{"id":414614,"date":"2021-01-14T03:04:22","date_gmt":"2021-01-14T08:04:22","guid":{"rendered":"http:\/\/www.marketnewsdesk.com\/?p=414614"},"modified":"2021-01-14T03:04:22","modified_gmt":"2021-01-14T08:04:22","slug":"post-cookie-re-think-of-digital-marketing-driving-surge-of-innovation-in-collaborative-data-solutions-according-to-new-winterberry-group-research","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/post-cookie-re-think-of-digital-marketing-driving-surge-of-innovation-in-collaborative-data-solutions-according-to-new-winterberry-group-research\/","title":{"rendered":"Post-Cookie \u201cRe-Think\u201d of Digital Marketing Driving Surge of Innovation in Collaborative Data Solutions, According to New Winterberry Group Research"},"content":{"rendered":"
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NEW YORK, Jan. 14, 2021 (GLOBE NEWSWIRE) — W<\/a>interberry Group<\/a>, a specialized management consultancy with deep experience in advertising, marketing, data, technology and commerce, today released new research: \u201cCollaborative Data Solutions: Data and Identity in the Era of Permission<\/a>.\u201d<\/p>\n

The research delves into the surge in collaboration across and within companies to leverage data to optimize revenue and deliver consistent consumer interactions in a post-cookie world. Brands and media owners are turning to both familiar and evolving data collaboration frameworks to make the most of a changing marketing and advertising landscape.<\/p>\n

\u201cThe rush to explore and adopt collaborative data solutions is about more than the pending death of the cookie, Apple\u2019s IDFA and regulation,\u201d said Bruce Biegel, senior managing partner of Winterberry Group. \u201cWe\u2019re at a critical moment in time where the entire digital ecosystem is going through a fundamental change in approach, where permission-based partnering will be the key to creating new and scalable insights, measurement and marketing activation. The variety of approaches coming from Europe and the U.S., compliant with the evolving regulatory environment, provide a foundation for next generation advertising and marketing for brands, media owners, data and technology providers. With changes coming fast in 2021, now is the time to \u2018re-think\u2019 the future.\u201d<\/p>\n

The research is based on contributions from more than 50 senior industry experts from both the U.S. and Europe representing 26 companies involved in the use of data and data collaboration, ranging from technology providers, data companies and co-operatives, media owners, end user clients and brand marketers. Winterberry Group\u2019s research expects to see six primary themes drive the infrastructure of marketing and advertising data collaboration:<\/p>\n