{"id":413119,"date":"2021-01-12T09:03:28","date_gmt":"2021-01-12T14:03:28","guid":{"rendered":"http:\/\/www.marketnewsdesk.com\/?p=413119"},"modified":"2021-01-12T09:03:28","modified_gmt":"2021-01-12T14:03:28","slug":"nonprofit-american-botanical-council-launches-new-more-powerful-website","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/nonprofit-american-botanical-council-launches-new-more-powerful-website\/","title":{"rendered":"Nonprofit American Botanical Council Launches New, More Powerful Website"},"content":{"rendered":"<div class=\"mw_release\">\n<p>AUSTIN, Texas, Jan.  12, 2021  (GLOBE NEWSWIRE) &#8212; The American Botanical Council (ABC) launched its much-anticipated new website today. In 2020, ABC\u2019s information-filled website had more than 1.6 million pageviews and was visited by approximately 600,000 visitors from 230 countries.<\/p>\n<p>As part of the tax-exempt nonprofit\u2019s ongoing research and educational mission and commitment to provide ABC Members around the world with reliable, authoritative science-based and traditional-use information on herbs, phytomedicines, essential oils, medicinal fungi, and other beneficial botanicals, ABC has spent the last two years building a new website to improve the user experience for ABC members and other website visitors.<\/p>\n<p>For the last several decades, ABC has delivered much of its research and educational content, including programs and services, via its website,\u00a0<a href=\"https:\/\/www.globenewswire.com\/Tracker?data=z-FLgc04RsQQLdLIOL5qRu66EfDxgLRpsI9ScxrgVALFQ_DNUrBzbP41pg8u-TLXYxNideGvuj9CRHN8mu8A0l4nJowYH74vjzJ-ih8ZuFg=\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">www.herbalgram.org<\/a>. The website, which has more than 13,000 distinct pages in 11 searchable resource sections, is updated with new content almost daily. One database alone, HerbMedPro, has more than 125,000 entries. (HerbMedPro is a comprehensive, interactive online database that provides access to important scientific and clinical research data on the uses and health effects of more than 265 herbs, spices, medicinal plants, and fungi.) Other content, such as the ABC-AHP-NCNPR Botanical Adulterants Prevention Program, focuses on plant identity adulteration and fraud and provides access to 62 (to date) peer-reviewed documents ranging from Laboratory Guidance documents to Bulletins to a newsletter.<\/p>\n<p>ABC\u2019s new website makes accessing educational content easier. In addition to having a new look, ABC\u2019s new website is built on a more powerful and intuitive platform resulting in a website that is mobile responsive, has improved navigation, and benefits from an elastic search engine that \u2018learns\u2019 from the users to provide better search results over time.<\/p>\n<p>Below are more details of this exciting new website\u2019s features:<\/p>\n<p \/>\n<ul>\n<li>Mobile responsiveness\u00a0\u2013 Users can view the website on any device because the layout and content adapt based on the size of the screen. This makes accessing ABC content easier and improves the user\u2019s experience on multiple devices.\n<\/li>\n<li>Improved navigation\u00a0\u2013 All content is now found under a drop-down menu at the top of the page and in a mega-menu that appears at the bottom of all pages. ABC\u2019s website has always been dynamic, i.e., a large amount of content being added frequently. This new design more prominently displays previously hard-to-find items.\n<\/li>\n<li>Powerful search features\u00a0\u2013\u00a0The search function is a customized (and customizable) elastic search that works via an index of the content and \u201clearns\u201d from the user\u2019s searches to provide more tailored results based on previous searches. It will autocomplete the user\u2019s search, if they allow it to, or provide a search suggestion (great for when the user doesn\u2019t remember how to spell an herb or author name). The search results will default to the most relevant results (i.e., those that include the search term the most), but it can be filtered by resources (e.g.,\u00a0<em>HerbalGram<\/em>, HerbClip, etc.), and chronologically, with the newest results at the top of the list.\n<\/li>\n<li>New design\u00a0\u2013 The website is now easier to read and over time will include significantly more graphics to highlight what appears in the text. (ABC staff expects to add even more of Steven Foster\u2019s beautiful photographs over the coming months.)\n<\/li>\n<li>State of the Art Platform\u00a0\u2013\u00a0It uses application programming interface (API) software to seamlessly connect with customer relationship management (CRM), bulk e-mail, and e-commerce tools. Moreover, ABC now has the infrastructure to deploy specialized mobile applications and improved globally syndicate searchable content to licensees and university and other libraries.\n<\/li>\n<li>Easier to use for ABC Staff\u00a0\u2013 While this is not something that the site visitor will necessarily notice, the new CMS is much more intuitive and user friendly which will make it easier for ABC staff to add new content, improving workflow, and making ABC even more efficient.<\/li>\n<\/ul>\n<p>\u201cThis has been a huge and exciting project,\u201d said Gayle Engels, ABC\u2019s Special Projects Director. \u201cAs the third iteration of ABC\u2019s website since 1995, there was a great deal of restructuring to do to unite all the content into a user-friendly, consistent whole. While we will continue to make improvements, we hope site visitors enjoy the fresh look and refinements to the site architecture.\u201d<\/p>\n<p>\n        <br \/>The website will remain open to the public, meaning no ABC membership is required to access the content, until February 1, 2021. At that time, membership will once again be required to access the vast majority of ABC\u2019s website content. Approximately 20% of the website information will remain open to the public. ABC has a\u00a0<a href=\"https:\/\/www.globenewswire.com\/Tracker?data=KfCJXLTjsB8XHKUvVhu0a5868KnQ3PVzO8kxsBbZmv54DLhDtVGk2jT4Ti60NiBuLPu8a6mZkbL_874UDJOn5QXBqhqhsBMXPWCkYglGZoJpnx1scRvzJXQEgaIsJrAWZ51ZjYpjkcSd_Yy8WavKBw==\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">variety of membership levels<\/a>\u00a0available to consumers, researchers, educators, health professionals, organizations, government agencies,\u00a0 industry members, and others.<\/p>\n<p \/>\n<p>\n        <strong><br \/>\n          <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=94xm99FezLdBCB9DmQfKDxOO83BsctSKw1J-BzBt9OO6RLnZIhamNDO7Nlwyq-vUE8WhCZI5k5b-4b8QolstUWrBxIKDg6nIfntFzdFS-lMO8LDI2PMaz6416wt4EK_O\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">About the American Botanical Council<\/a><br \/>\n        <\/strong>\n      <\/p>\n<p>      <img loading=\"lazy\" decoding=\"async\" class=\"__GNW8366DE3E__IMG\" src=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=ODEyNDE0OSMzOTE0NDM0IzIwOTgxODU=\" width=\"1\" height=\"1\" \/><br \/>\n      <br \/>\n      <img loading=\"lazy\" decoding=\"async\" class=\"__GNW8366DE3E__IMG\" src=\"https:\/\/ml.globenewswire.com\/release\/track\/3442be29-553f-47f0-8ce8-50f4805dc7a7\" width=\"1\" height=\"1\" \/>\n    <\/div>\n<div class=\"mw_contactinfo\">\n<pre>Public Relations\r\nAmerican Botanical Council\r\n512-926-4900 ext. 129\r\npublicrelations@herbalgram.org\r\n<\/pre>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>AUSTIN, Texas, Jan. 12, 2021 (GLOBE NEWSWIRE) &#8212; The American Botanical Council (ABC) launched its much-anticipated new website today. In 2020, ABC\u2019s information-filled website had more than 1.6 million pageviews and was visited by approximately 600,000 visitors from 230 countries. As part of the tax-exempt nonprofit\u2019s ongoing research and educational mission and commitment to provide ABC Members around the world with reliable, authoritative science-based and traditional-use information on herbs, phytomedicines, essential oils, medicinal fungi, and other beneficial botanicals, ABC has spent the last two years building a new website to improve the user experience for ABC members and other website visitors. For the last several decades, ABC has delivered much of its research and educational content, including programs and services, &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/nonprofit-american-botanical-council-launches-new-more-powerful-website\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Nonprofit American Botanical Council Launches New, More Powerful Website&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-413119","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Nonprofit American Botanical Council Launches New, More Powerful Website - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/nonprofit-american-botanical-council-launches-new-more-powerful-website\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nonprofit American Botanical Council Launches New, More Powerful Website - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"AUSTIN, Texas, Jan. 12, 2021 (GLOBE NEWSWIRE) &#8212; The American Botanical Council (ABC) launched its much-anticipated new website today. In 2020, ABC\u2019s information-filled website had more than 1.6 million pageviews and was visited by approximately 600,000 visitors from 230 countries. As part of the tax-exempt nonprofit\u2019s ongoing research and educational mission and commitment to provide ABC Members around the world with reliable, authoritative science-based and traditional-use information on herbs, phytomedicines, essential oils, medicinal fungi, and other beneficial botanicals, ABC has spent the last two years building a new website to improve the user experience for ABC members and other website visitors. 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In 2020, ABC\u2019s information-filled website had more than 1.6 million pageviews and was visited by approximately 600,000 visitors from 230 countries. As part of the tax-exempt nonprofit\u2019s ongoing research and educational mission and commitment to provide ABC Members around the world with reliable, authoritative science-based and traditional-use information on herbs, phytomedicines, essential oils, medicinal fungi, and other beneficial botanicals, ABC has spent the last two years building a new website to improve the user experience for ABC members and other website visitors. 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