{"id":418669,"date":"2021-01-21T08:58:11","date_gmt":"2021-01-21T13:58:11","guid":{"rendered":"http:\/\/www.marketnewsdesk.com\/?p=418669"},"modified":"2021-01-21T08:58:11","modified_gmt":"2021-01-21T13:58:11","slug":"betterware-de-mexico-launches-its-largest-marketing-campaign","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/betterware-de-mexico-launches-its-largest-marketing-campaign\/","title":{"rendered":"Betterware de Mexico Launches its Largest Marketing Campaign"},"content":{"rendered":"
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The campaign will run across national Mexican television, radio, billboards, subway and bus stations, and social media, reaching an estimated 65 million consumers<\/h2>\n

PR Newswire<\/p>\n<\/p><\/div>\n

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\n GUADALAJARA, Mexico<\/span>, Jan. 21, 2021<\/span> \/PRNewswire\/ —\u00a0Betterware de M\u00e9xico S.A.B. de C.V. (“Betterware”) (NASDAQ: BWMX), the leading direct-to-consumer company in Mexico<\/span> that focuses on the home organization and solutions segment with a two-tier distribution model, today announced the launch of its biggest marketing campaign to-date. The campaign launched on January 15<\/span> and will run through 2021. <\/p>\n

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Created by Ter\u00e1n TBWA, the 60-second and 20-second video advertisements, radio commercials, OOH media and social content highlight Betterware de Mexico’s<\/span> vast array of easy to use and accessible products for organization and practicality. Both television spots support the Company’s efforts to help customers “find the solution” with Betterware products. The videos feature women, men, couples and children using everyday products around the home, including shoe racks, closet organizers, space savers, inventive kitchen cleaning products and more.<\/p>\n

“We’re thrilled to start off the year by launching our biggest campaign yet,” said Andres Campos<\/span>, Chief Executive Officer. “The campaign highlights what our brand is all about, and we’re excited to share our values and product solutions for the home with more families and individuals across Mexico<\/span> through these advertisements. Overall, we expect the new marketing campaign to expand our customer base as we showcase how consumers can benefit from our line of products.”\u00a0 <\/p>\n

The campaign will run across national Mexican television, radio, billboards, subway and bus stations, and social media. The two video advertisements were produced in Spanish, but will feature English subtitles where possible to reach a broader audience. An estimated 65 million consumers are expected to interact with the campaign. All products are available on Betterware’s newly launched direct-to-consumer website: www.betterware.com.mx<\/a>.<\/p>\n

\n About Betterware de Mexico S.A.B. de C.V.
<\/b>Founded in 1995, Betterware de Mexico<\/span> is a leading direct-to-consumer selling company in Mexico<\/span>, whose CAGR 2003-2019 was 20%. Focused on the home organization and solutions segment, Betterware’s wide product portfolio includes home organization, kitchen preparation, food containers, smart furniture, technology and mobility, as well as other minor categories.<\/p>\n

Supported by its top-class business intelligence and data analytics units, which provides daily monitoring of key metrics and product intelligence, Betterware has been able to achieve sustainable double-digit growth rates by successfully expanding its market penetration driven by its almost 59,000 distributors and 1.1 million associates network.<\/p>\n

Its state-of-the-art infrastructure allows it to safely and timely deliver its products to every part of the country, backed by the strategic location of its distribution center.<\/p>\n

\n Forward-Looking Statements
<\/b>This\u00a0 press\u00a0 release\u00a0 includes\u00a0 certain\u00a0 statements \u00a0that\u00a0 are\u00a0 not\u00a0 historical\u00a0 facts\u00a0 but\u00a0 are\u00a0 forward-looking statements\u00a0 for\u00a0 purposes\u00a0 of\u00a0 the\u00a0 safe\u00a0 harbor\u00a0 provisions\u00a0 under\u00a0 the\u00a0 United\u00a0 States\u00a0 Private\u00a0 Securities\u00a0 Litigation Reform Act of 1995. Forward-looking statements generally are accompanied by words such as “believe,”\u00a0 “may,”\u00a0 “will”,\u00a0 “estimate”,\u00a0 “continue”,\u00a0 “anticipate”,\u00a0 “intend”,\u00a0 “expect”,\u00a0 “should”,\u00a0 “would”,\u00a0 “plan”, “predict”, “potential”, “seem”, “seek,” “future,” “outlook”, and similar expressions that predict or indicate\u00a0 future\u00a0 events\u00a0 or\u00a0 trends\u00a0 or\u00a0 that\u00a0 are\u00a0 not\u00a0 statements\u00a0 of\u00a0 historical\u00a0 matters.\u00a0 The reader should understand that the results obtained may differ from the projections contained in this document, as past results in no way offer any guarantee of future performance. For this reason, the Company assumes no responsibility\u00a0 for\u00a0 any\u00a0 indirect\u00a0 factors\u00a0 or\u00a0 elements\u00a0 beyond\u00a0 its\u00a0 control\u00a0 that\u00a0 might\u00a0 occur\u00a0 inside\u00a0 Mexico\u00a0 or\u00a0 abroad and which might affect the outcome of these projections.<\/p>\n

\u00a0<\/p>\n

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\n \"(PRNewsfoto\/Betterware
\n <\/a>\n <\/p>\n<\/p><\/div>\n

\n \"Cision\" View original content to download multimedia:http:\/\/www.prnewswire.com\/news-releases\/betterware-de-mexico-launches-its-largest-marketing-campaign-301212327.html<\/a><\/p>\n

SOURCE Betterware de M\u00e9xico, S.A.B. de C.V.<\/p>\n<\/p><\/div>\n

\"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

The campaign will run across national Mexican television, radio, billboards, subway and bus stations, and social media, reaching an estimated 65 million consumers PR Newswire GUADALAJARA, Mexico, Jan. 21, 2021 \/PRNewswire\/ —\u00a0Betterware de M\u00e9xico S.A.B. de C.V. (“Betterware”) (NASDAQ: BWMX), the leading direct-to-consumer company in Mexico that focuses on the home organization and solutions segment with a two-tier distribution model, today announced the launch of its biggest marketing campaign to-date. The campaign launched on January 15 and will run through 2021. Created by Ter\u00e1n TBWA, the 60-second and 20-second video advertisements, radio commercials, OOH media and social content highlight Betterware de Mexico’s vast array of easy to use and accessible products for organization and practicality. Both television spots support the … <\/p>\n

Continue reading “Betterware de Mexico Launches its Largest Marketing Campaign”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-418669","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nBetterware de Mexico Launches its Largest Marketing Campaign - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/betterware-de-mexico-launches-its-largest-marketing-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Betterware de Mexico Launches its Largest Marketing Campaign - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"The campaign will run across national Mexican television, radio, billboards, subway and bus stations, and social media, reaching an estimated 65 million consumers PR Newswire GUADALAJARA, Mexico, Jan. 21, 2021 \/PRNewswire\/ —\u00a0Betterware de M\u00e9xico S.A.B. de C.V. (“Betterware”) (NASDAQ: BWMX), the leading direct-to-consumer company in Mexico that focuses on the home organization and solutions segment with a two-tier distribution model, today announced the launch of its biggest marketing campaign to-date. The campaign launched on January 15 and will run through 2021. Created by Ter\u00e1n TBWA, the 60-second and 20-second video advertisements, radio commercials, OOH media and social content highlight Betterware de Mexico’s vast array of easy to use and accessible products for organization and practicality. 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