{"id":409196,"date":"2021-01-06T06:33:43","date_gmt":"2021-01-06T11:33:43","guid":{"rendered":"http:\/\/www.marketnewsdesk.com\/?p=409196"},"modified":"2021-01-06T06:33:43","modified_gmt":"2021-01-06T11:33:43","slug":"wyndham-destinations-acquires-travel-leisure-brand-from-meredith-corporation-in-strategic-alliance-wyndham-destinations-to-be-renamed-travel-leisure-co","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/wyndham-destinations-acquires-travel-leisure-brand-from-meredith-corporation-in-strategic-alliance-wyndham-destinations-to-be-renamed-travel-leisure-co\/","title":{"rendered":"Wyndham Destinations Acquires Travel + Leisure Brand from Meredith Corporation in Strategic Alliance; Wyndham Destinations to Be Renamed Travel + Leisure Co."},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }\n.bwlistdisc { list-style-type: disc }\n.bwuline { text-decoration: underline }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>Wyndham Destinations Acquires Travel + Leisure Brand from Meredith Corporation in Strategic Alliance; Wyndham Destinations to Be Renamed Travel + Leisure Co.<\/b><\/p>\n<ul class=\"bwlistdisc\">\n<li>\n\u00a0<i>Leading leisure travel company has acquired the iconic, trusted travel brand to accelerate its strategic plan to broaden reach with launch of new travel services, expand its membership travel business, and amplify the global visibility of its leisure travel products<\/i><\/li>\n<li><i>The new Travel + Leisure Co. will trade on the NYSE under the ticker symbol TNL in mid-February 2021<\/i><\/li>\n<li><i>Travel + Leisure\u2019s successful multi-platform media assets, renowned for journalistic excellence, will continue to be operated by Meredith Corporation to serve clients and consumers<\/i><\/li>\n<li><i>This strategic alliance between two industry leaders will continue to grow the Travel + Leisure (T+L) brand globally and create new business opportunities<\/i><\/li>\n<\/ul>\n<p>ORLANDO, Fla. &amp; DES MOINES, Iowa&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwyndhamdestinations.com&amp;esheet=52357102&amp;newsitemid=20210106005278&amp;lan=en-US&amp;anchor=Wyndham+Destinations&amp;index=1&amp;md5=375227a00dcbe67e14a30fce4801ab33\">Wyndham Destinations<\/a> (NYSE:WYND) and <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.meredith.com%2F&amp;esheet=52357102&amp;newsitemid=20210106005278&amp;lan=en-US&amp;anchor=Meredith+Corporation&amp;index=2&amp;md5=39e1f396cc610380a3503369de506afa\">Meredith Corporation<\/a> (NYSE:MDP) today announced that Wyndham Destinations has acquired the Travel + Leisure brand and all related assets from Meredith Corporation, combining the travel company\u2019s portfolio of resort, membership, and lifestyle travel brands with the world\u2019s most trusted travel lifestyle content curator and its travel clubs. This acquisition will accelerate Wyndham Destinations\u2019 strategic plan to build on its leading position as the world\u2019s largest vacation club and exchange company and expand into new leisure travel and licensing markets.\n<\/p>\n<p id=\"news-body-cta\">This press release features multimedia. View the full release here: <a href=\"https:\/\/www.businesswire.com\/news\/home\/20210106005278\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20210106005278\/en\/<\/a><\/p>\n<p>\n\u201cWe acquired Travel + Leisure, including access to its global audience of 35 million loyal followers across multiple platforms and nearly 60,000 club members, because it matches our passion and purpose to put the world on vacation. Over the past 18 months, we have laid the foundation to expand our footprint beyond our core vacation ownership business, and today we add one of the most trusted and influential brands in travel through the acquisition of Travel + Leisure,\u201d said Michael D. Brown, president and chief executive officer of Wyndham Destinations. \u201cThis iconic brand, along with its authoritative content and wide audience, will help accelerate and amplify the growth of new capital-light travel businesses and services, as we take the next step in expanding our reach within the global leisure travel industry.\u201d\n<\/p>\n<p>\nIn early 2021, Wyndham Destinations will change its name to Travel + Leisure Co. and will expand its portfolio through various branded products and offerings. The new company will inspire travelers with Travel + Leisure\u2019s expert multi-platform content to grow its membership travel club businesses, launch new branded travel services, and expand brand licensing agreements under its Travel + Leisure Group.\n<\/p>\n<p>\nThe new Travel + Leisure Co. stock will begin trading under the ticker symbol NYSE:TNL in mid-February 2021.\n<\/p>\n<p>\nMeredith will continue to operate and monetize Travel + Leisure\u2019s media across multiple channels, including its advertising and marketing activities, under a 30-year royalty-free, renewable licensing relationship. The agreement ensures that the brand\u2019s long-standing commitment to high-quality, independent travel journalism will continue under the leadership of Travel +Leisure Editor-in-Chief Jacqui Gifford and SVP\/Group Publisher, Travel + Leisure Giulio Capua.\n<\/p>\n<p>\n\u201cAs new stewards of the Travel + Leisure brand, we are committed to ensuring that the integrity and independence of its trusted, authoritative journalism remains uncompromised. I\u2019m very pleased that Meredith will continue producing the number one travel content brand and major monthly consumer magazine under the leadership of Editor-in-Chief Jacqui Gifford,\u201d Brown said. \u201cFor 50 years, Travel + Leisure has offered travel inspiration to tens of millions across the world through immersive, transportive experiences across many channels. Its dedicated readers rely on the brand as a window into the world\u2019s best destinations, cultures, and experiences, and we look forward to supporting Meredith as it continues that mission.\u201d\n<\/p>\n<p><b><span class=\"bwuline\">Transaction Details<\/span><\/b><\/p>\n<ul class=\"bwlistdisc\">\n<li>\nThe $100 million acquisition will be funded with cash on hand of $35 million paid at closing, with trailing payments completed by June 2024. In addition, Wyndham Destinations has agreed to a five-year marketing commitment across Meredith\u2019s portfolio of brands.\n<\/li>\n<li>\nTravel + Leisure Co. will continue to maintain its current portfolio of brands and products, with Wyndham Destinations now serving as the umbrella brand for its vacation club resorts, which will continue to leverage the power of the Wyndham Rewards program, and with Panorama operating the exchange, membership travel, and technology businesses.\n<\/li>\n<li>\nThe acquisition is expected to be neutral to earnings for the new Travel + Leisure Co. in year one and accretive in year two. The acquisition includes Travel + Leisure\u2019s travel clubs and their nearly 60,000 members.\n<\/li>\n<li>\nTravel + Leisure Co. will license the brand to Meredith to continue operating and monetizing T+L\u2019s media platforms in a long-term agreement.\n<\/li>\n<\/ul>\n<p>\n\u201cThis strategic alliance brings a new, innovative approach to media brand development, and we\u2019re excited to leverage Wyndham Destinations\u2019 and Meredith\u2019s strengths to enhance and realize Travel + Leisure\u2019s full potential,\u201d said Meredith Chairman and Chief Executive Tom Harty. \u201cThis is a great demonstration of the value that strong brands deliver when expanded beyond the media space, and we look forward to developing more of these creative, value-enhancing programs across our portfolio.\u201d\n<\/p>\n<p>\nTravel + Leisure Editor-in-Chief Jacqui Gifford said, \u201cI\u2019m delighted that Wyndham Destinations has such a deep understanding of and excitement for Travel + Leisure, and in partnership with Meredith profoundly shares our mission to inspire and empower the world\u2019s most curious and passionate travelers. I\u2019ve spent time getting to know Michael Brown. I\u2019m thrilled that he appreciates the legacy and integrity of this brand, and I look forward to working with him. We will continue to produce and deliver independent, award-winning journalism and rich, immersive storytelling, transporting our passionate audience across numerous platforms to compelling destinations around the world. With Wyndham\u2019s backing and support, T+L is poised to accelerate its growth and flourish beyond our content while continuing to benefit from Meredith\u2019s successful track record in operating media brands.\u201d\n<\/p>\n<p>\n\u201cThe Wyndham Destinations alliance is a win-win strategy and is indicative of our interest in collaborating with industry leaders to optimize the potential of our many other powerful Meredith media brands,\u201d said John Zieser, Meredith Chief Development Officer.\n<\/p>\n<p>\nThe transaction is not expected to change employment at either company.\n<\/p>\n<p>\nDeutsche Bank Securities Inc. is serving as financial advisor and Kirkland &amp; Ellis LLP is serving as legal advisor to Wyndham Destinations on this transaction. Cooley LLP is serving as legal advisor to Meredith Corporation.\n<\/p>\n<p><b><span class=\"bwuline\">About the New Travel + Leisure Co.<\/span><\/b><\/p>\n<p>\nIn the first quarter of 2021, Travel + Leisure Co. becomes the world\u2019s leading membership and leisure travel company, with a portfolio of nearly 20 resort, travel club, and lifestyle travel brands. The company provides outstanding vacation experiences and travel inspiration to millions of owners, members, and subscribers every year through its products and services: Wyndham Destinations, the largest vacation ownership company with 230 vacation club resort locations across the globe; Panorama, the world\u2019s foremost membership travel business that includes the largest vacation exchange company, industry-leading travel technology, and subscription travel brands; and Travel + Leisure Group, featuring top online and print travel content, online booking platforms and travel clubs, and branded consumer products. At Travel + Leisure Co., our global team of associates brings hospitality to millions, turning vacation inspiration into exceptional travel experiences. We put the world on vacation.\n<\/p>\n<p><b><span class=\"bwuline\">About Wyndham Destinations<\/span><\/b><\/p>\n<p><a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.wyndhamdestinations.com%2F&amp;esheet=52357102&amp;newsitemid=20210106005278&amp;lan=en-US&amp;anchor=Wyndham+Destinations&amp;index=3&amp;md5=83bd8b4a9dd4cdf7f0f50b4c250e9779\">Wyndham Destinations<\/a> (NYSE: WYND), the world\u2019s largest vacation club and exchange company, is on a mission to put the world on vacation. The company offers more than 4 million members and owner families the opportunity to own, exchange, or rent their vacation experience while enjoying quality, flexibility, and great value from a trusted brand. The company\u2019s Wyndham Vacation Clubs offer 230 resorts that provide a contemporary take on the timeshare model through brands <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.clubwyndham.com%2F&amp;esheet=52357102&amp;newsitemid=20210106005278&amp;lan=en-US&amp;anchor=Club+Wyndham&amp;index=4&amp;md5=18239290be24ab2e925f1df348f8c3b8\">Club Wyndham<\/a>\u00ae, <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.worldmarkbywyndham.com%2F&amp;esheet=52357102&amp;newsitemid=20210106005278&amp;lan=en-US&amp;anchor=Worldmark%26%23174%3B+by+Wyndham&amp;index=5&amp;md5=de5021cea95cfd1ee43c60be0bc1e818\">Worldmark\u00ae by Wyndham<\/a>, and <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.margaritavillevacationclub.com%2F&amp;esheet=52357102&amp;newsitemid=20210106005278&amp;lan=en-US&amp;anchor=Margaritaville+Vacation+Club%26%23174%3B+by+Wyndham&amp;index=6&amp;md5=ebcf8d9899aa218d381ec90119dbf893\">Margaritaville Vacation Club\u00ae by Wyndham<\/a>. With a global presence in 110 countries, the company\u2019s membership travel business \u2013 <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.panoramaco.com%2F&amp;esheet=52357102&amp;newsitemid=20210106005278&amp;lan=en-US&amp;anchor=Panorama&amp;index=7&amp;md5=4b58348d4f2589679297045f04652730\">Panorama <\/a>\u2013 includes today\u2019s leading vacation exchange, leisure travel, and technology brands, including <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.rci.com%2F&amp;esheet=52357102&amp;newsitemid=20210106005278&amp;lan=en-US&amp;anchor=RCI&amp;index=8&amp;md5=7026bd7636a44832fc05c8b2bdbe918f\">RCI<\/a>, the global leader in vacation exchange that provides access to 4,200+ affiliated resorts, and <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.extraholidays.com%2F&amp;esheet=52357102&amp;newsitemid=20210106005278&amp;lan=en-US&amp;anchor=Extra+Holidays&amp;index=9&amp;md5=72d0814051b5896ce051c82489cdd898\">Extra Holidays<\/a>, offering condo vacations at hotel prices. Year after year, our worldwide team of associates delivers exceptional vacation experiences to millions of families as they make life\u2019s favorite memories. At Wyndham Destinations, our world is your destination.\n<\/p>\n<p><b><span class=\"bwuline\">About Meredith Corporation<\/span><\/b><\/p>\n<p><a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.meredith.com%2F&amp;esheet=52357102&amp;newsitemid=20210106005278&amp;lan=en-US&amp;anchor=Meredith+Corporation&amp;index=10&amp;md5=fa45cdace90ee0c1c2f69905257c7032\">Meredith Corporation<\/a> (NYSE: MDP), a leading media company for nearly 120 years, produces service journalism that engages audiences with essential, inspiring, and trusted content. Meredith reaches consumers where they are across multiple platforms, including digital, video, print, and broadcast television. Meredith\u2019s National Media Group reaches nearly 95 percent of all U.S. women and more than 190 million unduplicated American consumers every month through such iconic brands as PEOPLE, Better Homes &amp; Gardens, Allrecipes, Southern Living, and REAL SIMPLE. Meredith\u2019s premium digital network reaches more than 150 million consumers each month. The company is the No. 1 U.S. magazine operator with 36 million subscribers and the No. 2 global licensor with robust brand licensing activities that include a Better Homes &amp; Gardens partnership with Walmart. Meredith\u2019s Local Media Group portfolio includes 17 television stations reaching 11 percent of U.S. households and 30 million viewers. Meredith\u2019s portfolio is concentrated in large, fast-growing markets, with seven stations in the nation\u2019s Top 25 markets, including Atlanta, Phoenix, St. Louis, and Portland, and 13 stations in the Top 50.\n<\/p>\n<p><b><span class=\"bwuline\">Forward-Looking Statements<\/span><\/b><\/p>\n<p>\nThis press release contains forward-looking statements within the meaning of applicable securities laws. Words, and variations of words, such as \u201cwill,\u201d \u201cexpect,\u201d \u201cintend,\u201d \u201cbelieve,\u201d \u201cplan,\u201d and similar expressions are intended to identify these forward-looking statements, including statements about the expected results of the transaction and the future prospects for, and plans of, the company. These forward-looking statements are subject to a number of risks and uncertainties, many of which are beyond the company\u2019s control, which could cause actual results to differ materially from those indicated in the forward-looking statements. Results may be materially affected by factors including (without limitation) unanticipated costs and\/or delays, unfavorable reaction by customers, partners, employees, or suppliers, future revenues being lower than expected, failure or inability to implement growth or expansion strategies in a timely manner or at all, local and global political and economic conditions, and other risks described in the company\u2019s filings with the Securities and Exchange Commission, including the company\u2019s most recently filed Annual Report on Form 10-K. The reader is cautioned not to rely on these forward-looking statements. All forward-looking statements are based on information currently available to the company and are qualified in their entirety by this cautionary statement. The company does not assume any obligation to update any such forward-looking statements or other statements included in this press release.\n<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20210106005278r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20210106005278\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20210106005278\/en\/<\/a><\/span><\/p>\n<p><b>Media Contacts:<\/b><\/p>\n<p>\nVanessa Picariello<br \/>\n<br \/>Wyndham Destinations<br \/>\n<br \/>(407) 569-6234<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:Media@wyn.com\">Media@wyn.com<\/a><\/p>\n<p>\nJill Davison<br \/>\n<br \/>Meredith Corporation<br \/>\n<br \/>(917) 280-0475<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:Jill.Davison@meredith.com\">Jill.Davison@meredith.com<br \/>\n<\/a><\/p>\n<p><b>Investor Relations Contacts:<\/b><\/p>\n<p>\nChristopher Agnew<br \/>\n<br \/>Senior Vice President, FP&amp;A and Investor Relations<br \/>\n<br \/>Wyndham Destinations<br \/>\n<br \/>(407) 626-4050<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:Christopher.Agnew@wyn.com\">Christopher.Agnew@wyn.com<\/a><\/p>\n<p>\nMike Lovell<br \/>\n<br \/>Executive Director, Corporate Communications<br \/>\n<br \/>Meredith Corporation<br \/>\n<br \/>(515) 284-3622 (office)<br \/>\n<br \/>(515) 771-1585 (mobile)<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:Mike.Lovell@meredith.com\">Mike.Lovell@meredith.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> Florida Iowa United States North America<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Publishing Communications Other Travel Transportation Lodging Destinations Vacation Travel Cruise<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20210106005278\/en\/850441\/3\/wynd_dst_logo_prmry_blk_rgb_300ppi.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20210106005278\/en\/850442\/3\/NEW_TL_logo.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Wyndham Destinations Acquires Travel + Leisure Brand from Meredith Corporation in Strategic Alliance; Wyndham Destinations to Be Renamed Travel + Leisure Co. \u00a0Leading leisure travel company has acquired the iconic, trusted travel brand to accelerate its strategic plan to broaden reach with launch of new travel services, expand its membership travel business, and amplify the global visibility of its leisure travel products The new Travel + Leisure Co. will trade on the NYSE under the ticker symbol TNL in mid-February 2021 Travel + Leisure\u2019s successful multi-platform media assets, renowned for journalistic excellence, will continue to be operated by Meredith Corporation to serve clients and consumers This strategic alliance between two industry leaders will continue to grow the Travel + Leisure &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/wyndham-destinations-acquires-travel-leisure-brand-from-meredith-corporation-in-strategic-alliance-wyndham-destinations-to-be-renamed-travel-leisure-co\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Wyndham Destinations Acquires Travel + Leisure Brand from Meredith Corporation in Strategic Alliance; Wyndham Destinations to Be Renamed Travel + Leisure Co.&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-409196","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Wyndham Destinations Acquires Travel + Leisure Brand from Meredith Corporation in Strategic Alliance; Wyndham Destinations to Be Renamed Travel + Leisure Co. - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/wyndham-destinations-acquires-travel-leisure-brand-from-meredith-corporation-in-strategic-alliance-wyndham-destinations-to-be-renamed-travel-leisure-co\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Wyndham Destinations Acquires Travel + Leisure Brand from Meredith Corporation in Strategic Alliance; Wyndham Destinations to Be Renamed Travel + Leisure Co. - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Wyndham Destinations Acquires Travel + Leisure Brand from Meredith Corporation in Strategic Alliance; Wyndham Destinations to Be Renamed Travel + Leisure Co. \u00a0Leading leisure travel company has acquired the iconic, trusted travel brand to accelerate its strategic plan to broaden reach with launch of new travel services, expand its membership travel business, and amplify the global visibility of its leisure travel products The new Travel + Leisure Co. will trade on the NYSE under the ticker symbol TNL in mid-February 2021 Travel + Leisure\u2019s successful multi-platform media assets, renowned for journalistic excellence, will continue to be operated by Meredith Corporation to serve clients and consumers This strategic alliance between two industry leaders will continue to grow the Travel + Leisure &hellip; Continue reading &quot;Wyndham Destinations Acquires Travel + Leisure Brand from Meredith Corporation in Strategic Alliance; 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