{"id":411250,"date":"2021-01-08T12:03:05","date_gmt":"2021-01-08T17:03:05","guid":{"rendered":"http:\/\/www.marketnewsdesk.com\/?p=411250"},"modified":"2021-01-08T12:03:05","modified_gmt":"2021-01-08T17:03:05","slug":"britelite-immersive-acquires-fabl-to-create-first-of-its-kind-experience-management-platform","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/britelite-immersive-acquires-fabl-to-create-first-of-its-kind-experience-management-platform\/","title":{"rendered":"Britelite Immersive Acquires Fabl to Create First-of-Its Kind Experience Management Platform"},"content":{"rendered":"<div class=\"mw_release\">\n<p align=\"left\">\n        <strong><br \/>\n          <em>Veteran Tech Industry Marketing Executive Daina Middleton Takes Over as CEO<\/em><br \/>\n        <\/strong>\n      <\/p>\n<p>SAN FRANCISCO, Jan.  08, 2021  (GLOBE NEWSWIRE) &#8212; <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=jJbAh4iX_DlLNu4O4S-LINoOhKLcFOIwaEd_WCY5O8ly2jnHE0M5orrC_rfpROEgsxVpYXX2SjDUcBLOentig6EGHWQQOzFDedgT8-VI9cU=\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"><strong><u>Britelite Immersive<\/u><\/strong><\/a>, a creative technology company that builds immersive and interactive experiences for brands and marketers, has acquired content management platform Fabl to create a first-of-its kind Experience Management Platform, effective immediately. As a result of the acquisition, Britelite\u2019s proprietary software, Litehouse, will combine online, virtual and physical experience oversight into a single platform, launching an entirely new Experience Management category. Britelite clients include Fortune 500 companies, such as Amgen, Accenture and Capital One. The company has also produced immersive experiences for Super Bowl 50, FIFA World Cup, and Salesforce Tower.<\/p>\n<p>Veteran tech industry marketing executive Daina Middleton has been named CEO of the newly expanded company. Prior to joining Britelite, Daina held executive and leadership roles across technology and service organizations including Twitter, HP, Performics and Ansira with a focus on rapid growth and innovation. She has a proven track record creating and growing market categories, driving thought leadership through partnerships and experiences, cultivating company culture, and executing operational excellence.<\/p>\n<p>From smart cities to managing multiple experience locations, Middleton sees huge growth potential for Britelite in 2021 and beyond as more marketers, retail and tech facilities managers, event planners and real estate developers accelerate their plans to integrate online, virtual and live experiences in response to the COVID pandemic and its lasting impact on every aspect of work and life.<\/p>\n<p>\u201cCOVID has accelerated the demand for a single platform that enables experience management across online, virtual and physical environments,\u201d said Middleton, who, prior to officially joining as chief executive, worked with Britelite over the course of the past year as an advisor. \u201cBritelite\u2019s supercharged Litehouse product does for content experiences what autonomous driving does for cars.\u201d<\/p>\n<p>Britelite founder John Flores, who has been acting CEO since the company\u2019s launch in 2013, will assume the role of Chief Experience Officer; and Fabl\u2019s outgoing CEO &amp; cofounder Taj Forer has been named Chief Product Officer, overseeing the new combined Litehouse technology solution.<\/p>\n<p>\u201cBritelite has revolutionized digital media within customer experience centers, retail environments, healthcare facilities, entertainment venues, and branded internet and mobile properties. Now we\u2019re pioneering an entirely new category: Experience Management,\u201d said Flores. \u201cWith its expertise empowering brands to create and distribute online content, Fabl is the perfect partner to help us achieve the Holy Grail of experience marketing: the merging of physical, virtual and digital realities.\u201d<\/p>\n<p>Britelite\u2019s proprietary platform, Litehouse, automates the production, distribution, management and optimization of high impact content experiences. Litehouse leverages AI, machine learning, robotics, and spatial awareness to drive content to customers at the right time, at the right place, and on the right device.<\/p>\n<p>\u201cLitehouse connects brands to customers across mixed realities in true omnichannel fashion,\u201d said Forer. \u201cFor the first time, brands and marketers will be equipped with the tools they need to seamlessly guide messaging across a sea of physical, digital, and virtual environments.\u201d<\/p>\n<p>Britelite Immersive is currently completing an investment raise to meet current market demand. The company is planning to leverage rolling capital investments moving forward as needed.<\/p>\n<p>\n        <strong><br \/>\n          <u>About Britelite Immersive:<\/u><br \/>\n        <\/strong><br \/>\n        <br \/>Britelite Immersive is a creative technology company that builds immersive and interactive experiences for brands who are looking to create transformative engagements with customers. Since 2013, Britelite technology has powered experiences for some of the world\u2019s most innovative brands and pioneered the art of digital interaction through physical, virtual, and online content experiences within customer centers, retail environments, healthcare facilities, entertainment and residential venues, and online branded web and mobile properties. Britelite\u2019s proprietary platform, Litehouse, automates the production and distribution of high impact content experiences. For more information on Britelite, visit <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=pv5R5Lsh95ie2WgfJZNBE-nP_TMizd8IIXc6MnFkP7_tfukggmc7uIJX4Sqao7Cb10dBOhXHwhYQIT4IPhxxnpvxc_T2-suGuTLoYVUyQoIIz8T6UYE1bJH0n3D8U0nf\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"><u>http:\/\/www.briteliteimmersive.com\/<\/u><\/a>.<\/p>\n<p>\n        <strong><br \/>\n          <u>Media Contact:<\/u><br \/>\n        <\/strong><br \/>\n        <br \/>Lori Lefevre Wells<br \/><a href=\"https:\/\/www.globenewswire.com\/Tracker?data=cnfVExxW8S-D1yFXWp-NfMW0rweu_ziC2vO9QHgTLDs0O45sVxUTSl4MDXto4ye_DPtGVaFoADqOs0oWoOIJtj7ESBU4flgC-oAhk5JwpfY=\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"><u>lori@dadascope.com<\/u><\/a> or 917.627.0803<\/p>\n<p>A photo accompanying this announcement is available at <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=UZPOMeb3Q_b_1rk4Sg50jogEErXCCZ2khYCF8h0w4QepnYtCBuq9YhL_ic9Y9SBc8fayduKaPOAtBe25Iw4M8xV3QjoMxFvGaKbSUrxuLBQTrU4isQLcZSaGPPstimAmoH_cZ1Jlt_Amno5OdPTOtQt-45AvNbt-hVpA7eRPKiS4im-tTJxb0jOC4hZaAT-Znk86ilZIfNKv9hqqwjS3UnuJ3mZeTiQPTOc_6lE5aeu5Xr2Gb3tghO6BgcMKC8ZuWYdIugKte3aCSZ79htu5yw==\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">https:\/\/www.globenewswire.com\/NewsRoom\/AttachmentNg\/93739183-8ef1-440d-89dc-cb05692b3afb<\/a><\/p>\n<p>      <img loading=\"lazy\" decoding=\"async\" class=\"__GNW8366DE3E__IMG\" src=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=ODEyMjUwNCMzOTA3NzMwIzUwMDA3NjgyMA==\" width=\"1\" height=\"1\" \/><br \/>\n      <br \/>\n      <img loading=\"lazy\" decoding=\"async\" class=\"__GNW8366DE3E__IMG\" src=\"https:\/\/ml.globenewswire.com\/release\/track\/cd17e663-0661-40f4-afc0-8b643a464dbb\" width=\"1\" height=\"1\" \/>\n    <\/div>\n<div class=\"mw_contactinfo\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Veteran Tech Industry Marketing Executive Daina Middleton Takes Over as CEO SAN FRANCISCO, Jan. 08, 2021 (GLOBE NEWSWIRE) &#8212; Britelite Immersive, a creative technology company that builds immersive and interactive experiences for brands and marketers, has acquired content management platform Fabl to create a first-of-its kind Experience Management Platform, effective immediately. As a result of the acquisition, Britelite\u2019s proprietary software, Litehouse, will combine online, virtual and physical experience oversight into a single platform, launching an entirely new Experience Management category. Britelite clients include Fortune 500 companies, such as Amgen, Accenture and Capital One. The company has also produced immersive experiences for Super Bowl 50, FIFA World Cup, and Salesforce Tower. Veteran tech industry marketing executive Daina Middleton has been named &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/britelite-immersive-acquires-fabl-to-create-first-of-its-kind-experience-management-platform\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Britelite Immersive Acquires Fabl to Create First-of-Its Kind Experience Management Platform&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-411250","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Britelite Immersive Acquires Fabl to Create First-of-Its Kind Experience Management Platform - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/britelite-immersive-acquires-fabl-to-create-first-of-its-kind-experience-management-platform\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Britelite Immersive Acquires Fabl to Create First-of-Its Kind Experience Management Platform - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Veteran Tech Industry Marketing Executive Daina Middleton Takes Over as CEO SAN FRANCISCO, Jan. 08, 2021 (GLOBE NEWSWIRE) &#8212; Britelite Immersive, a creative technology company that builds immersive and interactive experiences for brands and marketers, has acquired content management platform Fabl to create a first-of-its kind Experience Management Platform, effective immediately. As a result of the acquisition, Britelite\u2019s proprietary software, Litehouse, will combine online, virtual and physical experience oversight into a single platform, launching an entirely new Experience Management category. Britelite clients include Fortune 500 companies, such as Amgen, Accenture and Capital One. The company has also produced immersive experiences for Super Bowl 50, FIFA World Cup, and Salesforce Tower. 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As a result of the acquisition, Britelite\u2019s proprietary software, Litehouse, will combine online, virtual and physical experience oversight into a single platform, launching an entirely new Experience Management category. Britelite clients include Fortune 500 companies, such as Amgen, Accenture and Capital One. The company has also produced immersive experiences for Super Bowl 50, FIFA World Cup, and Salesforce Tower. 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