{"id":414695,"date":"2021-01-14T07:03:34","date_gmt":"2021-01-14T12:03:34","guid":{"rendered":"http:\/\/www.marketnewsdesk.com\/?p=414695"},"modified":"2021-01-14T07:03:34","modified_gmt":"2021-01-14T12:03:34","slug":"bbtv-renews-its-nba-playmakers-partnership","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/bbtv-renews-its-nba-playmakers-partnership\/","title":{"rendered":"BBTV Renews its NBA Playmakers Partnership"},"content":{"rendered":"<div class=\"xn-newslines\">\n<p class=\"xn-distributor\">PR Newswire<\/p>\n<\/p><\/div>\n<div class=\"xn-content\">\n<p class=\"prntac\">\n        <i>BBTV to Expand NBA Playmakers Beyond YouTube to Platforms Including TikTok, Facebook and Instagram <\/i>\n      <\/p>\n<p>\n        <span class=\"xn-location\">VANCOUVER, BC<\/span>, <span class=\"xn-chron\">Jan. 14, 2021<\/span> \/PRNewswire\/ &#8211; The National Basketball Association (NBA) and BBTV Holdings Inc. (TSX: BBTV), a media tech company that uses technology enabled solutions to help content owners become more successful, today announced an expansion of the NBA Playmakers partnership, which will see its content distributed across additional digital platforms beyond YouTube. <\/p>\n<div class=\"PRN_ImbeddedAssetReference\" id=\"DivAssetPlaceHolder1\">\n<p>\n          <a href=\"https:\/\/mma.prnewswire.com\/media\/1420587\/BBTV_logo.html\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><br \/>\n            <img decoding=\"async\" src=\"https:\/\/mma.prnewswire.com\/media\/1420587\/BBTV_logo.jpg\" title=\"BBTV logo (CNW Group\/BBTV Holdings Inc.)\" alt=\"BBTV logo (CNW Group\/BBTV Holdings Inc.)\" \/><br \/>\n          <\/a>\n        <\/p>\n<\/p><\/div>\n<ul type=\"disc\">\n<li>\n          <i>Created in 2016 as a joint commercial partnership between BBTV and the NBA, NBA Playmakers is the premier basketball culture video network working with influencers across fitness &amp; training, fashion &amp; lifestyle and gaming content. <\/i>\n        <\/li>\n<li>\n          <i>Expanding NBA Playmakers beyond YouTube to additional platforms, including Facebook, Instagram and TikTok, will increase distribution. <\/i>\n        <\/li>\n<li>\n          <i>In <span class=\"xn-chron\">December 2020<\/span>, the NBA and BBTV signed a new SaaS Content Management agreement with the NBA for which BBTV manages all fan uploaded NBA content on YouTube across the globe.<\/i>\n        <\/li>\n<\/ul>\n<p \/>\n<p>Under the new deal, NBA Playmakers creators will benefit from BBTV&#8217;s proprietary technology and high margin Plus Solutions, including Direct Ad Sales. In addition, NBA Playmakers influencers will have access to official NBA footage to be incorporated into their videos, along with access to NBA events, players, studios, live games and merchandise, and promotion across NBA social and video properties reaching 1.9 billion likes and followers globally across all league, team, and player platforms. <\/p>\n<p>&#8220;Since launching NBA Playmakers, we&#8217;ve activated hundreds of influencers who truly reflect the passion, love and enthusiasm associated with NBA basketball. We have helped them reach billions of views across engaged digital audiences,&#8221; comments <span class=\"xn-person\">Shahrzad Rafati<\/span>, Chairperson &amp; CEO, BBTV. &#8220;As we enter this new chapter, we&#8217;re excited to expand our partnership with one of the most forward-thinking sports leagues in the world, to enhance distribution of NBA Playmakers content.&#8221;<\/p>\n<p>The NBA is one of the leading major sports leagues in the world when it comes to digital consumption. Propelled by its Season Restart, the league established new records across social media during the 2019-20 season with 20 billion total video views (+17%), breaking the 2018-19 season marks.<\/p>\n<p>\u00a0&#8220;We are thrilled to continue to connect our fans around the world with compelling digital content through our NBA Playmakers partnership with BBTV,&#8221; said <span class=\"xn-person\">Jeff Marsilio<\/span>, NBA Senior Vice President, New Media Distribution. &#8220;Offering Playmakers content across additional social media platforms presents a unique opportunity to expand the reach of our growing community of creators.&#8221; <\/p>\n<p>BBTV and the NBA began their relationship in 2009 with BBTV managing fan-uploaded NBA content on YouTube, a pioneering move in the industry. Since launching the NBA Playmakers in 2016, the brand has partnered with many global influencers, including <b>Chris Smoove<\/b> (YouTube Subs; <span class=\"xn-money\">5.02M<\/span>, YouTube Monthly Views; <span class=\"xn-money\">33.39M<\/span>), <b><span class=\"xn-person\">Golden Hoops<\/span><\/b>(YouTube Subs; <span class=\"xn-money\">579K<\/span>, YouTube Monthly Views; <span class=\"xn-money\">22.53M<\/span>), <b><span class=\"xn-person\">Kris London<\/span><\/b> of 2Hype House (YouTube Subs; <span class=\"xn-money\">2.37M<\/span>, YouTube Monthly Views; <span class=\"xn-money\">3.93M<\/span>), <b>Jesser<\/b> of 2Hype House (YouTube Subs; <span class=\"xn-money\">3.24M<\/span>, <span class=\"xn-money\">14.6M<\/span> YouTube Monthly Views), and <b><span class=\"xn-person\">Tristan Jass<\/span><\/b> (YouTube Subs; <span class=\"xn-money\">2.58M<\/span>, YouTube Monthly Views; <span class=\"xn-money\">21.74M<\/span>). NBA Playmakers has also activated brand partnerships with Finish Line, Timberland, and more.\u00a0<b><br \/><\/b><\/p>\n<p>For more information visit <a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3037338-1&amp;h=38984683&amp;u=http%3A%2F%2Fwww.bbtv.com%2F&amp;a=bbtv.com+\" rel=\"nofollow noopener noreferrer\">bbtv.com <\/a><\/p>\n<p>\n        <b>About BBTV<\/b>\n      <\/p>\n<p>BBTV is a media and technology company headquartered in <span class=\"xn-location\">Vancouver, Canada<\/span>. The company&#8217;s mission is to democratize content by leveraging its proprietary technologies to drive viewership and monetization for content creators of all sizes.\u00a0 From individual content creators to global media companies, BBTV monetizes the media of content owners through end-to-end management, distribution and monetization solutions, powered by its innovative VISO Platform, including related proprietary technology, while allowing content owners to focus on their core competency \u2013 content creation. In <span class=\"xn-chron\">August 2020<\/span>, BBTV had the second most unique monthly viewers among digital platforms with 615 million globally, who consumed more than 55 billion minutes of video content, the most among media companies*. <a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3037338-1&amp;h=3980574588&amp;u=http%3A%2F%2Fwww.bbtv.com%2F&amp;a=www.bbtv.com+\" rel=\"nofollow noopener noreferrer\">www.bbtv.com <\/a><\/p>\n<p>*Calculations and classifications made by BBTV based on data from Comscore contained in Comscore&#8217;s &#8220;Top 12 Countries = <span class=\"xn-chron\">August 2020<\/span> comScore Video Metrix Media Trend \u2013 Multi-Platform \u2013 Top 100 Video Properties Report&#8221;<\/p>\n<p>\n        <b>About the NBA<\/b>\n      <\/p>\n<p>The NBA is a global sports and media business built around four professional sports leagues: the National Basketball Association, the Women&#8217;s National Basketball Association, the NBA G League and the NBA <span class=\"xn-money\">2K<\/span> League.\u00a0 The NBA has established a major international presence with games and programming available in 215 countries and territories in more than 40 languages, and merchandise for sale in more than 100,000 stores in 100 countries on six continents.\u00a0 NBA rosters at the start of the 2020-21 season featured 107 international players from 41 countries.\u00a0 NBA Digital&#8217;s assets include NBA TV, NBA.com, the NBA App and NBA League Pass.\u00a0 The NBA has created one of the largest social media communities in the world, with 1.9 billion likes and followers globally across all league, team, and player platforms.\u00a0 Through NBA Cares, the league addresses important social issues by working with internationally recognized youth-serving organizations that support education, youth and family development, and health-related causes.<\/p>\n<p>\n        <b>Forward-Looking Statements\u00a0<br \/><\/b>This press release contains forward\u2013looking information within the meaning of applicable securities legislation, including statements with regards to increased opportunities for monetization and consumption of NBA Playmakers&#8217; content, and taking the content to additional platforms, allowing the NBA to further expand its reach to the NBA&#8217;s fanbase, which forward-looking information reflects the Company&#8217;s and NBA&#8217;s current expectations regarding future events. There can be no assurance that any projected information will be achieved. Forward\u2013looking information is based on a number of assumptions, including the success of the NBA Playmaker&#8217;s content on additional platforms, and is subject to a number of risks and uncertainties, many of which are beyond the Company&#8217;s control, which could cause actual results and events to differ materially from those that are disclosed in or implied by such forward\u2013looking information. Such risks and uncertainties include, but are not limited to, the risk that the industry and NBA fans in particular may not behave as anticipated, and that we may not meet our revenue and growth targets, as well as the factors discussed under &#8220;Risk Factors&#8221; in the final prospectus of the Company dated <span class=\"xn-chron\">October 22, 2020<\/span>. The Company does not undertake any obligation to update such forward\u2013looking information, whether as a result of new information, future events or otherwise, except as expressly required by applicable law.<\/p>\n<p>\n        <b>Media Contacts<\/b>\n      <\/p>\n<p>\n        <b>BBTV Holdings<br \/><\/b><br \/>\n        <span class=\"xn-person\">Dan Gamble<\/span><br \/>\n        <br \/>Head of PR &amp; Corporate Communications<br \/><a href=\"mailto:dgamble@bbtv.com\" rel=\"nofollow\">dgamble@bbtv.com<\/a><br \/>+1778 873 0422<\/p>\n<p>\n        <span class=\"xn-person\">Ashley Buck<\/span><br \/>\n        <br \/>PR and Corporate Communications Specialist<br \/><a href=\"mailto:abuck@bbtv.com\" rel=\"nofollow\">abuck@bbtv.com<\/a><br \/>+17788751346<\/p>\n<p>BBTV-C<\/p>\n<div class=\"PRN_ImbeddedAssetReference\" id=\"DivAssetPlaceHolder2\"><\/div>\n<p id=\"PURL\">\n        <img loading=\"lazy\" decoding=\"async\" title=\"Cision\" width=\"12\" height=\"12\" alt=\"Cision\" src=\"https:\/\/c212.net\/c\/img\/favicon.png?sn=VA48718&amp;sd=2021-01-14\" \/> View original content to download multimedia:<a id=\"PRNURL\" rel=\"nofollow\" href=\"http:\/\/www.prnewswire.com\/news-releases\/bbtv-renews-its-nba-playmakers-partnership-301208204.html\">http:\/\/www.prnewswire.com\/news-releases\/bbtv-renews-its-nba-playmakers-partnership-301208204.html<\/a><\/p>\n<p>SOURCE  BBTV Holdings Inc.<\/p>\n<\/p><\/div>\n<p>    <img decoding=\"async\" alt=\"\" src=\"https:\/\/rt.prnewswire.com\/rt.gif?NewsItemId=VA48718&amp;Transmission_Id=202101140700PR_NEWS_USPR_____VA48718&amp;DateId=20210114\" style=\"border:0px;width:1px;height:1px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>PR Newswire BBTV to Expand NBA Playmakers Beyond YouTube to Platforms Including TikTok, Facebook and Instagram VANCOUVER, BC, Jan. 14, 2021 \/PRNewswire\/ &#8211; The National Basketball Association (NBA) and BBTV Holdings Inc. (TSX: BBTV), a media tech company that uses technology enabled solutions to help content owners become more successful, today announced an expansion of the NBA Playmakers partnership, which will see its content distributed across additional digital platforms beyond YouTube. Created in 2016 as a joint commercial partnership between BBTV and the NBA, NBA Playmakers is the premier basketball culture video network working with influencers across fitness &amp; training, fashion &amp; lifestyle and gaming content. Expanding NBA Playmakers beyond YouTube to additional platforms, including Facebook, Instagram and TikTok, will &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/bbtv-renews-its-nba-playmakers-partnership\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;BBTV Renews its NBA Playmakers Partnership&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-414695","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>BBTV Renews its NBA Playmakers Partnership - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/bbtv-renews-its-nba-playmakers-partnership\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BBTV Renews its NBA Playmakers Partnership - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"PR Newswire BBTV to Expand NBA Playmakers Beyond YouTube to Platforms Including TikTok, Facebook and Instagram VANCOUVER, BC, Jan. 14, 2021 \/PRNewswire\/ &#8211; The National Basketball Association (NBA) and BBTV Holdings Inc. (TSX: BBTV), a media tech company that uses technology enabled solutions to help content owners become more successful, today announced an expansion of the NBA Playmakers partnership, which will see its content distributed across additional digital platforms beyond YouTube. Created in 2016 as a joint commercial partnership between BBTV and the NBA, NBA Playmakers is the premier basketball culture video network working with influencers across fitness &amp; training, fashion &amp; lifestyle and gaming content. 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(TSX: BBTV), a media tech company that uses technology enabled solutions to help content owners become more successful, today announced an expansion of the NBA Playmakers partnership, which will see its content distributed across additional digital platforms beyond YouTube. Created in 2016 as a joint commercial partnership between BBTV and the NBA, NBA Playmakers is the premier basketball culture video network working with influencers across fitness &amp; training, fashion &amp; lifestyle and gaming content. Expanding NBA Playmakers beyond YouTube to additional platforms, including Facebook, Instagram and TikTok, will &hellip; Continue reading \"BBTV Renews its NBA Playmakers Partnership\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/bbtv-renews-its-nba-playmakers-partnership\/","og_site_name":"Market Newsdesk","article_published_time":"2021-01-14T12:03:34+00:00","og_image":[{"url":"https:\/\/mma.prnewswire.com\/media\/1420587\/BBTV_logo.jpg","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/bbtv-renews-its-nba-playmakers-partnership\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/bbtv-renews-its-nba-playmakers-partnership\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"BBTV Renews its NBA Playmakers Partnership","datePublished":"2021-01-14T12:03:34+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/bbtv-renews-its-nba-playmakers-partnership\/"},"wordCount":1063,"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/bbtv-renews-its-nba-playmakers-partnership\/#primaryimage"},"thumbnailUrl":"https:\/\/mma.prnewswire.com\/media\/1420587\/BBTV_logo.jpg","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/bbtv-renews-its-nba-playmakers-partnership\/","url":"https:\/\/www.marketnewsdesk.com\/index.php\/bbtv-renews-its-nba-playmakers-partnership\/","name":"BBTV Renews its NBA Playmakers Partnership - 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