep<\/i>. 2017;7:46063. Published 2017 Apr 7. doi:10.1038\/srep46063
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3<\/sup> Blood AJ, Zatorre RJ. Intensely pleasurable responses to music correlate with activity in brain regions implicated in reward and emotion. Proc Natl Acad Sci U S A<\/i>. 2001;98(20):11818-11823. doi:10.1073\/pnas.191355898.
\n
4<\/sup> Arjmand H-A, Hohagen J, Paton B and Rickard NS (2017) Emotional Responses to Music: Shifts in Frontal Brain Asymmetry Mark Periods of Musical Change. Front. Psychol. 8:2044. doi: 10.3389\/fpsyg.2017.02044
\n
5<\/sup> How Many People Live with MS? National Multiple Sclerosis Society. https:\/\/www.nationalmssociety.org\/What-is-MS\/How-Many-People<\/a>. Accessed December 15, 2020.
\n
6<\/sup> MS the Disease. National Multiple Sclerosis Society. https:\/\/www.nationalmssociety.org\/About-the-Society\/Newsroom\/MS-the-Disease<\/a>. Accessed December 15, 2020.
\n
7<\/sup> MS Symptoms. National Multiple Sclerosis Society.
\n
https:\/\/www.nationalmssociety.org\/Symptoms-Diagnosis\/MS-Symptoms<\/a>. Accessed November 25, 2020.
\n
8<\/sup> Gait or Walk Problems: The Basic Facts Multiple Sclerosis. National Multiple Sclerosis Society. https:\/\/www.nationalmssociety.org\/NationalMSSociety\/media\/MSNationalFiles\/Brochures\/Brochure-Gait-or-Walking-Problems.pdf<\/a>. Accessed December 15, 2020.
\n
9<\/sup> Speech Problems. National Multiple Sclerosis Society. https:\/\/www.nationalmssociety.org\/Symptoms-Diagnosis\/MS-Symptoms\/Speech-Disorders<\/a>. Accessed November 25, 2020.
\n
10<\/sup> Gallagher L and Bethoux F. Therapeutic use of the arts for patients with multiple sclerosis. US Neurology. <\/i>2017;13(2):82\u20139. doi:10.17925\/USN.2017.13.02.82
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11<\/sup> Aldridge D, Schmid W, Kaeder M, Schmidt C, Ostermann T. Functionality or aesthetics? A pilot study of music therapy in the treatment of multiple sclerosis patients. Complement Ther Med<\/i>. 2005;13(1):25-33. doi:10.1016\/j.ctim.2005.01.004
\n
12<\/sup> Emotional Changes. National Multiple Sclerosis Society. https:\/\/www.nationalmssociety.org\/Symptoms-Diagnosis\/MS-Symptoms\/Emotional-Changes<\/a>. Accessed December 15, 2020.
\n
13<\/sup> Thaut M, Peterson D, McIntosh G, Hoemberg V. Music mnemonics aid verbal memory and induce learning \u2013 _related brain plasticity in multiple sclerosis. Front Hum Neurosci. <\/i>2014;8:395. Published 2014 Jun 13.
\n
14<\/sup> Ghai S, Ghai I. Effects of Rhythmic Auditory Cueing in Gait Rehabilitation for Multiple Sclerosis: A Mini Systematic Review and Meta-Analysis. Front Neurol<\/i>. 2018;9:386. Published 2018 Jun 11. doi:10.3389\/fneur.2018.00386
\n
15<\/sup> National Multiple Sclerosis Society, Comprehensive Care. https:\/\/www.nationalmssociety.org\/Treating-MS\/Comprehensive-Care<\/a>. Accessed November 25, 2020.
\n
16<\/sup> Definition of MS. National Multiple Sclerosis Society. https:\/\/www.nationalmssociety.org\/What-is-MS\/Definition-of-MS<\/a>. Accessed December 15, 2020.
\n
17<\/sup> What is Myelin? National Multiple Sclerosis Society. https:\/\/www.nationalmssociety.org\/Treating-MS\/Comprehensive-Care<\/a>. Accessed December 15, 2020.
\n
18<\/sup> AJMC. The Pathologic Foundations of Multiple Sclerosis: Current Considerations. https:\/\/www.ajmc.com\/view\/the-pathologic-foundations-of-multiple-sclerosis-current-considerations<\/a>. Accessed December 15, 2020.
\n
19<\/sup> Relapsing-remitting MS (RRMS). https:\/\/www.nationalmssociety.org\/What-is-MS\/Types-of-MS\/Relapsing-remitting-MS<\/a>. Accessed December 15, 2020.\n<\/p>\n

\ncorporatefinancial-news\n<\/p>\n

\"\"<\/p>\n

View source version on businesswire.com: <\/span>https:\/\/www.businesswire.com\/news\/home\/20210223005290\/en\/<\/a><\/span><\/p>\n

Bristol Myers Squibb
\n
<\/b>Media Inquiries:
\n
<\/b>media@bms.com<\/a><\/p>\n

\nClaire Gillespie
\n
Claire.Gillespie@bms.com<\/a><\/p>\n

American Music Therapy Association
\n
<\/b>Media Inquiries:
\n
<\/b>301-589-3300\n<\/p>\n

\nJennifer McAfee
\n
jmcafee@musictherapy.org<\/a><\/p>\n

KEYWORDS:<\/b> United States North America New Jersey<\/p>\n

INDUSTRY KEYWORDS:<\/b> Women Entertainment Men Philanthropy Physical Therapy Music Pharmaceutical Consumer Health Other Philanthropy<\/p>\n

MEDIA:<\/b><\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
Logo<\/b><\/font><\/td>\n<\/tr>\n
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<\/font><\/td>\n<\/tr>\n
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Courtney Platt, dancer, choreographer, actor (\u201cSo You Think You Can Dance,\u201d \u201cGlee,\u201d \u201cVH1\u2019s Hit The Floor,\u201d \u201cThe Simpsons\u201d) living with relapsing multiple sclerosis (Photo: Bristol Myers Squibb)<\/font><\/td>\n<\/tr>\n
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Betsy Hartman, MT-BC, Neurologic Music Therapist, Fellow (Photo: Bristol Myers Squibb)<\/font><\/td>\n<\/tr>\n
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\"Photo\"<\/td>\n<\/tr>\n
Ben Platt, award-winning actor, singer and songwriter (\u201cThe Politician,\u201d \u201cDear Evan Hansen\u201d) (Photo: Bristol Myers Squibb)<\/font><\/td>\n<\/tr>\n
Photo<\/b><\/font><\/td>\n<\/tr>\n
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MS in Harmony<\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"

Bristol Myers Squibb and the American Music Therapy Association Team Up with Ben Platt and Sister-in-Law Courtney Platt to Launch MS in Harmony, a First-of-its-Kind Music Therapy Offering for People Living with Multiple Sclerosis (MS) \u00a0MS in Harmony is a digital offering designed to help people living with multiple sclerosis achieve mind-body harmony through music therapy techniques MSinHarmony.com offers educational content and music therapy informed video exercises, facilitated by credentialed music therapists, specifically designed for people living with MS #MSinHarmony Instagram challenge \u2013 led by Courtney Platt \u2013 aims to spread mind-body harmony in support of those living with MS PRINCETON, N.J.–(BUSINESS WIRE)– Today, Bristol Myers Squibb (NYSE:BMY) and the American Music Therapy Association, a premier organization aimed at progressing … <\/p>\n

Continue reading “Bristol Myers Squibb and the American Music Therapy Association Team Up with Ben Platt and Sister-in-Law Courtney Platt to Launch MS in Harmony, a First-of-its-Kind Music Therapy Offering for People Living with Multiple Sclerosis (MS)”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-441968","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nBristol Myers Squibb and the American Music Therapy Association Team Up with Ben Platt and Sister-in-Law Courtney Platt to Launch MS in Harmony, a First-of-its-Kind Music Therapy Offering for People Living with Multiple Sclerosis (MS) - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/bristol-myers-squibb-and-the-american-music-therapy-association-team-up-with-ben-platt-and-sister-in-law-courtney-platt-to-launch-ms-in-harmony-a-first-of-its-kind-music-therapy-offering-for-people-l\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bristol Myers Squibb and the American Music Therapy Association Team Up with Ben Platt and Sister-in-Law Courtney Platt to Launch MS in Harmony, a First-of-its-Kind Music Therapy Offering for People Living with Multiple Sclerosis (MS) - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Bristol Myers Squibb and the American Music Therapy Association Team Up with Ben Platt and Sister-in-Law Courtney Platt to Launch MS in Harmony, a First-of-its-Kind Music Therapy Offering for People Living with Multiple Sclerosis (MS) \u00a0MS in Harmony is a digital offering designed to help people living with multiple sclerosis achieve mind-body harmony through music therapy techniques MSinHarmony.com offers educational content and music therapy informed video exercises, facilitated by credentialed music therapists, specifically designed for people living with MS #MSinHarmony Instagram challenge \u2013 led by Courtney Platt \u2013 aims to spread mind-body harmony in support of those living with MS PRINCETON, N.J.–(BUSINESS WIRE)– Today, Bristol Myers Squibb (NYSE:BMY) and the American Music Therapy Association, a premier organization aimed at progressing … Continue reading "Bristol Myers Squibb and the American Music Therapy Association Team Up with Ben Platt and Sister-in-Law Courtney Platt to Launch MS in Harmony, a First-of-its-Kind Music Therapy Offering for People Living with Multiple Sclerosis (MS)"\" \/>\n<meta property=\"og:url\" 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