{"id":417913,"date":"2021-01-20T10:41:46","date_gmt":"2021-01-20T15:41:46","guid":{"rendered":"http:\/\/www.marketnewsdesk.com\/?p=417913"},"modified":"2021-01-20T10:41:46","modified_gmt":"2021-01-20T15:41:46","slug":"walmart-still-deceptively-marketing-made-in-usa","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/walmart-still-deceptively-marketing-made-in-usa\/","title":{"rendered":"Walmart Still Deceptively Marketing Made in USA"},"content":{"rendered":"

\nTINA.org Reports Company to FTC (Again)
\n<\/h2>\n
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MADISON, CONN., Jan. 20, 2021 (GLOBE NEWSWIRE) — With two years to go on a 10-year commitment to purchase $250 billion in products supporting American jobs, a new investigation<\/a> by truthinadvertising.org (TINA.org) into the world\u2019s largest retailer has found that the company is trying to redefine the Federal Trade Commission\u2019s legal standard for made in the USA to one that is not consistent with current law. Based on evidence found as a result of the investigation, the ad watchdog filed a complaint<\/a> with the FTC urging the agency to put an end to Walmart\u2019s deceptive made in the USA claims once and for all.<\/p>\n

The retail giant is no stranger to problematic American-made claims. In 2013, Walmart launched its American Jobs initiative, promising a multibillion-dollar investment into products that support American manufacturing. Just two years later in 2015, a TINA.org investigation found<\/a> that the company\u2019s website was riddled with deceptive made in USA claims and reported<\/a> its findings to the FTC. The agency closed<\/a> its inquiry after receiving assurances from Walmart that it had cleaned up all false and deceptive made in the USA claims on its website and put in place procedures to flag any future misrepresentations.\u00a0<\/p>\n

Now Walmart is getting even bolder \u2013 trying to redefine the MUSA standard altogether. The company\u2019s \u201cMade in America\u201d ad campaign has been airing on national television, promoted on social media, and is featured on an \u201cAmerica At Work\u201d landing page<\/a> on its website, suggesting that \u201cmade\u201d in America means \u201cproduced,\u201d \u201cgrown,\u201d \u201cassembled\u201d or \u201csourced\u201d in the USA. This definition is much broader than the FTC\u2019s, which calls for products marketed as made in the USA or made in America to be \u201call or virtually all\u201d made in the United States, meaning they contain no \u2013 or negligible \u2013 foreign content.<\/p>\n

Furthermore, consumers using the \u201cShop Now, Find American-Made Products on Walmart.com\u201d link on the landing page are led to another page that lists approximately 2,000 products that are \u2013 presumably \u2013 American-made. However, TINA.org\u2019s investigation found a number<\/a> of them, everything from foot cream to bath towels, do not meet the FTC\u2019s unqualified made in the USA standard.<\/p>\n

\u00a0\u201cWalmart\u2019s history of deceptive Made in USA marketing claims on its website now spans more than five years and is exacerbated by consumers\u2019 current need and desire to shop online during the global pandemic,\u201d according to TINA.org\u2019s executive director Bonnie Patten. \u201cObviously, as the world\u2019s largest retailer, the company\u2019s continuing failure to address these issues cannot be related to a lack of resources or sophistication.\u201d<\/p>\n

Interest in made in the USA products has only grown since Walmart first launched its American jobs initiative, particularly during the pandemic, which has raised supply chain and country-of-origin concerns among consumers. Based on its own data<\/a>, Walmart claims that “Made in USA is a strong driver of purchase decisions – 2nd only to Price\u201d and that \u201c85% of moms said it is important for a retailer to sell “Made in USA” products.\u201d And with the incoming Biden administration proposing a $700 billion \u201cBuy American\u201d campaign<\/a>, rest assured that Walmart will continue to push products that it says are American-made, whether or not that is true.<\/p>\n

To read more about TINA.org\u2019s investigation of Walmart\u2019s deceptive made in the USA marketing, see: www.truthinadvertising.org\/tina-org-brings-walmarts-deceptive-made-in-usa-claims-to-the-ftc-again\/<\/a><\/p>\n

\n

\n About TINA.org (truthinadvertising.org)\u00a0 <\/b>\n <\/p>\n

TINA.org is a non-profit organization that uses investigative journalism, education, and advocacy to empower consumers to protect themselves against false advertising and deceptive marketing.<\/p>\n

\n
\n
\n \n <\/div>\n

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Shana Mueller\r\ntruthinadvertising.org\r\n203-421-6210\r\nsmueller@truthinadvertising.org\r\n<\/pre>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"
TINA.org Reports Company to FTC (Again) MADISON, CONN., Jan. 20, 2021 (GLOBE NEWSWIRE) — With two years to go on a 10-year commitment to purchase $250 billion in products supporting American jobs, a new investigation by truthinadvertising.org (TINA.org) into the world\u2019s largest retailer has found that the company is trying to redefine the Federal Trade Commission\u2019s legal standard for made in the USA to one that is not consistent with current law. Based on evidence found as a result of the investigation, the ad watchdog filed a complaint with the FTC urging the agency to put an end to Walmart\u2019s deceptive made in the USA claims once and for all. The retail giant is no stranger to problematic American-made claims. … <\/p>\n
Continue reading “Walmart Still Deceptively Marketing Made in USA”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-417913","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nWalmart Still Deceptively Marketing Made in USA - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/walmart-still-deceptively-marketing-made-in-usa\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Walmart Still Deceptively Marketing Made in USA - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"TINA.org Reports Company to FTC (Again) MADISON, CONN., Jan. 20, 2021 (GLOBE NEWSWIRE) — With two years to go on a 10-year commitment to purchase $250 billion in products supporting American jobs, a new investigation by truthinadvertising.org (TINA.org) into the world\u2019s largest retailer has found that the company is trying to redefine the Federal Trade Commission\u2019s legal standard for made in the USA to one that is not consistent with current law. Based on evidence found as a result of the investigation, the ad watchdog filed a complaint with the FTC urging the agency to put an end to Walmart\u2019s deceptive made in the USA claims once and for all. 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