{"id":414339,"date":"2021-01-13T13:03:37","date_gmt":"2021-01-13T18:03:37","guid":{"rendered":"http:\/\/www.marketnewsdesk.com\/?p=414339"},"modified":"2021-01-13T13:03:37","modified_gmt":"2021-01-13T18:03:37","slug":"kraftmac-cheese-developing-and-testing-its-first-recyclable-fiber-based-microwavable-cup","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/kraftmac-cheese-developing-and-testing-its-first-recyclable-fiber-based-microwavable-cup\/","title":{"rendered":"KraftMac &amp; Cheese Developing and Testing Its First Recyclable Fiber-Based Microwavable Cup"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>Kraft<i \/>Mac &amp; Cheese Developing and Testing Its First Recyclable Fiber-Based Microwavable Cup<\/b><\/p>\n<p class=\"bwalignc\"><b><i>This packaging innovation, a first for the Kraft Mac &amp; Cheese brand, is expected to be in market later this year<\/i><\/b><\/p>\n<p>PITTSBURGH &amp; CHICAGO&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<i>Kraft <\/i>Mac &amp; Cheese, a beloved staple on American tables for over 80 years, today announced it is developing and testing the brand\u2019s first-ever recyclable fiber-based microwavable cup. Upon testing completion, the brand will launch a new <i>Kraft <\/i>Mac &amp; Cheese Shapes variety later in 2021 using the new cup and design.\n<\/p>\n<p id=\"news-body-cta\">This press release features multimedia. View the full release here: <a href=\"https:\/\/www.businesswire.com\/news\/home\/20210113005678\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20210113005678\/en\/<\/a><\/p>\n<div id=\"bwbodyimg\" style=\"width: 480px;float:left;padding-left:0px;padding-right:20px;padding-top:0px;padding-bottom:0px\"><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20210113005678\/en\/852106\/4\/Kraft_Mac_%26_Cheese_Recyclable_Fiber-based_Cup.jpg\" alt=\"Kraft Mac &amp; Cheese Recyclable Fiber-Based Cup (Graphic: Business Wire)\" \/><\/p>\n<p style=\"font-size:85%\">Kraft Mac &amp; Cheese Recyclable Fiber-Based Cup (Graphic: Business Wire)<\/p>\n<\/div>\n<p>\nThe fiber-based microwavable cup currently being trialed is microwave safe and filled with the same delicious <i>Kraft <\/i>Mac &amp; Cheese families know and love. In addition, the innovative cup will eliminate the plastic label through new direct print technology. The intent of the design change from plastic to fiber is to reduce plastic use and to be both recyclable and compostable in industrial composting facilities. <i>Kraft<\/i> is working with outside partners to certify and incorporate the appropriate recycling labeling to help consumers know exactly what to do with the packaging after they have enjoyed their meal.\n<\/p>\n<p>\n\u201cConsumers are at the heart of everything we do and we know they\u2019re looking for more sustainable packaging options without sacrificing the convenience or taste they love from <i>Kraft<\/i> Mac &amp; Cheese,\u201d said Matt Carpenter, Marketing Director at Kraft Heinz. \u201cIn our journey to develop our first recyclable fiber-based microwavable <i>Kraft<\/i> Mac &amp; Cheese cup, it was critical to partner with fans who share our passion. Their invaluable feedback is helping to create packaging solutions with both today\u2019s consumer and future generations in mind.\u201d\n<\/p>\n<p><i>Kraft <\/i>Mac &amp; Cheese already offers consumers the taste they love with no artificial preservatives, flavors or dyes and this more sustainable microwavable cup is another step forward for the iconic brand. Watch for more information from <i>Kraft <\/i>on where and when the new <i>Kraft <\/i>Mac &amp; Cheese Shapes variety, using the new cup and design currently in development, will be available later this year.<i \/><\/p>\n<p>\nThis innovation supports the Kraft Heinz Company\u2019s journey toward responsible, sustainable practices extending to every facet of our business including a commitment that aims to make 100% recyclable, reusable or compostable packaging by 2025.\n<\/p>\n<p><b>ABOUT THE KRAFT HEINZ COMPANY<\/b><\/p>\n<p>\nWe are driving transformation at The Kraft Heinz Company (Nasdaq: KHC), inspired by our Purpose, <i>Let\u2019s Make Life Delicious<\/i>. Consumers are at the center of everything we do. With 2019 net sales of approximately $25 billion, we are committed to growing our iconic and emerging food and beverage brands on a global scale. We leverage our scale and agility to unleash the full power of Kraft Heinz across a portfolio of six consumer-driven product platforms. As global citizens, we\u2019re dedicated to making a sustainable, ethical impact while helping feed the world in healthy, responsible ways. Learn more about our journey by visiting <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.kraftheinzcompany.com&amp;esheet=52361306&amp;newsitemid=20210113005678&amp;lan=en-US&amp;anchor=www.kraftheinzcompany.com&amp;index=1&amp;md5=b9719d6c5f5a13278d18e14f421178b0\">www.kraftheinzcompany.com<\/a> or following us on LinkedIn and Twitter.\n<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20210113005678r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20210113005678\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20210113005678\/en\/<\/a><\/span><\/p>\n<p>\nLynne Galia<br \/>\n<br \/>Kraft Heinz<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:Lynne.galia@kraftheinz.com\">Lynne.galia@kraftheinz.com<\/a><\/p>\n<p>\nTaylor Higgins<br \/>\n<br \/>ICF Next<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:Taylor.higgins@icfnext.com\">Taylor.higgins@icfnext.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> Illinois Pennsylvania United States North America<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Other Consumer Environment Packaging Manufacturing Family Food\/Beverage Forest Products Consumer Retail Natural Resources<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20210113005678\/en\/852105\/3\/KMC_Logo.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Photo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20210113005678\/en\/852106\/3\/Kraft_Mac_%26_Cheese_Recyclable_Fiber-based_Cup.jpg\" alt=\"Photo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\">Kraft Mac &amp; Cheese Recyclable Fiber-Based Cup (Graphic: Business Wire)<\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>KraftMac &amp; Cheese Developing and Testing Its First Recyclable Fiber-Based Microwavable Cup This packaging innovation, a first for the Kraft Mac &amp; Cheese brand, is expected to be in market later this year PITTSBURGH &amp; CHICAGO&#8211;(BUSINESS WIRE)&#8211;Kraft Mac &amp; Cheese, a beloved staple on American tables for over 80 years, today announced it is developing and testing the brand\u2019s first-ever recyclable fiber-based microwavable cup. Upon testing completion, the brand will launch a new Kraft Mac &amp; Cheese Shapes variety later in 2021 using the new cup and design. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20210113005678\/en\/ Kraft Mac &amp; Cheese Recyclable Fiber-Based Cup (Graphic: Business Wire) The fiber-based microwavable cup currently being trialed is microwave safe and &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/kraftmac-cheese-developing-and-testing-its-first-recyclable-fiber-based-microwavable-cup\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;KraftMac &amp; Cheese Developing and Testing Its First Recyclable Fiber-Based Microwavable Cup&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-414339","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>KraftMac &amp; Cheese Developing and Testing Its First Recyclable Fiber-Based Microwavable Cup - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/kraftmac-cheese-developing-and-testing-its-first-recyclable-fiber-based-microwavable-cup\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"KraftMac &amp; Cheese Developing and Testing Its First Recyclable Fiber-Based Microwavable Cup - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"KraftMac &amp; Cheese Developing and Testing Its First Recyclable Fiber-Based Microwavable Cup This packaging innovation, a first for the Kraft Mac &amp; Cheese brand, is expected to be in market later this year PITTSBURGH &amp; CHICAGO&#8211;(BUSINESS WIRE)&#8211;Kraft Mac &amp; Cheese, a beloved staple on American tables for over 80 years, today announced it is developing and testing the brand\u2019s first-ever recyclable fiber-based microwavable cup. Upon testing completion, the brand will launch a new Kraft Mac &amp; Cheese Shapes variety later in 2021 using the new cup and design. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20210113005678\/en\/ Kraft Mac &amp; Cheese Recyclable Fiber-Based Cup (Graphic: Business Wire) The fiber-based microwavable cup currently being trialed is microwave safe and &hellip; Continue reading &quot;KraftMac &amp; Cheese Developing and Testing Its First Recyclable Fiber-Based Microwavable Cup&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/kraftmac-cheese-developing-and-testing-its-first-recyclable-fiber-based-microwavable-cup\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2021-01-13T18:03:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mms.businesswire.com\/media\/20210113005678\/en\/852106\/4\/Kraft_Mac_%26_Cheese_Recyclable_Fiber-based_Cup.jpg\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/kraftmac-cheese-developing-and-testing-its-first-recyclable-fiber-based-microwavable-cup\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/kraftmac-cheese-developing-and-testing-its-first-recyclable-fiber-based-microwavable-cup\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"KraftMac &amp; 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