{"id":414216,"date":"2021-01-13T10:05:02","date_gmt":"2021-01-13T15:05:02","guid":{"rendered":"http:\/\/www.marketnewsdesk.com\/?p=414216"},"modified":"2021-01-13T10:05:02","modified_gmt":"2021-01-13T15:05:02","slug":"flume-introduces-new-paradigm-of-botanical-supplements","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/flume-introduces-new-paradigm-of-botanical-supplements\/","title":{"rendered":"Flume Introduces New Paradigm of Botanical Supplements"},"content":{"rendered":"

\nLaunches First-Ever Product Line Designed to Fuel the Flow State
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San Francisco, CA, Jan. 13, 2021 (GLOBE NEWSWIRE) — Just in time for 2021 wellness resolutions, Flume announced today the launch of the first-ever line of botanical supplements created to help athletes experience the flow state, an optimal mental state where you feel and perform your best. The suite of complementary products, FLOW<\/a>, BASK<\/a> and DRIFT<\/a>, relies on science-backed botanicals, including those known as adaptogens and nootropics, to enhance pre-workout energy and focus, speed post-workout recovery and support restorative sleep. Removing barriers to the flow state allows athletes to relish the experience of their pursuits, break through mental and physical limitations and enjoy myriad health benefits.\u00a0<\/p>\n

\u201cThe euphoric feeling of flow is what keeps many athletes, especially those engaged in adventure sports like trail running, mountain biking and surfing, motivated to keep refining their skills and seeking out new challenges.\u201d Explains Dr. Taryn Forrelli, Flume\u2019s co-founder and product formulator. \u201cIn flow, the body is flooded with reward chemicals like dopamine, endorphins and anandamide (also known as the bliss molecule), that make you feel amazing both physically and mentally – a natural “high” of sorts. On top of the immediate performance and mood-boosting benefits, research shows that people who experience flow regularly enjoy happier lives along with greater physical and mental wellbeing. Flow is an evolutionary reward for movement and one of the most pleasurable drivers of health available to us.\u201d<\/p>\n

Flume\u2019s focus on plant-based ingredients, wellness, and the joy of the athletic pursuit is in stark contrast to the sports-nutrition industry\u2019s obsession with measurable performance and reliance on synthetic ingredients. The brand\u2019s mission is to inspire users to get outdoors, immerse themselves in nature and move their bodies to activate the flow state – which has the benefits of improving performance while enhancing experience and wellbeing both on and off the trail.\u00a0Says Forrelli, \u201cAnyone with an active lifestyle can reap the benefits of our products.\u201d<\/p>\n

She goes on to explain, \u201cWhile a supplement cannot induce the flow state on its own since individuals must consciously direct their energy toward a challenging activity they are skilled at and set their own performance goals, certain botanicals known as nootropics can support an essential requirement, namely focus and concentration.\u00a0Other botanicals called adaptogens can help remove barriers to flow like stress, low energy, lack of sleep and physical discomfort. Essentially, the higher your baseline level of health is, the more likely you are to achieve flow on the regular.\u201d<\/p>\n

Forrelli, a naturopathic physician and Flume CEO, knows about supplements and the health rewards of movement. She was Head of Product at Olly<\/a> – start-up pioneers in the gummy vitamin space – and has been researching and developing category-leading dietary supplements for nearly 20 years. She\u2019s also an outdoor enthusiast who enjoys trail running and mountain biking on the trails around her home in Marin County, CA. Dr. Forrelli relied on her industry knowledge, deep understanding of the science of botanicals and personal athletic experiences to formulate Flume\u2019s products to work together as a holistic system.\u00a0<\/p>\n

\u201cIn formulating the products, I was inspired by the research showing that key chemistries in plants may support the brain chemistries believed to be at the heart of the flow state. It is well established that caffeine enhances dopamine signaling in the brain, so I included a caffeine-containing botanical from the Amazonian rainforest called Guayusa in our FLOW pre-workout formula to support energy and focus. Another botanical, Galangal, commonly known as Thai Ginger, has similarly been proposed to exert its clinically studied effects on mental alertness through the dopamine pathway. Then there is Maca and Cacao, which contain compounds that preclinical suggests supports anandamide. The ingredients make for a product experience you can really feel.\u201d<\/p>\n

Flume Products:\u00a0<\/p>\n

\n FLOW<\/a> Pre-Workout Botanicals.\u00a0\u00a0<\/p>\n