\nPersonas Social Incorporated (TSX.V: PRSN) <\/b>(the \u201cCompany<\/b>\u201d or \u201cPersonas<\/b>\u201d) is pleased to provide a corporate update on annual sales increases on the Peeks Platform, which is one of the key revenue driving platforms that Personas offers in the social media and communications markets.\n<\/p>\n
This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20210114006046\/en\/<\/a><\/p>\n Qrtrly Gross Sales 2020 vs 2019 (Graphic: Business Wire)<\/p>\n<\/div>\n \nThe Company launched its Peeks 2020 Reboot initiative in January 2020 with an aim to reverse the Company\u2019s declining revenues, improve the Company\u2019s reputation and increase the quality of service to its users. The Company is proud to report that these efforts were an overwhelming success.\n<\/p>\n \nPrior to the 2020 Reboot initiative, the Company paid its streamers on average approximately every 60 days. These 60-day payouts were amongst the slowest payout cycles in the industry. Due to improved payment processing services and more efficient back offices processes, the Company now has one of the fastest payout cycles in the industry averaging approximately 3 days.\n<\/p>\n \nOf note, the Company recently changed its fiscal year from February 28 to December 31. Accordingly, the information presented in the discussions below relate to a comparison of the corresponding calendar periods in 2019 and earlier vs. the Company\u2019s fiscal periods for 2019 and so the figures presented will not tie directly to the Company\u2019s historical financial statements that have been filed on www.sedar.com<\/a>.\n<\/p>\n Comments on Operational Metrics<\/b><\/p>\n \nThe numbers and amounts reported herein are unaudited historical operational metrics. The operational metrics reported here are generated from internal reports and are not intended to comply with International Financial Reporting Standards (\u201cIFRS<\/b>\u201d). The disclosure in this press release is intended to provide insight into the Company\u2019s sales trends. The internal operational metrics disclosed herein are used by management as a tool to assess the Company\u2019s overall sales performance and should not be deemed to be financial disclosure or otherwise construed to replace or negate the Company\u2019s audited financials.\n<\/p>\n \nFor the purposes of this press release, the Canadian dollar amounts were calculated at the annual average exchange rate for the year 2020 which is used herein as $1.34 CAD to $1.00 US dollar. \u2018Gross Sales\u2019 are the total sales processed by the company in a given period, \u2018Net Sales\u2019 are the Gross Sales minus payment processing fees, and \u2018Net Income\u2019 is the gross fees earned by the Company for the use of its platform by streamers and viewers. The actual audited Gross Sales, Net Sales and Net Income numbers will vary from the numbers reported herein due to, but not limited to, fluctuations in foreign exchange at the time of transactions and at the time of settlement of funds to the Company and variations in payment processing fees.\n<\/p>\n Sales<\/b><\/p>\n \nGross Sales declined precipitously in 2018 and throughout the first calendar quarter of 2019. By Q2 2019 the Company reversed the sales decline and re-established healthy sales growth. The Company\u2019s Gross Sales, Net Sales and Net Income all increased quarter over quarter from Q2 2020 to Q4 2020 as compared to the same period in 2019. The Company\u2019s sales increased 25%, 26% and 63% in quarters 2, 3 and 4 respectively in 2020 compared to 2019.\n<\/p>\n \nGross Sales, Q4 2020 increased 62% to approximately $884,515 CAD compared to approximately $541,401 CAD Q4 2019.\n<\/p>\n Gross Sales CAD<\/b><\/p>\n<\/td>\n \n2019\n<\/p>\n<\/td>\n \n$1,216,907.95\n<\/p>\n<\/td>\n \n\u00a0\n<\/p>\n<\/td>\n \n$779,976.04\n<\/p>\n<\/td>\n \n\u00a0\n<\/p>\n<\/td>\n \n$794,565.41\n<\/p>\n<\/td>\n \n\u00a0\n<\/p>\n<\/td>\n \n$541,401.57\n<\/p>\n<\/td>\n<\/tr>\n \n2020\n<\/p>\n<\/td>\n \n$597,626.52\n<\/p>\n<\/td>\n \n\u00a0\n<\/p>\n<\/td>\n \n$976,583.46\n<\/p>\n<\/td>\n \n\u00a0\n<\/p>\n<\/td>\n \n$1,028,455.86\n<\/p>\n<\/td>\n \n\u00a0\n<\/p>\n<\/td>\n \n$884,515.27\n<\/p>\n<\/td>\n<\/tr>\n \n-51%\n<\/p>\n<\/td>\n \n\u00a0\n<\/p>\n<\/td>\n \n25%\n<\/p>\n<\/td>\n \n\u00a0\n<\/p>\n<\/td>\n \n29%\n<\/p>\n<\/td>\n \n\u00a0\n<\/p>\n<\/td>\n \n63%\n<\/p>\n<\/td>\n<\/tr>\n<\/table>\n \nSales accelerated in Q4 2020 as compared to calendar Q4 2019 to an average 67% growth; with the month of December 2020 representing a 106% sales growth over the same period in the previous year.\n<\/p>\n October<\/i><\/b><\/p>\n<\/td>\n \n\u00a0\n<\/p>\n<\/td>\n November<\/i><\/b><\/p>\n<\/td>\n \n\u00a0\n<\/p>\n<\/td>\n December<\/i><\/b><\/p>\n<\/td>\n<\/tr>\n \n2019\n<\/p>\n<\/td>\n \n$205,430.25\n<\/p>\n<\/td>\n \n\u00a0\n<\/p>\n<\/td>\n \n$192,877.46\n<\/p>\n<\/td>\n \n\u00a0\n<\/p>\n<\/td>\n \n$143,093.86\n<\/p>\n<\/td>\n<\/tr>\n \n2020\n<\/p>\n<\/td>\n \n$308,036.96\n<\/p>\n<\/td>\n \n\u00a0\n<\/p>\n<\/td>\n \n$282,299.27\n<\/p>\n<\/td>\n \n\u00a0\n<\/p>\n<\/td>\n \n$294,179.03\n<\/p>\n<\/td>\n<\/tr>\n \n% Change\n<\/p>\n<\/td>\n \n50%\n<\/p>\n<\/td>\n \n\u00a0\n<\/p>\n<\/td>\n \n46%\n<\/p>\n<\/td>\n \n\u00a0\n<\/p>\n<\/td>\n \n106%\n<\/p>\n<\/td>\n<\/tr>\n<\/table>\n Quality of Service<\/b><\/p>\n \nAs part of our on-going efforts to provide our users with the industry\u2019s best quality of service, the Company significantly reduced the fees charged to streamers in Q4 2020. The Company waived the streamers platform fees on two of its three categories of streaming. This allowed streamers to earn an income from the Company without paying fees in 2 of its 3 streaming services. The Company was able to waive fees and still derive revenues from the streamers because the Company can earn approximately 24% per transaction from the purchase of its coin packages. Coin packages are prepaid packages of utility tokens that are used to purchase content on the Company\u2019s livestreaming platform. The combination of lower fees and faster payouts now provides streamers on the Company\u2019s live streaming platform, with a quality of service that is one of the best in the livestreaming industry. Competitive services such as Only Fans, charges its users 20% for the use of its platform and provides its users payment cycles of approximately 45 days on average.\n<\/p>\n Expenses<\/b><\/p>\n \nThe Company experienced growth in both Gross Sales and Net Income in 2020 compared to 2019 while simultaneously lowering Expenses. Q4 2020s Expenses were paid for out of the Company\u2019s cashflow and did not require additional loans or investments from the Company\u2019s CEO or investors. Detailed Expenses will not be provided in this update and will instead be released upon the completion of the audit and reporting for the fiscal year ended December 31, 2020.\n<\/p>\n Net Income<\/b><\/p>\n \nNotwithstanding the Company lowered its fees, the Company\u2019s Net Income still increased 42% in Q4 2020 compared to Q4 2019; with December 2020 representing an 84% increase over the previous year.\n<\/p>\n \n2019\n<\/p>\n<\/td>\n \n$389,133.91\n<\/p>\n<\/td>\n \n$395,559.22\n<\/p>\n<\/td>\n \n$395,392.41\n<\/p>\n<\/td>\n \n$269,567.12\n<\/p>\n<\/td>\n<\/tr>\n \n2020\n<\/p>\n<\/td>\n \n$265,798.47\n<\/p>\n<\/td>\n \n$427,384.28\n<\/p>\n<\/td>\n \n$457,234.52\n<\/p>\n<\/td>\n \n$381,939.22\n<\/p>\n<\/td>\n<\/tr>\n \n% Change\n<\/p>\n<\/td>\n \n-32%\n<\/p>\n<\/td>\n \n8%\n<\/p>\n<\/td>\n \n16%\n<\/p>\n<\/td>\n \n42%\n<\/p>\n<\/td>\n<\/tr>\n<\/table>\n All figures are unaudited and are subject to completion of the audit and reporting for the fiscal year ended December 31, 2020.<\/i><\/p>\n \nThe Company has been pleased with its performance in 2020. User feedback has been overwhelmingly positive. In so far as user fees and payout cycles are concerned, the Company is now offering its users a superior service to industry leaders such as Only Fans. Management continues to see sales trends improve and is planning on more aggressively promoting the service in 2021.\n<\/p>\n Forward Looking Statements<\/i><\/b><\/p>\n This press release includes statements that may constitute “forward-looking” statements, usually containing the words “believe,” “estimate,” “project,” “expect”, “plan”, “intend”, “anticipates”, “projects”, “potential” or similar expressions. Forward-looking statements inherently involve risks and uncertainties that could cause actual results to differ materially from the forward-looking statements. Forward-looking statements are statements that are not historical facts. There can be no assurance that such statements will prove to be accurate and actual results and future events could differ materially from those anticipated in such statements. Important factors that could cause actual results to differ materially from the Company\u2019s expectations are risks detailed from time to time in the filings made by the Company with securities regulations. Forward-looking statements contained in this news release are expressly qualified by this cautionary statement. The forward-looking statements contained in this news release are made as of the date of this news release and the Company will update or revise publicly any of the included forward-looking statements as expressly required by Canadian securities law.<\/i><\/p>\n Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) has reviewed or accepts responsibility for the adequacy or accuracy of this Release.<\/b><\/p>\n View source version on businesswire.com: <\/span>https:\/\/www.businesswire.com\/news\/home\/20210114006046\/en\/<\/a><\/span><\/p>\n Personas Social Incorporated KEYWORDS:<\/b> North America Canada<\/p>\n INDUSTRY KEYWORDS:<\/b> Professional Services Marketing Communications Social Media Other Professional Services Other Communications<\/p>\n![\"Qrtrly](\"https:\/\/mms.businesswire.com\/media\/20210114006046\/en\/852558\/4\/graph-1.jpg\")
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\n<\/b>
Mark Itwaru
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Chairman & Chief Executive Officer
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416-815-7000
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mark@Personas.com<\/a><\/p>\n
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