{"id":415976,"date":"2021-01-15T16:07:00","date_gmt":"2021-01-15T21:07:00","guid":{"rendered":"http:\/\/www.marketnewsdesk.com\/?p=415976"},"modified":"2021-01-15T16:07:00","modified_gmt":"2021-01-15T21:07:00","slug":"bet-announces-its-multiplatform-programming-strategy-for-inauguration-2021","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/bet-announces-its-multiplatform-programming-strategy-for-inauguration-2021\/","title":{"rendered":"BET Announces Its Multiplatform Programming Strategy for Inauguration 2021"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }\n.bwuline { text-decoration: underline }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>BET Announces Its Multiplatform Programming Strategy for Inauguration 2021<\/b><\/p>\n<p class=\"bwalignc\">\n\u201cBET NEWS Presents: Inauguration 2021\u201d January 20<sup>th<\/sup> Starting At 11am\/10c \u2013 an Exclusive News Special Co-Hosted by Soledad O\u2019Brien and Marc Lamont Hill will Broadcast LIVE Extended Coverage of Presidential Inauguration and Feature Special Interviews with Representative James Clyburn, Representative Maxine Waters, National Action Network Founder Reverend Al Sharpton, NAACP President Derrick John, National Urban League President Marc Morial, Black Voters Matter Fund Co-Founder LaTosha Brown and Others\n<\/p>\n<p class=\"bwalignc\">\nBET Digital to Launch Dedicated Website that Celebrates Black Women\u2019s Achievement with Special Highlight on Vice President-Elect Kamala Harris\n<\/p>\n<p>NEW YORK&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\nBET announces coverage plans of the historic Biden\/Harris inauguration with \u201c<b><i>BET NEWS Presents: Inauguration 2021<\/i><\/b>.\u201d Co-anchored by <b>Soledad O\u2019Brien<\/b> and <b>Marc Lamont Hill<\/b>, this news special will feature exclusive commentary and analysis provided by live guests, on-site reports and special interviews. Live coverage is scheduled to begin <b>Wednesday, January 20<\/b><sup \/>at <b>11:00 am ET\/10c<\/b> on <b>BET<\/b>.\n<\/p>\n<p>\n\u201c<b><i>BET NEWS Presents: Inauguration 2021<\/i><\/b>\u201d will feature live coverage of the Inauguration Day events including the official swearing-in and inauguration speech of the 46<sup>th<\/sup> President of the United States, <b>Joe Biden<\/b>. This BET News broadcast special will also feature on-the-ground reports and taped packages spotlighting <b>Kamala Harris<\/b> and the powerful and undeniable impact of Black voters in the 2020 election.\n<\/p>\n<p>\nHosts Soledad O\u2019Brien and Marc Lamont Hill will be joined by special guest commentators Presidential historian, Professor <b>Martha Jones<\/b> (author of \u201c<i>Vanguard: How Black Women Broke Barriers, Won the Vote, and Insisted on Equality for All\u201d<\/i>), noted activist, author and Black Lives Matter co-founder,<b> Alicia Garza <\/b>and CBS News political analyst <b>Jamal Simmons<\/b>.<b \/><\/p>\n<p>\nIn addition,<b \/>\u201c<b><i>BET NEWS Presents: Inauguration 2021<\/i><\/b>\u201d will feature interviews with notable Black activists and political figures, including Congressman<b> James Clyburn<\/b>, Congresswoman<b> Maxine Waters<\/b>, National Action Network Founder Reverend <b>Al Sharpton<\/b>, NAACP President <b>Derrick<\/b><b>Johnson<\/b>, National Urban League President <b>Marc Morial, <\/b>Black Voters Matter Fund Co-Founder <b>LaTosha Brown<\/b> and others, all of whom discuss the historic 2020 election and the challenges facing the incoming Biden\/Harris administration.\n<\/p>\n<p><b>BET Digital<\/b> will commemorate the inauguration by launching a microsite, <b>BETCelebratesHer.com<\/b>, that honors Black women\u2019s achievement starting with our ground-breaking new Vice President Kamala Harris. The microsite will pay tribute to Vice President Harris\u2019 accomplishments while celebrating other change agents and achievers. BET Digital is proud to collaborate with Unilever\/Dove as the launch partner on this new initiative.\n<\/p>\n<p>\nFor more information visit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.bet.com&amp;esheet=52362926&amp;newsitemid=20210115005558&amp;lan=en-US&amp;anchor=www.bet.com&amp;index=1&amp;md5=63e6b76a3951f9900e2f7045f116a548\">www.bet.com<\/a> and follow @bet and @betnews to engage across social media platforms.\n<\/p>\n<p><b><span class=\"bwuline\">ABOUT BET<\/span><\/b><\/p>\n<p>\nBET, a subsidiary of ViacomCBS Inc. (NASDAQ: VIACA, VIAC), is the nation&#8217;s leading provider of quality entertainment, music, news and public affairs television programming for the African-American audience. The primary BET channel is in 90 million households and can be seen in the United States, Canada, the Caribbean, the United Kingdom, sub-Saharan Africa and France. BET is the dominant African-American consumer brand with a diverse group of business extensions including BET.com, a leading Internet destination for Black entertainment, music, culture, and news; BET HER, a 24-hour entertainment network targeting the African-American Woman; BET Music Networks &#8211; BET Jams, BET Soul and BET Gospel; BET Home Entertainment; BET Live, BET\u2019s growing festival business; BET Mobile, which provides ringtones, games and video content for wireless devices; and BET International, which operates BET around the globe.\n<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20210115005558r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20210115005558\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20210115005558\/en\/<\/a><\/span><\/p>\n<p>\nJamie Owens<br \/>\n<br \/>212-205-3165<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:jamie.owens@bet.net\">jamie.owens@bet.net<\/a><\/p>\n<p><b>KEYWORDS:<\/b> New York United States North America<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Online Mobile Entertainment Publishing Technology Marketing Advertising General Entertainment Communications Other Consumer Celebrity Women TV and Radio Licensing (Entertainment) Entertainment Networks Consumer<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20210115005558\/en\/852676\/3\/BET_News_-_2021_Inauguration.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>BET Announces Its Multiplatform Programming Strategy for Inauguration 2021 \u201cBET NEWS Presents: Inauguration 2021\u201d January 20th Starting At 11am\/10c \u2013 an Exclusive News Special Co-Hosted by Soledad O\u2019Brien and Marc Lamont Hill will Broadcast LIVE Extended Coverage of Presidential Inauguration and Feature Special Interviews with Representative James Clyburn, Representative Maxine Waters, National Action Network Founder Reverend Al Sharpton, NAACP President Derrick John, National Urban League President Marc Morial, Black Voters Matter Fund Co-Founder LaTosha Brown and Others BET Digital to Launch Dedicated Website that Celebrates Black Women\u2019s Achievement with Special Highlight on Vice President-Elect Kamala Harris NEW YORK&#8211;(BUSINESS WIRE)&#8211; BET announces coverage plans of the historic Biden\/Harris inauguration with \u201cBET NEWS Presents: Inauguration 2021.\u201d Co-anchored by Soledad O\u2019Brien and Marc &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/bet-announces-its-multiplatform-programming-strategy-for-inauguration-2021\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;BET Announces Its Multiplatform Programming Strategy for Inauguration 2021&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-415976","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - 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