{"id":424634,"date":"2021-01-29T09:05:27","date_gmt":"2021-01-29T14:05:27","guid":{"rendered":"http:\/\/www.marketnewsdesk.com\/?p=424634"},"modified":"2021-01-29T09:05:27","modified_gmt":"2021-01-29T14:05:27","slug":"new-old-spice-grooming-line-reignites-confidence-and-encourages-guys-to-smell-ready-for-anything-in-2021","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/new-old-spice-grooming-line-reignites-confidence-and-encourages-guys-to-smell-ready-for-anything-in-2021\/","title":{"rendered":"New Old Spice Grooming Line Reignites Confidence and Encourages Guys to Smell Ready for Anything In 2021"},"content":{"rendered":"

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New Old Spice Grooming Line Reignites Confidence and Encourages Guys to Smell Ready for Anything In 2021<\/b><\/p>\n

The campaign is inspired by some of the finest fragrances available to guys, reinforced through the brand\u2019s 80+ year trusted performance and most advanced scent technologies <\/i><\/p>\n

CINCINNATI–(BUSINESS WIRE<\/a>)–
\nToday, Old Spice unveils the new \u201cSmell Ready for Anything\u201d campaign featuring a series of ads highlighting transformative moments to encourage guys to smell new possibilities, realize true potential within, and manifest their own greatness in 2021. With more than 80 years empowering guys to feel confident in their own skin, the brand\u2019s latest over-the-top ads serve as a \u201cpep talk\u201d that, along with the brand\u2019s latest product innovations, will boost guys\u2019 confidence to challenge his inner critic.\n<\/p>\n

This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20210129005132\/en\/<\/a><\/p>\n

\"Old<\/p>\n

Old Spice Red Reserve debuts with three ridiculously long-lasting, cologne-quality scents – Dynasty, Sea Spray and Royalty. (Photo: Business Wire)<\/p>\n<\/div>\n

\nIt\u2019s harder now more than ever for guys to stay on top of routines that were once on autopilot. Young adults (ages 18 to 29) have been impacted the most this past year. More than half of young adults lived with one or more of their parents, are losing their jobs, or taking pay cuts, according to a new Pew Research Center Analysis of monthly Census Bureau data<\/a>. However, young men are not the only group affected, given three-in-five men<\/a> feel the past year has had a greater negative impact on their mental health than the 2008 recession. Compounding the epidemic, this cultural shift has created an opportunity for guys\u2019 inner critic to become louder and louder, leaving guys feeling stuck, jobless, and emotionally exhausted. There is hope \u2013 71 percent<\/a> of men are optimistic about the future.\n<\/p>\n

\nOld Spice debuts the \u201cSmell Ready for Anything\u201d campaign on January 29, integrating digital\/television creative, a unique social media influencer push and a roster of NFL stars inspiring guys to step up to greatness during Super Bowl week.\n<\/p>\n

\n\u201cNow more than ever, guys need a reminder to see the potential within themselves and nurture seeds of confidence, even when we can be self-critical,\u201d said Matt Krehbiel, Old Spice vice president at Procter & Gamble. \u201cOld Spice encourages guys to challenge their inner critic, while providing great-smelling products that help them look and feel at their best.\u201d\n<\/p>\n

\nThe campaign features the latest deodorant, antiperspirant and body wash offerings to deliver on diverse needs with the lasting, cologne-quality Dynasty<\/b>, Royalty <\/b>and Sea Spray <\/b>scents, Old Spice\u2019s #1 sweat fighter with Clinical Sweat Defense<\/b> with 73-hour sweat protection, and the deep skin hydration missing from many male body washes via Hydrate with Aloe <\/b>body wash.\n<\/p>\n

\nThese new Dynasty, Royalty and Sea Spray fragrances are designed by industry leading perfume technologists, who focus on designing the best fragrance experience into products. Research<\/a> suggests scents can trigger memories or emotions, prompting behaviors, and even improving psychological states. Like leading designers in New York and Paris, Old Spice perfumers are tracking the latest trends in fashion and fine fragrances to deliver the freshness and longevity desired.\n<\/p>\n

The \u201cSmell Ready for Anything\u201d Campaign<\/span><\/b><\/p>\n

\n\u201cSmell Ready for Anything\u201d<\/b> kicks off on January 29 with the debut of “Winner”<\/a> starring actor\/singer\/model Keiynan Lonsdale (CW\u2019s The Flash<\/i>, the Divergent <\/i>trilogy, Love, Simon<\/i>), the first in a series of spots depicting guys \u201csmelling up to their potential\u201d with Old Spice as the catalyst. Fueled by over-the-top ad creative, each spot highlights unbelievable stories of guys getting \u201cunstuck\u201d from a mental fog to go on and achieve their dreams in record time.\n<\/p>\n

\nConcurrently, Old Spice is bringing together celebrities and its Old Spice Guys, including athletes and well-known social media influencers, to share their \u201cMANifestations of Greatness,<\/b>\u201d humorously inspiring guys to unlock their potential this year.\n<\/p>\n

\nImmediately following during the week of the Big Game, Old Spice will once again tackle \u201cRadio Row\u201d at the Super Bowl, albeit virtually, with a roster of all-pros including NFL leading rusher Derrick Henry<\/b> (Tennessee Titans), All-Rookie standout Chase Young<\/b> (Washington Football Team), star tight end George Kittle <\/b>(San Francisco 49ers) and more. The players will appear on national media outlets to discuss how they will \u201cSmell Ready for Anything\u201d in 2021.\n<\/p>\n

Old Spice Red Reserve – Long Lasting, Cologne-Quality Scents<\/span><\/b><\/p>\n

\nOld Spice Red Reserve debuts with three ridiculously long-lasting, cologne-qualityscents – Dynasty, Sea Spray <\/b>and Royalty<\/b> – found right in the grooming aisle and not hiding behind a fancy glass counter. Guys can now bring the elevated Old Spice scent experience and trusted performance into their daily routine in three ways:\n<\/p>\n