{"id":411252,"date":"2021-01-08T12:03:36","date_gmt":"2021-01-08T17:03:36","guid":{"rendered":"http:\/\/www.marketnewsdesk.com\/?p=411252"},"modified":"2021-01-08T12:03:36","modified_gmt":"2021-01-08T17:03:36","slug":"to-advance-zero-emissions-future-gm-invites-everybody-in","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/to-advance-zero-emissions-future-gm-invites-everybody-in\/","title":{"rendered":"To Advance Zero-Emissions Future, GM Invites ‘Everybody In’"},"content":{"rendered":"
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– Campaign showcases the range, performance and flexibility of GM’s Ultium platform that will power the company’s new portfolio of 30 electric vehicles, which begin launching this year<\/h2>\n

– Brand identity evolves as part of new campaign to reflect GM’s progressive company vision<\/h2>\n

PR Newswire<\/p>\n<\/p><\/div>\n

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\n DETROIT<\/span>, Jan. 8, 2021<\/span> \/PRNewswire\/ — General Motors is debuting a new marketing campaign as part of the company’s comprehensive efforts to accelerate mass adoption of electric vehicles. The “Everybody In” campaign is a call to action meant to reflect a movement that’s inclusive and accessible. The company is also evolving its brand identity as GM transforms itself to deliver on a vision that creates a world with zero crashes, zero emissions and zero congestion. <\/p>\n

“There are moments in history when everything changes. Inflection points. We believe such a point is upon us for the mass adoption of electric vehicles,” said Deborah Wahl<\/span>, GM global chief marketing officer. “Unlike ever before, we have the solutions, capability, technology and scale to put everyone in an EV. Our new brand identity and campaign are designed to reflect this.”<\/p>\n

The “Everybody In” campaign sets an optimistic and inclusive tone for the company’s EV future and focuses on three themes:<\/p>\n