{"id":441416,"date":"2021-02-23T01:00:06","date_gmt":"2021-02-23T06:00:06","guid":{"rendered":"http:\/\/www.marketnewsdesk.com\/?p=441416"},"modified":"2021-02-23T01:00:06","modified_gmt":"2021-02-23T06:00:06","slug":"maoyan-the-2021-chinese-new-year-holiday-sets-box-office-revenue-record-of-rmb7-8-billion","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/maoyan-the-2021-chinese-new-year-holiday-sets-box-office-revenue-record-of-rmb7-8-billion\/","title":{"rendered":"Maoyan: The 2021 Chinese New Year Holiday Sets Box Office Revenue Record of RMB7.8 Billion"},"content":{"rendered":"<div class=\"xn-newslines\">\n<h2 class=\"xn-hedline\">&#8220;Hi, Mom,&#8221; a Maoyan Produced and Lead Distributed Movie Among Top Two Holiday Movies<\/h2>\n<p class=\"xn-distributor\">PR Newswire<\/p>\n<\/p><\/div>\n<div class=\"xn-content\">\n<p>\n        <span class=\"xn-location\">BEIJING<\/span>, <span class=\"xn-chron\">Feb. 23, 2021<\/span> \/PRNewswire\/ &#8212;\u00a0Maoyan Entertainment (&#8220;Maoyan&#8221; or &#8220;the Company&#8221;) (<span class=\"xn-location\">Hong Kong<\/span>: 1896), a leading platform providing innovative Internet-empowered entertainment services in <span class=\"xn-location\">China<\/span>, announced that\u00a0China&#8217;s\u00a0box office revenue achieved a major milestone for the week-long 2021 Chinese New Year holiday with record-breaking box office revenues of <span class=\"xn-money\">RMB7.822 billion<\/span> (<span class=\"xn-money\">US$1.206 billion<\/span>), demonstrating that the country&#8217;s film market has recovered from the COVID-19 pandemic. <\/p>\n<p>According to Maoyan&#8217;s 2021 Chinese New Year holiday movie market report, box office revenue topped\u00a0RMB7.822 billion (<span class=\"xn-money\">US$1.206 billion<\/span>) during the week-long holiday, beating the 2019 holiday record of <span class=\"xn-money\">RMB5.903 billion<\/span>. <\/p>\n<p>\n        <b>2021 Chinese New Year holiday box office highlights<\/b>\n      <\/p>\n<ul type=\"disc\">\n<li>\n          <span class=\"xn-location\">China&#8217;s<\/span> box office revenue hit a record high of <span class=\"xn-money\">RMB7.822 billion<\/span> (<span class=\"xn-money\">US$1.206 billion<\/span>) during the week-long 2021 Chinese New Year holiday period from <span class=\"xn-chron\">February 11 to 17<\/span>, with a 32.5% jump from <span class=\"xn-money\">RMB5.903 billion<\/span> during the 2019 Chinese New Year holiday. <\/li>\n<li>The daily box office on the first day of the Chinese New Year (<span class=\"xn-chron\">February 12<\/span>) exceeded <span class=\"xn-money\">RMB1.690 billion<\/span>, achieving a new single-day box office record for <span class=\"xn-location\">China&#8217;s<\/span> film history. <\/li>\n<li>As of\u00a0February 16, 2021, on the fifth day of the Chinese New Year, <span class=\"xn-location\">China&#8217;s<\/span> 2021 cumulative box office revenue had surpassed\u00a0RMB10 billion. <\/li>\n<li>Seven domestic movies were released on <span class=\"xn-chron\">February 12<\/span>, the first day of the 2021 Chinese New Year. The top-two highest-grossing box office titles during the holiday were the comedy &#8220;Detective Chinatown 3&#8221; (<span class=\"xn-money\">RMB3.555 billion<\/span>) and comedy &#8220;Hi, Mom&#8221; (<span class=\"xn-money\">RMB2.724 billion<\/span>), a film for which Maoyan was both main producer and lead distributor, together accounting for near 80% of the total box office during the holiday. <\/li>\n<li>The average audience screening size rose 23% to 55.8 people on average, and the total number of movie tickets sold during the holiday hit a record 160 million in the 2021 Chinese New Year holiday, increasing 21% over the same period in 2019. <\/li>\n<li>The average number of movies the Chinese audience watched during the 2021 Chinese New Year holiday was 1.19, dropping from 1.23 in 2019&#8217;s Chinese New Year holiday period<span id=\"spanHghlta101\">. Hard<\/span>-to-buy movie tickets due to high demand outstripping ticket supply, was an important factor behind the decline of the average number of movies watched by <span id=\"spanHghltb6c7\">moviegoers.<\/span><\/li>\n<li>As a major player in <span class=\"xn-location\">China&#8217;s<\/span> entertainment industry, Maoyan has continued to be a key participant in the 2021 Chinese New Year holiday season, coming up with innovative new promotional tools and campaigns to promote movies.<\/li>\n<\/ul>\n<p>\n        <b>2021 Chinese New Year holiday box office revenue set new record<\/b>\n      <\/p>\n<p>The Chinese New Year holiday is traditionally a peak season of the year for the movie market. This year&#8217;s Chinese New Year holiday witnessed a record-breaking box office revenue of <span class=\"xn-money\">RMB7.822 billion<\/span> (<span class=\"xn-money\">US$1.206 billion<\/span>) during the week-long holiday period, with a 32.5% jump from <span class=\"xn-money\">RMB5.903 billion<\/span> during the 2019 holiday.<\/p>\n<div>\n<table cellspacing=\"0\" cellpadding=\"0\" border=\"1\" class=\"prntblns\">\n<tr>\n<td nowrap=\"nowrap\" class=\"prnrbrs prnvab prnsbbs prnpl6 prnsbls prnpr14\">\n              \n            <\/td>\n<td nowrap=\"nowrap\" class=\"prngen3\">\n<p class=\"prnews_p\">\n                <span class=\"prnews_span\"><br \/>\n                  <b>China&#8217;s box office revenue during Chinese New <br \/>Year holiday 2018-2021 (RMB)<\/b><br \/>\n                <\/span>\n              <\/p>\n<\/td>\n<td nowrap=\"nowrap\" class=\"prngen3\">\n<p class=\"prnews_p\">\n                <span class=\"prnews_span\"><br \/>\n                  <b>YoY change*<\/b><br \/>\n                <\/span>\n              <\/p>\n<\/td>\n<\/tr>\n<tr>\n<td nowrap=\"nowrap\" class=\"prngen4\">\n<p class=\"prnews_p\">\n                <span class=\"prnews_span\"><br \/>\n                  <b>2018<\/b><br \/>\n                <\/span>\n              <\/p>\n<\/td>\n<td nowrap=\"nowrap\" class=\"prnsbt1 prngen3\">\n<p class=\"prnews_p\">\n                <span class=\"prnews_span\">5.771 billion<\/span>\n              <\/p>\n<\/td>\n<td nowrap=\"nowrap\" class=\"prngen5\">\n<p class=\"prnews_p\">\n                <span class=\"prnews_span\">68.8%<\/span>\n              <\/p>\n<\/td>\n<\/tr>\n<tr>\n<td nowrap=\"nowrap\" class=\"prngen4\">\n<p class=\"prnews_p\">\n                <span class=\"prnews_span\"><br \/>\n                  <b>2019<\/b><br \/>\n                <\/span>\n              <\/p>\n<\/td>\n<td nowrap=\"nowrap\" class=\"prngen5\">\n<p class=\"prnews_p\">\n                <span class=\"prnews_span\">5.903 billion<\/span>\n              <\/p>\n<\/td>\n<td nowrap=\"nowrap\" class=\"prngen5\">\n<p class=\"prnews_p\">\n                <span class=\"prnews_span\">2.3%<\/span>\n              <\/p>\n<\/td>\n<\/tr>\n<tr>\n<td nowrap=\"nowrap\" class=\"prngen4\">\n<p class=\"prnews_p\">\n                <span class=\"prnews_span\"><br \/>\n                  <b>2021<\/b><br \/>\n                <\/span>\n              <\/p>\n<\/td>\n<td nowrap=\"nowrap\" class=\"prngen5\">\n<p class=\"prnews_p\">\n                <span class=\"prnews_span\">7.822 billion<\/span>\n              <\/p>\n<\/td>\n<td nowrap=\"nowrap\" class=\"prngen5\">\n<p class=\"prnews_p\">\n                <span class=\"prnews_span\">32.5%<\/span>\n              <\/p>\n<\/td>\n<\/tr>\n<\/table><\/div>\n<p>*The 2020 Chinese New Year holiday box office is omitted as cinemas were closed due to the COVID-19 pandemic starting during the holiday from <span class=\"xn-chron\">January 23<\/span> until commencing an organized reopening on <span class=\"xn-chron\">July 20, 2020<\/span>. <\/p>\n<p>\u00a0<\/p>\n<p>On the first day of the Chinese New Year (<span class=\"xn-chron\">February 12<\/span>), the daily box office exceeded <span class=\"xn-money\">RMB1.69 billion<\/span>, achieving a new single-day box office milestone in <span class=\"xn-location\">China<\/span>. The previous record of <span class=\"xn-money\">RMB 1.458 billion<\/span> was set during the 2019 holiday. This year&#8217;s Valentine&#8217;s Day coincided with the third day of Chinese New Year, setting a daily box office record of <span class=\"xn-money\">RMB1.469 billion<\/span>, making it the second highest grossing day in <span class=\"xn-location\">China&#8217;s<\/span> film history. The first six days of this year&#8217;s Chinese New Year are all among the top 10 days of the highest box office revenue days in <span class=\"xn-location\">China&#8217;s<\/span> film history, making this year&#8217;s box office performance even more impressive.\u00a0<\/p>\n<div>\n<table cellspacing=\"0\" cellpadding=\"0\" border=\"1\" class=\"prntblns\">\n<tr>\n<td nowrap=\"nowrap\" class=\"prngen6\">\n              \n            <\/td>\n<td colspan=\"7\" nowrap=\"nowrap\" class=\"prnsbts prnrbrs prnvab prnsbbs prntac prnpl6 prnsbl1 prnpr6\">\n<p class=\"prnews_p\">\n                <span class=\"prnews_span\"><br \/>\n                  <b>Daily box office revenue during the Chinese New Year holiday 2018-2021 (RMB)*<\/b><br \/>\n                <\/span>\n              <\/p>\n<\/td>\n<\/tr>\n<tr>\n<td nowrap=\"nowrap\" class=\"prngen8\">\n              \n            <\/td>\n<td nowrap=\"nowrap\" class=\"prngen5\">\n<p class=\"prnews_p\">\n                <span class=\"prnews_span\"><br \/>\n                  <b>Chinese <br \/>New Year&#8217;s <br \/>Eve<\/b><br \/>\n                <\/span>\n              <\/p>\n<\/td>\n<td nowrap=\"nowrap\" class=\"prngen5\">\n<p class=\"prnews_p\">\n                <span class=\"prnews_span\"><br \/>\n                  <b>1st day of <br \/>Chinese <br \/>New Year<\/b><br \/>\n                <\/span>\n              <\/p>\n<\/td>\n<td nowrap=\"nowrap\" class=\"prngen5\">\n<p class=\"prnews_p\">\n                <span class=\"prnews_span\"><br \/>\n                  <b>2nd day of <br \/>Chinese <br \/>New Year<\/b><br \/>\n                <\/span>\n              <\/p>\n<\/td>\n<td nowrap=\"nowrap\" class=\"prngen5\">\n<p class=\"prnews_p\">\n                <span class=\"prnews_span\"><br \/>\n                  <b>3rd day of <br \/>Chinese <br \/>New Year<\/b><br \/>\n                <\/span>\n              <\/p>\n<\/td>\n<td nowrap=\"nowrap\" class=\"prngen5\">\n<p class=\"prnews_p\">\n                <span class=\"prnews_span\"><br \/>\n                  <b>4th day of <br \/>Chinese <br \/>New Year<\/b><br \/>\n                <\/span>\n              <\/p>\n<\/td>\n<td nowrap=\"nowrap\" class=\"prngen5\">\n<p class=\"prnews_p\">\n                <span class=\"prnews_span\"><br \/>\n                  <b>5th day of <br \/>Chinese <br \/>New Year<\/b><br \/>\n                <\/span>\n              <\/p>\n<\/td>\n<td nowrap=\"nowrap\" class=\"prngen5\">\n<p class=\"prnews_p\">\n                <span class=\"prnews_span\"><br \/>\n                  <b>6th day of <br \/>Chinese <br \/>New Year<\/b><br \/>\n                <\/span>\n              <\/p>\n<\/td>\n<\/tr>\n<tr>\n<td nowrap=\"nowrap\" class=\"prngen8\">\n<p class=\"prnews_p\">\n                <span class=\"prnews_span\"><br \/>\n                  <b>2018<\/b><br \/>\n                <\/span>\n              <\/p>\n<\/td>\n<td nowrap=\"nowrap\" class=\"prngen5\">\n<p class=\"prnews_p\">\n                <span class=\"prnews_span\">32 million<\/span>\n              <\/p>\n<\/td>\n<td nowrap=\"nowrap\" class=\"prngen5\">\n<p class=\"prnews_p\">\n                <span class=\"prnews_span\">1.277 <br \/>billion<\/span>\n              <\/p>\n<\/td>\n<td nowrap=\"nowrap\" class=\"prngen5\">\n<p class=\"prnews_p\">\n                <span class=\"prnews_span\">1.028 <br \/>billion<\/span>\n              <\/p>\n<\/td>\n<td nowrap=\"nowrap\" class=\"prngen5\">\n<p class=\"prnews_p\">\n                <span class=\"prnews_span\">942 <br \/>million<\/span>\n              <\/p>\n<\/td>\n<td nowrap=\"nowrap\" class=\"prngen5\">\n<p class=\"prnews_p\">\n                <span class=\"prnews_span\">868 <br \/>million<\/span>\n              <\/p>\n<\/td>\n<td nowrap=\"nowrap\" class=\"prngen5\">\n<p class=\"prnews_p\">\n                <span class=\"prnews_span\">818 million<\/span>\n              <\/p>\n<\/td>\n<td nowrap=\"nowrap\" class=\"prngen5\">\n<p class=\"prnews_p\">\n                <span class=\"prnews_span\">802 million<\/span>\n              <\/p>\n<\/td>\n<\/tr>\n<tr>\n<td nowrap=\"nowrap\" class=\"prngen8\">\n<p class=\"prnews_p\">\n                <span class=\"prnews_span\"><br \/>\n                  <b>2019<\/b><br \/>\n                <\/span>\n              <\/p>\n<\/td>\n<td nowrap=\"nowrap\" class=\"prngen5\">\n<p class=\"prnews_p\">\n                <span class=\"prnews_span\">41 million<\/span>\n              <\/p>\n<\/td>\n<td nowrap=\"nowrap\" class=\"prngen5\">\n<p class=\"prnews_p\">\n                <span class=\"prnews_span\">1.458 <br \/>billion<\/span>\n              <\/p>\n<\/td>\n<td nowrap=\"nowrap\" class=\"prngen5\">\n<p class=\"prnews_p\">\n                <span class=\"prnews_span\">1.006 <br \/>billion<\/span>\n              <\/p>\n<\/td>\n<td nowrap=\"nowrap\" class=\"prngen5\">\n<p class=\"prnews_p\">\n                <span class=\"prnews_span\">935<\/span>\n              <\/p>\n<p class=\"prnews_p\">\n                <span class=\"prnews_span\">million<\/span>\n              <\/p>\n<\/td>\n<td nowrap=\"nowrap\" class=\"prngen5\">\n<p class=\"prnews_p\">\n                <span class=\"prnews_span\">855 <br \/>million<\/span>\n              <\/p>\n<\/td>\n<td nowrap=\"nowrap\" class=\"prngen5\">\n<p class=\"prnews_p\">\n                <span class=\"prnews_span\">832 million<\/span>\n              <\/p>\n<\/td>\n<td nowrap=\"nowrap\" class=\"prngen5\">\n<p class=\"prnews_p\">\n                <span class=\"prnews_span\">774 million<\/span>\n              <\/p>\n<\/td>\n<\/tr>\n<tr>\n<td nowrap=\"nowrap\" class=\"prngen8\">\n<p class=\"prnews_p\">\n                <span class=\"prnews_span\"><br \/>\n                  <b>2021<\/b><br \/>\n                <\/span>\n              <\/p>\n<\/td>\n<td nowrap=\"nowrap\" class=\"prngen5\">\n<p class=\"prnews_p\">\n                <span class=\"prnews_span\">15 million<\/span>\n              <\/p>\n<\/td>\n<td nowrap=\"nowrap\" class=\"prngen5\">\n<p class=\"prnews_p\">\n                <span class=\"prnews_span\">1.69 <br \/>billion<\/span>\n              <\/p>\n<\/td>\n<td nowrap=\"nowrap\" class=\"prngen5\">\n<p class=\"prnews_p\">\n                <span class=\"prnews_span\">1.377 <br \/>billion<\/span>\n              <\/p>\n<\/td>\n<td nowrap=\"nowrap\" class=\"prngen5\">\n<p class=\"prnews_p\">\n                <span class=\"prnews_span\">1.469 <br \/>billion<\/span>\n              <\/p>\n<\/td>\n<td nowrap=\"nowrap\" class=\"prngen5\">\n<p class=\"prnews_p\">\n                <span class=\"prnews_span\">1.185 <br \/>billion<\/span>\n              <\/p>\n<\/td>\n<td nowrap=\"nowrap\" class=\"prngen5\">\n<p class=\"prnews_p\">\n                <span class=\"prnews_span\">1.11 billion<\/span>\n              <\/p>\n<\/td>\n<td nowrap=\"nowrap\" class=\"prngen5\">\n<p class=\"prnews_p\">\n                <span class=\"prnews_span\">977 million<\/span>\n              <\/p>\n<\/td>\n<\/tr>\n<\/table><\/div>\n<p>*The 2020 Chinese New Year holiday box office is omitted as cinemas were closed due to the COVID-19 pandemic starting during the holiday from <span class=\"xn-chron\">January 23<\/span> until commencing an organized reopening on <span class=\"xn-chron\">July 20, 2020<\/span>. <\/p>\n<p>\u00a0<\/p>\n<p>IMAX theaters also reaped record box office during the 2021 Chinese New Year holiday. &#8220;Detective Chinatown 3,&#8221; shot with IMAX cinemas, generated a new record with a single-day IMAX box office of <span class=\"xn-money\">RMB64 million<\/span> on the opening day. The movie brought in <span class=\"xn-money\">RMB150 million<\/span> of IMAX box office on the opening weekend, making it the best IMAX opening weekend ever for a Chinese movie.<\/p>\n<p>\n        <b>Audience showed strong demand for moviegoing during the holiday<\/b>\n      <\/p>\n<p>To maintain a safe theater experience, all theaters limited attendance to 75 percent of capacity during the holiday. The average screening time in the 2021 Chinese New Year holiday increased 20% to 128 minutes over the same period in 2019. The average audience screening attendance size rose 23% to 55.8, and movie tickets were sold at an average of <span class=\"xn-money\">RMB48.9<\/span>, up 9.4% over the 2019 Chinese New Year holiday. The total number of movie tickets sold during the holiday\u00a0hit a record 160 million in the 2021, increasing 21% over the same period in 2019.<\/p>\n<p>\n        <span class=\"xn-location\">China&#8217;s<\/span> moviegoers expressed a strong demand for moviegoing experiences during the holiday. Over 40% of screenings were fully booked on the first, second and third day of the Chinese New Year. <\/p>\n<div>\n<table cellspacing=\"0\" cellpadding=\"0\" border=\"1\" class=\"prntblns\">\n<tr>\n<td nowrap=\"nowrap\" class=\"prngen9\">\n              \n            <\/td>\n<td nowrap=\"nowrap\" class=\"prnsbts prngen3\">\n<p class=\"prnews_p\">\n                <span class=\"prnews_span\"><br \/>\n                  <b>Percentage of fully booked screenings <br \/>over the 2021 Chinese New Year holiday<\/b><br \/>\n                <\/span>\n              <\/p>\n<\/td>\n<\/tr>\n<tr>\n<td nowrap=\"nowrap\" class=\"prngen8\">\n<p class=\"prnews_p\">\n                <span class=\"prnews_span\"><br \/>\n                  <b>Chinese New Year&#8217;s Eve<\/b><br \/>\n                <\/span>\n              <\/p>\n<\/td>\n<td nowrap=\"nowrap\" class=\"prngen5\">\n<p class=\"prnews_p\">\n                <span class=\"prnews_span\">18.8%<\/span>\n              <\/p>\n<\/td>\n<\/tr>\n<tr>\n<td nowrap=\"nowrap\" class=\"prngen8\">\n<p class=\"prnews_p\">\n                <span class=\"prnews_span\"><br \/>\n                  <b>1st day of Chinese New Year<\/b><br \/>\n                <\/span>\n              <\/p>\n<\/td>\n<td nowrap=\"nowrap\" class=\"prngen5\">\n<p class=\"prnews_p\">\n                <span class=\"prnews_span\">49.3%<\/span>\n              <\/p>\n<\/td>\n<\/tr>\n<tr>\n<td nowrap=\"nowrap\" class=\"prngen8\">\n<p class=\"prnews_p\">\n                <span class=\"prnews_span\"><br \/>\n                  <b>2nd day of Chinese New Year<\/b><br \/>\n                <\/span>\n              <\/p>\n<\/td>\n<td nowrap=\"nowrap\" class=\"prngen5\">\n<p class=\"prnews_p\">\n                <span class=\"prnews_span\">42.7%<\/span>\n              <\/p>\n<\/td>\n<\/tr>\n<tr>\n<td nowrap=\"nowrap\" class=\"prngen8\">\n<p class=\"prnews_p\">\n                <span class=\"prnews_span\"><br \/>\n                  <b>3rd day of Chinese New Year<\/b><br \/>\n                <\/span>\n              <\/p>\n<\/td>\n<td nowrap=\"nowrap\" class=\"prngen5\">\n<p class=\"prnews_p\">\n                <span class=\"prnews_span\">45.4%<\/span>\n              <\/p>\n<\/td>\n<\/tr>\n<tr>\n<td nowrap=\"nowrap\" class=\"prngen8\">\n<p class=\"prnews_p\">\n                <span class=\"prnews_span\"><br \/>\n                  <b>4th day of Chinese New Year<\/b><br \/>\n                <\/span>\n              <\/p>\n<\/td>\n<td nowrap=\"nowrap\" class=\"prngen5\">\n<p class=\"prnews_p\">\n                <span class=\"prnews_span\">38.8%<\/span>\n              <\/p>\n<\/td>\n<\/tr>\n<tr>\n<td nowrap=\"nowrap\" class=\"prngen8\">\n<p class=\"prnews_p\">\n                <span class=\"prnews_span\"><br \/>\n                  <b>5th day of Chinese New Year<\/b><br \/>\n                <\/span>\n              <\/p>\n<\/td>\n<td nowrap=\"nowrap\" class=\"prngen5\">\n<p class=\"prnews_p\">\n                <span class=\"prnews_span\">36.2%<\/span>\n              <\/p>\n<\/td>\n<\/tr>\n<tr>\n<td nowrap=\"nowrap\" class=\"prngen8\">\n<p class=\"prnews_p\">\n                <span class=\"prnews_span\"><br \/>\n                  <b>6th day of Chinese New Year<\/b><br \/>\n                <\/span>\n              <\/p>\n<\/td>\n<td nowrap=\"nowrap\" class=\"prngen5\">\n<p class=\"prnews_p\">\n                <span class=\"prnews_span\">33.3%<\/span>\n              <\/p>\n<\/td>\n<\/tr>\n<\/table><\/div>\n<p>\u00a0<\/p>\n<p>\n        <b>2021 Chinese New Year season sets a record as the most competitive Chinese New Year movie season <\/b>\n      <\/p>\n<p>Among the seven movies that premiered on <span class=\"xn-chron\">February 12<\/span>, the first day of the Chinese New Year, &#8220;Detective Chinatown 3,&#8221; a highly anticipated sequel to the 2018 blockbuster &#8220;Detective Chinatown 2,&#8221; brought in <span class=\"xn-money\">RMB3.555 billion<\/span>, accounting for 45% of the total box office revenue during the holiday. The time-travel comedy &#8220;Hi, Mom,&#8221; a film for which Maoyan was both main producer and lead distributor, came in second with <span class=\"xn-money\">RMB2.724 billion<\/span> or 35% of the holiday&#8217;s total takings. These top two highest-grossing box office titles accounted for near 80% of the total box office during the holiday.<\/p>\n<div>\n<table cellspacing=\"0\" cellpadding=\"0\" border=\"1\" class=\"prntblns\">\n<tr>\n<td nowrap=\"nowrap\" class=\"prngen6\">\n<p class=\"prnews_p\">\n                <span class=\"prnews_span\"><br \/>\n                  <b>Movie Title<\/b><br \/>\n                <\/span>\n              <\/p>\n<\/td>\n<td nowrap=\"nowrap\" class=\"prngen10\">\n<p class=\"prnews_p\">\n                <span class=\"prnews_span\"><br \/>\n                  <b>2021 Chinese New Year Box Office Revenue (RMB)<\/b><br \/>\n                <\/span>\n              <\/p>\n<\/td>\n<\/tr>\n<tr>\n<td nowrap=\"nowrap\" class=\"prngen8\">\n<p class=\"prnews_p\">\n                <span class=\"prnews_span\">Detective Chinatown 3<\/span>\n              <\/p>\n<\/td>\n<td nowrap=\"nowrap\" class=\"prngen5\">\n<p class=\"prnews_p\">\n                <span class=\"prnews_span\">3.555 billion<\/span>\n              <\/p>\n<\/td>\n<\/tr>\n<tr>\n<td nowrap=\"nowrap\" class=\"prngen8\">\n<p class=\"prnews_p\">\n                <span class=\"prnews_span\">Hi, Mom<\/span>\n              <\/p>\n<\/td>\n<td nowrap=\"nowrap\" class=\"prngen5\">\n<p class=\"prnews_p\">\n                <span class=\"prnews_span\">2.724 billion<\/span>\n              <\/p>\n<\/td>\n<\/tr>\n<tr>\n<td nowrap=\"nowrap\" class=\"prngen8\">\n<p class=\"prnews_p\">\n                <span class=\"prnews_span\">A Writer&#8217;s Odyssey<\/span>\n              <\/p>\n<\/td>\n<td nowrap=\"nowrap\" class=\"prngen5\">\n<p class=\"prnews_p\">\n                <span class=\"prnews_span\">538 million<\/span>\n              <\/p>\n<\/td>\n<\/tr>\n<tr>\n<td nowrap=\"nowrap\" class=\"prngen8\">\n<p class=\"prnews_p\">\n                <span class=\"prnews_span\">Boonie Bears: The Wild Life<\/span>\n              <\/p>\n<\/td>\n<td nowrap=\"nowrap\" class=\"prngen5\">\n<p class=\"prnews_p\">\n                <span class=\"prnews_span\">368 million<\/span>\n              <\/p>\n<\/td>\n<\/tr>\n<tr>\n<td nowrap=\"nowrap\" class=\"prngen8\">\n<p class=\"prnews_p\">\n                <span class=\"prnews_span\">New Gods: Nezha Reborn<\/span>\n              <\/p>\n<\/td>\n<td nowrap=\"nowrap\" class=\"prngen5\">\n<p class=\"prnews_p\">\n                <span class=\"prnews_span\">234 million<\/span>\n              <\/p>\n<\/td>\n<\/tr>\n<tr>\n<td nowrap=\"nowrap\" class=\"prngen8\">\n<p class=\"prnews_p\">\n                <span class=\"prnews_span\">The YinYang Master<\/span>\n              <\/p>\n<\/td>\n<td nowrap=\"nowrap\" class=\"prngen5\">\n<p class=\"prnews_p\">\n                <span class=\"prnews_span\">210 million<\/span>\n              <\/p>\n<\/td>\n<\/tr>\n<tr>\n<td nowrap=\"nowrap\" class=\"prngen8\">\n<p class=\"prnews_p\">\n                <span class=\"prnews_span\">Endgame<\/span>\n              <\/p>\n<\/td>\n<td nowrap=\"nowrap\" class=\"prngen5\">\n<p class=\"prnews_p\">\n                <span class=\"prnews_span\">150 million<\/span>\n              <\/p>\n<\/td>\n<\/tr>\n<\/table><\/div>\n<p>\u00a0<\/p>\n<p>&#8220;Detective Chinatown 3&#8221; broke multiple records in Chinese film history. It took in <span class=\"xn-money\">RMB674 million<\/span> pre-sale box office for the opening day. The total revenue of pre-sale box office ended with <span class=\"xn-money\">RMB954 million<\/span>. It also set new box office records for opening day and opening week, bringing in <span class=\"xn-money\">RMB1.01 billion<\/span> and <span class=\"xn-money\">RMB2.576 billion<\/span>, respectively.<\/p>\n<p>While &#8220;Detective Chinatown 3&#8221; led the total box office revenue, the heartwarming comedy &#8220;Hi, Mom&#8221; was atop the daily box office charts from the fourth day to the sixth day of the Chinese New Year. It has received a Maoyan rating of 9.5, the best audience review ratings by far amongst all movies during the Chinese New Year. Maoyan both acted as a main producer and lead distributor for the film.<\/p>\n<p>\n        <b>A new moviegoing experience under a national guideline to avoid holiday travel<\/b>\n      <\/p>\n<p>To prevent a resurgence of the COVID-19 pandemic, Chinese authorities encouraged people to reduce travel during the holiday. According to Maoyan data, the percentage of visits to cinemas that happened in non-residence cities declined from 38.2% during the 2019 holiday to 35.0% this year. Compared with 2019&#8217;s Chinese New Year holiday period, the proportion of visits to cinemas in tier-3, tier-4 cities and lower-tier cities dropped 0.4% this year. Even with the guideline of avoiding travel, the audience&#8217;s strong demand for the in-theater movie watching experience boosted overall box office performance. Another notable trend captured by Maoyan is that as people decided to not travel home for the holiday, many fans purchased movie tickets as holiday gifts for their family and friends who they could not visit in person.<\/p>\n<div>\n<table cellspacing=\"0\" cellpadding=\"0\" border=\"1\" class=\"prntblns\">\n<tr>\n<td nowrap=\"nowrap\" class=\"prngen9\">\n              \n            <\/td>\n<td nowrap=\"nowrap\" class=\"prngen10\">\n<p class=\"prnews_p\">\n                <span class=\"prnews_span\"><br \/>\n                  <b>Percentage of visits to cinemas<br \/>in <\/b><br \/>\n                  <b>non-residence <\/b><br \/>\n                  <b>cities<\/b><br \/>\n                <\/span>\n              <\/p>\n<\/td>\n<td nowrap=\"nowrap\" class=\"prngen10\">\n<p class=\"prnews_p\">\n                <span class=\"prnews_span\"><br \/>\n                  <b>Percentage of visits to cinemas <br \/>in <\/b><br \/>\n                  <b>residence<\/b><br \/>\n                  <b>\u00a0cities<\/b><br \/>\n                <\/span>\n              <\/p>\n<\/td>\n<\/tr>\n<tr>\n<td nowrap=\"nowrap\" class=\"prngen8\">\n<p class=\"prnews_p\">\n                <span class=\"prnews_span\"><br \/>\n                  <b>2018 Chinese New Year holiday<\/b><br \/>\n                <\/span>\n              <\/p>\n<\/td>\n<td nowrap=\"nowrap\" class=\"prngen5\">\n<p class=\"prnews_p\">\n                <span class=\"prnews_span\">38.4%<\/span>\n              <\/p>\n<\/td>\n<td nowrap=\"nowrap\" class=\"prngen5\">\n<p class=\"prnews_p\">\n                <span class=\"prnews_span\">61.6%<\/span>\n              <\/p>\n<\/td>\n<\/tr>\n<tr>\n<td nowrap=\"nowrap\" class=\"prngen8\">\n<p class=\"prnews_p\">\n                <span class=\"prnews_span\"><br \/>\n                  <b>2019 Chinese New Year holiday<\/b><br \/>\n                <\/span>\n              <\/p>\n<\/td>\n<td nowrap=\"nowrap\" class=\"prngen5\">\n<p class=\"prnews_p\">\n                <span class=\"prnews_span\">38.2%<\/span>\n              <\/p>\n<\/td>\n<td nowrap=\"nowrap\" class=\"prngen5\">\n<p class=\"prnews_p\">\n                <span class=\"prnews_span\">61.8%<\/span>\n              <\/p>\n<\/td>\n<\/tr>\n<tr>\n<td nowrap=\"nowrap\" class=\"prngen8\">\n<p class=\"prnews_p\">\n                <span class=\"prnews_span\"><br \/>\n                  <b>2021 Chinese New Year holiday<\/b><br \/>\n                <\/span>\n              <\/p>\n<\/td>\n<td nowrap=\"nowrap\" class=\"prngen5\">\n<p class=\"prnews_p\">\n                <span class=\"prnews_span\">35.0%<\/span>\n              <\/p>\n<\/td>\n<td nowrap=\"nowrap\" class=\"prngen5\">\n<p class=\"prnews_p\">\n                <span class=\"prnews_span\">65.0%<\/span>\n              <\/p>\n<\/td>\n<\/tr>\n<\/table><\/div>\n<p>\u00a0<\/p>\n<p>The average number of movies Chinese audiences watched during the 2021 Chinese New Year holiday was 1.19, dropping from 1.23 in 2019&#8217;s Chinese New Year holiday period. About 84% of Maoyan users who went to theaters during the 2021 holiday period only watched one movie. <\/p>\n<div>\n<table cellspacing=\"0\" cellpadding=\"0\" border=\"1\" class=\"prntblns\">\n<tr>\n<td nowrap=\"nowrap\" class=\"prnrbrs prnvab prnsbbs prnpl6 prnsbls prnpr6\">\n              \n            <\/td>\n<td nowrap=\"nowrap\" class=\"prngen3\">\n<p class=\"prnews_p\">\n                <span class=\"prnews_span\"><br \/>\n                  <b>The average number of movies watched by moviegoers<\/b><br \/>\n                <\/span>\n              <\/p>\n<\/td>\n<\/tr>\n<tr>\n<td nowrap=\"nowrap\" class=\"prngen8\">\n<p class=\"prnews_p\">\n                <span class=\"prnews_span\"><br \/>\n                  <b>2018 Chinese New Year holiday<\/b><br \/>\n                <\/span>\n              <\/p>\n<\/td>\n<td nowrap=\"nowrap\" class=\"prngen5\">\n<p class=\"prnews_p\">\n                <span class=\"prnews_span\">1.22<\/span>\n              <\/p>\n<\/td>\n<\/tr>\n<tr>\n<td nowrap=\"nowrap\" class=\"prngen8\">\n<p class=\"prnews_p\">\n                <span class=\"prnews_span\"><br \/>\n                  <b>2019 Chinese New Year holiday<\/b><br \/>\n                <\/span>\n              <\/p>\n<\/td>\n<td nowrap=\"nowrap\" class=\"prngen5\">\n<p class=\"prnews_p\">\n                <span class=\"prnews_span\">1.23<\/span>\n              <\/p>\n<\/td>\n<\/tr>\n<tr>\n<td nowrap=\"nowrap\" class=\"prngen8\">\n<p class=\"prnews_p\">\n                <span class=\"prnews_span\"><br \/>\n                  <b>2021 Chinese New Year holiday<\/b><br \/>\n                <\/span>\n              <\/p>\n<\/td>\n<td nowrap=\"nowrap\" class=\"prngen5\">\n<p class=\"prnews_p\">\n                <span class=\"prnews_span\">1.19<\/span>\n              <\/p>\n<\/td>\n<\/tr>\n<\/table><\/div>\n<p>\u00a0<\/p>\n<div>\n<table cellspacing=\"0\" cellpadding=\"0\" border=\"1\" class=\"prntblns\">\n<tr>\n<td nowrap=\"nowrap\" class=\"prngen6\">\n<p class=\"prnews_p\">\n                <span class=\"prnews_span\"><br \/>\n                  <b>The number of movies watched during <br \/>the 2021 Chinese New Year holiday<\/b><br \/>\n                <\/span>\n              <\/p>\n<\/td>\n<td nowrap=\"nowrap\" class=\"prngen10\">\n<p class=\"prnews_p\">\n                <span class=\"prnews_span\"><br \/>\n                  <b>The percentage of Maoyan users who watched movies <br \/>during the 2021 Chinese New Year holiday<\/b><br \/>\n                <\/span>\n              <\/p>\n<\/td>\n<\/tr>\n<tr>\n<td nowrap=\"nowrap\" class=\"prngen4\">\n<p class=\"prnews_p\">\n                <span class=\"prnews_span\">1<\/span>\n              <\/p>\n<\/td>\n<td nowrap=\"nowrap\" class=\"prngen5\">\n<p class=\"prnews_p\">\n                <span class=\"prnews_span\">84.0%<\/span>\n              <\/p>\n<\/td>\n<\/tr>\n<tr>\n<td nowrap=\"nowrap\" class=\"prngen4\">\n<p class=\"prnews_p\">\n                <span class=\"prnews_span\">2<\/span>\n              <\/p>\n<\/td>\n<td nowrap=\"nowrap\" class=\"prngen5\">\n<p class=\"prnews_p\">\n                <span class=\"prnews_span\">13.8%<\/span>\n              <\/p>\n<\/td>\n<\/tr>\n<tr>\n<td nowrap=\"nowrap\" class=\"prngen4\">\n<p class=\"prnews_p\">\n                <span class=\"prnews_span\">3<\/span>\n              <\/p>\n<\/td>\n<td nowrap=\"nowrap\" class=\"prngen5\">\n<p class=\"prnews_p\">\n                <span class=\"prnews_span\">1.9%<\/span>\n              <\/p>\n<\/td>\n<\/tr>\n<tr>\n<td nowrap=\"nowrap\" class=\"prngen4\">\n<p class=\"prnews_p\">\n                <span class=\"prnews_span\">4<\/span>\n              <\/p>\n<\/td>\n<td nowrap=\"nowrap\" class=\"prngen5\">\n<p class=\"prnews_p\">\n                <span class=\"prnews_span\">0.3%<\/span>\n              <\/p>\n<\/td>\n<\/tr>\n<tr>\n<td nowrap=\"nowrap\" class=\"prngen4\">\n<p class=\"prnews_p\">\n                <span class=\"prnews_span\">5<\/span>\n              <\/p>\n<\/td>\n<td nowrap=\"nowrap\" class=\"prngen5\">\n<p class=\"prnews_p\">\n                <span class=\"prnews_span\">0.1%<\/span>\n              <\/p>\n<\/td>\n<\/tr>\n<tr>\n<td nowrap=\"nowrap\" class=\"prngen4\">\n<p class=\"prnews_p\">\n                <span class=\"prnews_span\">6<\/span>\n              <\/p>\n<\/td>\n<td nowrap=\"nowrap\" class=\"prngen5\">\n<p class=\"prnews_p\">\n                <span class=\"prnews_span\">0.0%<\/span>\n              <\/p>\n<\/td>\n<\/tr>\n<\/table><\/div>\n<p>\u00a0<\/p>\n<p>According to Maoyan Research Institute, about 44% of respondents watched more movies over the 2021 Chinese New Year holiday than in the 2019 holiday. The most cited reasons for the increased movie watching included having more leisure time (42%), more favorite genres (41%), more favorite actors (37%), more movies with a good reputation and high rating scores (37%), and movies with high visual and audio quality (34%). About 34% of the respondents said that the reason for watching more movies was that they had not gone to cinemas for a long time due to the COVID-19 pandemic. About 27% of the audience watched fewer movies in the holiday, mainly due to the increased ticket price and limited choice of screening time and seat selection.<\/p>\n<div>\n<table cellspacing=\"0\" cellpadding=\"0\" border=\"1\" class=\"prntblns\">\n<tr>\n<td nowrap=\"nowrap\" class=\"prngen6\">\n<p class=\"prnews_p\">\n                <span class=\"prnews_span\"><br \/>\n                  <b>Reason for the increase in the number of <br \/>movies watched during <br \/>the 2021 Chinese New Year holiday<\/b><br \/>\n                <\/span>\n              <\/p>\n<\/td>\n<td nowrap=\"nowrap\" class=\"prngen10\">\n<p class=\"prnews_p\">\n                <span class=\"prnews_span\"><br \/>\n                  <b>The percentage of Maoyan users <br \/>who watched movies during <br \/>the 2021 Chinese New Year holiday<\/b><br \/>\n                <\/span>\n              <\/p>\n<\/td>\n<\/tr>\n<tr>\n<td nowrap=\"nowrap\" class=\"prngen8\">\n<p class=\"prnews_p\">\n                <span class=\"prnews_span\">More leisure time<\/span>\n              <\/p>\n<\/td>\n<td nowrap=\"nowrap\" class=\"prngen5\">\n<p class=\"prnews_p\">\n                <span class=\"prnews_span\">42%<\/span>\n              <\/p>\n<\/td>\n<\/tr>\n<tr>\n<td nowrap=\"nowrap\" class=\"prngen8\">\n<p class=\"prnews_p\">\n                <span class=\"prnews_span\">More favorite genres<\/span>\n              <\/p>\n<\/td>\n<td nowrap=\"nowrap\" class=\"prngen5\">\n<p class=\"prnews_p\">\n                <span class=\"prnews_span\">41%<\/span>\n              <\/p>\n<\/td>\n<\/tr>\n<tr>\n<td nowrap=\"nowrap\" class=\"prngen8\">\n<p class=\"prnews_p\">\n                <span class=\"prnews_span\">More favorite actors<\/span>\n              <\/p>\n<\/td>\n<td nowrap=\"nowrap\" class=\"prngen5\">\n<p class=\"prnews_p\">\n                <span class=\"prnews_span\">37%<\/span>\n              <\/p>\n<\/td>\n<\/tr>\n<tr>\n<td nowrap=\"nowrap\" class=\"prngen8\">\n<p class=\"prnews_p\">\n                <span class=\"prnews_span\">More movies with a good reputation <br \/>and high rating scores<\/span>\n              <\/p>\n<\/td>\n<td nowrap=\"nowrap\" class=\"prngen5\">\n<p class=\"prnews_p\">\n                <span class=\"prnews_span\">37%<\/span>\n              <\/p>\n<\/td>\n<\/tr>\n<tr>\n<td nowrap=\"nowrap\" class=\"prngen8\">\n<p class=\"prnews_p\">\n                <span class=\"prnews_span\">Higher visual and audio quality<\/span>\n              <\/p>\n<\/td>\n<td nowrap=\"nowrap\" class=\"prngen5\">\n<p class=\"prnews_p\">\n                <span class=\"prnews_span\">34%<\/span>\n              <\/p>\n<\/td>\n<\/tr>\n<tr>\n<td nowrap=\"nowrap\" class=\"prngen8\">\n<p class=\"prnews_p\">\n                <span class=\"prnews_span\">I have not gone to cinemas in a long time due to <br \/>the COVID-19 pandemic<\/span>\n              <\/p>\n<\/td>\n<td nowrap=\"nowrap\" class=\"prngen5\">\n<p class=\"prnews_p\">\n                <span class=\"prnews_span\">34%<\/span>\n              <\/p>\n<\/td>\n<\/tr>\n<tr>\n<td nowrap=\"nowrap\" class=\"prngen8\">\n<p class=\"prnews_p\">\n                <span class=\"prnews_span\">Going to cinemas as a social activity <\/span>\n              <\/p>\n<\/td>\n<td nowrap=\"nowrap\" class=\"prngen5\">\n<p class=\"prnews_p\">\n                <span class=\"prnews_span\">19%<\/span>\n              <\/p>\n<\/td>\n<\/tr>\n<\/table><\/div>\n<p>\u00a0<\/p>\n<p>The percentage of the audience under 18 years old watching movies during the 2021 Chinese New Year holiday rose to 5.5%, up from 4.7% in 2019. The number of audience above 40 years old accounted for 14.3% of the total moviegoers during the holiday, an increase of 3.1% compared to the 2019 Chinese New Year holiday.<\/p>\n<div>\n<table cellspacing=\"0\" cellpadding=\"0\" border=\"1\" class=\"prntblns\">\n<tr>\n<td colspan=\"7\" nowrap=\"nowrap\" class=\"prnsbts prnrbrs prnvab prnsbbs prntac prnpl6 prnsbls prnpr6\">\n<p class=\"prnews_p\">\n                <span class=\"prnews_span\"><br \/>\n                  <b>Breakdown of audience by age 2018-<span id=\"spanHghlted25\" class=\"prnews_span\">2021<\/span><\/b><br \/>\n                <\/span>\n              <\/p>\n<\/td>\n<\/tr>\n<tr>\n<td nowrap=\"nowrap\" class=\"prngen4\">\n              \n            <\/td>\n<td nowrap=\"nowrap\" class=\"prngen5\">\n<p class=\"prnews_p\">\n                <span class=\"prnews_span\"><br \/>\n                  <b>Under 18<\/b><br \/>\n                <\/span>\n              <\/p>\n<\/td>\n<td nowrap=\"nowrap\" class=\"prngen5\">\n<p class=\"prnews_p\">\n                <span class=\"prnews_span\"><br \/>\n                  <b>19-24<\/b><br \/>\n                <\/span>\n              <\/p>\n<\/td>\n<td nowrap=\"nowrap\" class=\"prngen5\">\n<p class=\"prnews_p\">\n                <span class=\"prnews_span\"><br \/>\n                  <b>25-29<\/b><br \/>\n                <\/span>\n              <\/p>\n<\/td>\n<td nowrap=\"nowrap\" class=\"prngen5\">\n<p class=\"prnews_p\">\n                <span class=\"prnews_span\"><br \/>\n                  <b>30-34<\/b><br \/>\n                <\/span>\n              <\/p>\n<\/td>\n<td nowrap=\"nowrap\" class=\"prngen5\">\n<p class=\"prnews_p\">\n                <span class=\"prnews_span\"><br \/>\n                  <b>35-39<\/b><br \/>\n                <\/span>\n              <\/p>\n<\/td>\n<td nowrap=\"nowrap\" class=\"prngen5\">\n<p class=\"prnews_p\">\n                <span class=\"prnews_span\"><br \/>\n                  <b>40 and over<\/b><br \/>\n                <\/span>\n              <\/p>\n<\/td>\n<\/tr>\n<tr>\n<td nowrap=\"nowrap\" class=\"prngen8\">\n<p class=\"prnews_p\">\n                <span class=\"prnews_span\"><br \/>\n                  <b>2018 Chinese New Year holiday<\/b><br \/>\n                <\/span>\n              <\/p>\n<\/td>\n<td nowrap=\"nowrap\" class=\"prngen5\">\n<p class=\"prnews_p\">\n                <span class=\"prnews_span\">6.2%<\/span>\n              <\/p>\n<\/td>\n<td nowrap=\"nowrap\" class=\"prngen5\">\n<p class=\"prnews_p\">\n                <span class=\"prnews_span\">26.2%<\/span>\n              <\/p>\n<\/td>\n<td nowrap=\"nowrap\" class=\"prngen5\">\n<p class=\"prnews_p\">\n                <span class=\"prnews_span\">23.5%<\/span>\n              <\/p>\n<\/td>\n<td nowrap=\"nowrap\" class=\"prngen5\">\n<p class=\"prnews_p\">\n                <span class=\"prnews_span\">18.5%<\/span>\n              <\/p>\n<\/td>\n<td nowrap=\"nowrap\" class=\"prngen5\">\n<p class=\"prnews_p\">\n                <span class=\"prnews_span\">14.6%<\/span>\n              <\/p>\n<\/td>\n<td nowrap=\"nowrap\" class=\"prngen5\">\n<p class=\"prnews_p\">\n                <span class=\"prnews_span\">10.9%<\/span>\n              <\/p>\n<\/td>\n<\/tr>\n<tr>\n<td nowrap=\"nowrap\" class=\"prngen8\">\n<p class=\"prnews_p\">\n                <span class=\"prnews_span\"><br \/>\n                  <b>2019 Chinese New Year holiday<\/b><br \/>\n                <\/span>\n              <\/p>\n<\/td>\n<td nowrap=\"nowrap\" class=\"prngen5\">\n<p class=\"prnews_p\">\n                <span class=\"prnews_span\">4.7%<\/span>\n              <\/p>\n<\/td>\n<td nowrap=\"nowrap\" class=\"prngen5\">\n<p class=\"prnews_p\">\n                <span class=\"prnews_span\">26.5%<\/span>\n              <\/p>\n<\/td>\n<td nowrap=\"nowrap\" class=\"prngen5\">\n<p class=\"prnews_p\">\n                <span class=\"prnews_span\">24.3%<\/span>\n              <\/p>\n<\/td>\n<td nowrap=\"nowrap\" class=\"prngen5\">\n<p class=\"prnews_p\">\n                <span class=\"prnews_span\">19.6%<\/span>\n              <\/p>\n<\/td>\n<td nowrap=\"nowrap\" class=\"prngen5\">\n<p class=\"prnews_p\">\n                <span class=\"prnews_span\">13.7%<\/span>\n              <\/p>\n<\/td>\n<td nowrap=\"nowrap\" class=\"prngen5\">\n<p class=\"prnews_p\">\n                <span class=\"prnews_span\">11.2%<\/span>\n              <\/p>\n<\/td>\n<\/tr>\n<tr>\n<td nowrap=\"nowrap\" class=\"prngen8\">\n<p class=\"prnews_p\">\n                <span class=\"prnews_span\"><br \/>\n                  <b>2021 Chinese New Year holiday<\/b><br \/>\n                <\/span>\n              <\/p>\n<\/td>\n<td nowrap=\"nowrap\" class=\"prngen5\">\n<p class=\"prnews_p\">\n                <span class=\"prnews_span\">5.5%<\/span>\n              <\/p>\n<\/td>\n<td nowrap=\"nowrap\" class=\"prngen5\">\n<p class=\"prnews_p\">\n                <span class=\"prnews_span\">27.2%<\/span>\n              <\/p>\n<\/td>\n<td nowrap=\"nowrap\" class=\"prngen5\">\n<p class=\"prnews_p\">\n                <span class=\"prnews_span\">20.5%<\/span>\n              <\/p>\n<\/td>\n<td nowrap=\"nowrap\" class=\"prngen5\">\n<p class=\"prnews_p\">\n                <span class=\"prnews_span\">18.7%<\/span>\n              <\/p>\n<\/td>\n<td nowrap=\"nowrap\" class=\"prngen5\">\n<p class=\"prnews_p\">\n                <span class=\"prnews_span\">13.9%<\/span>\n              <\/p>\n<\/td>\n<td nowrap=\"nowrap\" class=\"prngen5\">\n<p class=\"prnews_p\">\n                <span class=\"prnews_span\">14.3%<\/span>\n              <\/p>\n<\/td>\n<\/tr>\n<\/table><\/div>\n<p>\u00a0<\/p>\n<p>As people reduced traveling and had more leisure time during the Chinese New Year holiday this year, the audience&#8217;s preferences for times of day to watch movies was not concentrated in the afternoon and evening. Maoyan data showed that audiences rather chose to go to cinemas in the morning or late at night during the 2021 holiday. <\/p>\n<p>\n        <b>Movie promotion campaigns boosted the 2021 Chinese New Year box office to record high<\/b>\n      <\/p>\n<p>To maximize exposure and stimulate audience&#8217;s interest in watching movies in this especially competitive holiday season, all movies started promotion and marketing campaigns ahead of the holiday. A variety of promotion channels and tools were applied for film promotion and marketing. Besides traditional promotional tools such as movie trailers and movie music videos (MVs), there were creative promotional tools to attract audience&#8217;s interest, such as posting a special collection of short videos of the movie on short-video platform and promoting the movie through live streaming programs. <\/p>\n<p>On Weibo, a leading social media platform in\u00a0China, there were more than 8.22 billion views of movie-related content in the 2021 Chinese New Year holiday, up 79% from the National Day holiday season in 2020.<\/p>\n<p>As a major player in <span class=\"xn-location\">China&#8217;s<\/span> entertainment industry, Maoyan has continued to be a key participant for the 2021 Chinese New Year holiday season, coming up with innovative new promotional tools and campaigns to promote movies. <\/p>\n<p>As the co-production company and one of the lead distributors for &#8220;Hi, Mom,&#8221; Maoyan pioneered a virtual promotional tour for &#8220;Hi, Mom&#8221; to build up excitement for the movie and avoid travel during the COVID-19 pandemic. On <span class=\"xn-chron\">January 16<\/span>, Maoyan launched the first virtual promotional tour for &#8220;Hi, Mom&#8221; with the theme of &#8220;I can make you happier,&#8221; inviting over a thousand audience members to enter the cinemas and interact with movie cast members through a video conference system. The tour was also live streamed on the Douyin platform, generating over 1.567 million views and 37,000 comments from viewers. Maoyan&#8217;s promotional live streaming events for &#8220;Hi, Mom&#8221; brought in a total of over 200 million impressions and 13.7 million views during the whole campaign. &#8220;Hi, Mom&#8221; went on to exceed expectations at the box office and be the second-highest in the holiday box office in the most competitive Chinese New Year holiday season in history.\u00a0 <\/p>\n<p>Maoyan also provided promotional services to support other movies during the 2021 Chinese New Year holiday. For example, the Company partnered with Douyin and hosted live streaming programs for movies including the fantasy film &#8220;The Yin Yang Master,&#8221; comedy movies &#8220;Endgame&#8221; and &#8220;Hi, Mom,&#8221; helping boost the number of &#8220;Want to Watch&#8221; clicks of these movies on the Maoyan app. Maoyan also launched different types of new services and tools to help users engage with family and friends remotely, as people were encouraged to avoid holiday travel due to the COVID-19 pandemic. As <span class=\"xn-location\">China&#8217;s<\/span> film industry continues to recover from the COVID-19 pandemic, Maoyan has leveraged its large user base, data insights and extensive experience in movie distribution and promotion to help movies with promotion and marketing campaigns, and drive box office growth.<\/p>\n<p>Box office performance during the 2021 Chinese New Year holiday was seen as a further hallmark of the recovery of <span class=\"xn-location\">China&#8217;s<\/span> film market. Going forward, Maoyan will continue to provide cutting-edge products and services to industry partners, and serve the entire entertainment industry in <span class=\"xn-location\">China<\/span>.<\/p>\n<p>\u00a0<\/p>\n<p>\n        <b>About Maoyan Entertainment<\/b>\n      <\/p>\n<p>Maoyan Entertainment (<span class=\"xn-location\">Hong Kong<\/span>: 1896) is a leading platform providing innovative Internet-empowered entertainment services in <span class=\"xn-location\">China<\/span>. Since its inception, Maoyan has grown from an online movie ticketing service provider to an innovative one-stop platform for entertainment services. Maoyan has a comprehensive strategy to become a leading platform servicing the entire entertainment industry in <span class=\"xn-location\">China<\/span>. The upgraded strategy is supported by five key platform pillars: comprehensive entertainment ticketing platform, products platform, data platform, marketing platform, and financing platform.<\/p>\n<p>\n        <b>For media inquiries, please contact:<\/b>\n      <\/p>\n<p>\n        <span class=\"xn-person\">Greta Bradford<\/span><br \/>\n        <br \/>ICR, Inc.<br \/>Email: <a target=\"_blank\" href=\"mailto:greta.bradford@icrinc.com\" rel=\"nofollow noopener noreferrer\">greta.bradford@icrinc.com<\/a><br \/>Phone: +86 178-8882-8731<\/p>\n<p id=\"PURL\">\n        <img loading=\"lazy\" decoding=\"async\" title=\"Cision\" width=\"12\" height=\"12\" alt=\"Cision\" src=\"https:\/\/c212.net\/c\/img\/favicon.png?sn=CN87620&amp;sd=2021-02-23\" \/> View original content:<a id=\"PRNURL\" rel=\"nofollow\" href=\"http:\/\/www.prnewswire.com\/news-releases\/maoyan-the-2021-chinese-new-year-holiday-sets-box-office-revenue-record-of-rmb7-8-billion-301233057.html\">http:\/\/www.prnewswire.com\/news-releases\/maoyan-the-2021-chinese-new-year-holiday-sets-box-office-revenue-record-of-rmb7-8-billion-301233057.html<\/a><\/p>\n<p>SOURCE  Maoyan Entertainment<\/p>\n<\/p><\/div>\n<p>    <img decoding=\"async\" alt=\"\" src=\"https:\/\/rt.prnewswire.com\/rt.gif?NewsItemId=CN87620&amp;Transmission_Id=202102230056PR_NEWS_USPR_____CN87620&amp;DateId=20210223\" style=\"border:0px;width:1px;height:1px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;Hi, Mom,&#8221; a Maoyan Produced and Lead Distributed Movie Among Top Two Holiday Movies PR Newswire BEIJING, Feb. 23, 2021 \/PRNewswire\/ &#8212;\u00a0Maoyan Entertainment (&#8220;Maoyan&#8221; or &#8220;the Company&#8221;) (Hong Kong: 1896), a leading platform providing innovative Internet-empowered entertainment services in China, announced that\u00a0China&#8217;s\u00a0box office revenue achieved a major milestone for the week-long 2021 Chinese New Year holiday with record-breaking box office revenues of RMB7.822 billion (US$1.206 billion), demonstrating that the country&#8217;s film market has recovered from the COVID-19 pandemic. According to Maoyan&#8217;s 2021 Chinese New Year holiday movie market report, box office revenue topped\u00a0RMB7.822 billion (US$1.206 billion) during the week-long holiday, beating the 2019 holiday record of RMB5.903 billion. 2021 Chinese New Year holiday box office highlights China&#8217;s box office revenue &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/maoyan-the-2021-chinese-new-year-holiday-sets-box-office-revenue-record-of-rmb7-8-billion\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Maoyan: The 2021 Chinese New Year Holiday Sets Box Office Revenue Record of RMB7.8 Billion&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-441416","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Maoyan: The 2021 Chinese New Year Holiday Sets Box Office Revenue Record of RMB7.8 Billion - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/maoyan-the-2021-chinese-new-year-holiday-sets-box-office-revenue-record-of-rmb7-8-billion\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Maoyan: The 2021 Chinese New Year Holiday Sets Box Office Revenue Record of RMB7.8 Billion - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"&#8220;Hi, Mom,&#8221; a Maoyan Produced and Lead Distributed Movie Among Top Two Holiday Movies PR Newswire BEIJING, Feb. 23, 2021 \/PRNewswire\/ &#8212;\u00a0Maoyan Entertainment (&#8220;Maoyan&#8221; or &#8220;the Company&#8221;) (Hong Kong: 1896), a leading platform providing innovative Internet-empowered entertainment services in China, announced that\u00a0China&#8217;s\u00a0box office revenue achieved a major milestone for the week-long 2021 Chinese New Year holiday with record-breaking box office revenues of RMB7.822 billion (US$1.206 billion), demonstrating that the country&#8217;s film market has recovered from the COVID-19 pandemic. According to Maoyan&#8217;s 2021 Chinese New Year holiday movie market report, box office revenue topped\u00a0RMB7.822 billion (US$1.206 billion) during the week-long holiday, beating the 2019 holiday record of RMB5.903 billion. 2021 Chinese New Year holiday box office highlights China&#8217;s box office revenue &hellip; Continue reading &quot;Maoyan: The 2021 Chinese New Year Holiday Sets Box Office Revenue Record of RMB7.8 Billion&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/maoyan-the-2021-chinese-new-year-holiday-sets-box-office-revenue-record-of-rmb7-8-billion\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2021-02-23T06:00:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/c212.net\/c\/img\/favicon.png?sn=CN87620&amp;sd=2021-02-23\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"12 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/maoyan-the-2021-chinese-new-year-holiday-sets-box-office-revenue-record-of-rmb7-8-billion\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/maoyan-the-2021-chinese-new-year-holiday-sets-box-office-revenue-record-of-rmb7-8-billion\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"Maoyan: The 2021 Chinese New Year Holiday Sets Box Office Revenue Record of RMB7.8 Billion\",\"datePublished\":\"2021-02-23T06:00:06+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/maoyan-the-2021-chinese-new-year-holiday-sets-box-office-revenue-record-of-rmb7-8-billion\\\/\"},\"wordCount\":2379,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/maoyan-the-2021-chinese-new-year-holiday-sets-box-office-revenue-record-of-rmb7-8-billion\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/c212.net\\\/c\\\/img\\\/favicon.png?sn=CN87620&amp;sd=2021-02-23\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/maoyan-the-2021-chinese-new-year-holiday-sets-box-office-revenue-record-of-rmb7-8-billion\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/maoyan-the-2021-chinese-new-year-holiday-sets-box-office-revenue-record-of-rmb7-8-billion\\\/\",\"name\":\"Maoyan: The 2021 Chinese New Year Holiday Sets Box Office Revenue Record of RMB7.8 Billion - 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Market Newsdesk","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.marketnewsdesk.com\/index.php\/maoyan-the-2021-chinese-new-year-holiday-sets-box-office-revenue-record-of-rmb7-8-billion\/","og_locale":"en_US","og_type":"article","og_title":"Maoyan: The 2021 Chinese New Year Holiday Sets Box Office Revenue Record of RMB7.8 Billion - Market Newsdesk","og_description":"&#8220;Hi, Mom,&#8221; a Maoyan Produced and Lead Distributed Movie Among Top Two Holiday Movies PR Newswire BEIJING, Feb. 23, 2021 \/PRNewswire\/ &#8212;\u00a0Maoyan Entertainment (&#8220;Maoyan&#8221; or &#8220;the Company&#8221;) (Hong Kong: 1896), a leading platform providing innovative Internet-empowered entertainment services in China, announced that\u00a0China&#8217;s\u00a0box office revenue achieved a major milestone for the week-long 2021 Chinese New Year holiday with record-breaking box office revenues of RMB7.822 billion (US$1.206 billion), demonstrating that the country&#8217;s film market has recovered from the COVID-19 pandemic. According to Maoyan&#8217;s 2021 Chinese New Year holiday movie market report, box office revenue topped\u00a0RMB7.822 billion (US$1.206 billion) during the week-long holiday, beating the 2019 holiday record of RMB5.903 billion. 2021 Chinese New Year holiday box office highlights China&#8217;s box office revenue &hellip; Continue reading \"Maoyan: The 2021 Chinese New Year Holiday Sets Box Office Revenue Record of RMB7.8 Billion\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/maoyan-the-2021-chinese-new-year-holiday-sets-box-office-revenue-record-of-rmb7-8-billion\/","og_site_name":"Market Newsdesk","article_published_time":"2021-02-23T06:00:06+00:00","og_image":[{"url":"https:\/\/c212.net\/c\/img\/favicon.png?sn=CN87620&amp;sd=2021-02-23","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"12 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/maoyan-the-2021-chinese-new-year-holiday-sets-box-office-revenue-record-of-rmb7-8-billion\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/maoyan-the-2021-chinese-new-year-holiday-sets-box-office-revenue-record-of-rmb7-8-billion\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"Maoyan: The 2021 Chinese New Year Holiday Sets Box Office Revenue Record of RMB7.8 Billion","datePublished":"2021-02-23T06:00:06+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/maoyan-the-2021-chinese-new-year-holiday-sets-box-office-revenue-record-of-rmb7-8-billion\/"},"wordCount":2379,"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/maoyan-the-2021-chinese-new-year-holiday-sets-box-office-revenue-record-of-rmb7-8-billion\/#primaryimage"},"thumbnailUrl":"https:\/\/c212.net\/c\/img\/favicon.png?sn=CN87620&amp;sd=2021-02-23","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/maoyan-the-2021-chinese-new-year-holiday-sets-box-office-revenue-record-of-rmb7-8-billion\/","url":"https:\/\/www.marketnewsdesk.com\/index.php\/maoyan-the-2021-chinese-new-year-holiday-sets-box-office-revenue-record-of-rmb7-8-billion\/","name":"Maoyan: The 2021 Chinese New Year Holiday Sets Box Office Revenue Record of RMB7.8 Billion - 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