{"id":415317,"date":"2021-01-14T16:03:38","date_gmt":"2021-01-14T21:03:38","guid":{"rendered":"http:\/\/www.marketnewsdesk.com\/?p=415317"},"modified":"2021-01-14T16:03:38","modified_gmt":"2021-01-14T21:03:38","slug":"the-trade-desk-appoints-michelle-hulst-as-chief-operating-officer","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/the-trade-desk-appoints-michelle-hulst-as-chief-operating-officer\/","title":{"rendered":"The Trade Desk Appoints Michelle Hulst as Chief Operating Officer"},"content":{"rendered":"

<\/p>\n

The Trade Desk Appoints Michelle Hulst as Chief Operating Officer<\/b><\/p>\n

LOS ANGELES–(BUSINESS WIRE<\/a>)–
\nGlobal advertising technology leader, The Trade Desk (Nasdaq: TTD), today announced the appointment of Michelle Hulst as Chief Operating Officer. Hulst will be responsible for global operations, data, commercial enablement, and client services around the world as the company continues to execute on its growth strategy.\n<\/p>\n

\nHulst previously served as Executive Vice President, Global Data and Strategy at The Trade Desk. In this position, she has been instrumental in building out partnerships and capabilities across a range of The Trade Desk\u2019s initiatives, including the industry-wide Unified ID 2.0 project, which is an upgrade and alternative to third-party cookies. As COO, Hulst retains oversight of the Global Data Team at The Trade Desk and reports directly to CEO Jeff Green.\n<\/p>\n

\n\u201cMarketers are becoming more data-driven and deliberate in everything they do, which is driving tremendous momentum and long-term opportunity for The Trade Desk. I\u2019m thrilled that Michelle will apply her expertise and experience to all aspects of our global operations, squarely focused on helping us scale globally,\u201d said Jeff Green, Co-Founder and Chief Executive Officer, The Trade Desk. \u201cMichelle\u2019s appointment as our new COO will enable The Trade Desk to build on its leadership position and bring the full power of data-driven advertising to the world\u2019s leading brands.\u201d\n<\/p>\n

\n\u201cAs The Trade Desk continues to grow, it\u2019s important that we scale all aspects of our operations effectively around the world, whether it\u2019s the way we service our customers, expanding our reach globally, building a global partner ecosystem, or nurturing our unique culture,\u201d said Hulst. \u201cI look forward to my new role as COO, and building on the progress and leadership that The Trade Desk has established in recent years.\u201d\n<\/p>\n

\nHulst has more than 15 years of leadership experience in advertising and data management. Prior to The Trade Desk, she was Group Vice President, Marketing and Strategic Partnerships, Oracle Data Cloud. She was recently highlighted in Business Insider<\/i> as one of the \u201c20 experts working on a high-profile fix\u201d for her work in building a cookie alternative for the advertising industry. Hulst holds a Bachelor of Arts degree from the University of Michigan and a Master of Business Administration from Northwestern\u2019s Kellogg School of Management. She serves on the Board of Directors of the Bank of Hawaii.\n<\/p>\n

About The Trade Desk<\/b><\/p>\n

\nThe Trade Desk\u2122 is a technology company that empowers buyers of advertising. Through its self-service, cloud-based platform, ad buyers can create, manage, and optimize digital advertising campaigns across ad formats and devices. Integrations with major data, inventory, and publisher partners ensure maximum reach and decisioning capabilities, and enterprise APIs enable custom development on top of the platform. Headquartered in Ventura, CA, The Trade Desk has offices across North America, Europe, and Asia Pacific. To learn more, visit thetradedesk.com<\/a> or follow us on Facebook<\/a>, Twitter<\/a>, and LinkedIn<\/a>.\n<\/p>\n

\"\"<\/p>\n

View source version on businesswire.com: <\/span>https:\/\/www.businesswire.com\/news\/home\/20210114005940\/en\/<\/a><\/span><\/p>\n

\nMelinda Zurich
\n
melinda.zurich@thetradedesk.com
\n<\/a>
201-320-9398\n<\/p>\n

KEYWORDS:<\/b> United States North America California<\/p>\n

INDUSTRY KEYWORDS:<\/b> Marketing Advertising Communications Technology Software Internet<\/p>\n

MEDIA:<\/b><\/p>\n\n\n\n\n
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The Trade Desk Appoints Michelle Hulst as Chief Operating Officer LOS ANGELES–(BUSINESS WIRE)– Global advertising technology leader, The Trade Desk (Nasdaq: TTD), today announced the appointment of Michelle Hulst as Chief Operating Officer. Hulst will be responsible for global operations, data, commercial enablement, and client services around the world as the company continues to execute on its growth strategy. Hulst previously served as Executive Vice President, Global Data and Strategy at The Trade Desk. In this position, she has been instrumental in building out partnerships and capabilities across a range of The Trade Desk\u2019s initiatives, including the industry-wide Unified ID 2.0 project, which is an upgrade and alternative to third-party cookies. As COO, Hulst retains oversight of the Global Data … <\/p>\n

Continue reading “The Trade Desk Appoints Michelle Hulst as Chief Operating Officer”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-415317","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nThe Trade Desk Appoints Michelle Hulst as Chief Operating Officer - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/the-trade-desk-appoints-michelle-hulst-as-chief-operating-officer\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Trade Desk Appoints Michelle Hulst as Chief Operating Officer - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"The Trade Desk Appoints Michelle Hulst as Chief Operating Officer LOS ANGELES–(BUSINESS WIRE)– Global advertising technology leader, The Trade Desk (Nasdaq: TTD), today announced the appointment of Michelle Hulst as Chief Operating Officer. Hulst will be responsible for global operations, data, commercial enablement, and client services around the world as the company continues to execute on its growth strategy. Hulst previously served as Executive Vice President, Global Data and Strategy at The Trade Desk. In this position, she has been instrumental in building out partnerships and capabilities across a range of The Trade Desk\u2019s initiatives, including the industry-wide Unified ID 2.0 project, which is an upgrade and alternative to third-party cookies. 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