{"id":441542,"date":"2021-02-23T06:48:14","date_gmt":"2021-02-23T11:48:14","guid":{"rendered":"http:\/\/www.marketnewsdesk.com\/?p=441542"},"modified":"2021-02-23T06:48:14","modified_gmt":"2021-02-23T11:48:14","slug":"the-estee-lauder-companies-to-increase-its-ownership-in-deciem","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/the-estee-lauder-companies-to-increase-its-ownership-in-deciem\/","title":{"rendered":"The Est\u00e9e Lauder Companies to Increase Its Ownership in DECIEM"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>The Est\u00e9e Lauder Companies to Increase Its Ownership in DECIEM <\/b><\/p>\n<p class=\"bwalignc\"><i>ELC will expand its investment in the company behind fast-growing skin care brands The Ordinary and NIOD, and establish terms for full ownership in three years<\/i><\/p>\n<p>NEW YORK&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\nThe Est\u00e9e Lauder Companies Inc. (NYSE: EL) announced today that it has entered into an agreement to increase its investment in the Canadian-based, vertically integrated, multi-brand company, DECIEM Beauty Group Inc. (\u201cDECIEM\u201d) from approximately 29% to approximately 76% (the \u201cFirst Phase\u201d). The transaction is expected to close in the quarter ending June 30, 2021. The Est\u00e9e Lauder Companies Inc. (\u201cELC\u201d) has agreed to purchase the remaining interests after a three-year period (the \u201cSecond Phase\u201d).\n<\/p>\n<p id=\"news-body-cta\">This press release features multimedia. View the full release here: <a href=\"https:\/\/www.businesswire.com\/news\/home\/20210223005352\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20210223005352\/en\/<\/a><\/p>\n<div id=\"bwbodyimg\" style=\"width: 480px;float:left;padding-left:0px;padding-right:20px;padding-top:0px;padding-bottom:0px\"><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20210223005352\/en\/860313\/4\/DECIEMHERO.jpg\" alt=\"(Photo: Business Wire)\" \/><\/p>\n<p style=\"font-size:85%\">(Photo: Business Wire)<\/p>\n<\/div>\n<p>\nKnown as \u201cThe Abnormal Beauty Company\u201d, DECIEM is an industry disruptor with a consumer-focused approach. It was founded in 2013 by the late Brandon Truaxe, a visionary who set out to change the beauty industry through authenticity and transparency. He developed the company with creativity and innovation alongside Founder, Pasquale Cusano and Co-Founder, Nicola Kilner. Nicola now leads DECIEM as CEO, working closely with Prudvi Kaka, Chief Scientific Officer, whose in-house team of biochemists lead innovation across DECIEM\u2019s brands, and Stephen Kaplan, Chief Operating Officer.\n<\/p>\n<p>\n\u201cOver the last four years, we have built a truly special long-term partnership with the incredible DECIEM team, and we are excited for what the future holds,\u201d said Fabrizio Freda, President and Chief Executive Officer of The Est\u00e9e Lauder Companies Inc. \u201cDECIEM is an exceptional company. Nicola and her team have built and cultivated authentic brands with highly effective, must-have products using a vertically integrated model, and have fostered a uniquely transparent and engaging communication style. The company\u2019s hero products, desirable innovation, and digital- and consumer-first high-touch approach have been instrumental to its success.\u201d\n<\/p>\n<p>\n\u201cBrandon dreamed of ELC being the forever home for DECIEM, and we are truly humbled to achieve his vision today,\u201d<b \/>said Nicola Kilner. \u201cPrudvi, Stephen, our team and I will continue to build on Brandon&#8217;s creation, and we thank ELC for their continued commitment to our vision and future.&#8221;\n<\/p>\n<p>\nSince ELC\u2019s initial investment in June 2017, DECIEM has grown rapidly, achieving net sales for the 12 months ended January 31, 2021, of approximately USD $460 million. The amount to be paid by ELC at closing is approximately USD $1.0 billion, reflecting a total enterprise value of approximately USD $2.2 billion for the First Phase. Upon closing the First Phase, ELC expects to have a non-cash gain on its initial investment.<b \/>Excluding this gain, DECIEM\u2019s net sales and earnings are expected to have a negligible impact on ELC\u2019s fiscal year 2021 consolidated results. The acquisition is subject to certain conditions, including regulatory approvals and is expected to close in the quarter ending June 30, 2021. These U.S. dollar amounts were translated at average exchange rates for net sales and current exchange rates for transaction values.<b \/>The purchase price for the remaining interest in the Second Phase will be determined based on the future performance of DECIEM.\n<\/p>\n<p>\nDECIEM\u2019s portfolio currently encompasses six brands, including The Ordinary, an internationally popular skin care brand with impressive community- and referral-driven buzz reflecting a deep connection with its global consumer base of skin care devotees. DECIEM\u2019s range of \u201cfunctional beauty\u201d brands and products are sold primarily through DECIEM-owned and retailer e-commerce sites and specialty-multi stores, as well as its own freestanding stores, primarily in the United States, United Kingdom and Canada.\n<\/p>\n<p>\nIn this transaction, Perella Weinberg Partners served as financial advisor to The Est\u00e9e Lauder Companies Inc., while Lowenstein Sandler LLP and Osler, Hoskin &amp; Harcourt LLP served as legal counsel. The other owners of DECIEM received financial advice from Baylor Klein Limited, Fasken Martineau DuMoulin LLP acted as joint counsel for the selling shareholders, while each of Farris LLP and Gowling WLG (Canada) LLP acted as independent counsel, in each case, for one of the selling shareholders. Blake, Cassels &amp; Graydon LLP acted as corporate counsel for DECIEM Beauty Group Inc.\n<\/p>\n<p>\nGowling WLG (Canada) LLP acted as counsel in representing DECIEM\u2019s operational interests.\n<\/p>\n<p>\nThe forward-looking statements in this press release, including those in the quoted remarks and those relating to the expected closing date, expectations for the acquired company and the benefits of the acquisition, involve risks and uncertainties. Factors that could cause actual results to differ materially from those forward-looking statements include the ability of the parties to satisfy the closing conditions under the definitive purchase agreement, current economic and other conditions in the global marketplace, actions by retailers, suppliers and consumers, competition, ELC\u2019s ability to work with the continuing management and other investors in DECIEM and successfully integrate the acquired business and\/or implement its long-term strategic plan, and those risk factors described in ELC\u2019s annual report on Form 10-K for the year ended June 30, 2020.\n<\/p>\n<p><b>The Est\u00e9e Lauder Companies Inc<\/b>. is one of the world\u2019s leading manufacturers and marketers of quality skin care, makeup, fragrance and hair care products. The company\u2019s products are sold in approximately 150 countries and territories under brand names including: Est\u00e9e Lauder, Aramis, Clinique, Lab Series, Origins, Tommy Hilfiger, M\u00b7A\u00b7C, La Mer, Bobbi Brown, Donna Karan New York, DKNY, Aveda, Jo Malone London, Bumble and bumble, Michael Kors, Darphin, TOM FORD BEAUTY, Smashbox, Ermenegildo Zegna, AERIN, RODIN olio lusso, Le Labo, Editions de Parfums Fr\u00e9d\u00e9ric Malle, GLAMGLOW, KILIAN PARIS, BECCA, Too Faced and Dr. Jart+.\n<\/p>\n<p><b>ELC-C<br \/>\n<br \/>ELC-F<\/b><\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20210223005352r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20210223005352\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20210223005352\/en\/<\/a><\/span><\/p>\n<p><b>Media Relations:<br \/>\n<\/b><br \/><b>Jill Marvin<br \/>\n<\/b><br \/><a rel=\"nofollow\" href=\"mailto:jimarvin@estee.com\">jimarvin@estee.com <\/a><\/p>\n<p><b>Investor Relations:<br \/>\n<\/b><br \/><b>Rainey Mancini<br \/>\n<\/b><br \/><a rel=\"nofollow\" href=\"mailto:rmancini@estee.com\">rmancini@estee.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> United States North America New York<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Fashion Other Retail Luxury Cosmetics Retail<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20210223005352\/en\/399480\/3\/elcompanieslogo655.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Photo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20210223005352\/en\/860313\/3\/DECIEMHERO.jpg\" alt=\"Photo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\">(Photo: Business Wire)<\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>The Est\u00e9e Lauder Companies to Increase Its Ownership in DECIEM ELC will expand its investment in the company behind fast-growing skin care brands The Ordinary and NIOD, and establish terms for full ownership in three years NEW YORK&#8211;(BUSINESS WIRE)&#8211; The Est\u00e9e Lauder Companies Inc. (NYSE: EL) announced today that it has entered into an agreement to increase its investment in the Canadian-based, vertically integrated, multi-brand company, DECIEM Beauty Group Inc. (\u201cDECIEM\u201d) from approximately 29% to approximately 76% (the \u201cFirst Phase\u201d). The transaction is expected to close in the quarter ending June 30, 2021. The Est\u00e9e Lauder Companies Inc. (\u201cELC\u201d) has agreed to purchase the remaining interests after a three-year period (the \u201cSecond Phase\u201d). This press release features multimedia. View the &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/the-estee-lauder-companies-to-increase-its-ownership-in-deciem\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;The Est\u00e9e Lauder Companies to Increase Its Ownership in DECIEM&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-441542","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Est\u00e9e Lauder Companies to Increase Its Ownership in DECIEM - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/the-estee-lauder-companies-to-increase-its-ownership-in-deciem\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Est\u00e9e Lauder Companies to Increase Its Ownership in DECIEM - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"The Est\u00e9e Lauder Companies to Increase Its Ownership in DECIEM ELC will expand its investment in the company behind fast-growing skin care brands The Ordinary and NIOD, and establish terms for full ownership in three years NEW YORK&#8211;(BUSINESS WIRE)&#8211; The Est\u00e9e Lauder Companies Inc. (NYSE: EL) announced today that it has entered into an agreement to increase its investment in the Canadian-based, vertically integrated, multi-brand company, DECIEM Beauty Group Inc. (\u201cDECIEM\u201d) from approximately 29% to approximately 76% (the \u201cFirst Phase\u201d). The transaction is expected to close in the quarter ending June 30, 2021. The Est\u00e9e Lauder Companies Inc. (\u201cELC\u201d) has agreed to purchase the remaining interests after a three-year period (the \u201cSecond Phase\u201d). This press release features multimedia. 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(NYSE: EL) announced today that it has entered into an agreement to increase its investment in the Canadian-based, vertically integrated, multi-brand company, DECIEM Beauty Group Inc. (\u201cDECIEM\u201d) from approximately 29% to approximately 76% (the \u201cFirst Phase\u201d). The transaction is expected to close in the quarter ending June 30, 2021. The Est\u00e9e Lauder Companies Inc. (\u201cELC\u201d) has agreed to purchase the remaining interests after a three-year period (the \u201cSecond Phase\u201d). This press release features multimedia. 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