SCOTTSDALE, Ariz.–(BUSINESS WIRE<\/a>)– \n\u201cWe are committed to growing our brands across all channels and excited to partner with C.A. E-Comm to capture the booming demand in online grocery sales,\u201d stated Ricky Wright, President and CEO of The Alkaline Water Company. \u201cDigital sales for consumer goods have surged during the pandemic, with channels reporting triple-digit growth for this segment. This partnership further strengthens our relationship with C.A. Fortune, who has been a vital partner in our journey to becoming a national lifestyle brand. Our entire A88 beverage line will be available for our customers on various e-commerce platforms of major retailers. This is an incredible opportunity with a team that has helped brands enhance their online sales since 2004. We believe this opportune partnership can help us capture new share in the growing e-commerce segment.\u201d\n<\/p>\n \nThe C.A. E-Comm team of account representatives, inventory specialists, content specialists, and data analysts will help grow the Alkaline88\u00ae<\/sup> brand on various leading retailers\u2019 online platforms. The entire C.A. E-Comm team will assist in day-to-day marketing and promotional planning, troubleshooting pricing issues, a deep-dive performance analysis, optimized content development, and invoice management.\n<\/p>\n \nThe C.A. team services retailers, wholesalers, and distributors across the following retail channels:\n<\/p>\n About C.A. E-Comm <\/strong><\/p>\n \nC.A. E-Comm was established in 2004 to service clients who needed help understanding the emerging e-commerce channels. They provide clients with a hands-on, in-depth, data-based approach to their consumer-packaged goods businesses based on their specific challenges and goals related to e-commerce channels. Through robust reporting and analytics and detailed forecasting techniques, C.A. E-Comm gives each client a customized e-commerce sales solution.\n<\/p>\n The Alkaline Water Company<\/strong><\/p>\n \nFounded in 2012, The Alkaline Water Company (NASDAQ and CSE: WTER) is headquartered in Scottsdale, Arizona. Its flagship product, Alkaline88\u00ae, is a leading premier alkaline water brand available in bulk and single-serve sizes along with eco-friendly aluminum packaging options. With its innovative, state-of-the-art proprietary electrolysis process, Alkaline88\u00ae delivers perfect 8.8 pH balanced alkaline drinking water with trace minerals and electrolytes and boasts our trademarked label \u2018Clean Beverage.\u2019 Quickly being recognized as a growing lifestyle brand, Alkaline88\u00ae launched A88 Infused\u2122 in 2019 to meet consumer demand for flavor-infused products. A88 Infused\u2122 flavored water is available in six unique all-natural flavors, with new flavors coming soon. Additionally, in 2020, the Company launched A88 Infused Beverage Division Inc., which includes the Company\u2019s CBD water and flavor-infused water. For the Company\u2019s topical and ingestible offerings, A88 Infused Products Inc. includes both the Company\u2019s lab-tested full-spectrum hemp salves, balms, lotions, essential oils, and bath salts, along with broad-spectrum hemp, powder packs, oil tinctures, capsules, and gummies.\n<\/p>\n \nTo purchase A88CBD\u2122 products online, visit us at www.A88CBD.com<\/a>. To learn more about The Alkaline Water Company, please visit www.thealkalinewaterco.com<\/a> or connect with us on Facebook, Twitter, Instagram, or LinkedIn.\n<\/p>\n Notice Regarding Forward-Looking Statements<\/b><\/p>\n \nThis news release contains \u201cforward-looking statements.\u201d Statements in this news release that are not purely historical are forward-looking statements and include any statements regarding beliefs, plans, expectations or intentions regarding the future. Such forward-looking statements include, among other things, the following: that the Company is committed to growing its brands across all channels; the statement relating to the Company\u2019s journey to becoming a national lifestyle brand; the Company\u2019s belief that this opportune partnership can help the Company capture new share in the growing e-commerce segment; and that the C.A. E-Comm team of account representatives, inventory specialists, content specialists, and data analysts will help grow the Alkaline88\u00ae<\/sup> brand on various leading retailers\u2019 online platforms.\n<\/p>\n \nThe material assumptions supporting these forward-looking statements include, among others, that the demand for the Company\u2019s products will continue to significantly grow; that the past production capacity of the Company\u2019s co-packing facilities can be maintained or increased; that there will be increased production capacity through implementation of new production facilities, new co-packers and new technology; that there will be an increase in number of products available for sale to retailers and consumers; that there will be an expansion in geographical areas by national retailers carrying the Company\u2019s products; that there will be an expansion into new national and regional grocery retailers; that there will be an expansion into new e-commerce, home delivery, convenience, and healthy food channels; that there will not be interruptions on production of the Company\u2019s products; that there will not be a recall of products due to unintended contamination or other adverse events relating to the Company\u2019s products; and that the Company will be able to obtain additional capital to meet the Company\u2019s growing demand and satisfy the capital expenditure requirements needed to increase production and support sales activity. Actual results could differ from those projected in any forward-looking statements due to numerous factors. Such factors include, among others, governmental regulations being implemented regarding the production and sale of alkaline water or any other products, including products containing hemp\/CBD; the fact that consumers may not embrace and purchase any of the Company\u2019s CBD-infused products; the fact that the Company may not be permitted by the FDA or other regulatory authority to market or sell any of its CBD-infused products; additional competitors selling alkaline water and enhanced water products in bulk containers reducing the Company\u2019s sales; the fact that the Company does not own or operate any of its production facilities and that co-packers may not renew current agreements and\/or not satisfy increased production quotas; the fact that the Company has a limited number of suppliers of its unique bulk bottles; the potential for supply-chain interruption due to factors beyond the Company\u2019s control; the fact that there may be a recall of products due to unintended contamination; the inherent uncertainties associated with operating as an early stage company; changes in customer demand and the fact that consumers may not embrace enhanced water products as expected or at all; the extent to which the Company is successful in gaining new long-term relationships with new retailers and retaining existing relationships with retailers; the Company\u2019s ability to raise the additional funding that it will need to continue to pursue its business, planned capital expansion and sales activity; and competition in the industry in which the Company operates and market conditions. These forward-looking statements are made as of the date of this news release, and the Company assumes no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those projected in the forward-looking statements, except as required by applicable law, including the securities laws of the United States and Canada. Although the Company believes that any beliefs, plans, expectations and intentions contained in this news release are reasonable, there can be no assurance that any such beliefs, plans, expectations or intentions will prove to be accurate. Readers should consult all of the information set forth herein and should also refer to the risk factors disclosure outlined in the reports and other documents the Company files with the SEC, available at www.sec.gov<\/a>, and on the SEDAR, available at www.sedar.com<\/a>.\n<\/p>\n View source version on businesswire.com: <\/span>https:\/\/www.businesswire.com\/news\/home\/20210120005180\/en\/<\/a><\/span><\/p>\n The Alkaline Water Company Inc. \nSajid Daudi Media KEYWORDS:<\/b> United States North America Canada Arizona<\/p>\n INDUSTRY KEYWORDS:<\/b> Tobacco Retail Convenience Store Food\/Beverage<\/p>\n
\nThe Alkaline Water Company Inc. (NASDAQ and CSE: WTER) (the \u201cCompany\u201d) is a producer of premium bottled alkaline water, flavor-infused waters, and CBD infused products sold under the brand names Alkaline88\u00ae, A88 Infused\u2122, and A88CBD\u2122, respectively. Today, the Company announces that it has appointed C.A. Fortune E-Comm to represent its entire non-CBD beverage line of Alkaline88\u00ae<\/sup> products across various e-commerce platforms of major retailers and wholesalers starting January 21, 2021.\n<\/p>\n\n
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Richard A. Wright
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President and CEO, or\n<\/p>\n
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Director of Investor Relations & Corporate Communications
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800-923-1910
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investors@thealkalinewaterco.com<\/a><\/p>\n
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Jessica Starman
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888-461-2233
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jessica@elev8newmedia.com<\/a><\/p>\n
![\"Logo\"](\"https:\/\/mms.businesswire.com\/media\/20210120005180\/en\/835798\/3\/Alkaline88_Logo.jpg\"){kind=logo}
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