{"id":430755,"date":"2021-02-08T10:09:29","date_gmt":"2021-02-08T15:09:29","guid":{"rendered":"http:\/\/www.marketnewsdesk.com\/?p=430755"},"modified":"2021-02-08T10:09:29","modified_gmt":"2021-02-08T15:09:29","slug":"color-of-change-launches-the-pedestal-project-augmented-reality-experience-to-power-racial-justice","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/color-of-change-launches-the-pedestal-project-augmented-reality-experience-to-power-racial-justice\/","title":{"rendered":"Color Of Change Launches &#8220;The Pedestal Project&#8221; Augmented Reality Experience To Power Racial Justice"},"content":{"rendered":"<div class=\"xn-newslines\">\n<h2 class=\"xn-hedline\">Former United States Congressman John Lewis, co-founder of the Black Lives Matter movement Alicia Garza, and co-founder of Freedom March NYC Chelsea Miller Spotlighted on Empty Pedestals Where Confederate Statues Once Stood<\/h2>\n<p class=\"xn-distributor\">PR Newswire<\/p>\n<\/p><\/div>\n<div class=\"xn-content\">\n<p>\n        <span class=\"xn-location\">NEW YORK<\/span>, <span class=\"xn-chron\">Feb. 8, 2021<\/span> \/PRNewswire\/ &#8212; Today, Color Of\u00a0Change, the nation&#8217;s largest online racial justice organization, launched <b><i><u><a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3059999-2&amp;h=2036340539&amp;u=https%3A%2F%2Fthepedestalproject.com%2F&amp;a=The+Pedestal+Project\" rel=\"nofollow noopener noreferrer\">The Pedestal Project<\/a><\/u><\/i><\/b> \u2013 an Augmented Reality (AR) experience on Instagram that lets users place statues of racial justice leaders atop empty pedestals where confederate statues once stood as a refreshing new symbol of equality and progress. <\/p>\n<p>Experience the interactive Multichannel News Release here: <a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3059999-2&amp;h=4085149589&amp;u=https%3A%2F%2Fwww.multivu.com%2Fplayers%2FEnglish%2F8850551-color-of-change-launches-the-pedestal-project%2F&amp;a=https%3A%2F%2Fwww.multivu.com%2Fplayers%2FEnglish%2F8850551-color-of-change-launches-the-pedestal-project%2F\" rel=\"nofollow noopener noreferrer\">https:\/\/www.multivu.com\/players\/English\/8850551-color-of-change-launches-the-pedestal-project\/<\/a> \u00a0<\/p>\n<div id=\"prni_dvprnevidcf45left\" title=\"The Pedestal Project\" dir=\"ltr\"><\/div>\n<p>Color Of\u00a0Change has advocated for the removal of contentious statues for many years. Now, <b><i>The Pedestal Project<\/i>\u00a0<\/b>uses technology to see a world where statues finally portray worthy idols for future generations. The campaign launches with three incredible racial justice leaders to honor and virtually place on the empty pedestals where the likes of Robert E Lee and Stonewall Jackson once stood: <\/p>\n<ul type=\"disc\">\n<li>\n          <b><br \/>\n            <u><br \/>\n              <a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3059999-2&amp;h=663407582&amp;u=https%3A%2F%2Fwww.instagram.com%2Far%2F1863652887144670%2F&amp;a=John+Lewis\" rel=\"nofollow noopener noreferrer\"><br \/>\n                <span class=\"xn-person\">John Lewis<\/span><br \/>\n              <\/a><br \/>\n            <\/u><br \/>\n          <\/b><br \/>\n          <b>, <\/b>Civil Rights leader and Former United States Congressman <\/li>\n<li>\n          <b><br \/>\n            <u><br \/>\n              <a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3059999-2&amp;h=1981444434&amp;u=https%3A%2F%2Fwww.instagram.com%2Far%2F1762994723908709%2F&amp;a=Alicia+Garza\" rel=\"nofollow noopener noreferrer\"><br \/>\n                <span class=\"xn-person\">Alicia Garza<\/span><br \/>\n              <\/a><br \/>\n            <\/u><br \/>\n          <\/b><br \/>\n          <b>, <\/b>Co-founder of the Black Lives Matter Movement, Author, and Principal at Black Futures Lab <\/li>\n<li>\n          <b><br \/>\n            <u><br \/>\n              <a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3059999-2&amp;h=3640259421&amp;u=https%3A%2F%2Fwww.instagram.com%2Far%2F3937454776287063%2F&amp;a=Chelsea+Miller%2C\" rel=\"nofollow noopener noreferrer\"><br \/>\n                <span class=\"xn-person\">Chelsea Miller<\/span>,<\/a><br \/>\n            <\/u><br \/>\n          <\/b>\u00a0Co-founder of Freedom March NYC<\/li>\n<\/ul>\n<p>The campaign encourages people to snap a picture or a video of their experience and share to social page by tagging @ColorOfChange. <b><i>The Pedestal Project<\/i><\/b> Instagram Lens is activated via a mobile device on the <b><u><a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3059999-2&amp;h=2410189131&amp;u=https%3A%2F%2Fwww.instagram.com%2Fcolorofchange%2F&amp;a=Color+of+Change+Instagram+page%2C\" rel=\"nofollow noopener noreferrer\">Color of Change Instagram page,<\/a><\/u><\/b> at home, anytime. Color Of Change encourages people to go outside, safely, within their own communities to find empty pedestals where confederate symbols once stood. The AR experience is easy and immersive. Upon accessing the lens, users will be able to select from a gallery of statues, place it atop an empty pedestal and in the activists&#8217; own voice, hear why change is worth fighting for.<\/p>\n<p>&#8220;In their time, white nationalist officials erected statues of Confederate leaders for a reason \u2013 to send a message about who should dominate this country, and to put Black people in our place,&#8221; said <b><span class=\"xn-person\">Rashad Robinson<\/span>, president of Color Of Change<\/b> &#8220;In our time, Confederate statues continue to encourage white nationalists who are hell bent on resisting progress. It&#8217;s not enough to remove them, we must replace them with symbols of a just vision of America. But most importantly, every statue we change must go hand in hand with a statute we change. We cannot allow symbols like monuments to be a consolation prize \u2014 they must accompany real efforts to change laws and outcomes for real people, which is why we&#8217;re focusing on three of the many heroes fighting for concrete, anti-racist policy changes that will transform our country for the better.&#8221;<\/p>\n<p>&#8220;Symbols and their substance matter,&#8221; said <b><span class=\"xn-person\">Alicia Garza<\/span>, Co-Founder of <\/b>t<b>he <\/b><b>Black Lives Matter Movement<\/b>\u00a0and one of the featured virtual racial justice leaders in The Pedestal Project. &#8220;They are a representation of that which we vow to never forget \u2014 they are regular reminders of what we value, who we strive to be, as individuals, as communities, as a nation, as a people. There are symbols of racial terror all over our country \u2014 Confederate monuments, crosses burning on lawns of civil rights workers, statues to killers and war criminals. But what if there were monuments to our ongoing struggle for racial justice, for dignity, for democracy \u2014 not confined inside of memorials and museums, but everywhere that people gather? The Pedestal Project allows us to imagine a <span class=\"xn-location\">United States<\/span> that was committed to remembering rather than forgetting, a country striving towards equality and justice.&#8221;<\/p>\n<p>&#8220;The Civil Rights Movement never ended; it has just taken new forms,&#8221; said\u00a0<b><span class=\"xn-person\">Chelsea Miller<\/span>, Co-Founder of Freedom March NYC <\/b>and one of the featured virtual racial justice leaders in The Pedestal Project. &#8220;It is on every generation to build on the work of those who came before us and unapologetically stand on the shoulders of our ancestors. This partnership with Color of Change is a reminder of the power of this movement and the intergenerational work that is required to reimagine what&#8217;s next.&#8221;<\/p>\n<p>As Instagram users are interacting with <b><i>The Pedestal Project<\/i><\/b> Lens, Color Of Change is also calling for action! <u><a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3059999-2&amp;h=2096473910&amp;u=https%3A%2F%2Fact.colorofchange.org%2Fsign%2Fremove-all-confederate-symbols-america%2F&amp;a=Sign+their+online+petition+for+the+removal+of+all+Confederate+symbols\" rel=\"nofollow noopener noreferrer\">Sign their online petition for the removal of all Confederate symbols<\/a><\/u>\u00a0in public spaces and replace those empty pedestals of equality and hope. To learn more about the initiative and to find a local empty pedestal, visit <u><a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3059999-2&amp;h=3000738467&amp;u=https%3A%2F%2Fthepedestalproject.com%2F&amp;a=ThePedestalProject.com\" rel=\"nofollow noopener noreferrer\">ThePedestalProject.com<\/a><\/u> and help turn these ill-conceived pedestals into beacons of racial justice. <\/p>\n<p>\n        <b><br \/>\n          <i>The Pedestal Project<\/i><br \/>\n        <\/b>\u00a0was a pro bono initiative created in partnership with leading creative agency, BBDO New York.<\/p>\n<p>Social Media Tags: #ThePedestalProject , @ColorOfChange<\/p>\n<p>\n        <b>About Color <\/b><br \/>\n        <b>O<\/b><br \/>\n        <b>f Change<br \/><\/b>Color Of Change\u00a0is the nation&#8217;s largest online racial justice organization. They help people respond effectively to injustice in the world around us. As a national online force driven by over 7 million members, they move decision-makers in corporations and government to create a more human and less hostile world for Black people in America. Learn more at <u><a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3059999-2&amp;h=2844401633&amp;u=http%3A%2F%2Fwww.colorofchange.org%2F&amp;a=www.colorofchange.org\" rel=\"nofollow noopener noreferrer\">www.colorofchange.org<\/a><\/u>\u00a0and follow on social media at <u><a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3059999-2&amp;h=556320324&amp;u=https%3A%2F%2Fwww.instagram.com%2Fcolorofchange%2F%3Fhl%3Den&amp;a=%40Colorofchange\" rel=\"nofollow noopener noreferrer\">@Colorofchange<\/a><a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3059999-2&amp;h=2161609664&amp;u=https%3A%2F%2Fwww.instagram.com%2Fcolorofchange%2F%3Fhl%3Den&amp;a=.\" rel=\"nofollow noopener noreferrer\">.<\/a><\/u>\u00a0<\/p>\n<p>\n        <b>About BBDO<br \/><\/b>BBDO&#8217;s mantra is &#8220;The Work. The Work. The Work.&#8221;\u00a0 Every day, BBDO people in 289 offices in 81 countries work day by day, job by job and client by client to create and deliver the world&#8217;s most compelling commercial content.\u00a0 BBDO is part of Omnicom Group Inc. (NYSE:\u00a0<u><a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3059999-2&amp;h=4251448291&amp;u=https%3A%2F%2Fwww.prnewswire.com%2Fnews-releases%2Fbbdo-new-york-tops-the-warc-creative-100-rankings-as-the-most-creative-agency-in-the-world-300800517.html%23financial-modal&amp;a=OMC\" rel=\"nofollow noopener noreferrer\">OMC<\/a><\/u>) (<u><a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3059999-2&amp;h=3663825896&amp;u=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D2383343-1%26h%3D534315832%26u%3Dhttps%253A%252F%252Furldefense.proofpoint.com%252Fv2%252Furl%253Fu%253Dhttp-3A__www.omnicomgroup.com_%2526d%253DDwMGaQ%2526c%253DM50t_wfPryPkL4C2Nv6aB3q8AWPHmcy6NXnZ7db1zqg%2526r%253D8p1AkRLdonOyGDljBJhbzXk20_bFSeK4_o9F-6mLSFM%2526m%253Ds15DVpxQMOF9oIDcWxyCOxxWf05liUZjxkZyIt3SBmY%2526s%253DwBZNCkBqnJj8qN0INQG_yl_r6MkRaEcLK6HDMyeH3Eo%2526e%253D%26a%3Dwww.omnicomgroup.com&amp;a=www.omnicomgroup.com\" rel=\"nofollow noopener noreferrer\">www.omnicomgroup.com<\/a><\/u>), a leading global marketing and corporate communications company.<\/p>\n<div id=\"prni_dvprnejpg408bleft\" dir=\"ltr\">\n        <img decoding=\"async\" id=\"prnejpg408bleft\" title=\"Statue Group Shot\" border=\"0\" alt=\"Statue Group Shot\" align=\"middle\" src=\"https:\/\/www.multivu.com\/players\/English\/8850551-color-of-change-launches-the-pedestal-project\/image\/StatueGroupHero_1612549235632-HR.jpg\" \/>\n      <\/div>\n<p>\u00a0<\/p>\n<p id=\"PURL\">\n        <img loading=\"lazy\" decoding=\"async\" title=\"Cision\" width=\"12\" height=\"12\" alt=\"Cision\" src=\"https:\/\/c212.net\/c\/img\/favicon.png?sn=AQ72001&amp;sd=2021-02-08\" \/> View original content:<a id=\"PRNURL\" rel=\"nofollow\" href=\"http:\/\/www.prnewswire.com\/news-releases\/color-of-change-launches-the-pedestal-project-augmented-reality-experience-to-power-racial-justice-301223976.html\">http:\/\/www.prnewswire.com\/news-releases\/color-of-change-launches-the-pedestal-project-augmented-reality-experience-to-power-racial-justice-301223976.html<\/a><\/p>\n<p>SOURCE  Color Of Change<\/p>\n<\/p><\/div>\n<p>    <img decoding=\"async\" alt=\"\" src=\"https:\/\/rt.prnewswire.com\/rt.gif?NewsItemId=AQ72001&amp;Transmission_Id=202102081006PR_NEWS_USPR_____AQ72001&amp;DateId=20210208\" style=\"border:0px;width:1px;height:1px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Former United States Congressman John Lewis, co-founder of the Black Lives Matter movement Alicia Garza, and co-founder of Freedom March NYC Chelsea Miller Spotlighted on Empty Pedestals Where Confederate Statues Once Stood PR Newswire NEW YORK, Feb. 8, 2021 \/PRNewswire\/ &#8212; Today, Color Of\u00a0Change, the nation&#8217;s largest online racial justice organization, launched The Pedestal Project \u2013 an Augmented Reality (AR) experience on Instagram that lets users place statues of racial justice leaders atop empty pedestals where confederate statues once stood as a refreshing new symbol of equality and progress. Experience the interactive Multichannel News Release here: https:\/\/www.multivu.com\/players\/English\/8850551-color-of-change-launches-the-pedestal-project\/ \u00a0 Color Of\u00a0Change has advocated for the removal of contentious statues for many years. Now, The Pedestal Project\u00a0uses technology to see a world &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/color-of-change-launches-the-pedestal-project-augmented-reality-experience-to-power-racial-justice\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Color Of Change Launches &#8220;The Pedestal Project&#8221; Augmented Reality Experience To Power Racial Justice&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-430755","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Color Of Change Launches &quot;The Pedestal Project&quot; Augmented Reality Experience To Power Racial Justice - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/color-of-change-launches-the-pedestal-project-augmented-reality-experience-to-power-racial-justice\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Color Of Change Launches &quot;The Pedestal Project&quot; Augmented Reality Experience To Power Racial Justice - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Former United States Congressman John Lewis, co-founder of the Black Lives Matter movement Alicia Garza, and co-founder of Freedom March NYC Chelsea Miller Spotlighted on Empty Pedestals Where Confederate Statues Once Stood PR Newswire NEW YORK, Feb. 8, 2021 \/PRNewswire\/ &#8212; Today, Color Of\u00a0Change, the nation&#8217;s largest online racial justice organization, launched The Pedestal Project \u2013 an Augmented Reality (AR) experience on Instagram that lets users place statues of racial justice leaders atop empty pedestals where confederate statues once stood as a refreshing new symbol of equality and progress. Experience the interactive Multichannel News Release here: https:\/\/www.multivu.com\/players\/English\/8850551-color-of-change-launches-the-pedestal-project\/ \u00a0 Color Of\u00a0Change has advocated for the removal of contentious statues for many years. Now, The Pedestal Project\u00a0uses technology to see a world &hellip; Continue reading &quot;Color Of Change Launches &#8220;The Pedestal Project&#8221; Augmented Reality Experience To Power Racial Justice&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/color-of-change-launches-the-pedestal-project-augmented-reality-experience-to-power-racial-justice\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2021-02-08T15:09:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.multivu.com\/players\/English\/8850551-color-of-change-launches-the-pedestal-project\/image\/StatueGroupHero_1612549235632-HR.jpg\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/color-of-change-launches-the-pedestal-project-augmented-reality-experience-to-power-racial-justice\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/color-of-change-launches-the-pedestal-project-augmented-reality-experience-to-power-racial-justice\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"Color Of Change Launches &#8220;The Pedestal Project&#8221; 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Today, Color Of\u00a0Change, the nation&#8217;s largest online racial justice organization, launched The Pedestal Project \u2013 an Augmented Reality (AR) experience on Instagram that lets users place statues of racial justice leaders atop empty pedestals where confederate statues once stood as a refreshing new symbol of equality and progress. Experience the interactive Multichannel News Release here: https:\/\/www.multivu.com\/players\/English\/8850551-color-of-change-launches-the-pedestal-project\/ \u00a0 Color Of\u00a0Change has advocated for the removal of contentious statues for many years. 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