{"id":412968,"date":"2021-01-12T08:03:49","date_gmt":"2021-01-12T13:03:49","guid":{"rendered":"http:\/\/www.marketnewsdesk.com\/?p=412968"},"modified":"2021-01-12T08:03:49","modified_gmt":"2021-01-12T13:03:49","slug":"bed-bath-beyond-transforms-marketing-with-appointment-of-new-leaders-and-award-winning-agency-partners","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/bed-bath-beyond-transforms-marketing-with-appointment-of-new-leaders-and-award-winning-agency-partners\/","title":{"rendered":"Bed Bath &amp; Beyond Transforms Marketing With Appointment Of New Leaders And Award-Winning Agency Partners"},"content":{"rendered":"<div class=\"xn-newslines\">\n<h2 class=\"xn-hedline\">Company Bolsters Team to Elevate Banners, Inspire Customers and Launch New Owned Brands<\/h2>\n<p class=\"xn-distributor\">PR Newswire<\/p>\n<\/p><\/div>\n<div class=\"xn-content\">\n<p>\n        <span class=\"xn-location\">UNION, N.J.<\/span>, <span class=\"xn-chron\">Jan. 12, 2021<\/span> \/PRNewswire\/ &#8212;\u00a0Bed Bath &amp;\u00a0Beyond Inc.\u00a0(Nasdaq: BBBY) has appointed two new strategic marketing leaders &#8211; <span class=\"xn-person\">Kristi Argyilan<\/span> as Senior Vice President (SVP), <span class=\"xn-person\">Brand Innovation<\/span> and <span class=\"xn-person\">Jim Reath<\/span> as SVP, Marketing. \u00a0Ms. Argyilan and Mr. Reath will report to <span class=\"xn-person\">Cindy Davis<\/span>, Bed Bath &amp; Beyond&#8217;s Chief <span class=\"xn-person\">Brand Officer<\/span> (CBO), and President of Decorist. <\/p>\n<div class=\"PRN_ImbeddedAssetReference\" id=\"DivAssetPlaceHolder1\">\n<p>\n          <a href=\"https:\/\/mma.prnewswire.com\/media\/1418487\/Jim_Reath.html\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><br \/>\n            <img decoding=\"async\" src=\"https:\/\/mma.prnewswire.com\/media\/1418487\/Jim_Reath.jpg\" title=\"\" alt=\"\" \/><br \/>\n          <\/a>\n        <\/p>\n<\/p><\/div>\n<p>Ms. Argyilan will be responsible for driving marketing innovation, including the expansion of the Company&#8217;s customer insights capability, the introduction of a new enterprise-wide loyalty program, as well as the development of new strategic partnerships and services that extend the Company&#8217;s authority in its core markets.\u00a0\u00a0 <\/p>\n<p>Mr. Reath will be responsible for the launch of new customer value propositions for each of the Company&#8217;s core retail banners in 2021. He will oversee marketing strategy, marketing deployment across all channels and marketing operations for Bed Bath &amp; Beyond, buybuy BABY, and Harmon Health and Beauty Stores, in addition to launching a portfolio of new owned brands starting Spring 2021. \u00a0\u00a0<\/p>\n<p>\n        <span class=\"xn-person\">Cindy Davis<\/span> said,\u00a0&#8220;Our portfolio of brands is uniquely positioned to serve customers across the magic moments in their lives, and we will deepen our connection by taking a customer-inspired approach to build on our authority in the Home, Baby, Beauty and Wellness markets. Kristi and Jim bring deep expertise building brands, businesses and long-lasting customer relationships across the retail and consumer goods sectors, experience that will help us innovate and inspire our customers to unlock the magic in every room.&#8221;<\/p>\n<p>\n        <span class=\"xn-person\">Kristi Argyilan<\/span> joins the Company from Target, where she was President of its media company, ROUNDEL following an earlier role as SVP for Media, Guest Engagement and Measurement.\u00a0\u00a0 Prior to this, Kristi held a number of strategic roles at MEDIABRANDS, including as President of MAGNA GLOBAL and Chief Transformation Officer at UM.\u00a0 She has also held executive positions at Arnold and Hill Holiday. <\/p>\n<p>\n        <span class=\"xn-person\">Kristi Argyilan<\/span> said, &#8220;This business has a special role in the lives of millions of people across <span class=\"xn-location\">North America<\/span> and I&#8217;m thrilled to join at such a transformational moment.\u00a0 There is enormous opportunity to establish new and innovative connections with customers and create strong and sustainable growth by reimagining loyalty across the enterprise.&#8221;\u00a0 <\/p>\n<p>Mr. Reath joins Bed Bath &amp; Beyond from Macy&#8217;s, where he was a senior marketer with responsibility for data-led, integrated omni-channel marketing to build affinity and loyalty for the brand across multiple customer segments.\u00a0 Prior to this, he was Executive Vice President and Head of Retail for global advertising giant, BBDO, with responsibility for Lowe&#8217;s Home Improvement, ToysRUs, BabiesRUs, and Foot Locker.\u00a0 He has also held executive positions at McKinney, Y&amp;R, and <span class=\"xn-person\">Leo Burnett<\/span>. Mr. Reath has developed multiple award-winning campaigns, including securing several Cannes Lions throughout his career. \u00a0<\/p>\n<p>\n        <span class=\"xn-person\">Jim Reath<\/span> said, &#8220;I&#8217;m delighted to join this iconic family of brands at such an important moment in its history.\u00a0 Home has never been more important to our lives, and I&#8217;m excited to accelerate the omni-always transformation in marketing to unlock the potential of the business and deepen its connection with customers across <span class=\"xn-location\">North America<\/span>.&#8221;\u00a0\u00a0\u00a0 <\/p>\n<p>\n        <b>Company Strengthens Creative Team with New Multi-Award-Winning Agency Roster<\/b>\n      <\/p>\n<p>Bed Bath &amp; Beyond also announced the appointment of three multi-award-winning marketing and communication agencies as it continues to strengthen its creative team. \u00a0The Company has appointed MUH-TAY-ZIK \/ HOF-FER as lead brand agency for Bed Bath &amp; Beyond, and M Booth as agency of record for corporate and consumer PR.\u00a0 The agencies will be responsible for launching the Company&#8217;s new customer value proposition, as it seeks to help customers Unlock the Magic in Every Room. \u00a0We Are Social has also been appointed as the lead social media agency for buybuy BABY. \u00a0<\/p>\n<p>\n        <span class=\"xn-person\">Cindy Davis<\/span> said, &#8220;After a comprehensive review of the best and brightest in the industry, we&#8217;re delighted to announce the appointment of these world-class, award-winning agencies to join our expanding team.\u00a0 The MUH-TAY-ZIK \/ HOF-FER, M Booth and We Are Social teams showed the passion, insights and creative flair that will inspire our digital-first customers in new ways, create excitement around our value proposition and increase relevance and connection with our brands.&#8221; <\/p>\n<p>\n        <span class=\"xn-person\">Matt Hofherr<\/span>, Founder\/Chief Strategy Officer of MUH-TAY-ZIK \/ HOF-FER said, &#8220;The marketing team at Bed Bath &amp; Beyond is top-notch. \u00a0Everyone expects and demands the best \u2014 and that&#8217;s exactly what we plan to deliver for them. \u00a0The home has never played a more important role in consumer&#8217;s lives. We can&#8217;t wait to share the exciting things Bed Bath &amp; Beyond is working on with consumers.&#8221;<\/p>\n<p>\n        <span class=\"xn-person\">Dale Bornstein<\/span>, CEO of M Booth said, &#8220;We&#8217;re so excited to partner with the team behind such an iconic retailer and help them on their transformation journey.\u00a0 We&#8217;re inspired by the brand&#8217;s purpose to make it easy to feel at home, especially at a time when home is more important than ever and are ready to put the full resources of our firm behind reinvigorating the brand for years to come.&#8221;<\/p>\n<p>\n        <span class=\"xn-person\">Benjamin Arnold<\/span>, Managing Director of We Are Social said, &#8220;We are delighted to join the buybuy BABY family. \u00a0The brand has big plans for 2021 and we&#8217;re excited to be part of a team that really values social thinking and shares our belief in telling meaningful stories.&#8221; <\/p>\n<p>\n        <b>About the Company\u00a0<\/b>\n      <\/p>\n<p>Bed Bath &amp; Beyond Inc. and subsidiaries (the &#8220;Company&#8221;) is an omnichannel retailer that makes it easy for our customers to feel at home. The Company sells a wide assortment of merchandise in the Home, Baby, Beauty and Wellness markets. Additionally, the Company is a partner in a joint venture which operates retail stores in\u00a0Mexico\u00a0under the name Bed Bath &amp; Beyond.<\/p>\n<p>\n        <b>About MUH-TAY-ZIK \/ HOF-FER<\/b>\n      <\/p>\n<p>MUH-TAY-ZIK \/ HOF-FER is a creative award-winning, strategically inspired, full-service agency based in <span class=\"xn-location\">San Francisco<\/span>. Firmly believing that creativity is still any brand&#8217;s greatest multiplier, we tell our people and our clients the same thing: Get Chased\u2122. As a part of <span class=\"xn-location\">London<\/span>-based VCCP, we form a challenger network for challenger brands. With over 1,000 employees in 8 locations covering the four corners of the world our challenger mindset helps brands get chased. <a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3034005-1&amp;h=289172945&amp;u=http%3A%2F%2Fmtzhf.com%2F&amp;a=http%3A%2F%2Fmtzhf.com\" rel=\"nofollow noopener noreferrer\">http:\/\/mtzhf.com<\/a>\u00a0<\/p>\n<p>\n        <b>About M Booth<\/b>\n      <\/p>\n<p>M Booth runs on two words:\u00a0<i>Be Inspired<\/i>. The agency is a culture-first firm that attracts the best people and the best brands to a workplace alive with courage, ideas, respect, and humanity. Known for award-winning integrated marketing programs that engage stakeholders through digital, social, earned media, and experiential channels, M Booth is a wholly owned subsidiary of the Next Fifteen Communications Group.<\/p>\n<p>\n        <b>About We Are Social<\/b>\n      <\/p>\n<p>We Are Social is a socially-led creative agency with over 850 people and offices in <span class=\"xn-location\">New York<\/span>, <span class=\"xn-location\">Toronto<\/span>, <span class=\"xn-location\">London<\/span>, <span class=\"xn-location\">Paris<\/span>, <span class=\"xn-location\">Madrid<\/span>, <span class=\"xn-location\">Milan<\/span>, <span class=\"xn-location\">Munich<\/span>, <span class=\"xn-location\">Dubai<\/span>, <span class=\"xn-location\">Singapore<\/span>, <span class=\"xn-location\">Hong Kong<\/span>, <span class=\"xn-location\">Shanghai<\/span>, <span class=\"xn-location\">Beijing<\/span>, <span class=\"xn-location\">Tokyo<\/span> and <span class=\"xn-location\">Sydney<\/span>. We have a common purpose; to connect people and brands in meaningful ways. We work with many of the world&#8217;s biggest brands, including adidas, Netflix, Samsung and Google. To learn more, visit <u><a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3034005-1&amp;h=974756607&amp;u=http%3A%2F%2Fwww.wearesocial.com%2F&amp;a=www.wearesocial.com\" rel=\"nofollow noopener noreferrer\">www.wearesocial.com<\/a><\/u>.<\/p>\n<p>\u00a0<\/p>\n<div class=\"PRN_ImbeddedAssetReference\" id=\"DivAssetPlaceHolder2\">\n<p>\n          <a href=\"https:\/\/mma.prnewswire.com\/media\/1418488\/Kristi_Argyilan.html\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><br \/>\n            <img decoding=\"async\" src=\"https:\/\/mma.prnewswire.com\/media\/1418488\/Kristi_Argyilan.jpg\" title=\"\" alt=\"\" \/><br \/>\n          <\/a>\n        <\/p>\n<p>\n          <a href=\"https:\/\/mma.prnewswire.com\/media\/1158162\/BBB_Logo.html\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><br \/>\n            <img decoding=\"async\" src=\"https:\/\/mma.prnewswire.com\/media\/1158162\/BBB_Logo.jpg\" title=\"(PRNewsfoto\/Bed Bath &amp; Beyond Inc.)\" alt=\"(PRNewsfoto\/Bed Bath &amp; Beyond Inc.)\" \/><br \/>\n          <\/a>\n        <\/p>\n<\/p><\/div>\n<p id=\"PURL\">\n        <img loading=\"lazy\" decoding=\"async\" title=\"Cision\" width=\"12\" height=\"12\" alt=\"Cision\" src=\"https:\/\/c212.net\/c\/img\/favicon.png?sn=NY45370&amp;sd=2021-01-12\" \/> View original content to download multimedia:<a id=\"PRNURL\" rel=\"nofollow\" href=\"http:\/\/www.prnewswire.com\/news-releases\/bed-bath--beyond-transforms-marketing-with-appointment-of-new-leaders-and-award-winning-agency-partners-301206091.html\">http:\/\/www.prnewswire.com\/news-releases\/bed-bath&#8211;beyond-transforms-marketing-with-appointment-of-new-leaders-and-award-winning-agency-partners-301206091.html<\/a><\/p>\n<p>SOURCE  Bed Bath &amp; Beyond Inc.<\/p>\n<\/p><\/div>\n<p>    <img decoding=\"async\" alt=\"\" src=\"https:\/\/rt.prnewswire.com\/rt.gif?NewsItemId=NY45370&amp;Transmission_Id=202101120800PR_NEWS_USPR_____NY45370&amp;DateId=20210112\" style=\"border:0px;width:1px;height:1px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Company Bolsters Team to Elevate Banners, Inspire Customers and Launch New Owned Brands PR Newswire UNION, N.J., Jan. 12, 2021 \/PRNewswire\/ &#8212;\u00a0Bed Bath &amp;\u00a0Beyond Inc.\u00a0(Nasdaq: BBBY) has appointed two new strategic marketing leaders &#8211; Kristi Argyilan as Senior Vice President (SVP), Brand Innovation and Jim Reath as SVP, Marketing. \u00a0Ms. Argyilan and Mr. Reath will report to Cindy Davis, Bed Bath &amp; Beyond&#8217;s Chief Brand Officer (CBO), and President of Decorist. Ms. Argyilan will be responsible for driving marketing innovation, including the expansion of the Company&#8217;s customer insights capability, the introduction of a new enterprise-wide loyalty program, as well as the development of new strategic partnerships and services that extend the Company&#8217;s authority in its core markets.\u00a0\u00a0 Mr. Reath will &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/bed-bath-beyond-transforms-marketing-with-appointment-of-new-leaders-and-award-winning-agency-partners\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Bed Bath &amp; Beyond Transforms Marketing With Appointment Of New Leaders And Award-Winning Agency Partners&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-412968","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Bed Bath &amp; Beyond Transforms Marketing With Appointment Of New Leaders And Award-Winning Agency Partners - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/bed-bath-beyond-transforms-marketing-with-appointment-of-new-leaders-and-award-winning-agency-partners\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bed Bath &amp; Beyond Transforms Marketing With Appointment Of New Leaders And Award-Winning Agency Partners - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Company Bolsters Team to Elevate Banners, Inspire Customers and Launch New Owned Brands PR Newswire UNION, N.J., Jan. 12, 2021 \/PRNewswire\/ &#8212;\u00a0Bed Bath &amp;\u00a0Beyond Inc.\u00a0(Nasdaq: BBBY) has appointed two new strategic marketing leaders &#8211; Kristi Argyilan as Senior Vice President (SVP), Brand Innovation and Jim Reath as SVP, Marketing. \u00a0Ms. Argyilan and Mr. Reath will report to Cindy Davis, Bed Bath &amp; Beyond&#8217;s Chief Brand Officer (CBO), and President of Decorist. Ms. Argyilan will be responsible for driving marketing innovation, including the expansion of the Company&#8217;s customer insights capability, the introduction of a new enterprise-wide loyalty program, as well as the development of new strategic partnerships and services that extend the Company&#8217;s authority in its core markets.\u00a0\u00a0 Mr. Reath will &hellip; Continue reading &quot;Bed Bath &amp; Beyond Transforms Marketing With Appointment Of New Leaders And Award-Winning Agency Partners&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/bed-bath-beyond-transforms-marketing-with-appointment-of-new-leaders-and-award-winning-agency-partners\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2021-01-12T13:03:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mma.prnewswire.com\/media\/1418487\/Jim_Reath.jpg\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/bed-bath-beyond-transforms-marketing-with-appointment-of-new-leaders-and-award-winning-agency-partners\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/bed-bath-beyond-transforms-marketing-with-appointment-of-new-leaders-and-award-winning-agency-partners\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"Bed Bath &amp; Beyond Transforms Marketing With Appointment Of New Leaders And Award-Winning Agency Partners\",\"datePublished\":\"2021-01-12T13:03:49+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/bed-bath-beyond-transforms-marketing-with-appointment-of-new-leaders-and-award-winning-agency-partners\\\/\"},\"wordCount\":1186,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/bed-bath-beyond-transforms-marketing-with-appointment-of-new-leaders-and-award-winning-agency-partners\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mma.prnewswire.com\\\/media\\\/1418487\\\/Jim_Reath.jpg\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/bed-bath-beyond-transforms-marketing-with-appointment-of-new-leaders-and-award-winning-agency-partners\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/bed-bath-beyond-transforms-marketing-with-appointment-of-new-leaders-and-award-winning-agency-partners\\\/\",\"name\":\"Bed Bath &amp; Beyond Transforms Marketing With Appointment Of New Leaders And Award-Winning Agency Partners - Market Newsdesk\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/bed-bath-beyond-transforms-marketing-with-appointment-of-new-leaders-and-award-winning-agency-partners\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/bed-bath-beyond-transforms-marketing-with-appointment-of-new-leaders-and-award-winning-agency-partners\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mma.prnewswire.com\\\/media\\\/1418487\\\/Jim_Reath.jpg\",\"datePublished\":\"2021-01-12T13:03:49+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/bed-bath-beyond-transforms-marketing-with-appointment-of-new-leaders-and-award-winning-agency-partners\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/bed-bath-beyond-transforms-marketing-with-appointment-of-new-leaders-and-award-winning-agency-partners\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/bed-bath-beyond-transforms-marketing-with-appointment-of-new-leaders-and-award-winning-agency-partners\\\/#primaryimage\",\"url\":\"https:\\\/\\\/mma.prnewswire.com\\\/media\\\/1418487\\\/Jim_Reath.jpg\",\"contentUrl\":\"https:\\\/\\\/mma.prnewswire.com\\\/media\\\/1418487\\\/Jim_Reath.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/bed-bath-beyond-transforms-marketing-with-appointment-of-new-leaders-and-award-winning-agency-partners\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Bed Bath &amp; Beyond Transforms Marketing With Appointment Of New Leaders And Award-Winning Agency Partners\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#website\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/\",\"name\":\"Market Newsdesk\",\"description\":\"Latest Business News in Real Time\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\",\"name\":\"Newsdesk\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a0d0bd5b0f0ca12a265a459b13169dac35f33776d8501eda5e68844a366f2f46?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a0d0bd5b0f0ca12a265a459b13169dac35f33776d8501eda5e68844a366f2f46?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a0d0bd5b0f0ca12a265a459b13169dac35f33776d8501eda5e68844a366f2f46?s=96&d=mm&r=g\",\"caption\":\"Newsdesk\"},\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/author\\\/newsdesk\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Bed Bath &amp; Beyond Transforms Marketing With Appointment Of New Leaders And Award-Winning Agency Partners - Market Newsdesk","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.marketnewsdesk.com\/index.php\/bed-bath-beyond-transforms-marketing-with-appointment-of-new-leaders-and-award-winning-agency-partners\/","og_locale":"en_US","og_type":"article","og_title":"Bed Bath &amp; Beyond Transforms Marketing With Appointment Of New Leaders And Award-Winning Agency Partners - Market Newsdesk","og_description":"Company Bolsters Team to Elevate Banners, Inspire Customers and Launch New Owned Brands PR Newswire UNION, N.J., Jan. 12, 2021 \/PRNewswire\/ &#8212;\u00a0Bed Bath &amp;\u00a0Beyond Inc.\u00a0(Nasdaq: BBBY) has appointed two new strategic marketing leaders &#8211; Kristi Argyilan as Senior Vice President (SVP), Brand Innovation and Jim Reath as SVP, Marketing. \u00a0Ms. Argyilan and Mr. Reath will report to Cindy Davis, Bed Bath &amp; Beyond&#8217;s Chief Brand Officer (CBO), and President of Decorist. Ms. Argyilan will be responsible for driving marketing innovation, including the expansion of the Company&#8217;s customer insights capability, the introduction of a new enterprise-wide loyalty program, as well as the development of new strategic partnerships and services that extend the Company&#8217;s authority in its core markets.\u00a0\u00a0 Mr. Reath will &hellip; Continue reading \"Bed Bath &amp; Beyond Transforms Marketing With Appointment Of New Leaders And Award-Winning Agency Partners\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/bed-bath-beyond-transforms-marketing-with-appointment-of-new-leaders-and-award-winning-agency-partners\/","og_site_name":"Market Newsdesk","article_published_time":"2021-01-12T13:03:49+00:00","og_image":[{"url":"https:\/\/mma.prnewswire.com\/media\/1418487\/Jim_Reath.jpg","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/bed-bath-beyond-transforms-marketing-with-appointment-of-new-leaders-and-award-winning-agency-partners\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/bed-bath-beyond-transforms-marketing-with-appointment-of-new-leaders-and-award-winning-agency-partners\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"Bed Bath &amp; Beyond Transforms Marketing With Appointment Of New Leaders And Award-Winning Agency Partners","datePublished":"2021-01-12T13:03:49+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/bed-bath-beyond-transforms-marketing-with-appointment-of-new-leaders-and-award-winning-agency-partners\/"},"wordCount":1186,"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/bed-bath-beyond-transforms-marketing-with-appointment-of-new-leaders-and-award-winning-agency-partners\/#primaryimage"},"thumbnailUrl":"https:\/\/mma.prnewswire.com\/media\/1418487\/Jim_Reath.jpg","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/bed-bath-beyond-transforms-marketing-with-appointment-of-new-leaders-and-award-winning-agency-partners\/","url":"https:\/\/www.marketnewsdesk.com\/index.php\/bed-bath-beyond-transforms-marketing-with-appointment-of-new-leaders-and-award-winning-agency-partners\/","name":"Bed Bath &amp; Beyond Transforms Marketing With Appointment Of New Leaders And Award-Winning Agency Partners - Market Newsdesk","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/bed-bath-beyond-transforms-marketing-with-appointment-of-new-leaders-and-award-winning-agency-partners\/#primaryimage"},"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/bed-bath-beyond-transforms-marketing-with-appointment-of-new-leaders-and-award-winning-agency-partners\/#primaryimage"},"thumbnailUrl":"https:\/\/mma.prnewswire.com\/media\/1418487\/Jim_Reath.jpg","datePublished":"2021-01-12T13:03:49+00:00","author":{"@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"breadcrumb":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/bed-bath-beyond-transforms-marketing-with-appointment-of-new-leaders-and-award-winning-agency-partners\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.marketnewsdesk.com\/index.php\/bed-bath-beyond-transforms-marketing-with-appointment-of-new-leaders-and-award-winning-agency-partners\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/bed-bath-beyond-transforms-marketing-with-appointment-of-new-leaders-and-award-winning-agency-partners\/#primaryimage","url":"https:\/\/mma.prnewswire.com\/media\/1418487\/Jim_Reath.jpg","contentUrl":"https:\/\/mma.prnewswire.com\/media\/1418487\/Jim_Reath.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/bed-bath-beyond-transforms-marketing-with-appointment-of-new-leaders-and-award-winning-agency-partners\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.marketnewsdesk.com\/"},{"@type":"ListItem","position":2,"name":"Bed Bath &amp; Beyond Transforms Marketing With Appointment Of New Leaders And Award-Winning Agency Partners"}]},{"@type":"WebSite","@id":"https:\/\/www.marketnewsdesk.com\/#website","url":"https:\/\/www.marketnewsdesk.com\/","name":"Market Newsdesk","description":"Latest Business News in Real Time","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.marketnewsdesk.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979","name":"Newsdesk","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/a0d0bd5b0f0ca12a265a459b13169dac35f33776d8501eda5e68844a366f2f46?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/a0d0bd5b0f0ca12a265a459b13169dac35f33776d8501eda5e68844a366f2f46?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/a0d0bd5b0f0ca12a265a459b13169dac35f33776d8501eda5e68844a366f2f46?s=96&d=mm&r=g","caption":"Newsdesk"},"url":"https:\/\/www.marketnewsdesk.com\/index.php\/author\/newsdesk\/"}]}},"_links":{"self":[{"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/posts\/412968","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/comments?post=412968"}],"version-history":[{"count":0,"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/posts\/412968\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/media?parent=412968"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/categories?post=412968"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/tags?post=412968"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}