{"id":411755,"date":"2021-01-11T07:06:40","date_gmt":"2021-01-11T12:06:40","guid":{"rendered":"http:\/\/www.marketnewsdesk.com\/?p=411755"},"modified":"2021-01-11T07:06:40","modified_gmt":"2021-01-11T12:06:40","slug":"ds-smith-partners-with-brrr-box-to-deliver-first-commercial-sustainable-cooler-alternative-to-styrofoam","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/ds-smith-partners-with-brrr-box-to-deliver-first-commercial-sustainable-cooler-alternative-to-styrofoam\/","title":{"rendered":"DS Smith Partners With Brrr Box to Deliver First Commercial, Sustainable Cooler Alternative to Styrofoam"},"content":{"rendered":"

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DS Smith Partners With Brrr Box to Deliver First Commercial, Sustainable Cooler Alternative to Styrofoam <\/b><\/p>\n

Packaging giant\u2019s temperature, moisture-resistant Greencoat technology makes Brrr Box a 100% recyclable, biodegradable cooler <\/i><\/p>\n

ATLANTA–(BUSINESS WIRE<\/a>)–
\nDS Smith, the leading sustainable packaging company, has joined forces with Vig Pak LLC to introduce Brrr Box, a patented, 100% recyclable, biodegradable cooler that incorporates some of the most modern technologies available in corrugated cardboard packaging.\n<\/p>\n

This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20210111005132\/en\/<\/a><\/p>\n

\"Brrr<\/p>\n

Brrr Box is a 100% recyclable, biodegradable cooler. (Photo: DS Smith)<\/p>\n<\/div>\n

\nNamed \u201cThe Official Cooler of Planet Earth,\u201d Brrr Box uses DS Smith\u2019s proprietary Greencoat corrugated moisture-resistant and FDA food contact-safe material to coat its sustainable alternative to Styrofoam.\n<\/p>\n

\nUnlike typical plastic foam coolers, Greencoat is biodegradable, made of sustainable and renewable fiber that reduces waste to landfills and carbon emissions.\n<\/p>\n

\n\u201cGreencoat was launched 13 years ago as a revolutionary product created to survive the harsh poultry shipping supply-chain and has since been adopted by a number of other markets. Brrr Box is a natural extension of the product line that\u2019s ideal for consumers looking for an eco-friendly, durable way to transport ice and cold beverages without the negative impact of Styrofoam,\u201d said Melanie Galloway, sales, marketing and innovation director at DS Smith Packaging North America.\n<\/p>\n

\nShe announced the partnership today with Brrr Box co-founder and President Ed Battle.\n<\/p>\n

\nBattle said the Brrr Box is an innovative corrugated beverage cooler solution being used by a major U.S. convenience store chain to replace Styrofoam coolers.\n<\/p>\n

\n\u201cThe chain was looking for a disposable cooler that performed as well as Styrofoam, first and foremost,\u201d he said. \u201cThey are also conscious of precious floor space in stores, and Brrr Box is shipped and displayed flat, so they can carry more inventory in a much smaller footprint. And, frankly, they wanted an environmentally friendly alternative as well. Brrr Box is the only product that does that.\u201d\n<\/p>\n

\nBattle said it\u2019s not a single-use cooler. It opens and closes with one hand, assembles in about 5 seconds, holds a dozen 12-ounce beverages and 10 pounds of ice and can keep contents cold for up to 8 hours.\n<\/p>\n

\n\u201cIt\u2019s a multi-use cooler if treated properly. And the best part is instead of those Styrofoam coolers going back into the waste stream, this goes back into the circular economy and is fully curbside recyclable,\u201d he said.\n<\/p>\n

\nGalloway said Greencoat uses a patented process applied completely in-house. The technology combines impregnation and coating on the paper to provide durability and long-lasting moisture protection and temperature resistance.\n<\/p>\n

\nFor retailers looking to provide an eco-friendly alternative to Styrofoam, Brrr Box offers many benefits, including:\n<\/p>\n