\nOne day it was business as usual at Kreston Reeves<\/a>. The next, accountants and CPAs at the London-based financial services firm were rearranging spare bedrooms and cleaning off dining room tables to comply with a government-issued work-from-home mandate sparked by the COVID-19 pandemic. In the not-too-distant future, many will return to the office and get back into the field. Regardless of where they choose to work, Kreston Reeves will be ready to deliver a consistent experience that keeps them engaged and productive thanks to a forward-thinking strategy and technology from Citrix Systems, Inc.<\/a> (NASDAQ:CTXS).\n<\/p>\n
Planning for the Future<\/i><\/b><\/p>\n
\nFor more than a decade, Kreston Reeves has been using Citrix digital workspace solutions<\/a>, including Citrix Virtual Apps and Desktops\u2122<\/a>, and Citrix ADC\u2122<\/a> to provide its team with flexibility in when, where and how they work. The solutions serve as the foundation of the firm\u2019s business continuity plan and proved invaluable when the pandemic hit.\n<\/p>\n \n\u201cWe\u2019d never had to test our plan to its limits,\u201d said Chris Madden, IT & Operations Director, Kreston Reeves. \u201cBut in the week before the Prime Minister ordered employees to work from home, we performed two scale up exercises to see how our Citrix solution would work.\u201d\n<\/p>\n \nAnd the results were impressive. \u201cWe were able to increase our remote user load from 50 to 600 and had everybody working from home within 24 hours,\u201d Madden recalls.\n<\/p>\n Reimagining Work<\/i><\/b><\/p>\n \nDelivered as part of Citrix Workspace\u2122<\/a>, Citrix Virtual Apps and Desktops enables organizations to serve up personalized access to the systems, information and tools their employees need to do their best work in one, unified experience and dynamically apply security policies based on a user\u2019s behavior and environment. This allows employees to work when, where and how they want with the confidence that their applications, information and devices are safe.\n<\/p>\n \nAnd, Kreston Reeves is using it to unlock the creativity of its team and fuel innovation that can drive its business forward.\n<\/p>\n \n\u201cCOVID-19 has not only enabled us to see how easily we were able to transition to working remotely, but also revealed that our financial advisors and accountants could adapt very quickly,\u201d said Andrew Griggs, Senior Partner, Kreston Reeves. \u201cCreative employees have implemented new ways of solving traditional problems that will help us fine-tune and accelerate some strategic initiatives to better serve our clients as we go forward.\u201d\n<\/p>\n \nOne example Griggs points to is audits, which prior to the pandemic were conducted on-site. \u201cHealth-conscious remote workers surmised that more of the audit work could be conducted remotely than ever before,\u201d he said. \u201cRather than spending a great deal of time at client locations, they leveraged technology to get 90 to 95 percent of things completed before leaving home.\u201d\n<\/p>\n Boosting Engagement and Productivity <\/i><\/b><\/p>\n \nAnd, this has led to an increase in both engagement and productivity as employees can focus on meaningful work that inspires them and creates value for the clients they serve. \u201cTeam members don\u2019t have to process things on-site, so they will have more time to act as trusted advisors providing well-thought-out management advice that will help clients run their business in a better way,\u201d Griggs said.\n<\/p>\n Embracing Hybrid Models<\/i><\/b><\/p>\n \nLike many organizations around the world, Kreston Reeves is coming to terms with the reality that work in the future will look very different than it has in the past and that it will need to adapt to accommodate new work styles.\n<\/p>\n \n\u201cWe have people working from home several days per week, others who want to have more contact with colleagues and return to the office, and some who want WeWork sites,\u201d Griggs said. \u201cSo we\u2019re constantly evaluating new experiences and requests.\u201d\n<\/p>\n Delivering a Consistent Experience<\/i><\/b><\/p>\n \nRegardless of where they work, employees need a workspace that provides a consistent experience that minimizes distractions and interruptions from a myriad of apps and collaboration channels so they can think, create and explore, and work the way they want. And with Citrix, Kreston Reeves can deliver it.\n<\/p>\n \n\u201cThere is no difference when working at home,\u201d Madden says. \u201cEmployees log in to the same desktop with exactly the same software and do exactly the same thing. Location has absolutely no impact on users\u2019 ability to work productively.\u201d\n<\/p>\n Playing it Safe<\/i><\/b><\/p>\n \nAnd of critical importance, they can do so in a secure and reliable manner.\n<\/p>\n \n\u201cWith the security capabilities that are built-in to Citrix, we\u2019re able to protect our corporate data and apps from threats lurking on employee-owned devices,\u201d Madden said. \u201cBecause security is transparent to the user, remote workers have the same positive employee experience that they have when working in the office.\u201d\n<\/p>\n \nKreston Reeves joins more than 400,000 companies around the world who use Citrix solutions to power a better way to work. Click here<\/a> to learn more about the transformation they are driving and results they are delivering.\n<\/p>\n About Kreston Reeves<\/b><\/p>\n \nKreston Reeves is a member of a global network of innovative, like-minded accounting firms that puts trusted relationships and exceptional care at the heart of everything it does. Kreston Reeves offer audit and accountancy, tax and business advisory services and build lasting partnerships based on trust, integrity and collaboration. To learn more, visit www.krestonreeves.com<\/a><\/p>\n About Citrix<\/b><\/p>\n \nCitrix (NASDAQ: CTXS) builds the secure, unified digital workspace technology that helps organizations unlock human potential and deliver a consistent workspace experience wherever work needs to get done. With Citrix, users get a seamless work experience and IT has a unified platform to secure, manage, and monitor diverse technologies in complex cloud environments.\n<\/p>\n For Citrix Investors:<\/b><\/p>\n \nThis release contains forward-looking statements which are made pursuant to the safe harbor provisions of Section 27A of the Securities Act of 1933 and of Section 21E of the Securities Exchange Act of 1934. The forward-looking statements in this release do not constitute guarantees of future performance. Those statements involve a number of factors that could cause actual results to differ materially, including risks associated with the impact of the global economy and uncertainty in the IT spending environment, revenue growth and recognition of revenue, products and services, their development and distribution, product demand and pipeline, economic and competitive factors, the Company’s key strategic relationships, acquisition and related integration risks as well as other risks detailed in the Company’s filings with the Securities and Exchange Commission. Citrix assumes no obligation to update any forward-looking information contained in this press release or with respect to the announcements described herein. The development, release and timing of any features or functionality described for our products remains at our sole discretion and is subject to change without notice or consultation. The information provided is for informational purposes only and is not a commitment, promise or legal obligation to deliver any material, code or functionality and should not be relied upon in making purchasing decisions or incorporated into any contract.\n<\/p>\n \n\u00a9 2021 Citrix Systems, Inc. Citrix, the Citrix logo, and other marks appearing herein are the property of Citrix Systems, Inc. and may be registered with the U.S. Patent and Trademark Office and in other countries. All other marks are the property of their respective owners.\n<\/p>\n View source version on businesswire.com: <\/span>https:\/\/www.businesswire.com\/news\/home\/20210118005026\/en\/<\/a><\/span><\/p>\n \nKaren Master KEYWORDS:<\/b> Florida United States North America<\/p>\n INDUSTRY KEYWORDS:<\/b> Software Technology Hardware Data Management<\/p>\n<\/p>\n
\n
Citrix
\n
+1 216-396-4683
\n
Karen.master@citrix.com<\/a><\/p>\n
![\"Logo\"](\"https:\/\/mms.businesswire.com\/media\/20210118005026\/en\/820950\/3\/Citrix_Logo_Trademark.jpg\"){kind=logo}
<\/td>\n<\/tr>\n