{"id":412870,"date":"2021-01-12T08:03:08","date_gmt":"2021-01-12T13:03:08","guid":{"rendered":"http:\/\/www.marketnewsdesk.com\/?p=412870"},"modified":"2021-01-12T08:03:08","modified_gmt":"2021-01-12T13:03:08","slug":"strata-skin-sciences-announces-the-introduction-of-home-by-xtrac","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/strata-skin-sciences-announces-the-introduction-of-home-by-xtrac\/","title":{"rendered":"STRATA Skin Sciences Announces the Introduction of \u201cHome by XTRAC\u2122\u201d"},"content":{"rendered":"<div class=\"mw_release\">\n<p align=\"justify\">HORSHAM, Pa., Jan.  12, 2021  (GLOBE NEWSWIRE) &#8212; STRATA Skin Sciences, Inc. (NASDAQ: SSKN), a medical technology company in dermatology and plastic surgery dedicated to developing, commercializing, and marketing innovative products for the treatment of dermatologic conditions, today announced the introduction of a new business, branded \u201cHome by XTRAC\u2122\u201d.\u00a0<\/p>\n<ul type=\"disc\">\n<li style=\"text-align:justify\">Provides an at-home, insurance-reimbursed treatment option for patients with certain skin diseases that do not qualify for in-office treatments<\/li>\n<li style=\"text-align:justify\">Leverages Company\u2019s existing direct-to-consumer (DTC) advertising and leads<\/li>\n<li style=\"text-align:justify\">Utilizes in-house Company resources and adds no significant cost<\/li>\n<li style=\"text-align:justify\">Commenced limited initial shipments and realized insurance payments in 2020<\/li>\n<li style=\"text-align:justify\">Anticipate a positive impact on revenue and profitability in 2021<\/li>\n<\/ul>\n<p align=\"justify\">Dr. Dolev Rafaeli, the Company\u2019s President and CEO stated, \u201cIn 2019 alone, we had in excess of 40,000 leads driven by our direct-to-consumer (DTC) advertising initiatives that we were not able to address with our in-office XTRAC excimer laser treatment. In an effort to meet the need for a home-based solution, we identified an approach that would enable us to leverage our existing internal resources to provide a viable, effective, affordable solution by introducing Home by XTRAC\u2122 narrow band UVB light phototherapy. We are delighted to have the ability to add this new business to our XTRAC platform.\u201d<\/p>\n<p align=\"justify\">STRATA\u2019s FDA-approved XTRAC excimer laser delivers a highly targeted therapeutic beam of UVB light to treat psoriasis, vitiligo and atopic dermatitis &#8211; skin diseases that impact more than 31 million people in the U.S. today. XTRAC has been shown in more than 150 peer-reviewed clinical studies to be the safest, most effective treatment on the market today. Quick and virtually painless without the side effects of other treatment options, it has been used more than 20 million times worldwide.<\/p>\n<p align=\"justify\">STRATA has partnered with an existing phototherapy device manufacturer to provide its newly branded Home by XTRAC\u2122 solution. Further, the Company is using its in-house call center, reimbursement team, and its access to providers to fulfill and support a comprehensive patient journey that includes:<\/p>\n<ul type=\"disc\">\n<li style=\"text-align:justify\">Identifying patients with needs (where there is no local provider; or out-of-pocket costs are an issue);<\/li>\n<li style=\"text-align:justify\">Referring patients to medical providers for telehealth visits;<\/li>\n<li style=\"text-align:justify\">When appropriate, obtaining a prescription for Home by XTRAC\u2122 solution;<\/li>\n<li style=\"text-align:justify\">Confirming DME (Durable Medical Equipment) insurance benefits;<\/li>\n<li style=\"text-align:justify\">Delivering \u201cHome by XTRAC\u2122\u201d to patients, providing training; and<\/li>\n<li style=\"text-align:justify\">Collecting payment from insurance payers.<\/li>\n<\/ul>\n<p align=\"justify\">The anticipated per patient reimbursement, dependent on the patients\u2019 condition, insurance coverage and the type of device for these DME products ranges from $1,316 to $5,163 per device per patient based upon the 2020 CMS rate schedule and is covered by most major insurance carriers.<\/p>\n<p align=\"justify\">\u201cWe expect this service, complementary to our existing business, will provide patients with a solution they cannot otherwise obtain, utilizing existing resources, and setting up the network will result in a meaningful addition to our existing XTRAC platform,\u201d concluded Dr. Rafaeli. \u00a0<\/p>\n<p align=\"justify\">\n        <strong>About STRATA Skin Sciences, Inc.<\/strong> (<u><a href=\"https:\/\/www.globenewswire.com\/Tracker?data=se1_saVzTS0Uz0aTWKIv_s-ublz45ia1kqwRnx4Qs_qBEr6rJT0cx0pZ-v--BAAxtkT9vZvYa9Pii4faFpUCFPBI-K8fxbW5FZMmdUpiCdD4xGW9bmVmEMLIz3Hu8ERe\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">www.strataskinsciences.com<\/a><\/u>)<br \/>STRATA Skin Sciences is a medical technology company in dermatology and plastic surgery dedicated to developing, commercializing and marketing innovative products for the treatment of dermatologic conditions. Its products include the XTRAC<sup>\u00ae<\/sup> excimer laser and VTRAC<sup>\u00ae<\/sup> lamp systems utilized in the treatment of psoriasis, vitiligo and various other skin conditions.<\/p>\n<p align=\"justify\">The Company\u2019s proprietary XTRAC<sup>\u00ae<\/sup> excimer laser delivers a highly targeted therapeutic beam of UVB light to treat psoriasis, vitiligo, eczema, atopic dermatitis and leukoderma, diseases which impact over 35 million patients in the United States alone. The technology is covered by multiple patents, including exclusive rights for patents for the delivery of treatment to vitiligo patients.<\/p>\n<p align=\"justify\">STRATA\u2019s unique business model leverages targeted Direct to Consumer (DTC) advertising to generate awareness and utilizes its in-house call center and insurance advocacy teams to increase volume for the Company\u2019s partner dermatology clinics.<\/p>\n<p align=\"justify\">The XTRAC business has used this proven DTC model to grow its domestic dermatology partner network to over 832 clinics, with a worldwide installed base of over 2,000 devices. The Company is able to offer 90% of DTC patients an introduction to physicians prescribing a reimbursable solution, using XTRAC, within a 10-mile radius of their house. The Company is a leader in dermatology in-clinic business generation for its partners.<\/p>\n<p align=\"justify\">The Company has now introduced its Home by XTRAC\u2122 business leveraging in-house resources including DTC advertising, in-house call center and its insurance reimbursement team to provide an at-home, insurance-reimbursed treatment option for patients with certain skin diseases that do not qualify for in-office treatments.<\/p>\n<p align=\"justify\">\n        <strong><br \/>\n          <em>Safe Harbor<\/em><br \/>\n        <\/strong><br \/>\n        <br \/>This press release includes \u201cforward-looking statements\u201d within the meaning of the Securities Litigation Reform Act of 1995. These statements include but are not limited to the Company\u2019s plans, objectives, expectations and intentions and may contain words such as \u201cwill,\u201d \u201cmay,\u201d \u201cseeks,\u201d and \u201cexpects,\u201d that suggest future events or trends. These statements, the Company\u2019s ability to generate the growth in its core business, the Company\u2019s ability to develop social media marketing campaigns, the Company\u2019s ability to build a leading franchise in dermatology and aesthetics, the Company\u2019s ability to develop a business for home-based treatment of skin diseases, are based on the Company\u2019s current expectations and are inherently subject to significant uncertainties and changes in circumstances. Actual results may differ materially from the Company\u2019s expectations due to financial, economic, business, competitive, market, regulatory, adverse market conditions or supply chain interruptions resulting from the coronavirus and political factors or conditions affecting the Company and the medical device industry in general, future responses to and effects of COVID-19 pandemic, as well as more specific risks and uncertainties set forth in the Company\u2019s\u00a0SEC\u00a0reports on Forms 10-Q and 10-K. Given\u00a0such uncertainties, any or all these forward-looking statements may prove to be incorrect or unreliable. The statements in this press release are made as of the date of this press release, even if subsequently made available by the Company on its website or otherwise. The Company does not undertake any obligation to update or revise these statements to reflect events or circumstances occurring after the date of this press release. The Company urges investors to carefully review its\u00a0SEC\u00a0disclosures available at\u00a0<a href=\"https:\/\/www.globenewswire.com\/Tracker?data=Q73cFdpOASHuYcmT1W6dpASgFl_gCSq-QVFL1OkSvaGKFV7UxsLAgvqTE2RnYWImWx7FdSq2QG1rrrnHKdhkXw==\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">www.sec.gov<\/a>\u00a0and\u00a0<a href=\"https:\/\/www.globenewswire.com\/Tracker?data=se1_saVzTS0Uz0aTWKIv_s-ublz45ia1kqwRnx4Qs_rlkRyuaEMFyydcQdUEmNyp6RKENNUDBz5F35hd3SuQ_W91e4I_sgSRPZnYJAkovaQfVOOWHGOppxOvXYMSOxUW\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">www.strataskinsciences.com<\/a>.<\/p>\n<p align=\"justify\">\n        <strong>Investor Contacts:<\/strong>\n      <\/p>\n<p align=\"justify\">Leigh Salvo<br \/>(415) 937-5404<br \/><a href=\"https:\/\/www.globenewswire.com\/Tracker?data=3FCq-7MuQIPX9-Z8Hwm9uzKufAmJKRHUNe7Svd6aJqBphshBfY4sjEH6PvjSmnPiEyZJIF8A1qAxinNwPr3mYw==\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"><u>ir@strataskin.com<\/u><\/a><\/p>\n<\/p>\n<p>      <img loading=\"lazy\" decoding=\"async\" class=\"__GNW8366DE3E__IMG\" src=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=ODEyNDIyNSMzOTE0NTUxIzIwMTA1MTQ=\" width=\"1\" height=\"1\" \/><br \/>\n      <br \/>\n      <img loading=\"lazy\" decoding=\"async\" class=\"__GNW8366DE3E__IMG\" src=\"https:\/\/ml.globenewswire.com\/release\/track\/292b02e9-18c7-44d5-bc75-cf5e0130526e\" width=\"1\" height=\"1\" \/>\n    <\/div>\n<div class=\"mw_contactinfo\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>HORSHAM, Pa., Jan. 12, 2021 (GLOBE NEWSWIRE) &#8212; STRATA Skin Sciences, Inc. (NASDAQ: SSKN), a medical technology company in dermatology and plastic surgery dedicated to developing, commercializing, and marketing innovative products for the treatment of dermatologic conditions, today announced the introduction of a new business, branded \u201cHome by XTRAC\u2122\u201d.\u00a0 Provides an at-home, insurance-reimbursed treatment option for patients with certain skin diseases that do not qualify for in-office treatments Leverages Company\u2019s existing direct-to-consumer (DTC) advertising and leads Utilizes in-house Company resources and adds no significant cost Commenced limited initial shipments and realized insurance payments in 2020 Anticipate a positive impact on revenue and profitability in 2021 Dr. Dolev Rafaeli, the Company\u2019s President and CEO stated, \u201cIn 2019 alone, we had in &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/strata-skin-sciences-announces-the-introduction-of-home-by-xtrac\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;STRATA Skin Sciences Announces the Introduction of \u201cHome by XTRAC\u2122\u201d&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-412870","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>STRATA Skin Sciences Announces the Introduction of \u201cHome by XTRAC\u2122\u201d - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/strata-skin-sciences-announces-the-introduction-of-home-by-xtrac\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"STRATA Skin Sciences Announces the Introduction of \u201cHome by XTRAC\u2122\u201d - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"HORSHAM, Pa., Jan. 12, 2021 (GLOBE NEWSWIRE) &#8212; STRATA Skin Sciences, Inc. (NASDAQ: SSKN), a medical technology company in dermatology and plastic surgery dedicated to developing, commercializing, and marketing innovative products for the treatment of dermatologic conditions, today announced the introduction of a new business, branded \u201cHome by XTRAC\u2122\u201d.\u00a0 Provides an at-home, insurance-reimbursed treatment option for patients with certain skin diseases that do not qualify for in-office treatments Leverages Company\u2019s existing direct-to-consumer (DTC) advertising and leads Utilizes in-house Company resources and adds no significant cost Commenced limited initial shipments and realized insurance payments in 2020 Anticipate a positive impact on revenue and profitability in 2021 Dr. Dolev Rafaeli, the Company\u2019s President and CEO stated, \u201cIn 2019 alone, we had in &hellip; Continue reading &quot;STRATA Skin Sciences Announces the Introduction of \u201cHome by XTRAC\u2122\u201d&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/strata-skin-sciences-announces-the-introduction-of-home-by-xtrac\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2021-01-12T13:03:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=ODEyNDIyNSMzOTE0NTUxIzIwMTA1MTQ=\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/strata-skin-sciences-announces-the-introduction-of-home-by-xtrac\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/strata-skin-sciences-announces-the-introduction-of-home-by-xtrac\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"STRATA Skin Sciences Announces the Introduction of \u201cHome by XTRAC\u2122\u201d\",\"datePublished\":\"2021-01-12T13:03:08+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/strata-skin-sciences-announces-the-introduction-of-home-by-xtrac\\\/\"},\"wordCount\":1020,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/strata-skin-sciences-announces-the-introduction-of-home-by-xtrac\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.globenewswire.com\\\/newsroom\\\/ti?nf=ODEyNDIyNSMzOTE0NTUxIzIwMTA1MTQ=\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/strata-skin-sciences-announces-the-introduction-of-home-by-xtrac\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/strata-skin-sciences-announces-the-introduction-of-home-by-xtrac\\\/\",\"name\":\"STRATA Skin Sciences Announces the Introduction of \u201cHome by XTRAC\u2122\u201d - 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Market Newsdesk","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.marketnewsdesk.com\/index.php\/strata-skin-sciences-announces-the-introduction-of-home-by-xtrac\/","og_locale":"en_US","og_type":"article","og_title":"STRATA Skin Sciences Announces the Introduction of \u201cHome by XTRAC\u2122\u201d - Market Newsdesk","og_description":"HORSHAM, Pa., Jan. 12, 2021 (GLOBE NEWSWIRE) &#8212; STRATA Skin Sciences, Inc. (NASDAQ: SSKN), a medical technology company in dermatology and plastic surgery dedicated to developing, commercializing, and marketing innovative products for the treatment of dermatologic conditions, today announced the introduction of a new business, branded \u201cHome by XTRAC\u2122\u201d.\u00a0 Provides an at-home, insurance-reimbursed treatment option for patients with certain skin diseases that do not qualify for in-office treatments Leverages Company\u2019s existing direct-to-consumer (DTC) advertising and leads Utilizes in-house Company resources and adds no significant cost Commenced limited initial shipments and realized insurance payments in 2020 Anticipate a positive impact on revenue and profitability in 2021 Dr. Dolev Rafaeli, the Company\u2019s President and CEO stated, \u201cIn 2019 alone, we had in &hellip; Continue reading \"STRATA Skin Sciences Announces the Introduction of \u201cHome by XTRAC\u2122\u201d\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/strata-skin-sciences-announces-the-introduction-of-home-by-xtrac\/","og_site_name":"Market Newsdesk","article_published_time":"2021-01-12T13:03:08+00:00","og_image":[{"url":"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=ODEyNDIyNSMzOTE0NTUxIzIwMTA1MTQ=","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/strata-skin-sciences-announces-the-introduction-of-home-by-xtrac\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/strata-skin-sciences-announces-the-introduction-of-home-by-xtrac\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"STRATA Skin Sciences Announces the Introduction of \u201cHome by XTRAC\u2122\u201d","datePublished":"2021-01-12T13:03:08+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/strata-skin-sciences-announces-the-introduction-of-home-by-xtrac\/"},"wordCount":1020,"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/strata-skin-sciences-announces-the-introduction-of-home-by-xtrac\/#primaryimage"},"thumbnailUrl":"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=ODEyNDIyNSMzOTE0NTUxIzIwMTA1MTQ=","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/strata-skin-sciences-announces-the-introduction-of-home-by-xtrac\/","url":"https:\/\/www.marketnewsdesk.com\/index.php\/strata-skin-sciences-announces-the-introduction-of-home-by-xtrac\/","name":"STRATA Skin Sciences Announces the Introduction of \u201cHome by XTRAC\u2122\u201d - 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