{"id":424608,"date":"2021-01-29T09:03:30","date_gmt":"2021-01-29T14:03:30","guid":{"rendered":"http:\/\/www.marketnewsdesk.com\/?p=424608"},"modified":"2021-01-29T09:03:30","modified_gmt":"2021-01-29T14:03:30","slug":"wheaties-salutes-racial-equality-trailblazer-and-track-legend-tommie-smith-with-limited-edition-box","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/wheaties-salutes-racial-equality-trailblazer-and-track-legend-tommie-smith-with-limited-edition-box\/","title":{"rendered":"Wheaties\u2122 Salutes Racial Equality Trailblazer and Track Legend Tommie Smith with Limited Edition Box"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }\n.bwuline { text-decoration: underline }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>Wheaties\u2122 Salutes Racial Equality Trailblazer and Track Legend Tommie Smith with Limited Edition Box<\/b><\/p>\n<p class=\"bwalignc\"><b><i>Sales of the commemorative Wheaties box will benefit the NAACP<\/i><\/b><\/p>\n<p>MINNEAPOLIS&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\nWheaties revealed today that Tommie Smith, a racial equality activist and record-breaking track and field star, will be honored with a limited-edition Wheaties box coming this April.\n<\/p>\n<p id=\"news-body-cta\">This press release features multimedia. View the full release here: <a href=\"https:\/\/www.businesswire.com\/news\/home\/20210129005032\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20210129005032\/en\/<\/a><\/p>\n<div id=\"bwbodyimg\" style=\"width: 371px;float:left;padding-left:0px;padding-right:20px;padding-top:0px;padding-bottom:0px\"><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20210129005032\/en\/855479\/4\/Wheaties_Tommie_Smith_Mockup_Front_3D.jpg\" alt=\"Wheaties revealed that Tommie Smith, a racial equality activist and record-breaking track and field star, will be honored with a limited-edition Wheaties box coming this April. (Photo: Business Wire)\" \/><\/p>\n<p style=\"font-size:85%\">Wheaties revealed that Tommie Smith, a racial equality activist and record-breaking track and field star, will be honored with a limited-edition Wheaties box coming this April. (Photo: Business Wire)<\/p>\n<\/div>\n<p>\n\u201cWhile Tommie was a world champion runner, his work as one of the original activist athletes laid the foundation for champions to use their platform and stand for something extraordinary,\u201d said Taylor Gessell, brand experience manager for Wheaties. \u201cWe are proud to honor this true champion and trailblazer with this special commemorative Wheaties box.\u201d\n<\/p>\n<p>\nSmith established himself as an elite track and field athlete at the 1968 games in Mexico City. At age 24, he won the 200-meter sprint, earning him a gold medal. He became the first man to break 20 seconds in the 200-meter, crossing the finish line triumphantly with his hands in the air. During this pivotal moment on a global stage, Smith made a bold and culture-defining gesture, raising his fist while on the podium in silent protest for racial justice, solidarity, and human rights.\n<\/p>\n<p>\n\u201cAs a world champion, I always wanted to be on a Wheaties box,\u201d Smith said. \u201cTo now be recognized by Wheaties and selected to grace the cover of their box, in the class with other great champion athletes, is an honor.\u201d\n<\/p>\n<p>\nSmith\u2019s historic moment at the games is the basis of the documentary film <i>With Drawn Arms<\/i> by artist and director Glenn Kaino and photographer and director Afshin Shahidi. The documentary uncovers the story behind that critical moment in American history, spawning one of the most iconic images of protest from the past century that defined the racial equality movement and continues to inspire and empower athletes 50 years later. In the film, Smith reveals one of his dreams is to appear on the \u201cBreakfast of Champions\u2122\u201d box. While at the time his salute caused great controversy, Smith has continued to be a pioneer for equality.\n<\/p>\n<p>\nTommie Smith\u2019s limited-edition Wheaties box will launch exclusively online in April. Sales of the box will go to the NAACP. Beginning January 29, 2021, boxes will be available for pre-sale purchase at <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.shop.wheaties.com&amp;esheet=52369751&amp;newsitemid=20210129005032&amp;lan=en-US&amp;anchor=shop.wheaties.com&amp;index=1&amp;md5=ce314889b4a59f3d3b996ce0697602b6\">shop.wheaties.com<\/a>. All pre-sale boxes will be shipped in April.\n<\/p>\n<p><b>ABOUT WHEATIES<\/b><\/p>\n<p>\nWheaties is an iconic brand that has been a part of American culture for nearly 100 years. In 1934, Wheaties honored Lou Gehrig as their first cover athlete and has celebrated champions on their iconic orange cereal boxes ever since. Some of the greatest athletes in history have been honored on Wheaties boxes. The team behind \u201cThe Breakfast of Champions\u201d has redefined what it means to be a Champion and <i>to champion<\/i>, reserving their cover for athletes who are using their sports platform for something greater. Wheaties believes the world needs more champions who <i>champion<\/i>. To view more about Wheaties, or shop for products, visit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.wheaties.com&amp;esheet=52369751&amp;newsitemid=20210129005032&amp;lan=en-US&amp;anchor=www.wheaties.com.&amp;index=2&amp;md5=eb2052311302811d261d662648f22507\">www.wheaties.com.<\/a><\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20210129005032r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20210129005032\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20210129005032\/en\/<\/a><\/span><\/p>\n<p><b>Simon Landon, Golin on behalf of General Mills<br \/>\n<\/b><br \/><b>312-729-4424<br \/>\n<\/b><br \/><span class=\"bwuline\"><b><a rel=\"nofollow\" href=\"mailto:slandon@golin.com\">slandon@golin.com<\/a><\/b><\/span><\/p>\n<p><b>General Mills Public Relations<br \/>\n<\/b><br \/><b>763-764-6364<br \/>\n<\/b><br \/><span class=\"bwuline\"><b><a rel=\"nofollow\" href=\"mailto:media.line@genmills.com\">media.line@genmills.com<\/a><\/b><\/span><b \/><\/p>\n<p><b>KEYWORDS:<\/b> United States North America Minnesota<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Retail Running Sports Food\/Beverage<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20210129005032\/en\/729600\/3\/WheatiesLogo-orange.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Photo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20210129005032\/en\/855479\/3\/Wheaties_Tommie_Smith_Mockup_Front_3D.jpg\" alt=\"Photo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\">Wheaties revealed that Tommie Smith, a racial equality activist and record-breaking track and field star, will be honored with a limited-edition Wheaties box coming this April. (Photo: Business Wire)<\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Wheaties\u2122 Salutes Racial Equality Trailblazer and Track Legend Tommie Smith with Limited Edition Box Sales of the commemorative Wheaties box will benefit the NAACP MINNEAPOLIS&#8211;(BUSINESS WIRE)&#8211; Wheaties revealed today that Tommie Smith, a racial equality activist and record-breaking track and field star, will be honored with a limited-edition Wheaties box coming this April. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20210129005032\/en\/ Wheaties revealed that Tommie Smith, a racial equality activist and record-breaking track and field star, will be honored with a limited-edition Wheaties box coming this April. (Photo: Business Wire) \u201cWhile Tommie was a world champion runner, his work as one of the original activist athletes laid the foundation for champions to use their platform and stand &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/wheaties-salutes-racial-equality-trailblazer-and-track-legend-tommie-smith-with-limited-edition-box\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Wheaties\u2122 Salutes Racial Equality Trailblazer and Track Legend Tommie Smith with Limited Edition Box&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-424608","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Wheaties\u2122 Salutes Racial Equality Trailblazer and Track Legend Tommie Smith with Limited Edition Box - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/wheaties-salutes-racial-equality-trailblazer-and-track-legend-tommie-smith-with-limited-edition-box\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Wheaties\u2122 Salutes Racial Equality Trailblazer and Track Legend Tommie Smith with Limited Edition Box - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Wheaties\u2122 Salutes Racial Equality Trailblazer and Track Legend Tommie Smith with Limited Edition Box Sales of the commemorative Wheaties box will benefit the NAACP MINNEAPOLIS&#8211;(BUSINESS WIRE)&#8211; Wheaties revealed today that Tommie Smith, a racial equality activist and record-breaking track and field star, will be honored with a limited-edition Wheaties box coming this April. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20210129005032\/en\/ Wheaties revealed that Tommie Smith, a racial equality activist and record-breaking track and field star, will be honored with a limited-edition Wheaties box coming this April. (Photo: Business Wire) \u201cWhile Tommie was a world champion runner, his work as one of the original activist athletes laid the foundation for champions to use their platform and stand &hellip; Continue reading &quot;Wheaties\u2122 Salutes Racial Equality Trailblazer and Track Legend Tommie Smith with Limited Edition Box&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/wheaties-salutes-racial-equality-trailblazer-and-track-legend-tommie-smith-with-limited-edition-box\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2021-01-29T14:03:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mms.businesswire.com\/media\/20210129005032\/en\/855479\/4\/Wheaties_Tommie_Smith_Mockup_Front_3D.jpg\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/wheaties-salutes-racial-equality-trailblazer-and-track-legend-tommie-smith-with-limited-edition-box\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/wheaties-salutes-racial-equality-trailblazer-and-track-legend-tommie-smith-with-limited-edition-box\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"Wheaties\u2122 Salutes Racial Equality Trailblazer and Track Legend Tommie Smith with Limited Edition Box\",\"datePublished\":\"2021-01-29T14:03:30+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/wheaties-salutes-racial-equality-trailblazer-and-track-legend-tommie-smith-with-limited-edition-box\\\/\"},\"wordCount\":628,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/wheaties-salutes-racial-equality-trailblazer-and-track-legend-tommie-smith-with-limited-edition-box\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mms.businesswire.com\\\/media\\\/20210129005032\\\/en\\\/855479\\\/4\\\/Wheaties_Tommie_Smith_Mockup_Front_3D.jpg\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/wheaties-salutes-racial-equality-trailblazer-and-track-legend-tommie-smith-with-limited-edition-box\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/wheaties-salutes-racial-equality-trailblazer-and-track-legend-tommie-smith-with-limited-edition-box\\\/\",\"name\":\"Wheaties\u2122 Salutes Racial Equality Trailblazer and Track Legend Tommie Smith with Limited Edition Box - 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This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20210129005032\/en\/ Wheaties revealed that Tommie Smith, a racial equality activist and record-breaking track and field star, will be honored with a limited-edition Wheaties box coming this April. (Photo: Business Wire) \u201cWhile Tommie was a world champion runner, his work as one of the original activist athletes laid the foundation for champions to use their platform and stand &hellip; Continue reading \"Wheaties\u2122 Salutes Racial Equality Trailblazer and Track Legend Tommie Smith with Limited Edition Box\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/wheaties-salutes-racial-equality-trailblazer-and-track-legend-tommie-smith-with-limited-edition-box\/","og_site_name":"Market Newsdesk","article_published_time":"2021-01-29T14:03:30+00:00","og_image":[{"url":"https:\/\/mms.businesswire.com\/media\/20210129005032\/en\/855479\/4\/Wheaties_Tommie_Smith_Mockup_Front_3D.jpg","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/wheaties-salutes-racial-equality-trailblazer-and-track-legend-tommie-smith-with-limited-edition-box\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/wheaties-salutes-racial-equality-trailblazer-and-track-legend-tommie-smith-with-limited-edition-box\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"Wheaties\u2122 Salutes Racial Equality Trailblazer and Track Legend Tommie Smith with Limited Edition Box","datePublished":"2021-01-29T14:03:30+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/wheaties-salutes-racial-equality-trailblazer-and-track-legend-tommie-smith-with-limited-edition-box\/"},"wordCount":628,"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/wheaties-salutes-racial-equality-trailblazer-and-track-legend-tommie-smith-with-limited-edition-box\/#primaryimage"},"thumbnailUrl":"https:\/\/mms.businesswire.com\/media\/20210129005032\/en\/855479\/4\/Wheaties_Tommie_Smith_Mockup_Front_3D.jpg","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/wheaties-salutes-racial-equality-trailblazer-and-track-legend-tommie-smith-with-limited-edition-box\/","url":"https:\/\/www.marketnewsdesk.com\/index.php\/wheaties-salutes-racial-equality-trailblazer-and-track-legend-tommie-smith-with-limited-edition-box\/","name":"Wheaties\u2122 Salutes Racial Equality Trailblazer and Track Legend Tommie Smith with Limited Edition Box - 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