{"id":419650,"date":"2021-01-22T13:25:37","date_gmt":"2021-01-22T18:25:37","guid":{"rendered":"http:\/\/www.marketnewsdesk.com\/?p=419650"},"modified":"2021-01-22T13:25:37","modified_gmt":"2021-01-22T18:25:37","slug":"awarded-by-customers-longos-ranks-as-the-1-grocery-retailer-in-leger-wow-study","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/awarded-by-customers-longos-ranks-as-the-1-grocery-retailer-in-leger-wow-study\/","title":{"rendered":"Awarded by Customers: Longo\u2019s Ranks as the #1 Grocery Retailer in Leger WOW Study"},"content":{"rendered":"<div class=\"mw_release\">\n<p align=\"left\">TORONTO, Jan.  22, 2021  (GLOBE NEWSWIRE) &#8212; <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=xjmMWkqpm-WGEk4PzRDfDc5MdiXkn24CM6f-gciy72iPObHhbjTqrV4nsVRfysmyoTqalR5qJPjMKybyZTcPB2AFiUAr7CRXH2QK-6iYVgY=\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"><strong><u>Longo\u2019s Brothers Fruit Market<\/u><\/strong><\/a> (\u201cLongo\u2019s\u201d) is proud to announce that it has been recognized as the #1 Grocery Retailer in the 2020 Ontario Leger WOW study.\u00a0<\/p>\n<p>Leger is the largest Canadian-owned, market research and analytics company behind the WOW Study. This year, it successfully surveyed more than 13,000 Ontarians across the province to find out how they rate their in-store customer experience. Each retailer was scored on 16 dimensions, including product offerings, pricing, service quality, store experience, personalization, and other factors including curb appeal and proximity.<\/p>\n<p>The study revealed that customers consistently provided high rankings for Longo\u2019s ambiance, product quality, check-out efficiency, curb appeal, customer importance and staff courtesy.\u00a0 Customers surveyed reported feeling Longo\u2019s stores are inviting and comfortable, and that they always trust they will find good quality products, including produce, meats and prepared meals. They also reported positive experiences with staff and check-out times, fostering feelings of recognition and importance with each store visit.<\/p>\n<p>\u201cWe are certainly humbled by the recognition, especially because this is feedback directly from customers,\u201d said Anthony Longo, President and CEO at Longo\u2019s. \u201cThree years ago, when our annual rating in the survey dropped, we challenged ourselves to reimagine our business. We clarified our purpose, aligning with our \u201ctreating you like family\u201d values. We redesigned our stores; we reimaged the strategy and design of our private brands portfolio and embraced the role of digital solutions and content across the shopping journey. Most of all, we put our Guests at the centre of our decision making. And through it all, we led with our values and entrepreneurial spirit.\u201d<\/p>\n<p>In addition to the broader categories of satisfaction, Longo\u2019s was recognized by customers for their approach to health and safety measures implemented during the pandemic. At a time when it matters most, more than two thirds of Longo\u2019s customers reported feeling able to shop freely without being afraid to touch items in the store.<\/p>\n<p>\u201cWe know everyone is feeling the pressures of the pandemic, and Longo\u2019s wants to ensure we provide an experience that feels both welcoming and safe for our Team Members and Guests,\u201d said Anthony Longo. \u201cWe make every effort to ensure each visit to our stores for essential needs can be as pleasant as possible during these times and always.\u201d<\/p>\n<p>&#8220;Longo\u2019s great performance on some of the key pillars of the WOW Index helped propel them to the #1 spot in their category, well ahead of competitors,\u201d said Luc Dumont, Vice-President, CPG, Leger. \u201cThanks to their efficiency at checkout, the competency of their staff, and their layout changes in response to the recent dynamics in the grocery space, Longo\u2019s has become the reference in their category for providing a great customer experience.\u201d<\/p>\n<p>Overall, 145 retailers belonging to 20 sectors were analyzed in the WOW Study. Each grocery retailer was assessed by an average of 400 respondents who visited one of this retailer\u2019s stores in the past month. Data collection took place from October 18 to November 23, 2020.<\/p>\n<p>\u201cWe truly appreciate the work of Leger in collecting and compiling this data each year,\u201d\u00a0said Anthony Longo. \u201cThe WOW Study provides us with a unique insider glimpse into our Guests\u2019 perceptions of our performance, and we will use this information to continually serve our Guests better in the future. Getting back to #1, rated by customers, is an important milestone on our journey. Thank you to each Team Member that helped make this possible. Treating people like family is who we are, and I am proud to see those values appreciated. And thank you to our Guests for continuing to see us as your trusted and relied upon food partner. More to come!\u201d<\/p>\n<p>\n        <strong>About Longo\u2019s Brothers Fruit Market<\/strong><br \/>\n        <br \/>Longo\u2019s is a family-owned Canadian organization that started in 1956 when three brothers, Tommy, Joe and Gus opened their first fruit market. What began as a small family-run store has since grown to a company that operates 36 stores in communities across Toronto and the GTA, as well as Grocery Gateway, the leader in online sales of home-delivered groceries.<\/p>\n<p>Today, Longo\u2019s maintains the same family-based values as they did over 60 years ago, putting Family Standards at the heart of everything they do. Longo\u2019s is proud to serve their Guests the quality standard of food we believe every family deserves, and to give back to the communities we operate in through the Longo\u2019s Family Charitable Foundation.<\/p>\n<p>\n        <strong>Media Contact:<\/strong><br \/>\n        <br \/>Kate Johnny<br \/>Public Relations<br \/>kate@bluedoor.agency\u00a0<\/p>\n<p>      <img loading=\"lazy\" decoding=\"async\" class=\"__GNW8366DE3E__IMG\" src=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=ODE0MDI4MSMzOTQxMjMyIzUwMDA2NjgzMw==\" width=\"1\" height=\"1\" \/><br \/>\n      <br \/>\n      <img loading=\"lazy\" decoding=\"async\" class=\"__GNW8366DE3E__IMG\" src=\"https:\/\/ml.globenewswire.com\/release\/track\/e9188bd1-fb89-4c30-86a5-f5f23fbbf221\" width=\"1\" height=\"1\" \/>\n    <\/div>\n<div class=\"mw_contactinfo\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>TORONTO, Jan. 22, 2021 (GLOBE NEWSWIRE) &#8212; Longo\u2019s Brothers Fruit Market (\u201cLongo\u2019s\u201d) is proud to announce that it has been recognized as the #1 Grocery Retailer in the 2020 Ontario Leger WOW study.\u00a0 Leger is the largest Canadian-owned, market research and analytics company behind the WOW Study. This year, it successfully surveyed more than 13,000 Ontarians across the province to find out how they rate their in-store customer experience. Each retailer was scored on 16 dimensions, including product offerings, pricing, service quality, store experience, personalization, and other factors including curb appeal and proximity. The study revealed that customers consistently provided high rankings for Longo\u2019s ambiance, product quality, check-out efficiency, curb appeal, customer importance and staff courtesy.\u00a0 Customers surveyed reported feeling &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/awarded-by-customers-longos-ranks-as-the-1-grocery-retailer-in-leger-wow-study\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Awarded by Customers: Longo\u2019s Ranks as the #1 Grocery Retailer in Leger WOW Study&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-419650","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Awarded by Customers: Longo\u2019s Ranks as the #1 Grocery Retailer in Leger WOW Study - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/awarded-by-customers-longos-ranks-as-the-1-grocery-retailer-in-leger-wow-study\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Awarded by Customers: Longo\u2019s Ranks as the #1 Grocery Retailer in Leger WOW Study - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"TORONTO, Jan. 22, 2021 (GLOBE NEWSWIRE) &#8212; Longo\u2019s Brothers Fruit Market (\u201cLongo\u2019s\u201d) is proud to announce that it has been recognized as the #1 Grocery Retailer in the 2020 Ontario Leger WOW study.\u00a0 Leger is the largest Canadian-owned, market research and analytics company behind the WOW Study. This year, it successfully surveyed more than 13,000 Ontarians across the province to find out how they rate their in-store customer experience. Each retailer was scored on 16 dimensions, including product offerings, pricing, service quality, store experience, personalization, and other factors including curb appeal and proximity. The study revealed that customers consistently provided high rankings for Longo\u2019s ambiance, product quality, check-out efficiency, curb appeal, customer importance and staff courtesy.\u00a0 Customers surveyed reported feeling &hellip; Continue reading &quot;Awarded by Customers: Longo\u2019s Ranks as the #1 Grocery Retailer in Leger WOW Study&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/awarded-by-customers-longos-ranks-as-the-1-grocery-retailer-in-leger-wow-study\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2021-01-22T18:25:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=ODE0MDI4MSMzOTQxMjMyIzUwMDA2NjgzMw==\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/awarded-by-customers-longos-ranks-as-the-1-grocery-retailer-in-leger-wow-study\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/awarded-by-customers-longos-ranks-as-the-1-grocery-retailer-in-leger-wow-study\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"Awarded by Customers: Longo\u2019s Ranks as the #1 Grocery Retailer in Leger WOW Study\",\"datePublished\":\"2021-01-22T18:25:37+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/awarded-by-customers-longos-ranks-as-the-1-grocery-retailer-in-leger-wow-study\\\/\"},\"wordCount\":756,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/awarded-by-customers-longos-ranks-as-the-1-grocery-retailer-in-leger-wow-study\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.globenewswire.com\\\/newsroom\\\/ti?nf=ODE0MDI4MSMzOTQxMjMyIzUwMDA2NjgzMw==\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/awarded-by-customers-longos-ranks-as-the-1-grocery-retailer-in-leger-wow-study\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/awarded-by-customers-longos-ranks-as-the-1-grocery-retailer-in-leger-wow-study\\\/\",\"name\":\"Awarded by Customers: Longo\u2019s Ranks as the #1 Grocery Retailer in Leger WOW Study - 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