{"id":412908,"date":"2021-01-12T08:03:19","date_gmt":"2021-01-12T13:03:19","guid":{"rendered":"http:\/\/www.marketnewsdesk.com\/?p=412908"},"modified":"2021-01-12T08:03:19","modified_gmt":"2021-01-12T13:03:19","slug":"here-offers-privacy-tools-for-enterprises-to-anonymize-personal-data-and-manage-user-consent-globally","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/here-offers-privacy-tools-for-enterprises-to-anonymize-personal-data-and-manage-user-consent-globally\/","title":{"rendered":"HERE offers privacy tools for enterprises to anonymize personal data and manage user consent globally"},"content":{"rendered":"<div class=\"mw_release\">\n<p>\n        <em>Technology currently used to deliver GDPR-compliant data services to connected vehicles<\/em>\n      <\/p>\n<p>CES 2021 \u2013 HERE Technologies, the leading location data and technology platform, today introduced a set of core digital privacy tools to meet the demand for embedding personal privacy protection, user control and regulatory compliance across the Internet of Things. HERE Consent Manager and HERE Anonymizer allow enterprises to create and deliver personalized data services to users around the world with confidence.<\/p>\n<p><strong>HERE Consent Manager<\/strong> provides enterprises with the means to collect and process personal data while the provider retains clear control over 3rd party data access. It is a blockchain-based system built for all data value chain participants to transparently validate and manage consent.<\/p>\n<p>In Europe, HERE Consent Manager is helping automakers deliver value-added services to drivers in compliance with the EU\u2019s General Data Protection Regulation (GDPR). HERE Consent Manager enables the authorization and usage of personal data to deliver any number of road-centric services, from car maintenance and road safety alerts to on-demand parking and EV charging services.<\/p>\n<p><strong>HERE Anonymizer<\/strong> offers various techniques to protect personal privacy by controlling personal data characteristics while balancing to preserve its utility \u2013 for example, the processing of cellular probe data for real time traffic services. HERE Anonymizer is available on the\u00a0<a href=\"https:\/\/www.globenewswire.com\/Tracker?data=sCU1ayFYMiM5VXXfb7ywzSu99xC2rTjl6MUT4P0ckASH3HLFmSkTn-6FRy3hSrTa6OBnVHcmFq3OZohlZIWX10rIObTKlAsZpibTN6QCtXk=\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">HERE location platform<\/a> to take advantage of its processing power and scale, and it will be available to deploy on-premise and in a customer\u2019s preferred environment.<\/p>\n<p>\u201cData subject consent and data anonymization are becoming mandatory business capabilities across industries. Currently, they are also prerequisite technologies for connected and automated driving development, telecommunications applications and increasingly all consumer experiences,\u201d said Jonathan Abon, VP Product Management of Platform at HERE Technologies. \u201cWe look forward to applying our extensive expertise working with location data to help businesses develop these mechanisms that achieve privacy protection and data utility.\u201d<\/p>\n<p>With GDPR-compliant consent management and advanced anonymization capabilities, the HERE location platform directly supports the access and processing of personal data. The analyzation, visualization and distribution of personal data can then all be achieved within the HERE location platform and <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=sCU1ayFYMiM5VXXfb7ywzQXhltS-JBH9X_CQaQrczr11J-QZ207IWnGx5vsPR5OIiElX1kDEzpZs7ZYYrF0HnawgvV8LX0z42jwLFX2fbuDwJ1sN7FhsvQlqNq2bu9JN\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">HERE Marketplace<\/a>. To find more about how enterprises can utilize HERE location platform and privacy tools, visit <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=_oBDyve7x_wmha0trgWv3uTsa-O9uTAFp9ZJVIu9V8xT6i2z2FChvyYdaBUPGXCPmELIfNlpZw0A-kzkuUbOPRH1Qu2Dm7SUtRGAcPA-WOloUb3ki9KC34twLcpFg7OC\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">https:\/\/www.here.com\/platform<\/a><a href=\"https:\/\/www.globenewswire.com\/Tracker?data=NKq-XXsn7SpcTwhpE-bAq-83NNaVd9tx-a8RrZqnhvY3BFmCsXc9rL4cxvM91NZMoaNuq3_VV5mdVSfJurDNAg==\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">.<\/p>\n<p><\/a><strong>Media Contact<\/strong><br \/>Jordan Stark<br \/>1 312 316 4537<br \/><a href=\"https:\/\/www.globenewswire.com\/Tracker?data=Sy-XeQja-qscXfwXht5GzR8qHANYqpUszkyjSPFYpZPwm0TQnBAgQWsW3Ue7vsa0f_O-MhXCU9IbdN93JEJsb-V2CVlzEDGMs9Ub4FQWHuU=\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">jordan.stark@here.com<\/a><\/p>\n<p><strong>About HERE Technologies<\/strong><br \/>HERE, a location data and technology platform, moves people, businesses and cities forward by harnessing the power of location. By leveraging our open platform, we empower our customers to achieve better outcomes &#8211; from helping a city manage its infrastructure or a business optimize its assets to guiding drivers to their destination safely. To learn more about HERE, please visit www.here.com and <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=_oBDyve7x_wmha0trgWv3lgMiFK4pAsNu3yR3Zhm1ruzy6_HqetPo8d2YrUOclgAHuUV1vMbvC-1WPL7jhgX3Q==\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">http:\/\/360.here.com<\/a>.<\/p>\n<p>      <img loading=\"lazy\" decoding=\"async\" class=\"__GNW8366DE3E__IMG\" src=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=MTAwMDQ1MDI5OSM0MDA4NTA3NzYjMjAyMDI0NA==\" width=\"1\" height=\"1\" \/><br \/>\n      <br \/>\n      <img loading=\"lazy\" decoding=\"async\" class=\"__GNW8366DE3E__IMG\" src=\"https:\/\/ml-eu.globenewswire.com\/release\/track\/c776c4f5-f7c5-4460-9a57-3e023138970d\" width=\"1\" height=\"1\" \/>\n    <\/div>\n<div class=\"mw_contactinfo\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Technology currently used to deliver GDPR-compliant data services to connected vehicles CES 2021 \u2013 HERE Technologies, the leading location data and technology platform, today introduced a set of core digital privacy tools to meet the demand for embedding personal privacy protection, user control and regulatory compliance across the Internet of Things. HERE Consent Manager and HERE Anonymizer allow enterprises to create and deliver personalized data services to users around the world with confidence. HERE Consent Manager provides enterprises with the means to collect and process personal data while the provider retains clear control over 3rd party data access. It is a blockchain-based system built for all data value chain participants to transparently validate and manage consent. In Europe, HERE Consent &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/here-offers-privacy-tools-for-enterprises-to-anonymize-personal-data-and-manage-user-consent-globally\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;HERE offers privacy tools for enterprises to anonymize personal data and manage user consent globally&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-412908","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>HERE offers privacy tools for enterprises to anonymize personal data and manage user consent globally - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/here-offers-privacy-tools-for-enterprises-to-anonymize-personal-data-and-manage-user-consent-globally\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"HERE offers privacy tools for enterprises to anonymize personal data and manage user consent globally - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Technology currently used to deliver GDPR-compliant data services to connected vehicles CES 2021 \u2013 HERE Technologies, the leading location data and technology platform, today introduced a set of core digital privacy tools to meet the demand for embedding personal privacy protection, user control and regulatory compliance across the Internet of Things. HERE Consent Manager and HERE Anonymizer allow enterprises to create and deliver personalized data services to users around the world with confidence. HERE Consent Manager provides enterprises with the means to collect and process personal data while the provider retains clear control over 3rd party data access. It is a blockchain-based system built for all data value chain participants to transparently validate and manage consent. 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