{"id":413415,"date":"2021-01-12T14:03:14","date_gmt":"2021-01-12T19:03:14","guid":{"rendered":"http:\/\/www.marketnewsdesk.com\/?p=413415"},"modified":"2021-01-12T14:03:14","modified_gmt":"2021-01-12T19:03:14","slug":"meredith-digitals-december-2020-consumer-engagement-soars-with-digital-sessions-increasing-13-year-over-year-and-video-views-up-nearly-10-year-over-year","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/meredith-digitals-december-2020-consumer-engagement-soars-with-digital-sessions-increasing-13-year-over-year-and-video-views-up-nearly-10-year-over-year\/","title":{"rendered":"Meredith Digital’s December 2020 Consumer Engagement Soars, With Digital Sessions Increasing 13% Year-Over-Year and Video Views Up Nearly 10% Year-Over-Year"},"content":{"rendered":"
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Record Traffic Exceeds December 2019 Sessions, With PEOPLE and Allrecipes Leading the Way<\/h2>\n

PR Newswire<\/p>\n<\/p><\/div>\n

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\n NEW YORK<\/span>, Jan. 12, 2021<\/span> \/PRNewswire\/ — Meredith Corporation<\/a> (NYSE:\u00a0MDP), the leading multi-platform media company focused on women, today announced that Meredith Digital generated 685 million online sessions in December 2020<\/span>, up 13% from 608 million sessions in December 2019<\/span>. This total also exceeded the overall historic monthly high of 680 million sessions recorded in April 2020<\/span>, according to Google Analytics. PEOPLE and Allrecipes sites led the way during this time, rising 27% and 20%, respectively.<\/p>\n

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Meredith video views grew to 472 million in December 2020<\/span>, jumping 10% from 430 million in December 2019<\/span>. PEOPLE surged over 20% YOY, followed by strong December YOY video performances from Better Homes & Gardens, Martha Stewart Living<\/span> and EatingWell.<\/p>\n

Consumer engagement on social media platforms also grew YOY in December 2020<\/span>: YouTube views climbed nearly 15%; Pinterest views rose more than 80%; Twitter views grew over 32%; and Instagram views increased 9%.<\/p>\n

“The growth in our consumer engagement during the holiday season demonstrates the power of our trusted content to connect with our consumers across all of our digital platforms,” said Alysia Borsa<\/span>, President, Meredith Digital<\/span>. “Our food, family, home and entertainment content inspires and empowers her to plan and purchase for major holidays and every day.”<\/p>\n

Other Meredith sites that also posted at least 20% YOY increases in sessions this past December were:<\/p>\n