{"id":441941,"date":"2021-02-23T09:03:17","date_gmt":"2021-02-23T14:03:17","guid":{"rendered":"http:\/\/www.marketnewsdesk.com\/?p=441941"},"modified":"2021-02-23T09:03:17","modified_gmt":"2021-02-23T14:03:17","slug":"symphony-retailai-named-as-a-representative-vendor-in-gartners-2021-market-guide-for-retail-unified-price-promotion-and-markdown-optimization-applications","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/symphony-retailai-named-as-a-representative-vendor-in-gartners-2021-market-guide-for-retail-unified-price-promotion-and-markdown-optimization-applications\/","title":{"rendered":"Symphony RetailAI Named as a Representative Vendor in Gartner\u2019s 2021 Market Guide for Retail Unified Price, Promotion and Markdown Optimization Applications"},"content":{"rendered":"<div class=\"mw_release\">\n<p align=\"left\">DALLAS, Feb.  23, 2021  (GLOBE NEWSWIRE) &#8212; <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=hqs4bI8o28biBmQVDFfkFAGe2EOsPI9HBNJU6rHsDqSHgZnsqyErBP7ex4G03H3_Q6GXPDT3gppyIbyau1LxHvKcuEXCm9AqNGXS4xzQ9l4=\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">Symphony RetailAI<\/a>, the leading global provider of integrated AI-enabled marketing, merchandising and supply chain solutions for FMCG retailers and manufacturers, today announced that it was recognized as a Representative Vendor in Gartner\u2019s 2021 <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=vFGPAQDQOZztEwAib8tnDs2cMzi251s9P4AaHmBMBQ10F-FY1fi65h3rsgYOg0VBL0zbFKgzp2278bkCky73Dl5ENd0lGWtdgs5d-w8zdwsMKGMLLVk3Qq64d6Z-VymJHLwtd7zq1r7BkXJjild5BxbZIEsM2s1StZDB3O4QG9PQckn89zqVyxyFnTyd5hJj3rHGZjq07_iDNkXxPDNo7gqMc3VaJurrnmElE9wWt1zsrZQ9rN7GdsRtBqhknnIcZS0U9PWtAhgzz7v4GuXygCmR9KNB78--X89coRj4o4w=\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">Market Guide for Retail Unified Price, Promotion and Markdown Optimization Applications<\/a> (Gartner subscription required).<\/p>\n<p>According to Gartner, major factors driving differentiation among vendors and\/or data providers include:<\/p>\n<ul type=\"disc\">\n<li>Use of AI throughout the UPPMO process to enhance speed and accuracy.<\/li>\n<li>High-quality visualizations that help business users understand recommended prices and align strategic goals with results.<\/li>\n<li>Tight integration of processes and pricing execution systems to ensure timeliness and consistency of prices across sales touchpoints.<\/li>\n<li>Provision of promotion planning\/calendars\/layout capabilities to facilitate performance.<\/li>\n<li>Advanced segmentation capabilities that will support contextualized real-time pricing:\n<ul type=\"circle\">\n<li>Structured customer data for personalization, such as loyalty data.<\/li>\n<li>Unstructured data for personalization, such as social data.<\/li>\n<\/ul>\n<\/li>\n<li>Integration with campaign management for better marketing alignment.<\/li>\n<\/ul>\n<p>The Symphony RetailAI Promotions Optimization Suite enables retailers to generate\u00a0efficient and effective promotions that\u00a0maximize ROI. The Promotion Evaluation application makes it easier than ever for retailers to evaluate every promotion at the most granular and actionable levels, down to the UPC and store, across three critical levers \u2013 sales, profit, and customer impact. Symphony RetailAI\u2019s\u00a0Promotion Planning and Forecasting application uses AI to recommend customer-centric promotion plans and circulars that are designed to maximize incremental sales and margin, rather than just repeat or tweak last year\u2019s plan.<\/p>\n<p>\u201cRetailers and CPGs invest billions in promotions each year, but many fail to break even,\u201d said Sy Fahimi, SVP Product, Symphony RetailAI. \u201cHowever, AI and machine learning, combined with the expertise and experience of promotion managers, enable an agile approach to creating optimized promotions. We believe that our offering stands out in the market for these reasons, as evidenced by the fact that Symphony RetailAI has helped retailers to reduce ineffective promotions by 15-20%, in addition to realizing sales and margin growth of 5-10%. Through the AI and machine learning powering our solution, retailers move from analysis to action without sacrificing accuracy or loyalty.\u201d<\/p>\n<p>View the Market Guide for Retail Unified Price, Promotion and Markdown Optimization Applications <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=ECv6lmJuGwsLm5LczohHuS5YaTfWwDvbmHbHf4LsBzLNM2Ow-vU2BKcJ_RxihPWDpRI3ykrOFGbRi-eYYiKutUnQ0vLKbQM2nHxKytrqmy7wJ6ghlHcUKHGQbUBttXKNB7KdyiEPnGU5S9jtaatZCaYT7pJhANBebYQmvK_H0D0=\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">here<\/a> (Gartner subscription required).<\/p>\n<p>\n        <em>Gartner, \u201cMarket Guide for Retail Unified Price, Promotion and Markdown Optimization Applications,\u201d Robert Hetu, 6 January 2021.<\/em>\n      <\/p>\n<p align=\"justify\">\n        <strong>Additional Resources:<\/strong>\n      <\/p>\n<ul type=\"disc\">\n<li style=\"text-align:justify\">\n          <a href=\"https:\/\/www.symphonyretailai.com\/revenue-growth\/promotions-optimization\/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">Promotions Optimization Suite<\/a>\n        <\/li>\n<li style=\"text-align:justify\">\n          <a href=\"https:\/\/www.symphonyretailai.com\/revenue-growth\/promotion-evaluation\/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">Promotion Evaluation Application<\/a>\n        <\/li>\n<li style=\"text-align:justify\">\n          <a href=\"https:\/\/www.symphonyretailai.com\/revenue-growth\/promotion-planning\/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">Promotion Planning and Forecasting Application<\/a><br \/>\n          \n        <\/li>\n<\/ul>\n<p>\n        <strong>Gartner Disclaimer <\/strong><br \/>\n        <br \/>Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner&#8217;s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.<\/p>\n<p>\n        <strong>About Symphony RetailAI<\/strong><br \/>\n        <br \/>Symphony RetailAI is the leading global provider of role-specific, AI-enabled revenue growth management solutions and customer-centric insights for retailers and CPG manufacturers across the entire value chain. Our proven, industry-leading, AI-enabled software, coupled with the industry\u2019s only conversational natural-language AI interface, CINDE, provides key users with proven prescriptive and preemptive recommendations that make it easy to identify end-to-end growth opportunities, activate plans and realize measurable profit and revenue growth. Our solutions are specific to key decision-maker roles focused on profitable growth across the retail value chain from source to consumer. With our strong global partner ecosystem, we serve more than 1,200 organizations worldwide \u2013 including 15 of the top 25 global grocery retailers, 25 of the top 25 global CPG manufacturers, thousands of retail brands, and hundreds of national and regional chains \u2013 all through the Microsoft Azure Cloud. Symphony RetailAI is a SymphonyAI company. More at\u00a0<a href=\"https:\/\/www.globenewswire.com\/Tracker?data=hqs4bI8o28biBmQVDFfkFEEscqw0SWtHUaD6Oja-YtYXJJNItwxfClJCmNJcpO3NBEies1TJoVdZ4H2s5Wgytr2wjaOndB_pRQLdSGeYc_8=\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">Symphony RetailAI<\/a>.<\/p>\n<p>\n        <strong>About SymphonyAI<\/strong><br \/>\n        <br \/>SymphonyAI is the fastest-growing private group of B2B AI companies, backed by a $1 billion commitment to deliver next-generation AI solutions for transforming the enterprise. SymphonyAI addresses use cases in healthcare and life sciences, retail and CPG, industrial manufacturing, energy, oil &amp; gas, media and entertainment, defense, and financial services. Since its founding in 2017, SymphonyAI has grown rapidly to a group of eight companies with a combined revenue run rate of more than $350 million. Over 2,000 talented leaders, data scientists, and other professionals operate the group under the leadership of one of Silicon Valley\u2019s most successful serial entrepreneurs,\u00a0Dr. Romesh Wadhwani, founder of the\u00a0<a href=\"https:\/\/www.globenewswire.com\/Tracker?data=nb058hJ0aIWxXzzBa3le9xS5bgd1yRwwZDyFKuNnNJXOZ9Hh3cjabKgtmfj1Ste7zBOJS48sNU9kFPTEIcRicbWUcLDRlsiREVg2_VGomGo=\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">Wadhwani Foundation<\/a>. More at\u00a0<a href=\"https:\/\/www.globenewswire.com\/Tracker?data=hqs4bI8o28biBmQVDFfkFBS3o2fwQ9QR1zr20t1HMqLMLq-YrQCjUNHRV0FgIa6Z7dP0OOyOtbMJsn38QC7WSA==\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">SymphonyAI<\/a>.<\/p>\n<p>\n        <strong>Media Contact<\/strong><br \/>\n        <br \/>Adrienne Newcomb<br \/>Ketner Group Communications (for Symphony RetailAI)<br \/><a href=\"https:\/\/www.globenewswire.com\/Tracker?data=70pIe5wFC6-z6XnMRXoB89UqxZRCGWX4PHem_7Qa1wNVrqiYOW9KmPvtVTANClu_xAhIFll-p79gDEHsy4rp7ecne_4_8Thd3sMtn364B8U=\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">adrienne@ketnergroup.com<\/a><\/p>\n<p \/>\n      <img loading=\"lazy\" decoding=\"async\" class=\"__GNW8366DE3E__IMG\" src=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=ODE1NzM1MyMzOTg4ODkzIzIwODUyMzM=\" width=\"1\" height=\"1\" \/><br \/>\n      <br \/>\n      <img loading=\"lazy\" decoding=\"async\" class=\"__GNW8366DE3E__IMG\" src=\"https:\/\/ml.globenewswire.com\/release\/track\/13c32f20-83bb-4c27-93b9-34a361c43965\" width=\"1\" height=\"1\" \/>\n    <\/div>\n<div class=\"mw_contactinfo\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>DALLAS, Feb. 23, 2021 (GLOBE NEWSWIRE) &#8212; Symphony RetailAI, the leading global provider of integrated AI-enabled marketing, merchandising and supply chain solutions for FMCG retailers and manufacturers, today announced that it was recognized as a Representative Vendor in Gartner\u2019s 2021 Market Guide for Retail Unified Price, Promotion and Markdown Optimization Applications (Gartner subscription required). According to Gartner, major factors driving differentiation among vendors and\/or data providers include: Use of AI throughout the UPPMO process to enhance speed and accuracy. High-quality visualizations that help business users understand recommended prices and align strategic goals with results. Tight integration of processes and pricing execution systems to ensure timeliness and consistency of prices across sales touchpoints. Provision of promotion planning\/calendars\/layout capabilities to facilitate performance. &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/symphony-retailai-named-as-a-representative-vendor-in-gartners-2021-market-guide-for-retail-unified-price-promotion-and-markdown-optimization-applications\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Symphony RetailAI Named as a Representative Vendor in Gartner\u2019s 2021 Market Guide for Retail Unified Price, Promotion and Markdown Optimization Applications&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-441941","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Symphony RetailAI Named as a Representative Vendor in Gartner\u2019s 2021 Market Guide for Retail Unified Price, Promotion and Markdown Optimization Applications - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/symphony-retailai-named-as-a-representative-vendor-in-gartners-2021-market-guide-for-retail-unified-price-promotion-and-markdown-optimization-applications\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Symphony RetailAI Named as a Representative Vendor in Gartner\u2019s 2021 Market Guide for Retail Unified Price, Promotion and Markdown Optimization Applications - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"DALLAS, Feb. 23, 2021 (GLOBE NEWSWIRE) &#8212; Symphony RetailAI, the leading global provider of integrated AI-enabled marketing, merchandising and supply chain solutions for FMCG retailers and manufacturers, today announced that it was recognized as a Representative Vendor in Gartner\u2019s 2021 Market Guide for Retail Unified Price, Promotion and Markdown Optimization Applications (Gartner subscription required). According to Gartner, major factors driving differentiation among vendors and\/or data providers include: Use of AI throughout the UPPMO process to enhance speed and accuracy. High-quality visualizations that help business users understand recommended prices and align strategic goals with results. Tight integration of processes and pricing execution systems to ensure timeliness and consistency of prices across sales touchpoints. Provision of promotion planning\/calendars\/layout capabilities to facilitate performance. &hellip; Continue reading &quot;Symphony RetailAI Named as a Representative Vendor in Gartner\u2019s 2021 Market Guide for Retail Unified Price, Promotion and Markdown Optimization Applications&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/symphony-retailai-named-as-a-representative-vendor-in-gartners-2021-market-guide-for-retail-unified-price-promotion-and-markdown-optimization-applications\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2021-02-23T14:03:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=ODE1NzM1MyMzOTg4ODkzIzIwODUyMzM=\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/symphony-retailai-named-as-a-representative-vendor-in-gartners-2021-market-guide-for-retail-unified-price-promotion-and-markdown-optimization-applications\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/symphony-retailai-named-as-a-representative-vendor-in-gartners-2021-market-guide-for-retail-unified-price-promotion-and-markdown-optimization-applications\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"Symphony RetailAI Named as a Representative Vendor in Gartner\u2019s 2021 Market Guide for Retail Unified Price, Promotion and Markdown Optimization Applications\",\"datePublished\":\"2021-02-23T14:03:17+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/symphony-retailai-named-as-a-representative-vendor-in-gartners-2021-market-guide-for-retail-unified-price-promotion-and-markdown-optimization-applications\\\/\"},\"wordCount\":761,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/symphony-retailai-named-as-a-representative-vendor-in-gartners-2021-market-guide-for-retail-unified-price-promotion-and-markdown-optimization-applications\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.globenewswire.com\\\/newsroom\\\/ti?nf=ODE1NzM1MyMzOTg4ODkzIzIwODUyMzM=\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/symphony-retailai-named-as-a-representative-vendor-in-gartners-2021-market-guide-for-retail-unified-price-promotion-and-markdown-optimization-applications\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/symphony-retailai-named-as-a-representative-vendor-in-gartners-2021-market-guide-for-retail-unified-price-promotion-and-markdown-optimization-applications\\\/\",\"name\":\"Symphony RetailAI Named as a Representative Vendor in Gartner\u2019s 2021 Market Guide for Retail Unified Price, Promotion and Markdown Optimization Applications - 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Market Newsdesk","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.marketnewsdesk.com\/index.php\/symphony-retailai-named-as-a-representative-vendor-in-gartners-2021-market-guide-for-retail-unified-price-promotion-and-markdown-optimization-applications\/","og_locale":"en_US","og_type":"article","og_title":"Symphony RetailAI Named as a Representative Vendor in Gartner\u2019s 2021 Market Guide for Retail Unified Price, Promotion and Markdown Optimization Applications - Market Newsdesk","og_description":"DALLAS, Feb. 23, 2021 (GLOBE NEWSWIRE) &#8212; Symphony RetailAI, the leading global provider of integrated AI-enabled marketing, merchandising and supply chain solutions for FMCG retailers and manufacturers, today announced that it was recognized as a Representative Vendor in Gartner\u2019s 2021 Market Guide for Retail Unified Price, Promotion and Markdown Optimization Applications (Gartner subscription required). According to Gartner, major factors driving differentiation among vendors and\/or data providers include: Use of AI throughout the UPPMO process to enhance speed and accuracy. High-quality visualizations that help business users understand recommended prices and align strategic goals with results. Tight integration of processes and pricing execution systems to ensure timeliness and consistency of prices across sales touchpoints. 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