{"id":435380,"date":"2021-02-12T20:45:13","date_gmt":"2021-02-13T01:45:13","guid":{"rendered":"http:\/\/www.marketnewsdesk.com\/?p=435380"},"modified":"2021-02-12T20:45:13","modified_gmt":"2021-02-13T01:45:13","slug":"mattel-honored-with-four-2021-toy-of-the-year-awards","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/mattel-honored-with-four-2021-toy-of-the-year-awards\/","title":{"rendered":"Mattel Honored with Four 2021 \u201cToy of the Year\u201d Awards"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }\n.bwlistdisc { list-style-type: disc }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>Mattel Honored with Four 2021 \u201cToy of the Year\u201d Awards<\/b><\/p>\n<p class=\"bwalignc\">\nMattel wins Prestigious Industry Awards across the Action Figure, Doll, Infant\/Toddler and Plush categories\n<\/p>\n<p>EL SEGUNDO, Calif.&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\nMattel, Inc. (NASDAQ: MAT) announced today that the company has been honored with four Toy of the Year (TOTY) Awards at the annual ceremony hosted by The Toy Association recognizing the most outstanding, unique and creative toy introductions from the past year.\n<\/p>\n<p id=\"news-body-cta\">This press release features multimedia. View the full release here: <a href=\"https:\/\/www.businesswire.com\/news\/home\/20210212005560\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20210212005560\/en\/<\/a><\/p>\n<div id=\"bwbodyimg\" style=\"width: 480px;float:left;padding-left:0px;padding-right:20px;padding-top:0px;padding-bottom:0px\"><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20210212005560\/en\/859070\/4\/102620-TOTY-SEAL-Winner.jpg\" alt=\"Mattel Honored with Four 2021 \u201cToy of the Year\u201d Awards (Graphic: Business Wire)\" \/><\/p>\n<p style=\"font-size:85%\">Mattel Honored with Four 2021 \u201cToy of the Year\u201d Awards (Graphic: Business Wire)<\/p>\n<\/div>\n<p>\nMattel received awards in the following categories:\n<\/p>\n<ul class=\"bwlistdisc\">\n<li><b>Action Figure of the Year:<\/b> Fisher-Price\u00ae #ThankYouHeroes Line\n<\/li>\n<li><b>Doll of the Year:<\/b> Barbie\u00ae Color Reveal\u2122\n<\/li>\n<li><b>Infant\/Toddler Toy of the Year:<\/b> Fisher-Price\u00ae Laugh &amp; Learn\u00ae Grow-the-Fun Garden to Kitchen\u2122 playset\n<\/li>\n<li><b>Plush Toy of the Year:<\/b> Star Wars: The Mandalorian The Child 11&#8243; Plush\n<\/li>\n<\/ul>\n<p>\n\u201cIt is an honor to be recognized by our industry peers with four 2021 TOTY Awards,\u201d said Steve Totzke, Chief Commercial Officer, Mattel. \u201cThese awards are a testament to Mattel\u2019s iconic brands, world-class team, valued partners and how we are delivering on our purpose to empower the next generation to explore the wonder of childhood and reach their full potential.\u201d\n<\/p>\n<p>\nIn addition to presenting the annual awards, the event celebrated the induction of toy industry trailblazers into the esteemed <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.toyassociation.org%2Fta%2Fevents%2Fhof%2Ftoys%2Fevents%2Ftoy-industry-hall-of-fame-home.aspx&amp;esheet=52378819&amp;newsitemid=20210212005560&amp;lan=en-US&amp;anchor=Toy+Industry+Hall+of+Fame&amp;index=1&amp;md5=6de44e81896beac118c93e8e8b62f8dd\">Toy Industry Hall of Fame<\/a>, including American Girl founder, Pleasant T. Rowland.\n<\/p>\n<p>\n\u201cPleasant Rowland is a legend and, on behalf of everyone at Mattel, we would like to congratulate her on being inducted into the Toy Industry Hall of Fame and thank her for creating the iconic American Girl brand, now in its 35<sup>th<\/sup> year, that continues to inspire and empower girls,\u201d added Totzke.\n<\/p>\n<p>\nThe Toy of the Year Awards are based on votes from expert judges comprised of toy retailers, media, Toy Association members, and consumers. The awards program is a critical fundraiser for The Toy Foundation, which delivers the magic of play to millions of children in vulnerable situations through industry-wide toy donations and cash contributions.\n<\/p>\n<p><b>About Mattel<\/b><\/p>\n<p>\nMattel is a leading global toy company and owner of one of the strongest catalogs of children\u2019s and family entertainment franchises in the world. We create innovative products and experiences that inspire, entertain and develop children through play. We engage consumers through our portfolio of iconic brands, including Barbie\u00ae, Hot Wheels\u00ae, Fisher-Price\u00ae, American Girl\u00ae, Thomas &amp; Friends\u00ae, UNO\u00ae and MEGA\u00ae, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming, music and live events. We operate in 35 locations and our products are available in more than 150 countries in collaboration with the world\u2019s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering children to explore the wonder of childhood and reach their full potential.\n<\/p>\n<p><b>About The Toy Association\u2122<\/b><\/p>\n<p><a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.toyassociation.org&amp;esheet=52378819&amp;newsitemid=20210212005560&amp;lan=en-US&amp;anchor=www.toyassociation.org&amp;index=2&amp;md5=b9bb51438516265217907520e8739cae\">www.toyassociation.org<\/a> \/<a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.thegeniusofplay.org%2F&amp;esheet=52378819&amp;newsitemid=20210212005560&amp;lan=en-US&amp;anchor=www.thegeniusofplay.org&amp;index=3&amp;md5=918dfa9271000ca22259c46cc8f3c630\"> www.thegeniusofplay.org<\/a> \/<a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.playsafe.org%2F&amp;esheet=52378819&amp;newsitemid=20210212005560&amp;lan=en-US&amp;anchor=www.playsafe.org&amp;index=4&amp;md5=1e370e347161f662e39ec8fe0212aa5c\"> www.playsafe.org<\/a><\/p>\n<p>\nFounded in 1916, The Toy Association\u2122, Inc. is the not-for-profit trade association representing all businesses involved in creating and delivering toys and youth entertainment products for kids of all ages. The Toy Association leads the health and growth of the U.S. toy industry, which has an annual U.S. economic impact of $97.2 billion, and its 1,000+ members drive the annual $27 billion U.S. domestic toy market. The Toy Association serves as the industry\u2019s voice on the developmental benefits of play and promotes play\u2019s positive impact on childhood development to consumers and media. The organization has a long history of leadership in toy safety, having helped develop the first comprehensive toy safety standard more than 40 years ago, and remains committed to working with medical experts, government, consumers, and industry on ongoing programs to ensure safe and fun play.\n<\/p>\n<p><b>About the Toy of the Year Awards (TOTY)<\/b><\/p>\n<p>\nThe Toy of the Year Awards, known as the \u201cOscars\u201d of the toy industry, annually recognize the top toys and games on the market. Finalists are nominated from within the industry and selected by a panel of expert judges. Winners are decided by votes cast by the public (at ToyAwards.org) and members of the industry. The TOTY Awards are administered by The Toy Association, with 100% of the program\u2019s proceeds benefiting The Toy Foundation and its goal of delivering millions of brand-new toys to children in vulnerable situations.\n<\/p>\n<p>\nMat-Corp\n<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20210212005560r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20210212005560\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20210212005560\/en\/<\/a><\/span><\/p>\n<p>\nKelly Powers<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:Kelly.Powers@mattel.com\">Kelly.Powers@mattel.com<\/a><\/p>\n<p>\nMichelle Neumayr<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:Michelle.Neumayr@mattel.com\">Michelle.Neumayr@mattel.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> California United States North America<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Parenting Children Entertainment Baby\/Maternity Specialty Family Consumer Retail Licensing (Entertainment)<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Photo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20210212005560\/en\/859070\/3\/102620-TOTY-SEAL-Winner.jpg\" alt=\"Photo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\">Mattel Honored with Four 2021 \u201cToy of the Year\u201d Awards (Graphic: Business Wire)<\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Mattel Honored with Four 2021 \u201cToy of the Year\u201d Awards Mattel wins Prestigious Industry Awards across the Action Figure, Doll, Infant\/Toddler and Plush categories EL SEGUNDO, Calif.&#8211;(BUSINESS WIRE)&#8211; Mattel, Inc. (NASDAQ: MAT) announced today that the company has been honored with four Toy of the Year (TOTY) Awards at the annual ceremony hosted by The Toy Association recognizing the most outstanding, unique and creative toy introductions from the past year. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20210212005560\/en\/ Mattel Honored with Four 2021 \u201cToy of the Year\u201d Awards (Graphic: Business Wire) Mattel received awards in the following categories: Action Figure of the Year: Fisher-Price\u00ae #ThankYouHeroes Line Doll of the Year: Barbie\u00ae Color Reveal\u2122 Infant\/Toddler Toy of the &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/mattel-honored-with-four-2021-toy-of-the-year-awards\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Mattel Honored with Four 2021 \u201cToy of the Year\u201d Awards&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-435380","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mattel Honored with Four 2021 \u201cToy of the Year\u201d Awards - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/mattel-honored-with-four-2021-toy-of-the-year-awards\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mattel Honored with Four 2021 \u201cToy of the Year\u201d Awards - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Mattel Honored with Four 2021 \u201cToy of the Year\u201d Awards Mattel wins Prestigious Industry Awards across the Action Figure, Doll, Infant\/Toddler and Plush categories EL SEGUNDO, Calif.&#8211;(BUSINESS WIRE)&#8211; Mattel, Inc. (NASDAQ: MAT) announced today that the company has been honored with four Toy of the Year (TOTY) Awards at the annual ceremony hosted by The Toy Association recognizing the most outstanding, unique and creative toy introductions from the past year. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20210212005560\/en\/ Mattel Honored with Four 2021 \u201cToy of the Year\u201d Awards (Graphic: Business Wire) Mattel received awards in the following categories: Action Figure of the Year: Fisher-Price\u00ae #ThankYouHeroes Line Doll of the Year: Barbie\u00ae Color Reveal\u2122 Infant\/Toddler Toy of the &hellip; Continue reading &quot;Mattel Honored with Four 2021 \u201cToy of the Year\u201d Awards&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/mattel-honored-with-four-2021-toy-of-the-year-awards\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2021-02-13T01:45:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mms.businesswire.com\/media\/20210212005560\/en\/859070\/4\/102620-TOTY-SEAL-Winner.jpg\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/mattel-honored-with-four-2021-toy-of-the-year-awards\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/mattel-honored-with-four-2021-toy-of-the-year-awards\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"Mattel Honored with Four 2021 \u201cToy of the Year\u201d Awards\",\"datePublished\":\"2021-02-13T01:45:13+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/mattel-honored-with-four-2021-toy-of-the-year-awards\\\/\"},\"wordCount\":807,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/mattel-honored-with-four-2021-toy-of-the-year-awards\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mms.businesswire.com\\\/media\\\/20210212005560\\\/en\\\/859070\\\/4\\\/102620-TOTY-SEAL-Winner.jpg\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/mattel-honored-with-four-2021-toy-of-the-year-awards\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/mattel-honored-with-four-2021-toy-of-the-year-awards\\\/\",\"name\":\"Mattel Honored with Four 2021 \u201cToy of the Year\u201d Awards - 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(NASDAQ: MAT) announced today that the company has been honored with four Toy of the Year (TOTY) Awards at the annual ceremony hosted by The Toy Association recognizing the most outstanding, unique and creative toy introductions from the past year. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20210212005560\/en\/ Mattel Honored with Four 2021 \u201cToy of the Year\u201d Awards (Graphic: Business Wire) Mattel received awards in the following categories: Action Figure of the Year: Fisher-Price\u00ae #ThankYouHeroes Line Doll of the Year: Barbie\u00ae Color Reveal\u2122 Infant\/Toddler Toy of the &hellip; Continue reading \"Mattel Honored with Four 2021 \u201cToy of the Year\u201d Awards\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/mattel-honored-with-four-2021-toy-of-the-year-awards\/","og_site_name":"Market Newsdesk","article_published_time":"2021-02-13T01:45:13+00:00","og_image":[{"url":"https:\/\/mms.businesswire.com\/media\/20210212005560\/en\/859070\/4\/102620-TOTY-SEAL-Winner.jpg","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/mattel-honored-with-four-2021-toy-of-the-year-awards\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/mattel-honored-with-four-2021-toy-of-the-year-awards\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"Mattel Honored with Four 2021 \u201cToy of the Year\u201d Awards","datePublished":"2021-02-13T01:45:13+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/mattel-honored-with-four-2021-toy-of-the-year-awards\/"},"wordCount":807,"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/mattel-honored-with-four-2021-toy-of-the-year-awards\/#primaryimage"},"thumbnailUrl":"https:\/\/mms.businesswire.com\/media\/20210212005560\/en\/859070\/4\/102620-TOTY-SEAL-Winner.jpg","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/mattel-honored-with-four-2021-toy-of-the-year-awards\/","url":"https:\/\/www.marketnewsdesk.com\/index.php\/mattel-honored-with-four-2021-toy-of-the-year-awards\/","name":"Mattel Honored with Four 2021 \u201cToy of the Year\u201d Awards - 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