{"id":411567,"date":"2021-01-11T04:03:38","date_gmt":"2021-01-11T09:03:38","guid":{"rendered":"http:\/\/www.marketnewsdesk.com\/?p=411567"},"modified":"2021-01-11T04:03:38","modified_gmt":"2021-01-11T09:03:38","slug":"vf-corporation-announces-regional-transformation-plan-to-enable-long-term-growth-in-asia","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/vf-corporation-announces-regional-transformation-plan-to-enable-long-term-growth-in-asia\/","title":{"rendered":"VF Corporation Announces Regional Transformation Plan to Enable Long-term Growth in Asia"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>VF Corporation Announces Regional Transformation Plan to Enable Long-term Growth in Asia<\/b><\/p>\n<p>DENVER &amp; SHANGHAI&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\nVF Corporation (NYSE: VFC), a global leader in branded lifestyle apparel, footwear and accessories, today announced a transformation plan for its Asia Pacific operations focused on evolving the region\u2019s organizational design and footprint, and building new capabilities to accelerate growth for its brands.\n<\/p>\n<p>\nAs part of its transformation initiative, VF will move the center of its brand operations from Hong Kong to Shanghai where the company currently employs approximately 900 office and retail associates. VF\u2019s Asia Product Supply Hub, which serves as the base of operations for its global supply chain in the region, will also move from Hong Kong and relocate to Singapore. An additional shared services center for the region will be established in Kuala Lumpur, Malaysia. VF will activate a phased transition plan to guide these relocations over the next 12 to 18 months with the first moves expected in April 2021.\n<\/p>\n<p>\n\u201cToday\u2019s announcement reinforces our commitment to invest in our business across the Asia Pacific region, while also supporting VF\u2019s overall transformation plan to become a more consumer-minded, retail-centric and hyper-digital enterprise,\u201d said Steve Rendle, VF\u2019s Chairman, President and Chief Executive Officer. \u201cWe established our presence in Asia 25 years ago and have continually shaped our business around the region\u2019s many evolving opportunities. Now, we\u2019re further transforming our Asia operations so we can better serve this fast-moving, technology-driven market with increased speed and capabilities.\u201d\n<\/p>\n<p>\nBy placing its brands\u2019 center of operations in Shanghai, VF aims to forge stronger and more relevant relationships with Chinese consumers. Relocating its Product Supply Hub to Singapore will enable greater integration across VF\u2019s global supply chain network, which also includes key hubs in Europe and the Americas. Additionally, VF will redeploy some of its product supply talent and resources throughout its primary sourcing countries in the region to work more closely with key suppliers and drive greater efficiency.\n<\/p>\n<p>\nRendle continued, \u201cWe\u2019ve made great strides in recent years to advance our brand strategy in Asia with new capabilities in digital and analytics, stronger relationships with the region\u2019s digital titans, and the appointment of new VF leaders in both Tokyo and Shanghai. As we build on this strong foundation, we also see significant opportunities in creating a hyper-digital supply chain with a key hub in Singapore that will enable us to unlock greater speed and agility in how we make, source and move our products around the world.\u201d\n<\/p>\n<p>\nVF\u2019s additional shared services center in Kuala Lumpur will help the company further expand the footprint of the back-end business functions that support its brands and supply chain operations across the Asia Pacific region. The new center will house various functions including digital technology, finance, human resources, and logistics. Hong Kong will remain a key retail market for VF and its brands.\n<\/p>\n<p><b>About VF Corporation<\/b><\/p>\n<p>\nFounded in 1899, VF Corporation is one of the world\u2019s largest apparel, footwear and accessories companies connecting people to the lifestyles, activities and experiences they cherish most through a family of iconic outdoor, active and workwear brands including <i>Vans<\/i><sup>\u00ae<\/sup>, <i>The North Face<\/i><sup>\u00ae<\/sup>, <i>Timberland<\/i><sup>\u00ae<\/sup> and <i>Dickies<\/i><sup>\u00ae<\/sup>. Our purpose is to power movements of sustainable and active lifestyles for the betterment of people and our planet. We connect this purpose with a relentless drive to succeed to create value for all stakeholders and use our company as a force for good. For more information, please visit vfc.com.\n<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20210111005417r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20210111005417\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20210111005417\/en\/<\/a><\/span><\/p>\n<p><b>Media Contacts<br \/>\n<\/b><br \/>Becky Cho<br \/>\n<br \/>Vice President, Corporate Affairs &amp; Communications, APAC<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:Becky_cho@vfc.com\">Becky_cho@vfc.com<br \/>\n<\/a><\/p>\n<p>\nColin Wheeler<br \/>\n<br \/>Senior Director, Corporate Affairs &amp; Communications<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:Colin_wheeler@vfc.com\">Colin_wheeler@vfc.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> China Taiwan Hong Kong Singapore North America Asia Pacific United States Malaysia Colorado<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Retail Other Retail Fashion<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20210111005417\/en\/747781\/3\/VF_Blue_Ball_New_Logo.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>VF Corporation Announces Regional Transformation Plan to Enable Long-term Growth in Asia DENVER &amp; SHANGHAI&#8211;(BUSINESS WIRE)&#8211; VF Corporation (NYSE: VFC), a global leader in branded lifestyle apparel, footwear and accessories, today announced a transformation plan for its Asia Pacific operations focused on evolving the region\u2019s organizational design and footprint, and building new capabilities to accelerate growth for its brands. As part of its transformation initiative, VF will move the center of its brand operations from Hong Kong to Shanghai where the company currently employs approximately 900 office and retail associates. VF\u2019s Asia Product Supply Hub, which serves as the base of operations for its global supply chain in the region, will also move from Hong Kong and relocate to Singapore. &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/vf-corporation-announces-regional-transformation-plan-to-enable-long-term-growth-in-asia\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;VF Corporation Announces Regional Transformation Plan to Enable Long-term Growth in Asia&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-411567","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>VF Corporation Announces Regional Transformation Plan to Enable Long-term Growth in Asia - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/vf-corporation-announces-regional-transformation-plan-to-enable-long-term-growth-in-asia\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"VF Corporation Announces Regional Transformation Plan to Enable Long-term Growth in Asia - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"VF Corporation Announces Regional Transformation Plan to Enable Long-term Growth in Asia DENVER &amp; SHANGHAI&#8211;(BUSINESS WIRE)&#8211; VF Corporation (NYSE: VFC), a global leader in branded lifestyle apparel, footwear and accessories, today announced a transformation plan for its Asia Pacific operations focused on evolving the region\u2019s organizational design and footprint, and building new capabilities to accelerate growth for its brands. As part of its transformation initiative, VF will move the center of its brand operations from Hong Kong to Shanghai where the company currently employs approximately 900 office and retail associates. VF\u2019s Asia Product Supply Hub, which serves as the base of operations for its global supply chain in the region, will also move from Hong Kong and relocate to Singapore. &hellip; Continue reading &quot;VF Corporation Announces Regional Transformation Plan to Enable Long-term Growth in Asia&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/vf-corporation-announces-regional-transformation-plan-to-enable-long-term-growth-in-asia\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2021-01-11T09:03:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20210111005417r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/vf-corporation-announces-regional-transformation-plan-to-enable-long-term-growth-in-asia\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/vf-corporation-announces-regional-transformation-plan-to-enable-long-term-growth-in-asia\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"VF Corporation Announces Regional Transformation Plan to Enable Long-term Growth in Asia\",\"datePublished\":\"2021-01-11T09:03:38+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/vf-corporation-announces-regional-transformation-plan-to-enable-long-term-growth-in-asia\\\/\"},\"wordCount\":654,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/vf-corporation-announces-regional-transformation-plan-to-enable-long-term-growth-in-asia\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/cts.businesswire.com\\\/ct\\\/CT?id=bwnews&amp;sty=20210111005417r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/vf-corporation-announces-regional-transformation-plan-to-enable-long-term-growth-in-asia\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/vf-corporation-announces-regional-transformation-plan-to-enable-long-term-growth-in-asia\\\/\",\"name\":\"VF Corporation Announces Regional Transformation Plan to Enable Long-term Growth in Asia - 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