{"id":412046,"date":"2021-01-11T08:34:15","date_gmt":"2021-01-11T13:34:15","guid":{"rendered":"http:\/\/www.marketnewsdesk.com\/?p=412046"},"modified":"2021-01-11T08:34:15","modified_gmt":"2021-01-11T13:34:15","slug":"citizens-deepens-point-of-sale-financing-offering-with-launch-of-citizens-pay","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/citizens-deepens-point-of-sale-financing-offering-with-launch-of-citizens-pay\/","title":{"rendered":"Citizens Deepens Point-of-Sale Financing Offering with Launch of Citizens Pay"},"content":{"rendered":"

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Citizens Deepens Point-of-Sale Financing Offering with Launch of Citizens Pay<\/b><\/p>\n

Expands into consumer electronics, health and fitness, virtual learning, and home improvement verticals<\/i><\/p>\n

PROVIDENCE, R.I.–(BUSINESS WIRE<\/a>)–
\nCitizens today announced that it has further expanded the reach of its national point-of-sale offering for merchants, which it has renamed Citizens Pay<\/a> to reflect its proven and straightforward approach to providing businesses with budget-friendly payment options for customers who want a more transparent and predictable way to finance purchases.\n<\/p>\n

This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20210111005661\/en\/<\/a><\/p>\n

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\n\u201cOur platform has demonstrated the ability to drive impressive sales growth with a best-in-class customer experience,\u201d said Andrew Rostami, president of Citizens Pay. \u201cCitizens Pay helps merchants boost sales and increase consumer loyalty by enabling their customers to make repeat purchases and upgrades in a financially responsible way.\u201d\n<\/p>\n

Citizens Pay<\/a> provides consumers a better way to finance their large purchases, with easy-to-understand, low fixed monthly payments through a virtual line of credit that can be used for repeat purchases without a new credit application or managing multiple loans. Retailers can benefit from immediate sales and average order value increases by taking advantage of the platform\u2019s best-in-class digital and in-store customer experiences, combined with comprehensive product and financing options for consumers across the credit spectrum. Citizens Pay<\/a> is easy for merchants to integrate and available to launch in a matter of days while being scalable for the largest and most complex merchants.\n<\/p>\n

Citizens Pay<\/a> also offers the ability for manufacturers to embed financing into their products as a \u201cProduct as a Service\u201d, offered through multiple retailers. This state-of-the art capability was initially launched by Citizens in partnership with Microsoft for the sale of Xbox All Access using integrated Citizens financing at retailers such as Target, Best Buy, WalMart, and GameStop.\n<\/p>\n

\nIn addition to existing partnerships with major consumer electronics brands and retailers, Citizens is focused on further expansion into other retail verticals. Citizens Pay has expanded to:\n<\/p>\n