{"id":414389,"date":"2021-01-13T15:59:39","date_gmt":"2021-01-13T20:59:39","guid":{"rendered":"http:\/\/www.marketnewsdesk.com\/?p=414389"},"modified":"2021-01-13T15:59:39","modified_gmt":"2021-01-13T20:59:39","slug":"olay-supports-stem-education-across-the-country-with-science-kits-created-for-blended-and-virtual-learning","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/olay-supports-stem-education-across-the-country-with-science-kits-created-for-blended-and-virtual-learning\/","title":{"rendered":"Olay Supports STEM Education Across The Country With Science Kits Created For Blended and Virtual Learning"},"content":{"rendered":"

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Olay Supports STEM Education Across The Country With Science Kits Created For Blended and Virtual Learning<\/b><\/p>\n

Nominate A Teacher or Parent for a Chance to Win A Science Lesson Kit from Olay<\/i><\/p>\n

CINCINNATI–(BUSINESS WIRE<\/a>)–
\nIn September, Olay announced a 10-year commitment to double the number of women and triple the number of women of color in Science, Technology, Engineering and Math (STEM) careers by 2030. Women hold only 24% of these roles, a figure that represents the STEM gap.\n<\/p>\n

\nToday, the brand takes a step toward closing the STEM gap by helping schools intervene at a critical moment when girls\u2019 STEM interests need to be fed in order to avoid what is known in tech as the \u201cmiddle school cliff\u201d — where girls, who were previously neck-in-neck with boys in academic performance in science, begin to lose interest at a rapid rate.\n<\/p>\n

\n\u201cWe know that teachers play a huge role in inspiring and encouraging their students to pursue STEM,\u201d said Lindsey Morahan, Olay North America Communications Director. \u201cAs a brand, we wanted to do something to reach young girls and boys in the classroom, at a critical time in their lives when that passion for science and technology either expands or declines. We\u2019re hoping this program, and our overall STEM brand ambition, encourages that love of STEM to grow, especially in young girls.\u201d\n<\/p>\n

\nOlay solicited feedback from teachers to understand what hurdles they are currently facing as STEM educators, as about half<\/a> of the country\u2019s students are learning remotely. Science education has been particularly affected by lack of access to labs and the equipment in them.\n<\/p>\n

\nIn response, Olay scientists have created science-lessons-in-a-box that will help teachers keep science alive in their classrooms (both physical and virtual) through demonstrations, experiments, lab equipment designed for virtual learning, and messages of encouragement from real women who work in STEM fields.\n<\/p>\n

\nThose same Olay scientists penned notes to students that are included in the science kits, and include encouraging quotes like the one below from Tori Moore, a Cosmetic Chemist at P&G.\n<\/p>\n

\n\u201cIf you didn\u2019t know – STEM is for everyone, and to be quite honest, a lot of FUN! New technologies are being invented every day and we need students just like you to pursue STEM studies to fuel future innovations. The world needs your creativity, passion, thought process and intellect. Let nothing deter you from accomplishing your goals and dreams.\u201d\n<\/p>\n

\nFrom now until January 15, anyone can nominate a teacher, home-schooling parent or themselves for a chance to win one of these kits in Olay\u2019s #FaceTheSTEMGap sweepstakes, with nearly half of the kits arriving as a special drone delivery in select cities across the country.\n<\/p>\n

\nStudents, parents, friends, family and fellow teachers can visit www.olay.com\/nominate<\/a> to nominate a teacher who will benefit from receiving one of Olay\u2019s science kits. Any US resident over the age of 18 who is a teacher (or parent teaching kids at home) is eligible to receive a kit. Nominations for the sweepstakes are open now through January 15.\n<\/p>\n

\n275 deliveries will arrive the week of February 8, marking International Day of Women and Girls in Science on February 11. Based on demand, a second run may be considered in 2021.\n<\/p>\n

\nLack of role models and mentors lead girls to believe STEM is not \u2018for them\u2019. As an early intervention technique, Olay believes that if you can see it, you can be it. That belief guided three of the brand\u2019s most recent campaigns that heroed women in STEM.\n<\/p>\n