{"id":412267,"date":"2021-01-11T12:03:16","date_gmt":"2021-01-11T17:03:16","guid":{"rendered":"http:\/\/www.marketnewsdesk.com\/?p=412267"},"modified":"2021-01-11T12:03:16","modified_gmt":"2021-01-11T17:03:16","slug":"22nd-century-group-expands-vln-tobacco-growing-program-to-support-anticipated-demand-of-the-companys-reduced-nicotine-content-cigarettes","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/22nd-century-group-expands-vln-tobacco-growing-program-to-support-anticipated-demand-of-the-companys-reduced-nicotine-content-cigarettes\/","title":{"rendered":"22nd Century Group Expands VLN\u00ae Tobacco Growing Program to Support Anticipated Demand of the Company\u2019s Reduced Nicotine Content Cigarettes"},"content":{"rendered":"

\nCompany will significantly increase planting in the 2021 crop year
\n<\/h2>\n
\n

WILLIAMSVILLE, N.Y., Jan. 11, 2021 (GLOBE NEWSWIRE) — 22nd Century Group, Inc. (NYSE American: XXII<\/a>), a leading plant-based, biotechnology company that is focused on tobacco harm reduction, very low nicotine content tobacco, and hemp\/cannabis research, announced today that the Company will significantly expand its growing program for VLN\u00ae<\/sup> reduced nicotine content tobacco based on the Company\u2019s latest sales projections. This new planting for VLN\u00ae<\/sup> tobacco is in addition to the Company\u2019s sizeable inventory of VLN\u00ae<\/sup> tobacco, which is earmarked for the launch and initial sales of 22nd Century\u2019s VLN\u00ae<\/sup> reduced nicotine content cigarettes. 22nd Century\u2019s Modified Risk Tobacco Product (MRTP) application for VLN\u00ae<\/sup> cigarettes is currently in the final stage of review with the U.S. Food and Drug Administration (FDA). Once authorization is granted, 22nd Century will begin marketing its VLN\u00ae<\/sup> cigarettes, which contain 95% less nicotine than conventional cigarette brands. Having the only combustible cigarette with a modified exposure claim authorized by the FDA could serve as a catalyst for 22nd Century\u2019s commercial sales as capturing even a small fraction of U.S. tobacco sales could result in exponential growth in the Company\u2019s revenues and market capitalization.<\/p>\n

\u201cWe are prepared to launch our VLN\u00ae<\/sup> cigarettes within 90 days after receiving marketing authorization from the FDA,\u201d said James A. Mish, chief executive officer of 22nd Century Group. \u201cThere are more than 34 million smokers in the United States and research shows that a majority of these smokers are looking for alternatives. When shown samples of VLN\u00ae<\/sup>, 60 percent of adult smokers in our studies indicated an interest in using VLN\u00ae<\/sup> cigarettes. Additionally, in a 2019 U.S. Center for Disease Control and Prevention (CDC) survey<\/a>, 80 percent of U.S. smokers favored reducing nicotine levels in cigarettes. We believe adult smokers will be very interested in VLN\u00ae<\/sup>, and this new crop of VLN\u00ae<\/sup> tobacco will help us to fulfill the expected demand based on our latest sales projections.\u201d<\/p>\n

Mish continues, \u201cIn addition to introducing VLN\u00ae<\/sup> to smokers in the U.S., we are absolutely committed to licensing our technology to every cigarette manufacturer, so that they can comply with the FDA\u2019s plan to make all cigarettes non-addictive. We look forward to the tobacco industry joining our efforts to truly reduce the harm caused by smoking and protect future generations from ever becoming addicted to cigarettes.\u201d<\/p>\n

In partnership with select tobacco farmers, 22nd Century will plant this new VLN\u00ae<\/sup> tobacco throughout the U.S. tobacco belt, thereby creating a new income stream for America\u2019s struggling family farmers. The Company\u2019s proprietary, reduced nicotine content tobacco contains, on average, just 0.5 milligrams of nicotine per gram of tobacco – a remarkable reduction in nicotine versus conventional cigarette tobaccos which often contain 20 mg to 30 mg nicotine per gram of tobacco.<\/p>\n

With 95 percent less nicotine than typical cigarettes, VLN\u00ae<\/sup> cigarettes will serve as a vanguard for the FDA\u2019s ground-breaking Comprehensive Plan for Tobacco and Nicotine Regulation<\/a>. Published in 2017, the plan aims to set a product standard for cigarettes that achieves \u201cminimally or non-addictive\u201d levels of nicotine. The FDA projects<\/a> that within the first year of implementing a mandate, it will help more than five million adult smokers to quit smoking and will save more than eight million American lives by the end of the century.<\/p>\n

Within 90 days of the FDA\u2019s authorization of its MRTP application, the Company plans to rollout VLN\u00ae<\/sup> King and VLN\u00ae<\/sup> Menthol King cigarettes to retail tobacco outlets in the U.S. The launch of VLN\u00ae<\/sup> will be paired with a compelling marketing campaign to introduce adult tobacco smokers to the world\u2019s lowest nicotine content cigarette.<\/p>\n

\n About 22nd Century Group,\u00a0Inc.<\/strong>
\n
22nd Century Group, Inc. (NYSE American: XXII<\/a>) is a leading plant biotechnology company focused on technologies that alter the level of nicotine in tobacco plants and the level of cannabinoids in hemp\/cannabis plants through genetic engineering, gene-editing, and modern plant breeding. 22nd Century\u2019s primary mission in tobacco is to reduce the harm caused by smoking through the Company\u2019s proprietary reduced nicotine content tobacco cigarettes \u2013 containing 95% less nicotine than conventional cigarettes. The Company\u2019s primary mission in hemp\/cannabis is to develop and commercialize proprietary hemp\/cannabis plants with valuable cannabinoid profiles and desirable agronomic traits.<\/p>\n

Learn more at\u00a0xxiicentury.com<\/a>, on Twitter\u00a0@_xxiicentury<\/a>\u00a0and on\u00a0LinkedIn<\/a>.<\/p>\n

\n Cautionary Note Regarding Forward-Looking Statements<\/strong>
\n
Except for historical information, all of the statements, expectations, and assumptions contained in this press release are forward-looking statements. Forward-looking statements typically contain terms such as \u201canticipate,\u201d \u201cbelieve,\u201d \u201cconsider,\u201d \u201ccontinue,\u201d \u201ccould,\u201d \u201cestimate,\u201d \u201cexpect,\u201d \u201cexplore,\u201d \u201cforesee,\u201d \u201cgoal,\u201d \u201cguidance,\u201d \u201cintend,\u201d \u201clikely,\u201d \u201cmay,\u201d \u201cplan,\u201d \u201cpotential,\u201d \u201cpredict,\u201d \u201cpreliminary,\u201d \u201cprobable,\u201d \u201cproject,\u201d \u201cpromising,\u201d \u201cseek,\u201d \u201cshould,\u201d \u201cwill,\u201d \u201cwould,\u201d and similar expressions. Actual results might differ materially from those explicit or implicit in forward-looking statements. Important factors that could cause actual results to differ materially are set forth in \u201cRisk Factors\u201d in the Company\u2019s Annual Report on Form 10-K filed on March 11, 2020 and in its subsequently filed Quarterly Report on Form 10-Q. All information provided in this release is as of the date hereof, and the Company assumes no obligation to and does not intend to update these forward-looking statements, except as required by law.<\/p>\n

\n Investor Relations & Media Contact:<\/strong>
\n
Mei Kuo
Director, Communications & Investor Relations
22nd Century Group, Inc.
(716) 300-1221
mkuo@xxiicentury.com<\/a><\/p>\n<\/p>\n


\n
\n \n <\/div>\n

<\/div>\n","protected":false},"excerpt":{"rendered":"

Company will significantly increase planting in the 2021 crop year WILLIAMSVILLE, N.Y., Jan. 11, 2021 (GLOBE NEWSWIRE) — 22nd Century Group, Inc. (NYSE American: XXII), a leading plant-based, biotechnology company that is focused on tobacco harm reduction, very low nicotine content tobacco, and hemp\/cannabis research, announced today that the Company will significantly expand its growing program for VLN\u00ae reduced nicotine content tobacco based on the Company\u2019s latest sales projections. This new planting for VLN\u00ae tobacco is in addition to the Company\u2019s sizeable inventory of VLN\u00ae tobacco, which is earmarked for the launch and initial sales of 22nd Century\u2019s VLN\u00ae reduced nicotine content cigarettes. 22nd Century\u2019s Modified Risk Tobacco Product (MRTP) application for VLN\u00ae cigarettes is currently in the final stage … <\/p>\n

Continue reading “22nd Century Group Expands VLN\u00ae Tobacco Growing Program to Support Anticipated Demand of the Company\u2019s Reduced Nicotine Content Cigarettes”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-412267","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\n22nd Century Group Expands VLN\u00ae Tobacco Growing Program to Support Anticipated Demand of the Company\u2019s Reduced Nicotine Content Cigarettes - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/22nd-century-group-expands-vln-tobacco-growing-program-to-support-anticipated-demand-of-the-companys-reduced-nicotine-content-cigarettes\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"22nd Century Group Expands VLN\u00ae Tobacco Growing Program to Support Anticipated Demand of the Company\u2019s Reduced Nicotine Content Cigarettes - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Company will significantly increase planting in the 2021 crop year WILLIAMSVILLE, N.Y., Jan. 11, 2021 (GLOBE NEWSWIRE) — 22nd Century Group, Inc. (NYSE American: XXII), a leading plant-based, biotechnology company that is focused on tobacco harm reduction, very low nicotine content tobacco, and hemp\/cannabis research, announced today that the Company will significantly expand its growing program for VLN\u00ae reduced nicotine content tobacco based on the Company\u2019s latest sales projections. 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(NYSE American: XXII), a leading plant-based, biotechnology company that is focused on tobacco harm reduction, very low nicotine content tobacco, and hemp\/cannabis research, announced today that the Company will significantly expand its growing program for VLN\u00ae reduced nicotine content tobacco based on the Company\u2019s latest sales projections. This new planting for VLN\u00ae tobacco is in addition to the Company\u2019s sizeable inventory of VLN\u00ae tobacco, which is earmarked for the launch and initial sales of 22nd Century\u2019s VLN\u00ae reduced nicotine content cigarettes. 22nd Century\u2019s Modified Risk Tobacco Product (MRTP) application for VLN\u00ae cigarettes is currently in the final stage … Continue reading \"22nd Century Group Expands VLN\u00ae Tobacco Growing Program to Support Anticipated Demand of the Company\u2019s Reduced Nicotine Content Cigarettes\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/22nd-century-group-expands-vln-tobacco-growing-program-to-support-anticipated-demand-of-the-companys-reduced-nicotine-content-cigarettes\/","og_site_name":"Market Newsdesk","article_published_time":"2021-01-11T17:03:16+00:00","og_image":[{"url":"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=ODEyMzc3NSMzOTA4OTI5IzIxODg2MDI=","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/22nd-century-group-expands-vln-tobacco-growing-program-to-support-anticipated-demand-of-the-companys-reduced-nicotine-content-cigarettes\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/22nd-century-group-expands-vln-tobacco-growing-program-to-support-anticipated-demand-of-the-companys-reduced-nicotine-content-cigarettes\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"22nd Century Group Expands VLN\u00ae Tobacco Growing Program to Support Anticipated Demand of the Company\u2019s Reduced Nicotine Content Cigarettes","datePublished":"2021-01-11T17:03:16+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/22nd-century-group-expands-vln-tobacco-growing-program-to-support-anticipated-demand-of-the-companys-reduced-nicotine-content-cigarettes\/"},"wordCount":905,"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/22nd-century-group-expands-vln-tobacco-growing-program-to-support-anticipated-demand-of-the-companys-reduced-nicotine-content-cigarettes\/#primaryimage"},"thumbnailUrl":"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=ODEyMzc3NSMzOTA4OTI5IzIxODg2MDI=","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/22nd-century-group-expands-vln-tobacco-growing-program-to-support-anticipated-demand-of-the-companys-reduced-nicotine-content-cigarettes\/","url":"https:\/\/www.marketnewsdesk.com\/index.php\/22nd-century-group-expands-vln-tobacco-growing-program-to-support-anticipated-demand-of-the-companys-reduced-nicotine-content-cigarettes\/","name":"22nd Century Group Expands VLN\u00ae Tobacco Growing Program to Support Anticipated Demand of the Company\u2019s Reduced Nicotine Content Cigarettes - 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