{"id":414966,"date":"2021-01-14T09:03:37","date_gmt":"2021-01-14T14:03:37","guid":{"rendered":"http:\/\/www.marketnewsdesk.com\/?p=414966"},"modified":"2021-01-14T09:03:37","modified_gmt":"2021-01-14T14:03:37","slug":"doubleverify-earns-mrc-accreditation-for-ctv-measurement","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/doubleverify-earns-mrc-accreditation-for-ctv-measurement\/","title":{"rendered":"DoubleVerify Earns MRC Accreditation for CTV\u00a0Measurement"},"content":{"rendered":"

\nDV continues to provide superior measurement solutions and meet the highest industry standards for quality
\n<\/h2>\n
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NEW YORK, Jan. 14, 2021 (GLOBE NEWSWIRE) — DoubleVerify<\/u><\/a> (\u201cDV\u201d), a leading software platform for digital media measurement, data and analytics, today announced that it has received Media Rating Council (MRC) accreditation for display and video rendered ad impression measurement and sophisticated invalid traffic (SIVT) filtration, including app fraud, in the Connected TV (CTV) media environment.<\/p>\n

\u201cAs marketers increasingly adopt CTV\/OTT platforms for their ad investments, it becomes ever more critical for those investments to have the protection of MRC-accredited measurements,\u201d said George W. Ivie, Executive Director and CEO of the MRC. \u201cDV\u2019s accreditation for its SIVT-filtered rendered ad impression measurement of both video and display ad creatives in these environments is an important step toward that goal.\u201d<\/p>\n

DV is one of a select few companies in the industry accredited for both video and display impression measurement and SIVT in CTV. With its comprehensive product offering and MRC accreditation, DV provides its customers with some of the most effective measurement tools in the space.<\/p>\n

CTV now reaches over 80% of U.S. households. This number is expected to grow to 86% by 2024; cord-cutter and cord-never households are expected to increase to 44% of the population during this same period, according to Leichtman Research Group. Although CTV ad spend increased 27% from 2019 to 2020, eMarketer data shows, ad spend does not yet fully reflect consumer demand for CTV.\u00a0<\/p>\n

\u201cAs more audiences flock to CTV and OTT, advertiser demand for greater transparency in these channels continues to accelerate,\u201d said Mark Zagorski, CEO of DoubleVerify. Our mission is to give our clients the clarity they need to be confident in their media investments so they can take advantage of the opportunity CTV presents.\u201d\u00a0<\/p>\n

\u201cDoubleVerify continues to lead in providing sophisticated quality measurement solutions that deliver transparency and protection in all environments,\u201d said Olga O\u2019Donnell, SVP Brand Safety Lead, dentsu. \u201cWe congratulate them on meeting the MRC\u2019s high standards time and again, especially in emerging media environments like CTV.\u201d<\/p>\n

DV first received MRC accreditation in February 2013 for its tag-based measurement for its impression quality suite of services and desktop display viewability. In 2015, the MRC accredited DV for desktop video ad viewability and invalid traffic for both desktop and mobile web, and in 2017, DV received additional accreditation for the detection of invalid traffic within mobile apps. More recently, the company became the first measurement provider to receive MRC accreditation for third-party integrated measurement on Facebook<\/u><\/a>.\u00a0<\/p>\n

Last year, DV launched a new reporting solution for CTV inventory<\/u><\/a> \u2014 designed to give CTV buyers full transparency into where their campaigns were running across all major CTV devices. DV\u2019s CTV Certification Program<\/u><\/a>, launched in January 2020, is the industry\u2019s first CTV Targeting Certification for programmatic platforms.\u00a0<\/p>\n

For more information on best practices around CTV media quality measurement and performance, download DV\u2019s The ABCs of CTV<\/u><\/a> guide.<\/p>\n

For more information about DoubleVerify, contact sales@DoubleVerify.com<\/u><\/a>.<\/p>\n

\n About DoubleVerify<\/strong>\n <\/p>\n

DoubleVerify is a leading software platform for digital media measurement, data, and analytics. DV\u2019s mission is to be the definitive source of transparency and data-driven insights into the quality and effectiveness of digital advertising for the world\u2019s largest brands, publishers, and digital ad platforms. DV\u2019s technology platform provides advertisers with consistent and unbiased data and analytics that can be used to optimize the quality and return on digital ad investments. Since 2008, DV has helped hundreds of Fortune 500 companies gain the most from their media spend by delivering best in class solutions across the digital advertising ecosystem, helping to build a better industry. Learn more at www.DoubleVerify.com<\/u><\/a>.<\/p>\n

Contact: chris@crenshawcomm.com<\/a><\/p>\n<\/p>\n


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<\/div>\n","protected":false},"excerpt":{"rendered":"

DV continues to provide superior measurement solutions and meet the highest industry standards for quality NEW YORK, Jan. 14, 2021 (GLOBE NEWSWIRE) — DoubleVerify (\u201cDV\u201d), a leading software platform for digital media measurement, data and analytics, today announced that it has received Media Rating Council (MRC) accreditation for display and video rendered ad impression measurement and sophisticated invalid traffic (SIVT) filtration, including app fraud, in the Connected TV (CTV) media environment. \u201cAs marketers increasingly adopt CTV\/OTT platforms for their ad investments, it becomes ever more critical for those investments to have the protection of MRC-accredited measurements,\u201d said George W. Ivie, Executive Director and CEO of the MRC. \u201cDV\u2019s accreditation for its SIVT-filtered rendered ad impression measurement of both video and … <\/p>\n

Continue reading “DoubleVerify Earns MRC Accreditation for CTV\u00a0Measurement”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-414966","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nDoubleVerify Earns MRC Accreditation for CTV\u00a0Measurement - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/doubleverify-earns-mrc-accreditation-for-ctv-measurement\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"DoubleVerify Earns MRC Accreditation for CTV\u00a0Measurement - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"DV continues to provide superior measurement solutions and meet the highest industry standards for quality NEW YORK, Jan. 14, 2021 (GLOBE NEWSWIRE) — DoubleVerify (\u201cDV\u201d), a leading software platform for digital media measurement, data and analytics, today announced that it has received Media Rating Council (MRC) accreditation for display and video rendered ad impression measurement and sophisticated invalid traffic (SIVT) filtration, including app fraud, in the Connected TV (CTV) media environment. \u201cAs marketers increasingly adopt CTV\/OTT platforms for their ad investments, it becomes ever more critical for those investments to have the protection of MRC-accredited measurements,\u201d said George W. Ivie, Executive Director and CEO of the MRC. \u201cDV\u2019s accreditation for its SIVT-filtered rendered ad impression measurement of both video and … Continue reading "DoubleVerify Earns MRC Accreditation for CTV\u00a0Measurement"\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/doubleverify-earns-mrc-accreditation-for-ctv-measurement\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2021-01-14T14:03:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=ODEyNTYzNCMzOTE4NDg3IzUwMDA1MjgwMQ==\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/doubleverify-earns-mrc-accreditation-for-ctv-measurement\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/doubleverify-earns-mrc-accreditation-for-ctv-measurement\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"DoubleVerify Earns MRC Accreditation for CTV\u00a0Measurement\",\"datePublished\":\"2021-01-14T14:03:37+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/doubleverify-earns-mrc-accreditation-for-ctv-measurement\\\/\"},\"wordCount\":614,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/doubleverify-earns-mrc-accreditation-for-ctv-measurement\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.globenewswire.com\\\/newsroom\\\/ti?nf=ODEyNTYzNCMzOTE4NDg3IzUwMDA1MjgwMQ==\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/doubleverify-earns-mrc-accreditation-for-ctv-measurement\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/doubleverify-earns-mrc-accreditation-for-ctv-measurement\\\/\",\"name\":\"DoubleVerify Earns MRC Accreditation for CTV\u00a0Measurement - 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