{"id":430720,"date":"2021-02-08T09:35:28","date_gmt":"2021-02-08T14:35:28","guid":{"rendered":"http:\/\/www.marketnewsdesk.com\/?p=430720"},"modified":"2021-02-08T09:35:28","modified_gmt":"2021-02-08T14:35:28","slug":"researchers-develop-novel-method-for-helping-people-increase-personal-savings","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/researchers-develop-novel-method-for-helping-people-increase-personal-savings\/","title":{"rendered":"Researchers Develop Novel Method for Helping People Increase Personal Savings"},"content":{"rendered":"<h2>\nNew study shows people are not as financially responsible as they would like to believe<br \/>\n<\/h2>\n<div class=\"mw_release\">\n<p align=\"left\">TORONTO, Feb.  08, 2021  (GLOBE NEWSWIRE) &#8212; Researchers from York University\u2019s Schulich School of Business, the University of Notre Dame, and University of New England have published a new paper in the <em>Journal of Marketing<\/em>\u00a0that\u00a0examines why people under-save and provides a simple, short, and inexpensive intervention that helps them increase their personal savings.<\/p>\n<p>The study, titled\u00a0<a href=\"https:\/\/journals.sagepub.com\/doi\/10.1177\/0022242920979647\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">\u201cPopping the Positive Illusion of Financial Responsibility Can Increase Personal Savings: Applications in Emerging and Western Markets\u201d<\/a>, argues that many people hold unrealistically positive beliefs about how well they save and manage money \u2013 beliefs that actually prevent them from saving more money. One solution, developed by the team of researchers, is an \u201cintervention\u201d that shatters, or \u201cpops\u201d, the positive illusion that these people cling to.<\/p>\n<p>The researchers created something they termed a \u201csuperfluous-spender intervention\u201d that influenced people to believe they were not saving as well as they believed. Across a series of six experiments, they showed that people receiving the superfluous-spender intervention increased both their intentions to save and increased their actual savings relative to those who do not receive the intervention. According to the researchers, \u201cthe intervention increases saving by inducing one\u2019s desire to restore diminished perceptions of financial responsibility.\u201d<\/p>\n<p>The research paper is authored by <a href=\"https:\/\/schulich.yorku.ca\/faculty\/nicole-mead\/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">Nicole\u00a0Mead<\/a>, Associate Professor of Marketing at Schulich; <a href=\"https:\/\/mendoza.nd.edu\/mendoza-directory\/profile\/?slug=emily-garbinsky\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">Emily\u00a0Garbinsky<\/a>, Assistant Professor of Marketing at the University of Notre Dame\u2019s Mendoza College of Business; and Daniel\u00a0Gregg, a Senior Research Fellow at the University of New England in Australia.<\/p>\n<p>\u201cThis research has the potential to improve people\u2019s lives in these challenging times,\u201d says Schulich\u2019s Nicole Mead. \u201cMy co-authors and I have developed a simple, inexpensive, and easy-to-implement intervention that can help people to save more money.\u201d<\/p>\n<p>\n        <strong>Professor Nicole Mead is available for interviews about the findings. <\/strong>\n      <\/p>\n<p>\n        <strong>About Schulich<\/strong><br \/>\n        <br \/>Global, innovative and diverse, Schulich offers undergraduate, graduate and postgraduate business degrees that lead to rewarding careers in the private, public and nonprofit sectors, and has more than 32,000 alumni working in over 90 countries. The School pioneered Canada\u2019s first International MBA and International BBA degrees, as well as North America\u2019s first ever cross-border Executive MBA degree, the Kellogg-Schulich Executive MBA. The School has one of the largest portfolios of one-year, specialized Masters programs of any business school in North America. Known as Canada\u2019s Global Business School\u2122, the Schulich School of Business in Toronto is ranked #1 in Canada and among the world\u2019s leading business schools by a number of global MBA surveys.<\/p>\n<p>\n        <strong><br \/>\n          <em>For more information, please contact: <\/em><br \/>\n        <\/strong>\n      <\/p>\n<p>Sarah Lynn Hayward at <a href=\"mailto:shayward@schulich.yorku.ca\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">shayward@schulich.yorku.ca<\/a>\u00a0<\/p>\n<\/p>\n<p>      <img loading=\"lazy\" decoding=\"async\" class=\"__GNW8366DE3E__IMG\" src=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=ODE0OTAxMCMzOTY1NTY4IzIwODQ1MjQ=\" width=\"1\" height=\"1\" \/><br \/>\n      <br \/>\n      <img loading=\"lazy\" decoding=\"async\" class=\"__GNW8366DE3E__IMG\" src=\"https:\/\/ml.globenewswire.com\/release\/track\/aa891539-a5f5-4b38-8506-72cf7dc2cd45\" width=\"1\" height=\"1\" \/>\n    <\/div>\n<div class=\"mw_contactinfo\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>New study shows people are not as financially responsible as they would like to believe TORONTO, Feb. 08, 2021 (GLOBE NEWSWIRE) &#8212; Researchers from York University\u2019s Schulich School of Business, the University of Notre Dame, and University of New England have published a new paper in the Journal of Marketing\u00a0that\u00a0examines why people under-save and provides a simple, short, and inexpensive intervention that helps them increase their personal savings. The study, titled\u00a0\u201cPopping the Positive Illusion of Financial Responsibility Can Increase Personal Savings: Applications in Emerging and Western Markets\u201d, argues that many people hold unrealistically positive beliefs about how well they save and manage money \u2013 beliefs that actually prevent them from saving more money. One solution, developed by the team of &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/researchers-develop-novel-method-for-helping-people-increase-personal-savings\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Researchers Develop Novel Method for Helping People Increase Personal Savings&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-430720","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Researchers Develop Novel Method for Helping People Increase Personal Savings - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/researchers-develop-novel-method-for-helping-people-increase-personal-savings\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Researchers Develop Novel Method for Helping People Increase Personal Savings - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"New study shows people are not as financially responsible as they would like to believe TORONTO, Feb. 08, 2021 (GLOBE NEWSWIRE) &#8212; Researchers from York University\u2019s Schulich School of Business, the University of Notre Dame, and University of New England have published a new paper in the Journal of Marketing\u00a0that\u00a0examines why people under-save and provides a simple, short, and inexpensive intervention that helps them increase their personal savings. The study, titled\u00a0\u201cPopping the Positive Illusion of Financial Responsibility Can Increase Personal Savings: Applications in Emerging and Western Markets\u201d, argues that many people hold unrealistically positive beliefs about how well they save and manage money \u2013 beliefs that actually prevent them from saving more money. 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The study, titled\u00a0\u201cPopping the Positive Illusion of Financial Responsibility Can Increase Personal Savings: Applications in Emerging and Western Markets\u201d, argues that many people hold unrealistically positive beliefs about how well they save and manage money \u2013 beliefs that actually prevent them from saving more money. 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