{"id":412094,"date":"2021-01-11T09:03:20","date_gmt":"2021-01-11T14:03:20","guid":{"rendered":"http:\/\/www.marketnewsdesk.com\/?p=412094"},"modified":"2021-01-11T09:03:20","modified_gmt":"2021-01-11T14:03:20","slug":"paytronix-holiday-gift-card-research-finds-sales-while-depressed-peaked-during-holiday-season","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/paytronix-holiday-gift-card-research-finds-sales-while-depressed-peaked-during-holiday-season\/","title":{"rendered":"Paytronix Holiday Gift Card Research Finds Sales, While Depressed, Peaked During Holiday Season"},"content":{"rendered":"

\nQSRs are clear winners, while FSRs take biggest hit during turbulent year
\n<\/h2>\n
\n

NEWTON, Mass., Jan. 11, 2021 (GLOBE NEWSWIRE) — An early analysis of 2020 restaurant gift card sales by Paytronix Systems, Inc., the most advanced digital guest experience platform<\/u><\/a>, found that while holiday card sales accounted for the same percentage of annual sales as previous years, overall card sales ended the year down 31.8% when compared with 2019. Per-card spending remained relatively consistent when compared with previous years.<\/p>\n

Paytronix data shows that holiday sales \u2013 those that occurred during November and December \u2013 accounted for 45.8% of all\u00a0restaurant\u00a0gift card\u00a0sales in 2020, and approximately 48.6% of all gift card spend.\u00a0This is on\u00a0par with the previous three years, during which holiday card sales accounted for an average of\u00a046.3% of all annual gift card sales.\u00a0\u00a0<\/p>\n

Despite a nearly one-third decline in overall card sales, the average dollar\u00a0amount loaded onto each card remained fairly consistent in 2020, indicating that\u00a0guests maintained their spending power. Fine Dining restaurants fared exceptionally well in this regard,\u00a0realizing a 7.7% increase\u00a0in the average spend per gift card over the course of the year.\u00a0\u00a0<\/p>\n

Full Service Restaurants (FSRs), meanwhile, took the brunt of the losses in 2020.\u00a0FSRs\u2019 share of the market fell by more than 15% to account for just 26.3% of gift card sales across\u00a0restaurant sectors. The bulk of those sales were recouped by Quick Service Restaurants (QSRs),\u00a0which accounted for 66.5% of sales in 2020.\u00a0The remaining two\u00a0restaurant types \u2013 Fast Casual and Fine Dining \u2013 accounted for 4.5% and\u00a02.7% of annual gift card sales, respectively.\u00a0\u00a0<\/p>\n

\u201cGuests\u00a0appear to have opted for either QSRs or Fine Dining over FSRs\u00a0in 2020. QSRs have emerged as the big winner throughout the pandemic, so it\u2019s no surprise to see them with strong gift card numbers. The Fine Dining category is interesting, because it suggests that people still crave a dining experience, either through high-quality food or in the hope that they can dine-in soon,\u201d said Lee Barnes, head of Paytronix Data Insights.\u00a0<\/p>\n

Even as sales were lower this year, traditional sales patterns continued to hold. The holiday season kicked off with Black Friday sales down 30.1% from previous years, then experienced a last-minute peak in the last few days leading up to Christmas.<\/p>\n

The holiday sales analysis is a key component in the development of the Paytronix Annual Gift Card Sales Report, which will be available later this year. That Report offers an in-depth look into holiday gift card sales, sales by channel and service type, anticipated redemption and new insights on eGift cards. With the online ordering industry expanding, the Report also examines the impact of gift cards redeemed online.<\/p>\n

\n Sign up in advance<\/a> on the Paytronix website to receive the full report when it becomes available.<\/p>\n

\n Methodology<\/strong>
\n
Following trends in closed-loop restaurant gift card sales, the Paytronix gift card sales research includes data from gift card sales on between November 1, 2020 and December 31, 2020 and includes 192 brands.<\/p>\n

\n Paytronix<\/strong>
\n Systems, Inc.<\/strong>
\n
Based in Newton, Massachusetts, Paytronix is a provider of SaaS customer experience management (CXM) solutions for restaurants and convenience stores. Through its innovative software design and integrations with more than 30 widely used point-of-sale systems, Paytronix empowers more than 500 brands across 30,000 locations, giving them the flexibility to deliver unique, revenue-enhancing guest experiences. Through one-to-one engagement with more than 285 million guests via Order & Delivery, Loyalty, CRM, and Stored Value, Paytronix generates Big Data consumer insights that motivate increased visits and spend. For more information, visit www.paytronix.com<\/a>.<\/p>\n

\n
\n Media Contact:<\/u>
\n <\/strong>
\n
Chuck Tanowitz
Paytronix Systems, Inc.
617-871-2319<\/p>\n

A photo accompanying this announcement is available at https:\/\/www.globenewswire.com\/NewsRoom\/AttachmentNg\/53174354-2b7a-4cf2-99db-a978eec4cf17<\/a><\/p>\n


\n
\n \n <\/div>\n

\n
ctanowitz@paytronix.com<\/pre>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"
QSRs are clear winners, while FSRs take biggest hit during turbulent year NEWTON, Mass., Jan. 11, 2021 (GLOBE NEWSWIRE) — An early analysis of 2020 restaurant gift card sales by Paytronix Systems, Inc., the most advanced digital guest experience platform, found that while holiday card sales accounted for the same percentage of annual sales as previous years, overall card sales ended the year down 31.8% when compared with 2019. Per-card spending remained relatively consistent when compared with previous years. Paytronix data shows that holiday sales \u2013 those that occurred during November and December \u2013 accounted for 45.8% of all\u00a0restaurant\u00a0gift card\u00a0sales in 2020, and approximately 48.6% of all gift card spend.\u00a0This is on\u00a0par with the previous three years, during which holiday … <\/p>\n
Continue reading “Paytronix Holiday Gift Card Research Finds Sales, While Depressed, Peaked During Holiday Season”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-412094","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nPaytronix Holiday Gift Card Research Finds Sales, While Depressed, Peaked During Holiday Season - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/paytronix-holiday-gift-card-research-finds-sales-while-depressed-peaked-during-holiday-season\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Paytronix Holiday Gift Card Research Finds Sales, While Depressed, Peaked During Holiday Season - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"QSRs are clear winners, while FSRs take biggest hit during turbulent year NEWTON, Mass., Jan. 11, 2021 (GLOBE NEWSWIRE) — An early analysis of 2020 restaurant gift card sales by Paytronix Systems, Inc., the most advanced digital guest experience platform, found that while holiday card sales accounted for the same percentage of annual sales as previous years, overall card sales ended the year down 31.8% when compared with 2019. Per-card spending remained relatively consistent when compared with previous years. 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