{"id":411952,"date":"2021-01-11T08:03:54","date_gmt":"2021-01-11T13:03:54","guid":{"rendered":"http:\/\/www.marketnewsdesk.com\/?p=411952"},"modified":"2021-01-11T08:03:54","modified_gmt":"2021-01-11T13:03:54","slug":"utz-brands-to-acquire-vitners-snack-food-brand-and-distribution-assets","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/utz-brands-to-acquire-vitners-snack-food-brand-and-distribution-assets\/","title":{"rendered":"Utz Brands to Acquire Vitner\u2019s Snack Food Brand and Distribution Assets"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>Utz Brands to Acquire Vitner\u2019s Snack Food Brand and Distribution Assets<\/b><\/p>\n<p class=\"bwalignc\"><b>Expands Utz\u2019s Position in Chicago and the Midwest <\/b><\/p>\n<p>HANOVER, Pa.&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\nUtz Brands, Inc. (NYSE: UTZ) (\u201cUtz\u201d or the \u201cCompany\u201d), a leading U.S. manufacturer of branded salty snacks, announced that its subsidiary Utz Quality Foods, LLC (\u201cUQF\u201d) has entered into a definitive agreement with Snak-King Corp. (\u201cSnak King\u201d) to acquire certain assets related to the Vitner\u2019s brand (\u201cVitner\u2019s\u201d), a leading brand of snack foods in the Chicago metropolitan market, for a total purchase price of $25 million, subject to customary purchase price adjustments. The acquired assets include the intellectual property, including the <i>VITNER\u2019S<\/i><sup>\u00ae<\/sup> trademark, and direct-store-delivery (\u201cDSD\u201d) distribution assets related to Vitner\u2019s branded products. The transaction represents an acquisition multiple of approximately 5.9x last twelve months ended September 27, 2020 Vitner\u2019s Pro Forma Adjusted EBITDA of $3.4 million assuming approximately $5 million in net present value from expected tax assets resulting from the transaction. Utz expects the transaction to be accretive to earnings in 2021 and beyond. The transaction is subject to customary closing conditions and is expected to close on February 8<sup>th<\/sup>, 2021.\n<\/p>\n<p>\nVitner\u2019s, established in 1926, is an iconic brand in the Chicago area and its approximately 55 DSD routes will provide Utz a strengthened foothold in Chicago and the Midwest from which to further grow the presence of its Power Brands, which include Utz<sup>\u00ae<\/sup>, On The Border<sup>\u00ae<\/sup>, Zapp\u2019s<sup>\u00ae<\/sup>, Golden Flake<sup>\u00ae<\/sup>, Good Health<sup>\u00ae<\/sup>, Boulder Canyon<sup>\u00ae<\/sup>, Hawaiian<sup>\u00ae<\/sup> Brand, and Tortiyahs!<sup>\u00ae <\/sup>(\u201cPower Brands\u201d).<sup \/>Following the acquisition, Vitner\u2019s potato chips, cheese snacks, corn snacks and popcorn will move Utz from the #7 position to the #4 position among salty snacks in the Chicago market, the fourth largest salty snack market in the U.S. at approximately $688 million in annual retail sales for the 52 weeks ending November 29, 2020 according to IRI. Most of Vitner\u2019s products are currently manufactured by Snak King, but Utz plans to transition manufacturing of most of those products to its own manufacturing plants after closing, further increasing utilization of Utz\u2019s manufacturing network.\n<\/p>\n<p>\n\u201cThis strategic acquisition will make Utz a more significant competitor in the Chicago area. Combined with our recently announced acquisition of the On the Border<sup>\u00ae<\/sup> tortilla chip, salsa and queso brand, we create a strong brand platform to better serve the primary salty snack channels and continue to expand rapidly in this important growth market. This transaction is a continuation of our strategy to successfully build long-term value and share by expanding in major metropolitan areas, like we did in New York City in 1994, Boston in 2004, Pittsburgh in 2006 and Atlanta in 2011,\u201d said Dylan Lissette, CEO of Utz. \u201cThis acquisition strengthens our competitive position and will be a spark for continued growth in the Midwest. We are confident this transaction will drive long-term value creation for our shareholders and help position Utz for continued long-term growth.\u201d\n<\/p>\n<p>\n\u201cWe are thrilled to see the Vitner\u2019s brand, established almost 95 years ago, become part of the Utz Brands, Inc. platform,\u201d said Barry Levin, CEO of Snak King. \u201cUtz will be able to leverage its world-class family of brands and expertise in DSD operations to help Vitner\u2019s continue to serve the Chicago market.\u201d\n<\/p>\n<p><b>Strategic Rationale <\/b><\/p>\n<p>\nThe Chicago market is the fourth largest salty snack market in the U.S. with approximately $688 million in annual retail sales, and it grew approximately 9% for the last 52 weeks ended November 29, 2020 according to IRI. Vitner\u2019s 55 DSD routes provide an efficient, immediate route to market to further grow Utz\u2019s Power Brands in the grocery, drug, and up-and-down the street channels in the Chicago metropolitan and Northwest Indiana areas. The transaction is complementary to (i) Utz\u2019s existing primary Chicago route to market established in partnership with a third party distributor partner that primarily focuses on large grocery store chains and (ii) Utz\u2019s acquisition of Kitchen Cooked and its Central Illinois to Eastern Iowa-based distribution assets in December of 2019. The addition of Vitner\u2019s potato chips, cheese snacks, corn snacks and popcorn, combined with Utz\u2019s recently-announced acquisition of the On the Border<sup>\u00ae<\/sup> tortilla chip, salsa, and queso brand, would improve Utz\u2019s share of the $1 billion retail sales Illinois salty snack market to 4% for the last 52 weeks ended November 29, 2020 according to IRI, up five-fold since the end of calendar year 2016. Increasing Utz\u2019s sales in the large and growing Chicago area is an important step to capture the future growth opportunity in the Midwest.\n<\/p>\n<p><b>Compelling Financial Benefits<\/b><\/p>\n<p>\nVitner\u2019s generated net sales of $25.0 million and Vitner\u2019s Pro Forma Adjusted EBITDA of $3.4 million for the last twelve months ended September 27, 2020. The acquisition will provide a platform from which to increase the sales of Utz\u2019s Power Brands, and it will increase the utilization within Utz\u2019s manufacturing network by transitioning production of most Vitner\u2019s products into Utz\u2019s plants over a transition period. In addition, Utz expects to receive a tax basis step up from the acquisition of intellectual property associated with the <i>VITNER\u2019S<\/i><sup>\u00ae<\/sup> trademark with an estimated net present value of approximately $5 million. The transaction is expected to be accretive to earnings in 2021 and beyond.\n<\/p>\n<p><b>Transaction Details<\/b><\/p>\n<p>\nUnder the terms of the transaction agreement, Vitner\u2019s assets will be acquired by UQF. The Company expects to use cash on its balance sheet to fund the transaction. The transaction does not have a meaningful impact to Utz\u2019s net leverage ratio.\n<\/p>\n<p>\nThe Company has posted presentation slides that are available now on Utz\u2019s Investor Relations website.\n<\/p>\n<p><b>Advisors<\/b><\/p>\n<p>\nCozen O\u2019Connor is serving as legal counsel to Utz Brands, Inc. Sheppard Mullin is acting as legal counsel to Snak King.\n<\/p>\n<p><b>About Utz Brands, Inc. <\/b><\/p>\n<p>\nUtz manufactures a diverse portfolio of savory snacks under popular brands including Utz<sup>\u00ae<\/sup>, On The Border<sup>\u00ae<\/sup>, Zapp\u2019s<sup>\u00ae<\/sup>, Golden Flake<sup>\u00ae<\/sup>, Good Health<sup>\u00ae<\/sup>, Boulder Canyon<sup>\u00ae<\/sup>, Hawaiian<sup>\u00ae<\/sup> Brand, and Tortiyahs!<sup> \u00ae<\/sup> among others.\n<\/p>\n<p>\nAfter nearly a century with strong family heritage, Utz continues to have a passion for exciting and delighting consumers with delicious snack foods made from top-quality ingredients. Utz\u2019s products are distributed nationally and internationally through grocery, mass merchant, club, convenience, drug and other channels. Based in Hanover, Pennsylvania, Utz operates fourteen facilities located in Pennsylvania, Alabama, Arizona, Illinois, Indiana, Louisiana, Washington, and Massachusetts. For more information, please visit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.utzsnacks.com&amp;esheet=52359304&amp;newsitemid=20210111005283&amp;lan=en-US&amp;anchor=www.utzsnacks.com&amp;index=1&amp;md5=9d6d606ce873aaf28411e764520c7bf9\">www.utzsnacks.com<\/a> or call 1\u2010800\u2010FOR\u2010SNAX.\n<\/p>\n<p><b>About Snak King <\/b><\/p>\n<p>\nSnak King, founded in 1978, is one of the largest independent snack food manufacturers in the United States. With facilities in City of Industry, CA, and Freeport IL, the company services the national and international market from 700,000 square feet of SQF Level 3 operations. Snak King has deep expertise in the organic, kosher, Hispanic and traditional snack markets, and sells under The Whole Earth, El Sabroso, Granny Goose, Jensen&#8217;s Orchard and Snak King brands. The company is also a leader in providing private-label and co-manufactured products for some of the largest food corporations in the world. Manufacturing capabilities include potato chips, tortilla chips, popcorn, kettle corn, caramel corn, extruded snacks (cheese puffs, cheese curls, nuggets), veggie chips, pop crisps, pork rinds and cracklins, as well as a complete offering of nut clusters, peanut and tree nut mixes, and specialty blends. For more information visit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.snakking.com&amp;esheet=52359304&amp;newsitemid=20210111005283&amp;lan=en-US&amp;anchor=www.snakking.com&amp;index=2&amp;md5=7656805e8c182f8cb77703d8bdc4ec34\">www.snakking.com<\/a> or call 800-748-5566.\n<\/p>\n<p><b>About Non-GAAP Financial Measures and Items Affecting Comparability <\/b><\/p>\n<p>\n\u201cAdjusted EBITDA\u201d is defined as EBITDA further adjusted to exclude certain non-cash items, such as stock-based compensation, hedging and purchase commitments adjustments, and asset impairments; acquisition and integration costs; business transformation initiatives; and financing-related costs. Adjusted EBITDA is one of the key performance indicators we use in evaluating our operating performance and in making financial, operating, and planning decisions. We believe Adjusted EBITDA is useful to the users of this press release and financial information contained in this press release is useful in the evaluation of Utz\u2019s operating performance compared to other companies in the salty snack industry, as similar measures are commonly used by companies in this industry. We have historically reported an Adjusted EBITDA metric to investors and banks for covenant compliance. \u201cVitner\u2019s Adjusted EBITDA\u201d is defined as Adjusted EBITDA as provided by Snak King management, reflecting costs allocated to Vitner\u2019s by Snak King. \u201cVitner\u2019s Pro Forma Adjusted EBITDA\u201d is defined as Vitner\u2019s Adjusted EBITDA further adjusted to include estimated run-rate cost of goods sold, selling and administrative cost synergies and dis-synergies once fully integrated into Utz. We believe Vitner\u2019s Adjusted EBITDA and Vitner\u2019s Pro Forma Adjusted EBITDA are useful to the users of this release and financial information contained in this release is useful to evaluate the estimated contribution of the Vitner\u2019s acquisition to our Adjusted EBITDA and to compare to other companies in the salty snack industry, as similar measures are commonly used by companies in this industry. \u201cEBITDA\u201d is defined as Net Income before Interest, Income Taxes, and Depreciation and Amortization.\n<\/p>\n<p>\nA non-GAAP financial measure is a numerical measure of financial performance that excludes or includes amounts so as to be different than the most directly comparable measure calculated and presented in accordance with generally accepted accounting principles in the United States (GAAP). Utz believes that the non-GAAP financial measures are meaningful to investors because they increase transparency and assist investors to understand and analyze our ongoing operational performance. The financial measures are shown as supplemental disclosures in this release because they are widely used by the investment community for analysis and comparative evaluation. They also provide additional metrics to evaluate Utz\u2019s operations and, when considered with the GAAP results, provide a more complete understanding of Utz\u2019s business than could be obtained absent this disclosure. These non-GAAP measures are not and should not be considered an alternative to the most comparable GAAP measures or any other figure calculated in accordance with GAAP, or as an indicator of operating performance. Utz\u2019s calculation of the non-GAAP financial measures may differ from methods used by other companies. Utz\u2019s management believes that the non-GAAP measures are important to having an understanding of Utz\u2019s overall operating results or those of Vitner\u2019s in the periods presented. The non-GAAP financial measures are not recognized in accordance with GAAP and should not be viewed as an alternative to GAAP measures of performance. As new events or circumstances arise, these definitions could change.\n<\/p>\n<p><b>Forward-Looking Statements <\/b><\/p>\n<p>\nThis press release includes \u201cforward-looking statements\u201d within the meaning of the \u201csafe harbor\u201d provisions of the Private Securities Litigation Reform Act of 1995. The forward-looking statements contained in this press release include, without limitation, statements related to the planned acquisition of Vitner\u2019s and the timing and financing thereof; the expected impact of the planned acquisition, including without limitation, the expected impact on Utz\u2019s overall market position, the retail sales on a combined basis included in the release (which assume the Vitner\u2019s transaction has closed), stated impact to target net leverage included in the release; and the expected tax benefits of the acquisition. Utz\u2019s actual results may differ from its expectations, estimates and projections and consequently, you should not rely on these forward-looking statements as predictions of future events. Words such as \u201cexpect,\u201d \u201cestimate,\u201d \u201cproject,\u201d \u201cbudget,\u201d \u201cforecast,\u201d \u201canticipate,\u201d \u201cintend,\u201d \u201cplan,\u201d \u201cmay,\u201d \u201cwill,\u201d \u201ccould,\u201d \u201cshould,\u201d \u201cbelieves,\u201d \u201cpredicts,\u201d \u201cpotential,\u201d \u201ccontinue,\u201d and similar expressions are intended to identify such forward-looking statements. Also we make statements that assumes the Vitner\u2019s transaction has closed, those statements should also be seen as forward-looking. These forward-looking statements include, without limitation, Utz\u2019s expectations with respect to future performance. These forward-looking statements involve significant risks and uncertainties that could cause the actual results to differ materially from the expected results. Most of these factors are outside Utz\u2019s control and are difficult to predict. Factors that may cause such differences include, but are not limited to: whether and when the closing conditions will be satisfied and whether and when the acquisition will close, whether and when Utz will be able to realize the expected financial results and accretive effect of the acquisition, and how customers, competitors, suppliers and employees will react to the acquisition; the risk that the recently completed business combinations with Collier Creek Holdings and Truco Holdco, Inc. disrupt plans and operations; the ability to recognize the anticipated benefits of such business combinations, which may be affected by, among other things, competition and the ability of Utz to grow and manage growth profitably and retain its key employees; the outcome of any legal proceedings that may be instituted against Utz following the consummation of such business combinations; changes in applicable law or regulations; costs related to the business combinations; the inability of Utz to maintain the listing of Utz\u2019s Class A Common Stock and public warrants on the New York Stock Exchange; the inability of Utz to develop and maintain effective internal controls; the risk that Utz\u2019s gross profit margins may be adversely impacted by a variety of factors, including variations in raw materials pricing, retail customer requirements and mix, sales velocities and required promotional support; changes in consumers\u2019 loyalty to the Company\u2019s brands due to factors beyond Utz\u2019s control; changes in demand for Utz\u2019s products affected by changes in consumer preferences and tastes or if Utz is unable to innovate or market its products effectively; costs associated with building brand loyalty and interest in Utz\u2019s products, which may be affected by Utz\u2019s competitors\u2019 actions that result in Utz\u2019s products not suitably differentiated from the products of competitors; fluctuations in results of operations of Utz from quarter to quarter because of changes in promotional activities; the possibility that Utz may be adversely affected by other economic, business or competitive factors; and other risks and uncertainties set forth in the section entitled \u201cRisk Factors\u201d and \u201cForward-Looking Statements\u201d in Utz\u2019s Quarterly Report on Form 10-Q filed with the U.S. Securities and Exchange Commission on November 5, 2020. Some of these risks and uncertainties may in the future be amplified by the COVID-19 outbreak and there may be additional risks that Utz considers immaterial or which are unknown. It is not possible to predict or identify all such risks. Utz cautions that the foregoing list of factors is not exclusive. Utz cautions readers not to place undue reliance upon any forward-looking statements, which speak only as of the date made. Utz does not undertake or accept any obligation or undertaking to release publicly any updates or revisions to any forward-looking statements to reflect any change in its expectations or any change in events, conditions or circumstances on which any such statement is based, except as otherwise required by law.\n<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20210111005283r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20210111005283\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20210111005283\/en\/<\/a><\/span><\/p>\n<p><b>Media Contacts<br \/>\n<\/b><br \/>Marie Espinel, Katie Lewis or Hannah Arnold<br \/>\n<br \/>The LAKPR Group<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:mespinel@lakpr.com\">mespinel@lakpr.com<\/a>, <a rel=\"nofollow\" href=\"mailto:klewis@lakpr.com\">klewis@lakpr.com<\/a> or <a rel=\"nofollow\" href=\"mailto:harnold@lakpr.com\">harnold@lakpr.com<\/a><\/p>\n<p><b>Investor Contact<br \/>\n<\/b><br \/>Kevin Powers<br \/>\n<br \/>Utz Brands, Inc.<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:kpowers@utzsnacks.com\">kpowers@utzsnacks.com<br \/>\n<\/a><br \/>704-451-2628\n<\/p>\n<p><b>KEYWORDS:<\/b> Pennsylvania United States North America<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Food\/Beverage Retail<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\" \/>\n","protected":false},"excerpt":{"rendered":"<p>Utz Brands to Acquire Vitner\u2019s Snack Food Brand and Distribution Assets Expands Utz\u2019s Position in Chicago and the Midwest HANOVER, Pa.&#8211;(BUSINESS WIRE)&#8211; Utz Brands, Inc. (NYSE: UTZ) (\u201cUtz\u201d or the \u201cCompany\u201d), a leading U.S. manufacturer of branded salty snacks, announced that its subsidiary Utz Quality Foods, LLC (\u201cUQF\u201d) has entered into a definitive agreement with Snak-King Corp. (\u201cSnak King\u201d) to acquire certain assets related to the Vitner\u2019s brand (\u201cVitner\u2019s\u201d), a leading brand of snack foods in the Chicago metropolitan market, for a total purchase price of $25 million, subject to customary purchase price adjustments. The acquired assets include the intellectual property, including the VITNER\u2019S\u00ae trademark, and direct-store-delivery (\u201cDSD\u201d) distribution assets related to Vitner\u2019s branded products. The transaction represents an acquisition &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/utz-brands-to-acquire-vitners-snack-food-brand-and-distribution-assets\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Utz Brands to Acquire Vitner\u2019s Snack Food Brand and Distribution Assets&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-411952","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Utz Brands to Acquire Vitner\u2019s Snack Food Brand and Distribution Assets - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/utz-brands-to-acquire-vitners-snack-food-brand-and-distribution-assets\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Utz Brands to Acquire Vitner\u2019s Snack Food Brand and Distribution Assets - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Utz Brands to Acquire Vitner\u2019s Snack Food Brand and Distribution Assets Expands Utz\u2019s Position in Chicago and the Midwest HANOVER, Pa.&#8211;(BUSINESS WIRE)&#8211; Utz Brands, Inc. (NYSE: UTZ) (\u201cUtz\u201d or the \u201cCompany\u201d), a leading U.S. manufacturer of branded salty snacks, announced that its subsidiary Utz Quality Foods, LLC (\u201cUQF\u201d) has entered into a definitive agreement with Snak-King Corp. (\u201cSnak King\u201d) to acquire certain assets related to the Vitner\u2019s brand (\u201cVitner\u2019s\u201d), a leading brand of snack foods in the Chicago metropolitan market, for a total purchase price of $25 million, subject to customary purchase price adjustments. The acquired assets include the intellectual property, including the VITNER\u2019S\u00ae trademark, and direct-store-delivery (\u201cDSD\u201d) distribution assets related to Vitner\u2019s branded products. The transaction represents an acquisition &hellip; Continue reading &quot;Utz Brands to Acquire Vitner\u2019s Snack Food Brand and Distribution Assets&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/utz-brands-to-acquire-vitners-snack-food-brand-and-distribution-assets\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2021-01-11T13:03:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20210111005283r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"12 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/utz-brands-to-acquire-vitners-snack-food-brand-and-distribution-assets\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/utz-brands-to-acquire-vitners-snack-food-brand-and-distribution-assets\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"Utz Brands to Acquire Vitner\u2019s Snack Food Brand and Distribution Assets\",\"datePublished\":\"2021-01-11T13:03:54+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/utz-brands-to-acquire-vitners-snack-food-brand-and-distribution-assets\\\/\"},\"wordCount\":2491,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/utz-brands-to-acquire-vitners-snack-food-brand-and-distribution-assets\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/cts.businesswire.com\\\/ct\\\/CT?id=bwnews&amp;sty=20210111005283r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/utz-brands-to-acquire-vitners-snack-food-brand-and-distribution-assets\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/utz-brands-to-acquire-vitners-snack-food-brand-and-distribution-assets\\\/\",\"name\":\"Utz Brands to Acquire Vitner\u2019s Snack Food Brand and Distribution Assets - 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(NYSE: UTZ) (\u201cUtz\u201d or the \u201cCompany\u201d), a leading U.S. manufacturer of branded salty snacks, announced that its subsidiary Utz Quality Foods, LLC (\u201cUQF\u201d) has entered into a definitive agreement with Snak-King Corp. (\u201cSnak King\u201d) to acquire certain assets related to the Vitner\u2019s brand (\u201cVitner\u2019s\u201d), a leading brand of snack foods in the Chicago metropolitan market, for a total purchase price of $25 million, subject to customary purchase price adjustments. The acquired assets include the intellectual property, including the VITNER\u2019S\u00ae trademark, and direct-store-delivery (\u201cDSD\u201d) distribution assets related to Vitner\u2019s branded products. 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