{"id":415823,"date":"2021-01-15T10:03:23","date_gmt":"2021-01-15T15:03:23","guid":{"rendered":"http:\/\/www.marketnewsdesk.com\/?p=415823"},"modified":"2021-01-15T10:03:23","modified_gmt":"2021-01-15T15:03:23","slug":"el-pollo-loco-challenges-customers-to-make-the-most-of-delivery-time-with-new-workout-while-you-wait-tiktok-campaign","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/el-pollo-loco-challenges-customers-to-make-the-most-of-delivery-time-with-new-workout-while-you-wait-tiktok-campaign\/","title":{"rendered":"El Pollo Loco Challenges Customers to Make the Most of Delivery Time with New ‘Workout While You Wait’ TikTok Campaign"},"content":{"rendered":"
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\n Partnership with influencers inspires movement and exercise while waiting for food to arrive <\/em>
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COSTA MESA, Calif., Jan. 15, 2021 (GLOBE NEWSWIRE) — El Pollo Loco, Inc.<\/u><\/a>\u00a0(“El Pollo Loco” or “Company”) (Nasdaq: LOCO), the nation\u2019s leading fire-grilled chicken restaurant chain,\u00a0is kicking off the new year with its first-ever TikTok campaign, \u201cWorkout While You Wait<\/em>,\u201d which challenges customers at home to get up and get moving while they wait for their Pollo Fit Bowl order. <\/em>Pollo Fit Bowls are made with twice the amount of El Pollo Loco\u2019s famous fire-grilled chicken, organic super greens, and new cilantro lime cauliflower rice. The bowls offer a more balanced approach to healthier eating with options that are keto-friendly and are accompanied by dressings with no high-fructose corn syrup.<\/p>\n

People are working out at home more than ever before, from using their stationary bikes and treadmills to taking virtual workout classes, and El Pollo Loco wants to provide some fun motivation to make it even easier to get fit and eat healthier in the new year. On the heels of bringing back fan-favorite Pollo Fit Bowls, the restaurant has partnered with fitness and lifestyle influencers to create short workouts that inspire customers while they wait for their food delivery. From placing an order until it arrives, customers will be able to complete a workout routine in less than 30 minutes.<\/p>\n

\u201cEl Pollo Loco is proud to help fans start the year off with healthier habits and workouts they can enjoy at home,\u201d said Bernard Acoca, President & Chief Executive Officer at El Pollo Loco. \u201cOur new campaign is a fun, uplifting way to motivate customers to stay active while avoiding the typical regret-inducing delivery choices people make because they can\u2019t easily find healthy and affordable options.\u201d<\/p>\n

Joining the El Pollo Loco \u201cWorkout While You Wait\u201d<\/em> challenge is easy \u2014 fans can simply tune into the workout series on their favorite TikTokers\u2019 channels and follow along while they wait for their freshly prepared, feel-good food to arrive. For fun and energetic workouts, follow the El Pollo Loco TikTok creators at:<\/p>\n