{"id":432576,"date":"2021-02-10T06:33:10","date_gmt":"2021-02-10T11:33:10","guid":{"rendered":"http:\/\/www.marketnewsdesk.com\/?p=432576"},"modified":"2021-02-10T06:33:10","modified_gmt":"2021-02-10T11:33:10","slug":"magellan-rx-management-announces-pilot-with-digital-health-company-wellth","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/magellan-rx-management-announces-pilot-with-digital-health-company-wellth\/","title":{"rendered":"Magellan Rx Management Announces Pilot with Digital Health Company, Wellth"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>Magellan Rx Management Announces Pilot with Digital Health Company, Wellth<\/b><\/p>\n<p class=\"bwalignc\"><i>Behavioral economics program to improve medication adherence and health outcomes<\/i><\/p>\n<p>PHOENIX&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww1.magellanrx.com%2F&amp;esheet=52376799&amp;newsitemid=20210210005179&amp;lan=en-US&amp;anchor=Magellan+Rx+Management&amp;index=1&amp;md5=ac90c091801fcce2ae9bc1d6c5fb197d\">Magellan Rx Management<\/a>, the full-service pharmacy benefits management division of <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.magellanhealth.com&amp;esheet=52376799&amp;newsitemid=20210210005179&amp;lan=en-US&amp;anchor=Magellan+Health%2C+Inc.&amp;index=2&amp;md5=e646cdbcc54e201063fadb02c746e8e4\">Magellan Health, Inc.<\/a> (NASDAQ: MGLN), announced today the implementation of a pilot to expand its digital health suite by offering <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.wellthapp.com%2F&amp;esheet=52376799&amp;newsitemid=20210210005179&amp;lan=en-US&amp;anchor=Wellth&amp;index=3&amp;md5=39d310004d8c9a4e88ec4530f4a1143c\">Wellth<\/a>, a digital behavioral change program, with the goal of improving medication adherence and overall health. The pilot will focus on leveraging behavioral economics to improve health outcomes for various conditions including diabetes, hypertension, hyperlipidemia, depression, asthma, and psychosis.\n<\/p>\n<p>\n\u201cWellth is a unique solution, which leverages the proven science of behavioral economics to drive habit formation and behavior change in people with chronic conditions. It is about more than medication adherence, it\u2019s about transforming the way individuals manage their conditions,\u201d said Caroline Carney, M.D., Chief Medical Officer of Magellan Health. \u201cWe are excited to be working with Wellth and are eagerly anticipating the results of our pilot program, particularly for individuals with both behavioral health and medical conditions.\u201d\n<\/p>\n<p>\nThe pilot will aim to improve member outcomes and promote health equity by using digital technology and artificial intelligence to help members build lasting healthy habits through a personalized experience. Members will receive daily financial incentives for verifying adherence to prescribed care plans through daily check-ins, like taking a picture of their medication(s) \u2013 which are immediately processed by Wellth\u2019s AI technology for verification, with pertinent insights relayed directly to care teams. Members get a fun, easy and motivating experience along with instant gratification of keeping their endowed rewards, which they redeem at milestone intervals throughout the duration of their program.\n<\/p>\n<p>\n\u201cMagellan Rx\u2019s commitment to improving medication adherence and driving value for their customers makes them a perfect partner for Wellth,\u201d said Matthew Loper, CEO and Co-founder of Wellth. \u201cRewarding members for building healthy behaviors, while also helping members use those rewards to cover real world expenses, is the embodiment of Wellth\u2019s mission. We are excited to be working alongside Magellan Rx to drive value for their customers and ultimately, create better health outcomes for the members they serve.\u201d\n<\/p>\n<p><b>About Wellth: <\/b>Wellth is a digital behavior change company that creates de novo motivation in the highest-risk, least engaged segment of the chronic disease population. Powered by a behavioral economics engine paired with an intuitive, consumer-grade smartphone experience designed to motivate and delight, Wellth rewards members with daily financial incentives for verifying adherence to prescribed care plans. The company&#8217;s mission is to ensure the adoption and success of value-based care by helping health plans and risk-bearing healthcare providers better understand their populations, improve customer health, and lower costs. Learn more at <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.wellthapp.com%2F&amp;esheet=52376799&amp;newsitemid=20210210005179&amp;lan=en-US&amp;anchor=www.wellthapp.com&amp;index=4&amp;md5=4a085892dd1bfecb582cdeb24bb09d8c\">www.wellthapp.com<\/a>.\n<\/p>\n<p><b>About Magellan Rx Management<\/b>: <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww1.magellanrx.com&amp;esheet=52376799&amp;newsitemid=20210210005179&amp;lan=en-US&amp;anchor=Magellan+Rx+Management&amp;index=5&amp;md5=889cdd0853c0c10b1c0e19a889b2db9e\">Magellan Rx Management<\/a>, a division of Magellan Health, Inc., is shaping the future of pharmacy. As a next-generation pharmacy organization, we deliver meaningful solutions to the people we serve. As pioneers in specialty drug management, industry leaders in Medicaid pharmacy programs and disruptors in pharmacy benefit management, we partner with our customers and members to deliver a best-in-class healthcare experience.\n<\/p>\n<p><b>About Magellan Health: <\/b><a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.magellanhealth.com%2Fmh%2Fhome.aspx&amp;esheet=52376799&amp;newsitemid=20210210005179&amp;lan=en-US&amp;anchor=Magellan+Health%2C+Inc.&amp;index=6&amp;md5=956b55a99b7cb44c5f10f0abd3b97e3a\">Magellan Health, Inc.<\/a> is a leader in managing the fastest growing, most complex areas of health, including special populations, complete pharmacy benefits and other specialty areas of healthcare. Magellan supports innovative ways of accessing better health through technology, while remaining focused on the critical personal relationships that are necessary to achieve a healthy, vibrant life. Magellan&#8217;s customers include health plans and other managed care organizations, employers, labor unions, various military and governmental agencies and third-party administrators. For more information, visit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.magellanhealth.com%2Fmh%2Fhome.aspx&amp;esheet=52376799&amp;newsitemid=20210210005179&amp;lan=en-US&amp;anchor=MagellanHealth.com&amp;index=7&amp;md5=53cf1e445d31c99f9a094f11b240fea5\">MagellanHealth.com<\/a>.\n<\/p>\n<p>\n(MGLN-GEN)\n<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20210210005179r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20210210005179\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20210210005179\/en\/<\/a><\/span><\/p>\n<p><b>Media:<\/b> Lilly Ackley, <a rel=\"nofollow\" href=\"mailto:ackleyl@magellanhealth.com\">ackleyl@magellanhealth.com<\/a>, (860) 507-1923<br \/>\n<br \/><b>Investors: <\/b>Darren Lehrich, <a rel=\"nofollow\" href=\"mailto:lehrichd@magellanhealth.com\">lehrichd@magellanhealth.com<\/a>, (860) 507-1814\n<\/p>\n<p><b>KEYWORDS:<\/b> United States North America Arizona<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Data Management Health Diabetes Technology Managed Care Software Pharmaceutical<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20210210005179\/en\/711601\/3\/MH_color_r.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Magellan Rx Management Announces Pilot with Digital Health Company, Wellth Behavioral economics program to improve medication adherence and health outcomes PHOENIX&#8211;(BUSINESS WIRE)&#8211;Magellan Rx Management, the full-service pharmacy benefits management division of Magellan Health, Inc. (NASDAQ: MGLN), announced today the implementation of a pilot to expand its digital health suite by offering Wellth, a digital behavioral change program, with the goal of improving medication adherence and overall health. The pilot will focus on leveraging behavioral economics to improve health outcomes for various conditions including diabetes, hypertension, hyperlipidemia, depression, asthma, and psychosis. \u201cWellth is a unique solution, which leverages the proven science of behavioral economics to drive habit formation and behavior change in people with chronic conditions. It is about more than &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/magellan-rx-management-announces-pilot-with-digital-health-company-wellth\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Magellan Rx Management Announces Pilot with Digital Health Company, Wellth&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-432576","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Magellan Rx Management Announces Pilot with Digital Health Company, Wellth - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/magellan-rx-management-announces-pilot-with-digital-health-company-wellth\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Magellan Rx Management Announces Pilot with Digital Health Company, Wellth - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Magellan Rx Management Announces Pilot with Digital Health Company, Wellth Behavioral economics program to improve medication adherence and health outcomes PHOENIX&#8211;(BUSINESS WIRE)&#8211;Magellan Rx Management, the full-service pharmacy benefits management division of Magellan Health, Inc. (NASDAQ: MGLN), announced today the implementation of a pilot to expand its digital health suite by offering Wellth, a digital behavioral change program, with the goal of improving medication adherence and overall health. The pilot will focus on leveraging behavioral economics to improve health outcomes for various conditions including diabetes, hypertension, hyperlipidemia, depression, asthma, and psychosis. \u201cWellth is a unique solution, which leverages the proven science of behavioral economics to drive habit formation and behavior change in people with chronic conditions. 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(NASDAQ: MGLN), announced today the implementation of a pilot to expand its digital health suite by offering Wellth, a digital behavioral change program, with the goal of improving medication adherence and overall health. The pilot will focus on leveraging behavioral economics to improve health outcomes for various conditions including diabetes, hypertension, hyperlipidemia, depression, asthma, and psychosis. \u201cWellth is a unique solution, which leverages the proven science of behavioral economics to drive habit formation and behavior change in people with chronic conditions. 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