{"id":413822,"date":"2021-01-13T07:03:35","date_gmt":"2021-01-13T12:03:35","guid":{"rendered":"http:\/\/www.marketnewsdesk.com\/?p=413822"},"modified":"2021-01-13T07:03:35","modified_gmt":"2021-01-13T12:03:35","slug":"the-realreal-issues-first-ever-luxury-consignment-report","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/the-realreal-issues-first-ever-luxury-consignment-report\/","title":{"rendered":"The RealReal Issues First-Ever Luxury Consignment Report"},"content":{"rendered":"<h2>\nYounger consignors dominate luxury resale; Investment pieces earn consignors more than ever<br \/>\n<\/h2>\n<div class=\"mw_release\">\n<p align=\"left\">SAN FRANCISCO, Jan.  13, 2021  (GLOBE NEWSWIRE) &#8212; <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=5GRF66zk0gbUavVkeF-3YbTC0NB5eCMqNenMyOvmKsKiz6bWEKE2kfTglL6LINn8Kd-ouRk7gDo7VPnKpoVcm75y9xUh7DAi5kBXNaqvhsQJDVnsuPzztkoBRJdHon9XZLi-aaoH_uoPOio0kSct0AtXG2BGP8G_i7wNMcvDIiWctp-QRJUYiAdotxkRo6ToGn7gRZneO13bYhSYwb_Bs1oOV3JbGbwwcHDRpjrlmUQ=\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">The RealReal<\/a> (Nasdaq: REAL)&#8211;the world\u2019s largest online marketplace for authenticated, consigned luxury goods&#8211;today released its <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=u1vdsqcLxshrUsPfI6t387cMhKYAZgnqMBlBddGzKquEaX_IcuJokZviz4H-68i5VripGY9a61X4rIDHT35pm0dMGLJ031OWZ2u1UFHJQjeLaunVDsAA8vFPOP-9cszC\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"><u>2021 Luxury Consignment Report<\/u><\/a>. The report charts the top 2020 trends and shifts impacting luxury resale value, which The RealReal determines based on advanced technology, its real-time pricing algorithm that factors up to 50 attributes per item across ~16 million items sold, and human expertise.<\/p>\n<p>Despite the unpredictable fluctuations of 2020, more people adopted consignment than ever before \u2014 especially Gen Z and Millennials, who represented 35% of new consignors. Consignors helped make fashion more sustainable by keeping pieces in circulation, with the average consignor saving the equivalent of 4,333 glasses of water.<\/p>\n<p>\u201cThe pandemic has had a lasting impact on the resale market and, through the challenges of the past year, we\u2019re seeing a mindset shift among our ~20 million members towards investing in, and living by, what we truly value,\u201d said Rati Levesque, COO of The RealReal. \u201cInvestment pieces, the new capsule wardrobe essentials, and late \u201890s to early \u201800s vintage are the top trends yielding rising returns to sellers. As we enter a new year, the record numbers of consignors joining the circular economy are a bright spot paving the way to a more sustainable fashion future.\u201d<\/p>\n<p>\n        <u>Consignment trends that rose to the top in 2020:<\/u>\n      <\/p>\n<ul type=\"disc\">\n<li>\n          <strong>Goyard topped the list of the top 10 luxury brands<\/strong><\/p>\n<ul type=\"disc\">\n<li>Patek Philippe rose most in the ranking of brands with the greatest resale value \u2013\u00a0up three spots from last year<\/li>\n<\/ul>\n<\/li>\n<li>\n          <strong>Demand for high-value bags skyrocketed<\/strong><\/p>\n<ul type=\"disc\">\n<li>Average selling price rose up to 80% for in-demand styles<\/li>\n<\/ul>\n<\/li>\n<li>\n          <strong>Gucci was #1 in vintage <\/strong><\/p>\n<ul type=\"disc\">\n<li>Resale value grew another 12%<\/li>\n<\/ul>\n<\/li>\n<li>\n          <strong>Rolex strengthened lead as #1 watch brand<\/strong><\/p>\n<ul type=\"disc\">\n<li>5 of top 10 men\u2019s watches with greatest resale value growth were Rolex<\/li>\n<\/ul>\n<\/li>\n<li>\n          <strong>Capsule wardrobe essential were redefined<\/strong><\/p>\n<ul type=\"disc\">\n<li>Gender-fluid staples including puffer coats and waist bags dominated<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>To see the top luxury consignment trends of 2020 and learn more about how consignors can earn the most in 2021, view The RealReal\u2019s <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=u1vdsqcLxshrUsPfI6t387cMhKYAZgnqMBlBddGzKquCkiOArtjEFrt42xTinVghOYZr4DdYnKVAVT2Ez21yGc4__hdUCHAiHJ9N1-ZBxsCGaea4xXH_ty7YicABwUOx\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"><u>2021 Luxury Consignment Report<\/u><\/a>.<\/p>\n<p>\n        <strong>About The RealReal Inc.<\/strong><br \/>\n        <br \/>The RealReal is the world\u2019s largest online marketplace for authenticated, consigned luxury goods. With a rigorous authentication process overseen by experts, The RealReal provides a safe and reliable platform for consumers to buy and sell their luxury items. We have 150+ in-house gemologists, horologists and brand authenticators who inspect thousands of items each day. As a sustainable company, we give new life to pieces by hundreds of brands, from Gucci to Cartier, supporting the circular economy. We make consigning effortless with free in-home pickup, drop-off service, virtual appointments and direct shipping for individual consignors and estates. At our stores in Chicago, Los Angeles, New York City, Palo Alto and San Francisco, customers can shop, consign, and meet with our experts. At our 11 Luxury Consignment Offices, six of which are in our retail stores, our expert staff provides free valuations.<\/p>\n<p>Press Contact:<br \/>Christine Heerwagen<br \/>pr@therealreal.com<\/p>\n<p \/>\n      <img loading=\"lazy\" decoding=\"async\" class=\"__GNW8366DE3E__IMG\" src=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=ODEyNDY4NyMzOTE1ODM5IzIxODM4NjM=\" width=\"1\" height=\"1\" \/><br \/>\n      <br \/>\n      <img loading=\"lazy\" decoding=\"async\" class=\"__GNW8366DE3E__IMG\" src=\"https:\/\/ml.globenewswire.com\/release\/track\/bc6c19c9-4f29-4c6c-9f83-2623d0e8bf1a\" width=\"1\" height=\"1\" \/>\n    <\/div>\n<div class=\"mw_contactinfo\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Younger consignors dominate luxury resale; Investment pieces earn consignors more than ever SAN FRANCISCO, Jan. 13, 2021 (GLOBE NEWSWIRE) &#8212; The RealReal (Nasdaq: REAL)&#8211;the world\u2019s largest online marketplace for authenticated, consigned luxury goods&#8211;today released its 2021 Luxury Consignment Report. The report charts the top 2020 trends and shifts impacting luxury resale value, which The RealReal determines based on advanced technology, its real-time pricing algorithm that factors up to 50 attributes per item across ~16 million items sold, and human expertise. Despite the unpredictable fluctuations of 2020, more people adopted consignment than ever before \u2014 especially Gen Z and Millennials, who represented 35% of new consignors. Consignors helped make fashion more sustainable by keeping pieces in circulation, with the average consignor &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/the-realreal-issues-first-ever-luxury-consignment-report\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;The RealReal Issues First-Ever Luxury Consignment Report&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-413822","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The RealReal Issues First-Ever Luxury Consignment Report - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/the-realreal-issues-first-ever-luxury-consignment-report\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The RealReal Issues First-Ever Luxury Consignment Report - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Younger consignors dominate luxury resale; Investment pieces earn consignors more than ever SAN FRANCISCO, Jan. 13, 2021 (GLOBE NEWSWIRE) &#8212; The RealReal (Nasdaq: REAL)&#8211;the world\u2019s largest online marketplace for authenticated, consigned luxury goods&#8211;today released its 2021 Luxury Consignment Report. The report charts the top 2020 trends and shifts impacting luxury resale value, which The RealReal determines based on advanced technology, its real-time pricing algorithm that factors up to 50 attributes per item across ~16 million items sold, and human expertise. Despite the unpredictable fluctuations of 2020, more people adopted consignment than ever before \u2014 especially Gen Z and Millennials, who represented 35% of new consignors. 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The report charts the top 2020 trends and shifts impacting luxury resale value, which The RealReal determines based on advanced technology, its real-time pricing algorithm that factors up to 50 attributes per item across ~16 million items sold, and human expertise. Despite the unpredictable fluctuations of 2020, more people adopted consignment than ever before \u2014 especially Gen Z and Millennials, who represented 35% of new consignors. 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