{"id":415309,"date":"2021-01-14T16:01:37","date_gmt":"2021-01-14T21:01:37","guid":{"rendered":"http:\/\/www.marketnewsdesk.com\/?p=415309"},"modified":"2021-01-14T16:01:37","modified_gmt":"2021-01-14T21:01:37","slug":"velodyne-lidar-commends-nhtsa-plan-to-update-ncap","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/velodyne-lidar-commends-nhtsa-plan-to-update-ncap\/","title":{"rendered":"Velodyne Lidar Commends NHTSA Plan to Update NCAP"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>Velodyne Lidar Commends NHTSA Plan to Update NCAP<\/b><\/p>\n<p class=\"bwalignc\"><b><i>Velodyne Encourages Government and Industry Collaboration to Advance Vehicle Safety<\/i><\/b><\/p>\n<p>SAN JOSE, Calif.&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.velodynelidar.com%2F&amp;esheet=52362227&amp;newsitemid=20210114005992&amp;lan=en-US&amp;anchor=Velodyne+Lidar%2C+Inc.&amp;index=1&amp;md5=3e0610708a3b0310d141117d047944a8\">Velodyne Lidar, Inc.<\/a> (Nasdaq: VLDR, VLDRW) today commended the U.S. Department of Transportation\u2019s National Highway Traffic Safety Administration (NHTSA) plan to update to its New Car Assessment Program (NCAP). The NHTSA proposal would add four advanced driver assistance system (ADAS) capabilities to the NCAP, keeping pace with evolving safety technologies and providing much-needed information to consumers.\n<\/p>\n<p id=\"news-body-cta\">This press release features multimedia. View the full release here: <a href=\"https:\/\/www.businesswire.com\/news\/home\/20210114005992\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20210114005992\/en\/<\/a><\/p>\n<div id=\"bwbodyimg\" style=\"width: 480px;float:left;padding-left:0px;padding-right:20px;padding-top:0px;padding-bottom:0px\"><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20210114005992\/en\/852521\/4\/PAEB_Nighttime_Testing.jpg\" alt=\"Images show vehicle with lidar-based PAEB stopping before adult target @ 50% overlap (above) and vehicle with camera and radar-based PAEB crashing into adult target (below). (Photo: Velodyne Lidar, Inc.)\" \/><\/p>\n<p style=\"font-size:85%\">Images show vehicle with lidar-based PAEB stopping before adult target @ 50% overlap (above) and vehicle with camera and radar-based PAEB crashing into adult target (below). (Photo: Velodyne Lidar, Inc.)<\/p>\n<\/div>\n<p>\nNCAP is the U.S. Government\u2019s premier consumer information program for evaluating vehicle safety performance. The NHTSA proposal to add ADAS technologies to the NCAP includes pedestrian automatic emergency braking, lane keeping support, blind spot warning and blind spot intervention. The proposal asks for comments on how best to develop a NHTSA rating system for ADAS technologies. It also requests comments on potential approaches for conveying this information on the Monroney label, which is displayed on all new automobiles and provides important vehicle information to consumers.\n<\/p>\n<p>\n\u201cNHTSA\u2019s proposal has the potential to save lives. Adding ADAS to NCAP is an excellent step forward in advancing safety features in cars and educating consumers on what those features can and cannot do,\u201d said Mircea Gradu, PhD, Senior Vice President of Product and Quality, Velodyne Lidar. \u201cVelodyne has long been engaged with NHTSA and other auto safety leaders on how to standardize ADAS features and establish a rating system that measures ADAS levels of performance. We are eager to work with the agency and all stakeholders on completing this important initiative.\u201d\n<\/p>\n<p>\nVelodyne has for years been dedicated to testing lidar sensors and developing safety metrics for ADAS systems. NHTSA\u2019s new plans allow Velodyne to share the company\u2019s findings, weighing in on the capabilities of lidar-centric ADAS systems which have superior performance after sundown, an advantage over current radar+camera-based ADAS solutions. Lidar is self-illuminating; its array of laser beams can accurately perceive the environment in darkness as well as in daylight. Lidar has long been a key sensor for autonomous driving and now Velodyne is applying lidar technology for ADAS vehicle safety, planning to offer software and lidar system solutions in increasing increments of safety and protection.\n<\/p>\n<p><b>Five-Diamond ADAS Rating System<\/b><\/p>\n<p>\nVelodyne has a long-standing commitment to fostering understanding of the safety and mobility benefits of advanced driving capabilities to consumer, business, government, public safety and community audiences. These efforts include developing a framework for a five-diamond rating system, aimed at establishing standardized performance assessments of ADAS features. The system is designed to encourage transparency in the marketplace and promote the maximum positive effect of ADAS technologies.\n<\/p>\n<p>\nThe five-level rating system utilizes diamonds to mark significant milestone achievements in vehicle system performance. The foundational ADAS technologies included in the five-diamond rating system are adaptive cruise control, lane keep assistance, automatic emergency braking, automatic emergency steering and blind spot monitoring.\n<\/p>\n<p>\nVelodyne has presented the proposed system to encourage refinement and quantification of the performance descriptors to organizations that include NHTSA, SAE International, Insurance Institute for Highway Safety (IIHS), National Transportation Safety Board (NTSB) and International Alliance for Mobility Testing and Standardization (IAMTS). Velodyne developed a white paper on the rating system, called \u201c<a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fvelodynelidar.com%2Fdownloads%2F&amp;esheet=52362227&amp;newsitemid=20210114005992&amp;lan=en-US&amp;anchor=An+ADAS+Feature+Rating+System%3A+Proposing+a+New+Industry+Standard&amp;index=2&amp;md5=0b72da4661bb1403c522b9b339554e79\">An ADAS Feature Rating System: Proposing a New Industry Standard<\/a>.\u201d\n<\/p>\n<p>\nVelodyne envisions the ADAS assessment system results can be incorporated into the Monroney label. Velodyne has developed a proposed ADAS rating label for government and industry review. It is similar to the current NHTSA-developed crash-worthiness label and can be used to educate consumers on vehicle ADAS capabilities before they make car purchases.\n<\/p>\n<p><b>Improving ADAS to Reduce Nighttime Dangers to Pedestrians<\/b><\/p>\n<p>\nVelodyne has also called for increased testing of ADAS performance in dark nighttime scenarios. This expansion would address a gap in current testing protocols, which primarily look at daytime conditions and largely overlook the risks to pedestrians from ADAS features that perform poorly in dark nighttime conditions.\n<\/p>\n<p>\nOver 6,000 pedestrians are killed every year in traffic-related crashes in the United States with the vast majority of fatalities occurring in dark conditions, per NHTSA reports. Current ADAS, with pedestrian automatic emergency braking (PAEB) that utilizes camera and radar technology, frequently fail to protect pedestrians in dark conditions according to independent testing by NHTSA and the American Automobile Association (AAA).\n<\/p>\n<p>\nTo reflect real-life conditions, Velodyne proposes expanding PAEB testing protocols to include tests conducted in dark nighttime conditions. This change would protect the public and provide consumers useful information on the capabilities and limitations of different pedestrian detection systems.\n<\/p>\n<p>\nThis proposal is addressed in a Velodyne white paper, \u201c<a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fvelodynelidar.com%2Fdownloads%2F&amp;esheet=52362227&amp;newsitemid=20210114005992&amp;lan=en-US&amp;anchor=Improving+Pedestrian+Automatic+Emergency+Braking+%28PAEB%29+in+Dark%2C+Nighttime+Conditions&amp;index=3&amp;md5=ed526c0729aa1a3debc9097e88216c6b\">Improving Pedestrian Automatic Emergency Braking (PAEB) in Dark, Nighttime Conditions<\/a>.\u201d The white paper also includes the results of nighttime PAEB tests conducted by Velodyne. The tests evaluated a highly-rated PAEB system using camera and radar-based technology and Velodyne\u2019s PAEB system that uses Velodyne\u2019s <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fvelodynelidar.com%2Fproducts%2Fvelarray-h800%2F&amp;esheet=52362227&amp;newsitemid=20210114005992&amp;lan=en-US&amp;anchor=Velarray+H800&amp;index=4&amp;md5=ed0d0338fef669403d5e0b0834493dbb\">Velarray H800<\/a> sensor and <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fvelodynelidar.com%2Fproducts%2Fvella%2F&amp;esheet=52362227&amp;newsitemid=20210114005992&amp;lan=en-US&amp;anchor=Vella%26%238482%3B&amp;index=5&amp;md5=9937f6ce1bedbbd44b029b0a41b5968f\">Vella\u2122<\/a> software. In these nighttime conditions, the camera and radar-based PAEB system failed in all five scenarios while the lidar-based system avoided a crash in every situation tested.\n<\/p>\n<p><b>About Velodyne Lidar<\/b><\/p>\n<p>\nVelodyne Lidar (Nasdaq: VLDR, VLDRW) ushered in a new era of autonomous technology with the invention of real-time surround view lidar sensors. Velodyne is the first public pure-play lidar company and is known worldwide for its broad portfolio of breakthrough lidar technologies. Velodyne\u2019s revolutionary sensor and software solutions provide flexibility, quality and performance to meet the needs of a wide range of industries, including autonomous vehicles, advanced driver assistance systems (ADAS), robotics, unmanned aerial vehicles (UAV), smart cities and security. Through continuous innovation, Velodyne strives to transform lives and communities by advancing safer mobility for all. For more information, visit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.velodynelidar.com&amp;esheet=52362227&amp;newsitemid=20210114005992&amp;lan=en-US&amp;anchor=www.velodynelidar.com&amp;index=6&amp;md5=33865390d8689516a45c91bd0f792eec\">www.velodynelidar.com<\/a>.\n<\/p>\n<p><b>Forward Looking Statements<\/b><\/p>\n<p>\nThis press release contains &#8220;forward looking statements&#8221; within the meaning of the &#8220;safe harbor&#8221; provisions of the United States Private Securities Litigation Reform Act of 1995 including, without limitation, all statements other than historical fact and include, without limitation, statements regarding Velodyne\u2019s target markets, new products, development efforts, competition. When used in this press release, the words &#8220;estimates,&#8221; &#8220;projected,&#8221; &#8220;expects,&#8221; &#8220;anticipates,&#8221; &#8220;forecasts,&#8221; &#8220;plans,&#8221; &#8220;intends,&#8221; &#8220;believes,&#8221; &#8220;seeks,&#8221; &#8220;may,&#8221; &#8220;will,&#8221; \u201ccan,\u201d &#8220;should,&#8221; &#8220;future,&#8221; &#8220;propose&#8221; and variations of these words or similar expressions (or the negative versions of such words or expressions) are intended to identify forward-looking statements. These forward-looking statements are not guarantees of future performance, conditions or results and involve a number of known and unknown risks, uncertainties, assumptions and other important factors, many of which are outside Velodyne&#8217;s control, that could cause actual results or outcomes to differ materially from those discussed in the forward-looking statements. Important factors, among others, that may affect actual results or outcomes include Velodyne&#8217;s ability to manage growth; Velodyne&#8217;s ability to execute its business plan; uncertainties related to the ability of Velodyne&#8217;s customers to commercialize their products and the ultimate market acceptance of these products; the uncertain impact of the COVID-19 pandemic on Velodyne&#8217;s and its customers&#8217; businesses; uncertainties related to Velodyne&#8217;s estimates of the size of the markets for its products; the rate and degree of market acceptance of Velodyne&#8217;s products; the success of other competing lidar and sensor-related products and services that exist or may become available; Velodyne&#8217;s ability to identify and integrate acquisitions; uncertainties related to Velodyne&#8217;s current litigation and potential litigation involving Velodyne or the validity or enforceability of Velodyne&#8217;s intellectual property; and general economic and market conditions impacting demand for Velodyne&#8217;s products and services. Velodyne undertakes no obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law.\n<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20210114005992r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20210114005992\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20210114005992\/en\/<\/a><\/span><\/p>\n<p><b>Investor Relations<br \/>\n<br \/><\/b>Andrew Hamer<br \/>\n<br \/>Chief Financial Officer<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:InvestorRelations@velodyne.com\">InvestorRelations@velodyne.com<\/a><\/p>\n<p><b>Media<br \/>\n<\/b><br \/>Landis Communications Inc.<br \/>\n<br \/>Sean Dowdall<br \/>\n<br \/>(415) 286-7121<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:velodyne@landispr.com\">velodyne@landispr.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> California United States South America Canada North America Asia Pacific Europe<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Alternative Vehicles\/Fuels Other Technology Public Policy\/Government Software Networks Hardware Electronic Design Automation Health Data Management Consumer Electronics Mobile\/Wireless Technology Construction &amp; Property Law Enforcement\/Emergency Services Photography Other Automotive Audio\/Video Tires &amp; Rubber Recreational Vehicles General Health Off-Road Trucks &amp; SUVs Motorcycles Fleet Management Aftermarket General Automotive Automotive Engineering Urban Planning Automotive Manufacturing Manufacturing Other Policy Issues<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Photo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20210114005992\/en\/852521\/3\/PAEB_Nighttime_Testing.jpg\" alt=\"Photo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\">Images show vehicle with lidar-based PAEB stopping before adult target @ 50% overlap (above) and vehicle with camera and radar-based PAEB crashing into adult target (below). (Photo: Velodyne Lidar, Inc.)<\/font><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Photo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20210114005992\/en\/852522\/3\/VelodyneLidar_LidarEnhancedPAEB.jpg\" alt=\"Photo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\">In nighttime pedestrian automatic emergency braking (PAEB) testing conducted by Velodyne Lidar, Velodyne\u2019s PAEB system that uses the Velarray sensor and Vella\u2122 software avoided a crash in every situation tested. (Photo: Velodyne Lidar, Inc.)<\/font><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Photo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20210114005992\/en\/852523\/3\/Velodyne_Puck_AlphaPrime_Velarray_H800_Family.jpg\" alt=\"Photo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\">Velodyne Lidar\u2019s Puck\u2122, Alpha Prime\u2122 and Velarray H800 sensors (shown here) are designed for safe navigation and collision avoidance in ADAS and autonomous mobility applications. (Photo: Velodyne Lidar, Inc.)<\/font><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20210114005992\/en\/1008295\/3\/VelodyneLidar_Logo.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Velodyne Lidar Commends NHTSA Plan to Update NCAP Velodyne Encourages Government and Industry Collaboration to Advance Vehicle Safety SAN JOSE, Calif.&#8211;(BUSINESS WIRE)&#8211;Velodyne Lidar, Inc. (Nasdaq: VLDR, VLDRW) today commended the U.S. Department of Transportation\u2019s National Highway Traffic Safety Administration (NHTSA) plan to update to its New Car Assessment Program (NCAP). The NHTSA proposal would add four advanced driver assistance system (ADAS) capabilities to the NCAP, keeping pace with evolving safety technologies and providing much-needed information to consumers. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20210114005992\/en\/ Images show vehicle with lidar-based PAEB stopping before adult target @ 50% overlap (above) and vehicle with camera and radar-based PAEB crashing into adult target (below). (Photo: Velodyne Lidar, Inc.) NCAP is &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/velodyne-lidar-commends-nhtsa-plan-to-update-ncap\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Velodyne Lidar Commends NHTSA Plan to Update NCAP&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-415309","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Velodyne Lidar Commends NHTSA Plan to Update NCAP - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/velodyne-lidar-commends-nhtsa-plan-to-update-ncap\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Velodyne Lidar Commends NHTSA Plan to Update NCAP - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Velodyne Lidar Commends NHTSA Plan to Update NCAP Velodyne Encourages Government and Industry Collaboration to Advance Vehicle Safety SAN JOSE, Calif.&#8211;(BUSINESS WIRE)&#8211;Velodyne Lidar, Inc. (Nasdaq: VLDR, VLDRW) today commended the U.S. Department of Transportation\u2019s National Highway Traffic Safety Administration (NHTSA) plan to update to its New Car Assessment Program (NCAP). The NHTSA proposal would add four advanced driver assistance system (ADAS) capabilities to the NCAP, keeping pace with evolving safety technologies and providing much-needed information to consumers. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20210114005992\/en\/ Images show vehicle with lidar-based PAEB stopping before adult target @ 50% overlap (above) and vehicle with camera and radar-based PAEB crashing into adult target (below). (Photo: Velodyne Lidar, Inc.) 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(Nasdaq: VLDR, VLDRW) today commended the U.S. Department of Transportation\u2019s National Highway Traffic Safety Administration (NHTSA) plan to update to its New Car Assessment Program (NCAP). The NHTSA proposal would add four advanced driver assistance system (ADAS) capabilities to the NCAP, keeping pace with evolving safety technologies and providing much-needed information to consumers. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20210114005992\/en\/ Images show vehicle with lidar-based PAEB stopping before adult target @ 50% overlap (above) and vehicle with camera and radar-based PAEB crashing into adult target (below). (Photo: Velodyne Lidar, Inc.) 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