{"id":414999,"date":"2021-01-14T09:04:03","date_gmt":"2021-01-14T14:04:03","guid":{"rendered":"http:\/\/www.marketnewsdesk.com\/?p=414999"},"modified":"2021-01-14T09:04:03","modified_gmt":"2021-01-14T14:04:03","slug":"viacomcbs-dish-media-and-adcuratio-lead-industry-in-delivering-first-ever-addressable-impressions-within-a-live-national-broadcast","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/viacomcbs-dish-media-and-adcuratio-lead-industry-in-delivering-first-ever-addressable-impressions-within-a-live-national-broadcast\/","title":{"rendered":"ViacomCBS, DISH Media and Adcuratio Lead Industry in Delivering First-Ever Addressable Impressions Within a Live National Broadcast"},"content":{"rendered":"

<\/p>\n

ViacomCBS, DISH Media and Adcuratio Lead Industry in Delivering First-Ever Addressable Impressions Within a Live National Broadcast<\/b><\/p>\n

Historic Activation on the CBS Broadcast Network Marks the First Time Broadcast Inventory is Enabled via MVPD Set-Top Box<\/i><\/p>\n

Powered by Adcuratio\u2019s Groundbreaking Technology to Deliver Relevant Television Commercial Messaging at the Household Level<\/i><\/p>\n

NEW YORK–(BUSINESS WIRE<\/a>)–
\nViacomCBS and DISH Media today announced a significant industry breakthrough by delivering the first-ever addressable impressions within a live national broadcast via MVPD set-top box. Addressable ad replacement was successfully executed on a select number of live campaigns across DISH\u2019s 9MM household footprint in certain CBS-owned-and-operated markets, marking a major technical advancement in broadcast television. Adcuratio powered the activation with its groundbreaking signaling solution, developed in partnership with ViacomCBS and DISH, which enables broadcast addressability across MVPD households that seamlessly integrates with programmer and distributor infrastructure and signaling processes.\n<\/p>\n

This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20210114005295\/en\/<\/a><\/p>\n

\n\u201cThis breakthrough allows ViacomCBS to deliver the most powerful solution for our advertisers by combining the reach of national broadcast with the targeted relevance of household addressable,\u201d said Mike Dean, Senior Vice President of Advanced Advertising at ViacomCBS. \u201cWhile cable networks have been addressable for years, addressable national broadcast has remained technically unreachable until now, making this a tremendous milestone for the industry and the future of television.\u201d\n<\/p>\n

\n\u201cImplementing national broadcast enablement is a first for the industry, and a critical achievement in continuing to drive scale for addressable TV advertising,\u201d said Tim Myers, DISH Media GM of strategy and products. \u201cAs innovators in the premium video ad space, DISH Media identified the need for this inventory to attract larger, national budgets, so we\u2019re thrilled to partner with ViacomCBS, Adcuratio and Invidi to make this a reality for advertisers.\u201d\n<\/p>\n

\n\u201cAdcuratio is excited to be leading the enablement of national addressable advertising on both broadcast and cable inventory and across multiple MVPDs,\u201d said Harish Narasimhan, founder and CEO, Adcuratio Media. \u201cOur platform and signaling solutions allow broader and faster ecosystem interconnectivity.\u201d\n<\/p>\n

About ViacomCBS<\/b><\/p>\n

\nViacomCBS (NASDAQ: VIAC; VIACA) is a leading global media and entertainment company that creates premium content and experiences for audiences worldwide. Driven by iconic consumer brands, its portfolio includes CBS, Showtime Networks, Paramount Pictures, Nickelodeon, MTV, Comedy Central, BET, CBS All Access, Pluto TV and Simon & Schuster, among others. The company delivers the largest share of the U.S. television audience and boasts one of the industry\u2019s most important and extensive libraries of TV and film titles. In addition to offering innovative streaming services and digital video products, ViacomCBS provides powerful capabilities in production, distribution and advertising solutions for partners on five continents.\n<\/p>\n

\nFor more information about ViacomCBS, please visit www.viacomcbs.com<\/a> and follow @ViacomCBS on social platforms.\n<\/p>\n

About DISH Media<\/b><\/p>\n

\nDISH Media provides advertisers with intelligent solutions to efficiently maximize exposure to desired audiences across DISH and SLING TV. Through innovative platforms like addressable and programmatic, viewer measurement tools and access to custom audiences on DISH and SLING TV, advertisers employ strategically positioned, demographically targeted buys that enhance their national media campaigns. Visit www.media.dish.com<\/a>.\n<\/p>\n

About Adcuratio<\/b><\/p>\n

\nAdcuratio provides end-to-end tech and workflows to the value chain across advertiser, agencies, networks and MVPDs through its three product offerings: Adcuratio\u2019s campaign platform<\/i><\/b>provides the advertiser an automated self-service suite to design, execute and optimize campaigns using multiple data providers across multiple networks and MVPDs. Adcuratio orchestration platform<\/i><\/b> provides the MVPDs and networks a unification platform which auto-connects and automates workflows across all Adcuratio\u2019s partners. Adcuratio enablement SaaS<\/i><\/b> provides each MVPD and each network at no-capex with the necessary tech innovation customized to their infrastructure and processes to enable national addressability without forcing an expensive conversion to a single technology standard. Please visit www.adcuratio.com<\/a><\/p>\n

\nVIAC-IR\n<\/p>\n

\"\"<\/p>\n

View source version on businesswire.com: <\/span>https:\/\/www.businesswire.com\/news\/home\/20210114005295\/en\/<\/a><\/span><\/p>\n

\nAlyssa Bernstein, ViacomCBS
\n
Alyssa.Bernstein@viacom.com <\/a><\/p>\n

\nEmma Brandeis, DISH Media
\n
emma.brandeis@dish.com<\/a><\/p>\n

KEYWORDS:<\/b> New York United States North America<\/p>\n

INDUSTRY KEYWORDS:<\/b> TV and Radio Technology Licensing (Entertainment) General Entertainment Entertainment Other Communications Publishing Public Relations\/Investor Relations Marketing Advertising Telecommunications Communications Software Networks Internet Data Management Consumer Electronics<\/p>\n

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ViacomCBS, DISH Media and Adcuratio Lead Industry in Delivering First-Ever Addressable Impressions Within a Live National Broadcast Historic Activation on the CBS Broadcast Network Marks the First Time Broadcast Inventory is Enabled via MVPD Set-Top Box Powered by Adcuratio\u2019s Groundbreaking Technology to Deliver Relevant Television Commercial Messaging at the Household Level NEW YORK–(BUSINESS WIRE)– ViacomCBS and DISH Media today announced a significant industry breakthrough by delivering the first-ever addressable impressions within a live national broadcast via MVPD set-top box. Addressable ad replacement was successfully executed on a select number of live campaigns across DISH\u2019s 9MM household footprint in certain CBS-owned-and-operated markets, marking a major technical advancement in broadcast television. Adcuratio powered the activation with its groundbreaking signaling solution, developed in … <\/p>\n

Continue reading “ViacomCBS, DISH Media and Adcuratio Lead Industry in Delivering First-Ever Addressable Impressions Within a Live National Broadcast”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-414999","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nViacomCBS, DISH Media and Adcuratio Lead Industry in Delivering First-Ever Addressable Impressions Within a Live National Broadcast - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/viacomcbs-dish-media-and-adcuratio-lead-industry-in-delivering-first-ever-addressable-impressions-within-a-live-national-broadcast\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ViacomCBS, DISH Media and Adcuratio Lead Industry in Delivering First-Ever Addressable Impressions Within a Live National Broadcast - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"ViacomCBS, DISH Media and Adcuratio Lead Industry in Delivering First-Ever Addressable Impressions Within a Live National Broadcast Historic Activation on the CBS Broadcast Network Marks the First Time Broadcast Inventory is Enabled via MVPD Set-Top Box Powered by Adcuratio\u2019s Groundbreaking Technology to Deliver Relevant Television Commercial Messaging at the Household Level NEW YORK–(BUSINESS WIRE)– ViacomCBS and DISH Media today announced a significant industry breakthrough by delivering the first-ever addressable impressions within a live national broadcast via MVPD set-top box. Addressable ad replacement was successfully executed on a select number of live campaigns across DISH\u2019s 9MM household footprint in certain CBS-owned-and-operated markets, marking a major technical advancement in broadcast television. 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Addressable ad replacement was successfully executed on a select number of live campaigns across DISH\u2019s 9MM household footprint in certain CBS-owned-and-operated markets, marking a major technical advancement in broadcast television. 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