{"id":416866,"date":"2021-01-19T09:03:56","date_gmt":"2021-01-19T14:03:56","guid":{"rendered":"http:\/\/www.marketnewsdesk.com\/?p=416866"},"modified":"2021-01-19T09:03:56","modified_gmt":"2021-01-19T14:03:56","slug":"the-trade-desk-appoints-benson-ho-as-senior-vice-president-north-asia","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/the-trade-desk-appoints-benson-ho-as-senior-vice-president-north-asia\/","title":{"rendered":"The Trade Desk Appoints Benson Ho as Senior Vice President, North Asia"},"content":{"rendered":"

<\/p>\n

The Trade Desk Appoints Benson Ho as Senior Vice President, North Asia<\/b><\/p>\n

SHANGHAI–(BUSINESS WIRE<\/a>)–
\nGlobal advertising technology leader, The Trade Desk (Nasdaq: TTD), today announced the appointment of Benson Ho as Senior Vice President of North Asia. In this role, Ho will lead the company\u2019s business and growth strategy in the North Asia region, covering Greater China, South Korea and Japan. Ho will report to Tim Sims, Chief Revenue Officer.\n<\/p>\n

\nHo brings vast leadership experience in the Asian media industry, most recently as Chief Data Strategy Officer at Tencent Marketing Solution, an important early inventory partner of The Trade Desk in China. Prior to that, he served as Amnet\u2019s chief consultant and programmatic expert to Dentsu Aegis Network. He has also served in senior leadership positions at Sizmek, GroupM and Digitas.\n<\/p>\n

\n\u201cOne of The Trade Desk\u2019s biggest priorities is Asia, and with Benson joining our team, we\u2019re confident he will help accelerate our growth strategy in the region,\u201d said Tim Sims, Chief Revenue Officer, The Trade Desk. \u201cBenson brings experience and expertise of data-driven advertising, as well as his invaluable relationships with key partners and advertisers, that are specific and unique to the Asian market. I look forward to partnering with Benson as we execute our next phase of growth in the region.\u201d\n<\/p>\n

\n\u201cI am delighted to join The Trade Desk and build on the success the company has had in North Asia,\u201d said Ho. \u201cThe advertising industry is at a turning point right now, and there\u2019s enormous opportunity for brands to leverage global best practices and connect with consumers in new ways. It\u2019s very exciting to be a part of the team that\u2019s delivering a unique solution and expertise to global advertisers in the region.\u201d\n<\/p>\n

About The Trade Desk<\/b><\/p>\n

\nThe Trade Desk\u2122 is a technology company that empowers buyers of advertising. Through its self-service, cloud-based platform, ad buyers can create, manage, and optimize digital advertising campaigns across ad formats and devices. Integrations with major data, inventory, and publisher partners ensure maximum reach and decisioning capabilities, and enterprise APIs enable custom development on top of the platform. Headquartered in Ventura, CA, The Trade Desk has offices across North America, Europe, and Asia Pacific. To learn more, visit thetradedesk.com<\/a> or follow us on Facebook<\/a>, Twitter<\/a>, and LinkedIn<\/a>.\n<\/p>\n

\"\"<\/p>\n

View source version on businesswire.com: <\/span>https:\/\/www.businesswire.com\/news\/home\/20210119005377\/en\/<\/a><\/span><\/p>\n

\nMelinda Zurich
\n
melinda.zurich@thetradedesk.com
\n<\/a>
201-320-9398\n<\/p>\n

KEYWORDS:<\/b> China United States North America Asia Pacific California<\/p>\n

INDUSTRY KEYWORDS:<\/b> Advertising Communications Technology Software Networks Internet<\/p>\n

MEDIA:<\/b><\/p>\n\n\n\n\n
Logo<\/b><\/font><\/td>\n<\/tr>\n
\"Logo\"<\/td>\n<\/tr>\n
<\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"

The Trade Desk Appoints Benson Ho as Senior Vice President, North Asia SHANGHAI–(BUSINESS WIRE)– Global advertising technology leader, The Trade Desk (Nasdaq: TTD), today announced the appointment of Benson Ho as Senior Vice President of North Asia. In this role, Ho will lead the company\u2019s business and growth strategy in the North Asia region, covering Greater China, South Korea and Japan. Ho will report to Tim Sims, Chief Revenue Officer. Ho brings vast leadership experience in the Asian media industry, most recently as Chief Data Strategy Officer at Tencent Marketing Solution, an important early inventory partner of The Trade Desk in China. Prior to that, he served as Amnet\u2019s chief consultant and programmatic expert to Dentsu Aegis Network. He has … <\/p>\n

Continue reading “The Trade Desk Appoints Benson Ho as Senior Vice President, North Asia”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-416866","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nThe Trade Desk Appoints Benson Ho as Senior Vice President, North Asia - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/the-trade-desk-appoints-benson-ho-as-senior-vice-president-north-asia\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Trade Desk Appoints Benson Ho as Senior Vice President, North Asia - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"The Trade Desk Appoints Benson Ho as Senior Vice President, North Asia SHANGHAI–(BUSINESS WIRE)– Global advertising technology leader, The Trade Desk (Nasdaq: TTD), today announced the appointment of Benson Ho as Senior Vice President of North Asia. In this role, Ho will lead the company\u2019s business and growth strategy in the North Asia region, covering Greater China, South Korea and Japan. Ho will report to Tim Sims, Chief Revenue Officer. Ho brings vast leadership experience in the Asian media industry, most recently as Chief Data Strategy Officer at Tencent Marketing Solution, an important early inventory partner of The Trade Desk in China. Prior to that, he served as Amnet\u2019s chief consultant and programmatic expert to Dentsu Aegis Network. 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