{"id":413361,"date":"2021-01-12T12:12:40","date_gmt":"2021-01-12T17:12:40","guid":{"rendered":"http:\/\/www.marketnewsdesk.com\/?p=413361"},"modified":"2021-01-12T12:12:40","modified_gmt":"2021-01-12T17:12:40","slug":"independent-consulting-total-economic-impact-study-reveals-200-roi-for-organizations-using-the-outlier-automated-business-analysis-platform","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/independent-consulting-total-economic-impact-study-reveals-200-roi-for-organizations-using-the-outlier-automated-business-analysis-platform\/","title":{"rendered":"Independent Consulting Total Economic Impact\u2122 Study Reveals 200% ROI for Organizations Using the Outlier Automated Business Analysis Platform"},"content":{"rendered":"<h2>\nThe independent study highlights how leading businesses used automated business analysis to make faster and more impactful business decisions, achieving 200% ROI within three years<br \/>\n<\/h2>\n<div class=\"mw_release\">\n<p>OAKLAND, Calif., Jan.  12, 2021  (GLOBE NEWSWIRE) &#8212; <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=2HUNkma3jzhHDWHitc16vqkrTSrk6Uv0efBOev_SvVaDxJuds47tZtsWmtIK16zC\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">Outlier<\/a>, the leader in automated business analysis (ABA), announced the <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=cvDvyc8pt07PUZMeYpncMVLj2i6srZVZg5IjAQO7HlQFrOxqVUzoS5HDeR_frjPluKfBY9tfHJ5UjSCH6_vkjUOwIJq1Q1CQI5ubRLq7ooPPPw1QbShWwE-rmku0qXSu4GTV7xf9GSY4duxr2bSK_baQmSIjS3tKJ3Ysd5NFHF1aGiAJeJPcS8rPHDRavCET\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">findings<\/a> from its commissioned Total Economic Impact\u2122 (TEI) study today. Conducted by Forrester Consulting, the study found that Outlier can provide customers with up to a 200% return on investment (ROI) over three years with a payback period of three months. This study is one of the first detailed studies of its kind conducted during the pandemic, revealing how leading businesses can maximize the value of analytics and data in an ever-changing competitive and market environment. The complete study is available <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=_k4WVAXRFBC1UZ_iyjnC0DYjGj5vmvFXIUSYGoAi1ytD0HknlKVBH0z5P1v83KQUDrFdS08rzL-uDhpB0_j7mWb-znu9DZ2l1x4tDVhtzsj4-cOZ45Il5RW688Azzxu2qwOOTaKdN7e05JLUQpvcQ5XU0jO2ol2JyEKyNPLvtjEtH3Lrasa3NWma5DYomjrYCZxzMSMVZosGuPKmVqhfUC8emauOi0AfYLA-FQOq1BE=\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">here<\/a>.<\/p>\n<p>One customer\u2019s digital product team leveraged Outlier\u2019s ABA platform to immediately alert them when changes to their marketing campaigns negatively impacted their performance. Before Outlier, the digital team could go weeks without noticing impacts to these marketing campaigns, which resulted in the permanent loss of sales and losing strategic visibility into their business\u2019 customers and trends.<\/p>\n<p>The independent TEI study is based on customer interviews, data collection, and financial analysis of a brand using the Outlier ABA platform. The return on investment was driven by improvements in business results and marketing spend, as well as efficiency and more strategic deployment of analytics systems and professionals:<\/p>\n<ul type=\"disc\">\n<li>\n          <strong>Improved conversion from campaign optimization valued at $251,794<\/strong>. Outlier\u2019s daily stories enabled the marketing team to find unexpected changes in data quickly and efficiently, helping the team better understand the data generated. In one example, Outlier notified the team of an unusual increase in bounce rate for a digital campaign landing page, allowing the team to immediately take action to solve the issue and to reduce bounce rate by 30%.<\/li>\n<li>\n          <strong>Increased efficiency of data science team valued at $590,627.<\/strong> By using Outlier\u2019s ABA platform to automatically uncover insights rather than relying on manual analytics, each data scientist saved a total of 100 hours annually. For one brand interviewed, this resulted in saving 2,000 person-hours of labor\u2014equal to two years of time\u2014 freeing resources to pursue additional strategic projects.<\/li>\n<li>\n          <strong>Increased efficiency of business analyst teams worth $380,955<\/strong>. After the investment in Outlier, data scientists were able to automate workstreams and optimize strategy. Outlier saved each business analyst 75 hours annually on research and data manipulation, resulting in 3,225 person-hours saved, boosting work efficiency.<\/li>\n<\/ul>\n<p>In addition, the study highlighted the unquantified benefits of leveraging Outlier\u2019s ABA platform and found that customers achieve improved data capture and an increase in business visibility in times of market flux.<\/p>\n<p>One customer, a senior director of direct-to-consumer product sciences from a global consumer brand told Forrester, \u201cWe\u2019ve gotten massive value out of Outlier AI. It\u2019s helped us to be more proactive and to be a state-of-the-art company.\u201d<\/p>\n<p>The independent TEI study by Forrester Consulting provides organizations with a framework to evaluate the real-world business impact of their investments. For organizations looking at automated business analysis, the study clearly outlines the financial and work process benefits of choosing Outlier.<\/p>\n<p>\u201cThis comprehensive new study by Forrester confirms that the Outlier AI automated business analysis solutions platform can help customers make sense of data analytics and obtain high levels of value from data quickly and efficiently,\u201d said <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=A5Ht2mbX6ZhQyo4nNLSco2_yVWghVvrst4dojhZnKCHjII_numRcAiuab6DIkr_TYGkyyl_ifgJkNG7wnulbV2pcuka6uI6wYaiNUv4tD3Y=\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">Sean Byrnes<\/a>, CEO of Outlier. \u201cThe customer feedback included in this study echoes what we continue to hear from users \u2013 Outlier\u2019s ability to find unexpected actionable insights in data continues to be the driving force behind business transformation, productivity and process optimization.\u201d<\/p>\n<p>Outlier will host a <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=5XlPF9Jouh-Oo3Vb1N4eaW3H84A9JDKCdXqrAZ1ecgF6pBJ1es6gf48FIZkgRX5eFxNv5ZfzOqeNKNEE7-ZoBuhCt6ppsN-HspNuKHjsjCXmGmVdtAdjRlYwm3_UTQj7K7nh9F_IxvryRSH7FwRUnIekbf1t4-mUKpmOxm5gbBESRS8ql8ulBzRzhKAn9uAI\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">webinar <\/a><a href=\"https:\/\/www.globenewswire.com\/Tracker?data=xuX4c4Gl4AltZG-urClE67fVIODOBENQ3-_ugmFdNfDp51pqb13hGRx_YMwNXEi1DeOGBWRmk7KxAMzwp9BfOiNHmvnZk-0gC3lKkYoxZgOOvIPKA7ulxNK8U-c4U8HGLOnY9yNbJUjQGcW4QXritzbcoYMqKTD46DEAY_6cuXQgWLn5yX4BsZzCxLt9iCaNgHPD4HnMzpAuWlsgP6SPbPCwntBTA0n6H4G6npILi1o=\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">featuring guest speakers from Forrester<\/a> on Tuesday, February 2 at noon ET\/9am PT. You\u2019ll hear from Forrester consultant Nick Mayberry and Principal Analyst Jennifer Belissent on the structure and methodology of the Total Economic Impact\u2122 study and more details on findings. They\u2019ll also talk about how companies are leveraging AI to enhance data analytics investments and obtain value faster. Outlier CEO Sean Byrnes will also discuss how customers are achieving financial results with Outlier. RSVP for the webinar <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=J9MwYxlk7UtlO2LQSIQrTQ6DTkT1jKOqAfP2YX6pOlLa0BoCQrBPIriqSS1z_1bEX5OoHiKc3HPXuLHwhmW6HoC_3WOo2eJ57aH1m2-QU-JO_m5I39QAtDxdrx38ipG5ZiwW6ajnutxnpFYAL1dDh8e47ABmgdRBMPrMhOAk2xL-PrRZQxwkutR5sC7yujbwM9Z8ABk9ic2pZfo19WkksA==\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">here<\/a>.<\/p>\n<p>\n        <strong>About Outlier<\/strong><br \/>\n        <br \/>\n        <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=2HUNkma3jzhHDWHitc16vgXmQidqhaqowyo7u4fYqhdap8wz7JoXY9xQS7a_fXvBhFPS4iRAJeBBecTMebjbjNLkBRePE_DwwNhsIFFep08=\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">Outlier<\/a>, based in sunny Oakland, California, helps global consumer, financial services and various other organizations identify unexpected changes within their critical business data. The Outlier automated business analysis platform uncovers unexpected patterns and relationships using advanced AI and machine learning algorithms. Organizations can integrate Outlier with existing sources of data within minutes, allowing leaders to gather business insights quickly, identify potential opportunities and address the unexpected.<\/p>\n<p align=\"left\">\n        <strong>Media Contact:<\/strong><br \/>\n        <br \/>Jennifer Ellard<br \/>jennifer@outlier.ai<br \/>1-510-468-6996<\/p>\n<p \/>\n      <img loading=\"lazy\" decoding=\"async\" class=\"__GNW8366DE3E__IMG\" src=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=ODEyNDY0MCMzOTE1NzI5IzIxNzcyNjI=\" width=\"1\" height=\"1\" \/><br \/>\n      <br \/>\n      <img loading=\"lazy\" decoding=\"async\" class=\"__GNW8366DE3E__IMG\" src=\"https:\/\/ml.globenewswire.com\/release\/track\/2554c11c-4bf8-46d9-bf39-05fe9a37a6a5\" width=\"1\" height=\"1\" \/>\n    <\/div>\n<div class=\"mw_contactinfo\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>The independent study highlights how leading businesses used automated business analysis to make faster and more impactful business decisions, achieving 200% ROI within three years OAKLAND, Calif., Jan. 12, 2021 (GLOBE NEWSWIRE) &#8212; Outlier, the leader in automated business analysis (ABA), announced the findings from its commissioned Total Economic Impact\u2122 (TEI) study today. Conducted by Forrester Consulting, the study found that Outlier can provide customers with up to a 200% return on investment (ROI) over three years with a payback period of three months. This study is one of the first detailed studies of its kind conducted during the pandemic, revealing how leading businesses can maximize the value of analytics and data in an ever-changing competitive and market environment. The &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/independent-consulting-total-economic-impact-study-reveals-200-roi-for-organizations-using-the-outlier-automated-business-analysis-platform\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Independent Consulting Total Economic Impact\u2122 Study Reveals 200% ROI for Organizations Using the Outlier Automated Business Analysis Platform&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-413361","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Independent Consulting Total Economic Impact\u2122 Study Reveals 200% ROI for Organizations Using the Outlier Automated Business Analysis Platform - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/independent-consulting-total-economic-impact-study-reveals-200-roi-for-organizations-using-the-outlier-automated-business-analysis-platform\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Independent Consulting Total Economic Impact\u2122 Study Reveals 200% ROI for Organizations Using the Outlier Automated Business Analysis Platform - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"The independent study highlights how leading businesses used automated business analysis to make faster and more impactful business decisions, achieving 200% ROI within three years OAKLAND, Calif., Jan. 12, 2021 (GLOBE NEWSWIRE) &#8212; Outlier, the leader in automated business analysis (ABA), announced the findings from its commissioned Total Economic Impact\u2122 (TEI) study today. Conducted by Forrester Consulting, the study found that Outlier can provide customers with up to a 200% return on investment (ROI) over three years with a payback period of three months. This study is one of the first detailed studies of its kind conducted during the pandemic, revealing how leading businesses can maximize the value of analytics and data in an ever-changing competitive and market environment. 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Market Newsdesk","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.marketnewsdesk.com\/index.php\/independent-consulting-total-economic-impact-study-reveals-200-roi-for-organizations-using-the-outlier-automated-business-analysis-platform\/","og_locale":"en_US","og_type":"article","og_title":"Independent Consulting Total Economic Impact\u2122 Study Reveals 200% ROI for Organizations Using the Outlier Automated Business Analysis Platform - Market Newsdesk","og_description":"The independent study highlights how leading businesses used automated business analysis to make faster and more impactful business decisions, achieving 200% ROI within three years OAKLAND, Calif., Jan. 12, 2021 (GLOBE NEWSWIRE) &#8212; Outlier, the leader in automated business analysis (ABA), announced the findings from its commissioned Total Economic Impact\u2122 (TEI) study today. Conducted by Forrester Consulting, the study found that Outlier can provide customers with up to a 200% return on investment (ROI) over three years with a payback period of three months. This study is one of the first detailed studies of its kind conducted during the pandemic, revealing how leading businesses can maximize the value of analytics and data in an ever-changing competitive and market environment. 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