{"id":418614,"date":"2021-01-21T08:33:14","date_gmt":"2021-01-21T13:33:14","guid":{"rendered":"http:\/\/www.marketnewsdesk.com\/?p=418614"},"modified":"2021-01-21T08:33:14","modified_gmt":"2021-01-21T13:33:14","slug":"jones-soda-releases-8-bottle-series-honoring-2020s-unsung-heroes","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/jones-soda-releases-8-bottle-series-honoring-2020s-unsung-heroes\/","title":{"rendered":"Jones Soda Releases 8-Bottle Series Honoring 2020\u2019s \u2018Unsung Heroes\u2019"},"content":{"rendered":"<div class=\"mw_release\">\n<p align=\"left\">\n        <em>&#8211; 3<\/em><br \/>\n        <sup><br \/>\n          <em>rd<\/em><br \/>\n        <\/sup><br \/>\n        <em> Limited Edition in Six Months Using Themed Label Images to Drive Growth &#8211;<\/em>\n      <\/p>\n<p align=\"left\">SEATTLE, Jan.  21, 2021  (GLOBE NEWSWIRE) &#8212; <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=4e2cl2La0B3nF8uNyAK0ceZEMc50IiDYJ6VPQpMhZ3PLz2BnD_HKBGURzChZXI8Ukr1gTIT8LebhPHaOEaNphw==\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">Jones Soda Co<\/a>. (OTCQB: JSDA), the original craft soda known for its unconventional flavors and user-designed label artwork, is paying tribute to some of 2020\u2019s most inspiring private citizens with a limited-edition, eight-bottle \u201cUnsung Heroes\u201d collection hitting store shelves this month. The campaign is the latest in a series of themed releases that are successfully using the company\u2019s unique label-based brand personality to invigorate sales.<\/p>\n<p>The new Unsung Heroes collection features photographs of various people or groups who took extraordinary steps to help others during a difficult year. Examples include a small California restaurant that provided hundreds of meals to the 2020 Glass Fire evacuees and first responders, a firefighter at the Skyxe Saskatoon International Airport, and a nonprofit organization that has delivered 55-gallon barrels of clean, potable drinking water to remote areas of the Navajo Nation since the COVID-19 pandemic began. The series is appearing on Jones Green Apple Soda bottles in both the U.S. and Canada with a total print run of 500,000. All eight honorees are profiled at <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=nA8gld76ax3uKG34_E5wIH9gR19dgR3Hgi5XFc5pUWBx_Tnkegu3ARizoyo7QrHJsud4YnXrSrYlE41yaVgmKicagDhf0nxXiV-Gk2zC8AeWT9ybV14BRdqHXrsZNj7K\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">www.jonessoda.com\/unsung-heroes<\/a>.<\/p>\n<p>In addition, consumers can use Jones\u2019 popular <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=Fa52GkPNSnp3emvUyIHZx75RTml7vlL-8va-4S1HYNte3l3DodYk7iO8ARb-kl0Zq7qbIIU5YD3wCUrQE9aM8SOUKnXsmT_GpuUnoOCCxSDmiTSSLatK5r7OwGeWmlar9uFP7fLzVkIl5xClMDFpag==\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">custom label program<\/a> to order personalized bottles spotlighting the unsung heroes in their own lives, complete with the Unsung Heroes logo and the uploaded photo of their choice. They also can nominate their personal unsung hero by submitting a photo to the Jones <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=f1cm3b3DPEjG4molG25MRvkHpkBhRAzkVtoTmaFnqVH1AGczBAMcC61v8MAUdHfd-pphW6n_Fd_vjwTfcTaaIfCr6XPxKtjyieKQT99GFTU=\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">photo gallery<\/a> for possible inclusion on a future Jones bottle.<\/p>\n<p>The campaign joins a marketing reboot that began last summer with a \u201cMessages of Hope\u201d collection featuring images of positivity during the pandemic and continued with a \u201cVote 2020\u201d series which included QR codes that turned Jones Cream Soda bottles into two-minute voter registration tools. Additional themed series are planned throughout 2021.<\/p>\n<p>These renewed marketing investments, which also included a high-profile RV campaign last July featuring legendary skateboarder Tony Hawk, are part of a strategic growth plan that helped the company achieve a 17% year-over-year revenue increase and improved gross margins in the third quarter of 2020.<\/p>\n<p>\u201cThe themed collections we introduced in 2020 created an emotional connection with consumers by leveraging one of our most valuable brand assets \u2013 constantly changing label images submitted by Jones fans \u2013 to address some of the most urgent issues of the day,\u201d said Mark Murray, Jones Soda President and CEO. \u201cThese collections raised our brand profile, garnered thousands of new followers and millions of social media impressions, and helped deliver a strong Q3 that continued into Q4. Our new Unsung Heroes campaign is the first of a series of initiatives we are implementing to sustain and accelerate that growth in 2021, building on the innovative flavors and labels \u2018of the people and for the people\u2019 that have distinguished the brand for 25 years.\u201d<\/p>\n<p>\n        <strong>About Jones Soda Co. <\/strong><br \/>\n        <br \/>Headquartered in Seattle, Washington, Jones Soda Co.<sup>\u00ae<\/sup> (OTCQB: JSDA) markets and distributes premium beverages under the Jones<sup>\u00ae<\/sup> Soda and Lemoncocco<sup>\u00ae<\/sup> brands. A leader in the premium soda category, Jones Soda is made with cane sugar and other high-quality ingredients, and is known for packaging that incorporates ever-changing photos sent in from its consumers. Jones\u2019 diverse product line offers something for everyone \u2013 cane sugar soda, zero-calorie soda and Lemoncocco non-carbonated premium refreshment. Jones is sold across North America in glass bottles, cans and on fountain through traditional beverage outlets, restaurants and alternative accounts. For more information, visit <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=nA8gld76ax3uKG34_E5wICJEBAHP_U3i2zMxXZFUH7hH6Xh4PczDg4PKO6HBoEuZyKdRajetX8p01nVXviULVA==\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">www.jonessoda.com<\/a> or <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=GrBy-bWtG0VgwdmSHzkeWIkVgc3TM-sHD-RPhFhxU1X3_66NP8a8VFYIhobEHnXLRBZBmvFZFaESghFiHkYhnA==\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">www.myjones.com<\/a> or <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=F-giEVoP7-zYYiWUfbN1pENVx7CQYp7dtMXPPKcwO1kSvhIq3ZnxTlKvMCrNQaORnbRUk7E6RrCwezTL9Lam5EqRByLoUI__97cldfOIAXg=\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">www.drinklemoncocco.com<\/a>.<\/p>\n<p>\n        <strong>Media Relations Contact <\/strong><br \/>\n        <br \/>Jim Capalbo<br \/>JSPR<br \/><a href=\"https:\/\/www.globenewswire.com\/Tracker?data=TJEAWAfgyQjOh01ZfZXixLtKaR8H2kJXoLBE560YvUURI8QZ67UUKY9mT6eTpuooEQCeFSnaQAscXjt6Nm92Glod-mvE98F5cxq34Xg_eS4=\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">jim@jillschmidtpr.com<\/a><\/p>\n<p>\n        <strong>Investor Relations Contact<\/strong><br \/>\n        <br \/>Cody Slach or Cody Cree<br \/>Gateway Investor Relations<br \/>1-949-574-3860<br \/><a href=\"https:\/\/www.globenewswire.com\/Tracker?data=kVyK0hEizwVrAnMg1It5_PzytJ4GhpytAdNA_D8Ie8tjQgx-Ris0m5LWBwalAAcsd05vb5NhQXnxrEHx9ImKNGYMmKG0knotf0jqGwxOqQo=\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">JSDA@gatewayir.com<\/a><\/p>\n<p>A photo accompanying this announcement is available at <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=M4yquXb7Henm9-ceLiCgHc2-4kMqe6vBKjIsbg8hBVRDiZRGoEo5F8tbATepj1fz7vjpmVT1toKO3UsP3D50RP3IxZirZPK-7XBZSToj4v6t-3MNkKXR8UODXMTiG8TXTsxROht0RJxkXQ-5mIH1o7xYwsYBsuWqSA8_XMa7CRqN-wnt3liQF_T8l1S9AsIdpaud4C8qVbxurQwTUClYNNrfryaC2-g0HUvBC1YHCEGgHxen6LhytAEbJBWpemGcMMf-1Fgdndo_ETzNTD8kuQ==\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">https:\/\/www.globenewswire.com\/NewsRoom\/AttachmentNg\/7b3d0445-31d0-4de7-ab5c-c4163c68a6ff<\/a><\/p>\n<p>      <img loading=\"lazy\" decoding=\"async\" class=\"__GNW8366DE3E__IMG\" src=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=ODEzODkzMCMzOTM3NjMwIzIwMDYwNzE=\" width=\"1\" height=\"1\" \/><br \/>\n      <br \/>\n      <img loading=\"lazy\" decoding=\"async\" class=\"__GNW8366DE3E__IMG\" src=\"https:\/\/ml.globenewswire.com\/release\/track\/af24dff4-9d57-47ee-8ea8-a39d7209b771\" width=\"1\" height=\"1\" \/>\n    <\/div>\n<div class=\"mw_contactinfo\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>&#8211; 3 rd Limited Edition in Six Months Using Themed Label Images to Drive Growth &#8211; SEATTLE, Jan. 21, 2021 (GLOBE NEWSWIRE) &#8212; Jones Soda Co. (OTCQB: JSDA), the original craft soda known for its unconventional flavors and user-designed label artwork, is paying tribute to some of 2020\u2019s most inspiring private citizens with a limited-edition, eight-bottle \u201cUnsung Heroes\u201d collection hitting store shelves this month. The campaign is the latest in a series of themed releases that are successfully using the company\u2019s unique label-based brand personality to invigorate sales. The new Unsung Heroes collection features photographs of various people or groups who took extraordinary steps to help others during a difficult year. Examples include a small California restaurant that provided hundreds &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/jones-soda-releases-8-bottle-series-honoring-2020s-unsung-heroes\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Jones Soda Releases 8-Bottle Series Honoring 2020\u2019s \u2018Unsung Heroes\u2019&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-418614","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Jones Soda Releases 8-Bottle Series Honoring 2020\u2019s \u2018Unsung Heroes\u2019 - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/jones-soda-releases-8-bottle-series-honoring-2020s-unsung-heroes\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Jones Soda Releases 8-Bottle Series Honoring 2020\u2019s \u2018Unsung Heroes\u2019 - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"&#8211; 3 rd Limited Edition in Six Months Using Themed Label Images to Drive Growth &#8211; SEATTLE, Jan. 21, 2021 (GLOBE NEWSWIRE) &#8212; Jones Soda Co. (OTCQB: JSDA), the original craft soda known for its unconventional flavors and user-designed label artwork, is paying tribute to some of 2020\u2019s most inspiring private citizens with a limited-edition, eight-bottle \u201cUnsung Heroes\u201d collection hitting store shelves this month. The campaign is the latest in a series of themed releases that are successfully using the company\u2019s unique label-based brand personality to invigorate sales. The new Unsung Heroes collection features photographs of various people or groups who took extraordinary steps to help others during a difficult year. Examples include a small California restaurant that provided hundreds &hellip; Continue reading &quot;Jones Soda Releases 8-Bottle Series Honoring 2020\u2019s \u2018Unsung Heroes\u2019&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/jones-soda-releases-8-bottle-series-honoring-2020s-unsung-heroes\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2021-01-21T13:33:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=ODEzODkzMCMzOTM3NjMwIzIwMDYwNzE=\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/jones-soda-releases-8-bottle-series-honoring-2020s-unsung-heroes\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/jones-soda-releases-8-bottle-series-honoring-2020s-unsung-heroes\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"Jones Soda Releases 8-Bottle Series Honoring 2020\u2019s \u2018Unsung Heroes\u2019\",\"datePublished\":\"2021-01-21T13:33:14+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/jones-soda-releases-8-bottle-series-honoring-2020s-unsung-heroes\\\/\"},\"wordCount\":636,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/jones-soda-releases-8-bottle-series-honoring-2020s-unsung-heroes\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.globenewswire.com\\\/newsroom\\\/ti?nf=ODEzODkzMCMzOTM3NjMwIzIwMDYwNzE=\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/jones-soda-releases-8-bottle-series-honoring-2020s-unsung-heroes\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/jones-soda-releases-8-bottle-series-honoring-2020s-unsung-heroes\\\/\",\"name\":\"Jones Soda Releases 8-Bottle Series Honoring 2020\u2019s \u2018Unsung Heroes\u2019 - 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(OTCQB: JSDA), the original craft soda known for its unconventional flavors and user-designed label artwork, is paying tribute to some of 2020\u2019s most inspiring private citizens with a limited-edition, eight-bottle \u201cUnsung Heroes\u201d collection hitting store shelves this month. The campaign is the latest in a series of themed releases that are successfully using the company\u2019s unique label-based brand personality to invigorate sales. The new Unsung Heroes collection features photographs of various people or groups who took extraordinary steps to help others during a difficult year. Examples include a small California restaurant that provided hundreds &hellip; Continue reading \"Jones Soda Releases 8-Bottle Series Honoring 2020\u2019s \u2018Unsung Heroes\u2019\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/jones-soda-releases-8-bottle-series-honoring-2020s-unsung-heroes\/","og_site_name":"Market Newsdesk","article_published_time":"2021-01-21T13:33:14+00:00","og_image":[{"url":"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=ODEzODkzMCMzOTM3NjMwIzIwMDYwNzE=","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/jones-soda-releases-8-bottle-series-honoring-2020s-unsung-heroes\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/jones-soda-releases-8-bottle-series-honoring-2020s-unsung-heroes\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"Jones Soda Releases 8-Bottle Series Honoring 2020\u2019s \u2018Unsung Heroes\u2019","datePublished":"2021-01-21T13:33:14+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/jones-soda-releases-8-bottle-series-honoring-2020s-unsung-heroes\/"},"wordCount":636,"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/jones-soda-releases-8-bottle-series-honoring-2020s-unsung-heroes\/#primaryimage"},"thumbnailUrl":"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=ODEzODkzMCMzOTM3NjMwIzIwMDYwNzE=","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/jones-soda-releases-8-bottle-series-honoring-2020s-unsung-heroes\/","url":"https:\/\/www.marketnewsdesk.com\/index.php\/jones-soda-releases-8-bottle-series-honoring-2020s-unsung-heroes\/","name":"Jones Soda Releases 8-Bottle Series Honoring 2020\u2019s \u2018Unsung Heroes\u2019 - 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