{"id":413096,"date":"2021-01-12T09:03:15","date_gmt":"2021-01-12T14:03:15","guid":{"rendered":"http:\/\/www.marketnewsdesk.com\/?p=413096"},"modified":"2021-01-12T09:03:15","modified_gmt":"2021-01-12T14:03:15","slug":"the-metropolitan-museum-of-art-and-verizon-launch-interactive-virtual-art-experience","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/the-metropolitan-museum-of-art-and-verizon-launch-interactive-virtual-art-experience\/","title":{"rendered":"The Metropolitan Museum of Art and Verizon launch interactive virtual art experience"},"content":{"rendered":"
\n

\n
\n The Met Unframed <\/em>
\n <\/strong>
\n opens virtual doors to the Museum offering access to immersive digital galleries and augmented reality versions of iconic Met masterpieces<\/strong>\n <\/p>\n

\n Select works of art come to life utilizing Verizon 5G Ultra Wideband<\/strong>\n <\/p>\n

NEW YORK, Jan. 12, 2021 (GLOBE NEWSWIRE) — The Metropolitan Museum of Art and Verizon today launched The Met Unframed<\/u><\/em><\/a>, an immersive virtual art and gaming experience, with enhancements powered by Verizon 5G Ultra Wideband, that features more than a dozen one-of-a-kind digitally rendered galleries and nearly 50 works of art from across The Met’s vast collection. At a time when access to one of the world\u2019s greatest art collections is limited, The Met Unframed<\/em> brings a creatively reimagined Met experience to people wherever they are.<\/p>\n

TheMetUnframed.com<\/u><\/a> invites online visitors to explore digital galleries and play games that unlock augmented reality (AR) versions of the art on view that can then be displayed virtually at home. The Met Unframed<\/em> is accessible from any 4G or 5G smart device, and is available for free for a limited five-week run.<\/p>\n

Within the experience, four of the AR works of art are enhanced with activations accessible to users on Verizon 5G Ultra Wideband. These users can watch the objects come alive in AR by utilizing high-speed responsiveness and ultra low lag. <\/p>\n

Max Hollein, Director of The Metropolitan Museum of Art commented, \u201cOur mission since The Met\u2019s founding 150 years ago has been to connect people to art and ideas, and to one another \u2014 something we\u2019ve found to be more powerful than ever over these last months of isolation and uncertainty.\u00a0The Met Unframed<\/em>\u00a0brings the Museum to audiences wherever they are in an innovative viewing experience, in which users can virtually visit iconic spaces and engage with The Met\u2019s masterpieces,\u00a0learn more about the works in a playful way\u00a0and through AR,\u00a0and enjoy\u00a0bringing the art into one\u2019s own surroundings. The Met Unframed<\/em>\u00a0expands\u00a0the ways in which we can\u00a0understand, experience, and\u00a0appreciate art.\u201d<\/p>\n

Andrew McKechnie, Chief Creative Officer, Verizon added, \u201cThe Met Unframed<\/em> enhances digital inclusivity for an audience that may have never experienced art in such a personal way. We\u2019re utilizing the power of technology and enhancements enabled by Verizon 5G, to provide extensive access, in-depth education, and opportunities for interactivity and sharing, for beloved works of art from one of the world\u2019s most renowned museums.\u201d <\/p>\n

The custom-designed digital galleries were rendered exclusively for The Met Unframed <\/em>and evoke or nearly replicate spaces from across the Museum.<\/em> The virtual layout creatively arranges a sampling of galleries that display art from across millennia and from around the world, allowing the Museum\u2014and the collection\u2014to be experienced like never before.<\/p>\n

Visitors to The Met Unframed<\/em> are first welcomed into an intricately detailed rendering of the Museum\u2019s iconic Great Hall, where Kent Monkman\u2019s monumental diptych mistik\u00f4siwak: Wooden Boat People <\/em>(2019) hangs, and from there banners offer broad thematic concepts\u2014Power, Home, Nature, and Journey\u2014that visitors can take up while exploring the galleries. <\/p>\n

Highlights from The Met’s collection include works by the contemporary artists El Anatsui, Mark Bradford, Ibrahim El-Salahi, Sam Gilliam, and Carmen Herrera; all of The Met\u2019s five paintings by American modernist Jacob Lawrence; and massive works like the Egyptian Wing’s magnificent Temple of Dendur (completed by 10 B.C.) in the Egyptian wing and a stunning 14th century Chinese mural depicting the Buddha of Medicine. Visitor favorites also abound, like The Unicorn Rests in a Garden <\/em>(1495-1505) from The Met Cloisters\u2019 Unicorn Tapestries; Jackson Pollock’s Autumn Rhythm (Number 30) <\/em>(1950), Vincent Van Gogh\u2019s Wheatfield with Cypresses<\/em> (1889), Emanuel Leutze\u2019s Washington Crossing the Delaware <\/em>(1851), and Rembrandt van Rijn\u2019s Self Portrait <\/em>(1660); along with important works like Lee Krasner’s Rising Green <\/em>(1972), Standing Bear\u2019s The Battle of Little Bighorn<\/em> (ca. 1920), and Margareta Haverman\u2019s Vase of Flowers<\/em> (1716).<\/p>\n

The Met Unframed\u00a0<\/em>was designed in partnership with multidisciplinary production company Unit9, and\u00a0developed using the latest in web AR and emerging mobile technology combined with The Met’s rich digital, educational, and curatorial teams providing rich content and expertise. The high-fidelity gallery and art renderings in this experience were modeled by 3D artists based on the Met\u2019s extensive collection of images \u2014 many within its Open Access program \u2014 created by the Museum\u2019s staff photographers and post-production team.\u00a0Games in the experience\u2014such as trivia questions, riddles, and a \u201cZoom and Spot\u201d challenge\u2014encourage close observation of the works of art and accompanying descriptions and content, while a game called \u201cAnalysis\u201d uses The Met’s infrared and XRF conservation documentation scans of paintings to give users a glimpse of underdrawings and other hidden details of well-known Met paintings that would go unseen in an in-person visit to the Museum.<\/p>\n

\n
\n About The Met<\/u>
\n <\/strong>
\n
The Metropolitan Museum of Art was founded in 1870 by a group of American citizens\u2014businessmen and financiers as well as leading artists and thinkers of the day\u2014who wanted to create a museum to bring art and art education to the American people. Today, The Met displays tens of thousands of objects covering 5,000 years of art from around the world for everyone to experience and enjoy. The Museum lives in two iconic sites in New York City\u2014The Met Fifth <\/u><\/strong><\/a>Avenue<\/u><\/strong><\/a>and\u00a0The Met Cloisters<\/u><\/strong><\/a>. Millions of people also take part in The Met experience online. Since its founding, The Met has always aspired to be more than a treasury of rare and beautiful objects. Every day, art comes alive in the Museum’s galleries and through its exhibitions and events, revealing both new ideas and unexpected connections across time and across cultures.\u00a0metmuseum.org<\/u><\/strong><\/a><\/p>\n

\n
\n About Verizon<\/u>
\n <\/strong>
\n
Verizon Communications Inc. (NYSE, Nasdaq: VZ) was formed on June 30, 2000 and is celebrating its 20th year as one of the world\u2019s leading providers of technology, communications, information and entertainment products and services. Headquartered in New York City and with a presence around the world, Verizon generated revenues of $131.9 billion in 2019. The company offers data, video and voice services and solutions on its award-winning networks and platforms, delivering on customers\u2019 demand for mobility, reliable network connectivity, security and control.<\/p>\n

VERIZON\u2019S ONLINE MEDIA CENTER: News releases, stories, media contacts and other resources are available at https:\/\/www.verizon.com\/about\/media-center<\/u><\/a>. News releases are also available through an RSS feed. To subscribe, visit www.verizon.com\/about\/rss-feeds\/<\/a>.<\/p>\n

\n Verizon Contact: <\/strong>
\n
Katie Magnotta
katie.magnotta@verizon.com<\/a>

The Met Contact:\u00a0<\/strong>
Miki Spinazzi
Micol.Spinazzi@metmuseum.org<\/a><\/p>\n


\n
\n \n <\/div>\n

<\/div>\n","protected":false},"excerpt":{"rendered":"

The Met Unframed opens virtual doors to the Museum offering access to immersive digital galleries and augmented reality versions of iconic Met masterpieces Select works of art come to life utilizing Verizon 5G Ultra Wideband NEW YORK, Jan. 12, 2021 (GLOBE NEWSWIRE) — The Metropolitan Museum of Art and Verizon today launched The Met Unframed, an immersive virtual art and gaming experience, with enhancements powered by Verizon 5G Ultra Wideband, that features more than a dozen one-of-a-kind digitally rendered galleries and nearly 50 works of art from across The Met’s vast collection. At a time when access to one of the world\u2019s greatest art collections is limited, The Met Unframed brings a creatively reimagined Met experience to people wherever they … <\/p>\n

Continue reading “The Metropolitan Museum of Art and Verizon launch interactive virtual art experience”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-413096","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nThe Metropolitan Museum of Art and Verizon launch interactive virtual art experience - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/the-metropolitan-museum-of-art-and-verizon-launch-interactive-virtual-art-experience\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Metropolitan Museum of Art and Verizon launch interactive virtual art experience - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"The Met Unframed opens virtual doors to the Museum offering access to immersive digital galleries and augmented reality versions of iconic Met masterpieces Select works of art come to life utilizing Verizon 5G Ultra Wideband NEW YORK, Jan. 12, 2021 (GLOBE NEWSWIRE) — The Metropolitan Museum of Art and Verizon today launched The Met Unframed, an immersive virtual art and gaming experience, with enhancements powered by Verizon 5G Ultra Wideband, that features more than a dozen one-of-a-kind digitally rendered galleries and nearly 50 works of art from across The Met’s vast collection. 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