{"id":409180,"date":"2021-01-06T06:03:15","date_gmt":"2021-01-06T11:03:15","guid":{"rendered":"http:\/\/www.marketnewsdesk.com\/?p=409180"},"modified":"2021-01-06T06:03:15","modified_gmt":"2021-01-06T11:03:15","slug":"kia-unveils-new-logo-and-global-brand-slogan-to-ignite-its-bold-transformation-for-the-future-3","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/kia-unveils-new-logo-and-global-brand-slogan-to-ignite-its-bold-transformation-for-the-future-3\/","title":{"rendered":"Kia unveils new logo and global brand slogan to ignite its bold transformation for the future"},"content":{"rendered":"<div class=\"mw_release\">\n<ul>\n<li style=\"text-align:left\">\n          <strong>Kia celebrates its new face and slogan, declaring the brand\u2019s future transformation<\/strong><br \/>\n          \n        <\/li>\n<li>\n          <strong>The new logo features \u2018symmetry\u2019, \u2018rhythm\u2019 and \u2018rising\u2019 elements that embody Kia\u2019s confidence and commitment to customers<\/strong>\n        <\/li>\n<li>\n          <strong>Kia discloses new brand slogan: \u2018Movement that inspires\u2019<\/strong>\n        <\/li>\n<li>\n          <strong>Kia sets new Guinness World Record for \u2018<em>Most unmanned aerial vehicles (UAVs) launching fireworks simultaneously<\/em>\u2019 during logo unveiling show<\/strong>\n        <\/li>\n<li>\n          <strong>The new brand purpose and strategy will be presented to the world on January 15 <\/strong>\n        <\/li>\n<\/ul>\n<p align=\"start\">SEOUL, Jan.  06, 2021  (GLOBE NEWSWIRE) &#8212; Kia has revealed its new corporate logo and global brand slogan that signify the automaker\u2019s bold transformation and all-new brand purpose. The introduction of the new logo represents Kia\u2019s ambitions to establish a leadership position in the future mobility industry by revamping nearly all facets of its business.<\/p>\n<p align=\"start\">The logo is a symbol of Kia&#8217;s new brand purpose and the values it promises to offer customers through future products and services, and the experiences these enable. Kia seals its brand promise by developing the new logo to resemble a handwritten signature. The rhythmical, unbroken line of the logo conveys Kia&#8217;s commitment to bringing moments of inspiration, while its symmetry demonstrates confidence. The rising gestures of the logo embody Kia\u2019s rising ambitions for the brand, and, more importantly, what it offers customers.<\/p>\n<p align=\"start\">\u201cKia\u2019s new logo represents the company\u2019s commitment to becoming an icon for change and innovation,\u201d said Ho Sung Song, Kia\u2019s President and CEO. \u201cThe automotive industry is experiencing a period of rapid transformation, and Kia is proactively shaping and adapting to these changes. Our new logo represents our desire to inspire customers as their mobility needs evolve, and for our employees to rise to the challenges we face in a fast-changing industry.\u201d<\/p>\n<p align=\"start\">The new logo was unveiled during a record-breaking pyrotechnic display in the skies above Incheon, Korea. The event saw 303 pyrodrones launching hundreds of fireworks in a synchronized artistic display, igniting and celebrating Kia\u2019s new beginning. This set a new Guinness World Record for \u2018Most unmanned aerial vehicles (UAVs) launching fireworks simultaneously\u2019. The dazzling display can be seen on the Kia Global YouTube channel: <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=yzbjfiZPQC9wDdOyVPMxUqUiuh2yOza67cxy3e6VuA78Xp4ZXS3FzdZacvZUuUItjJWxT8VepzREuQ4l4ukkvVL2p0WkgEnEgVfm1ocygTQ=\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"><u>https:\/\/youtu.be\/s61_IsjqLzc<\/u><\/a><\/p>\n<p align=\"start\">\n        <strong>A new brand purpose and strategy to be revealed on January 15<\/strong><br \/>\n        <br \/> In addition to an all-new logo, Kia revealed its new global brand slogan, \u2018Movement that inspires\u2019. Details on Kia\u2019s new brand strategy, including brand purpose and philosophy as well as application to Kia\u2019s future product line-up, will be shared through the digital \u2018New Kia Brand Showcase\u2019 event to be held at 09:00 Korean Standard Time on Friday, January 15, 2021 (01:00 CET, January 15 \/ 16:00 PST, January 14). The event can be viewed on the Kia Global YouTube channel.<\/p>\n<p align=\"start\">The launch of the new logo follows the announcement of Kia\u2019s \u2018Plan S\u2019 long-term business strategy in 2020. Under Plan S, Kia, among other objectives, has the ambition to take a leading position in the global car market. This is focused on popularizing electric vehicles and introducing a broad range of mobility services, tailored to meet the needs and tastes of individuals and local markets.<\/p>\n<p align=\"start\">\n        <strong>Kia Motors Corporation \u2013 about us <\/strong><br \/>\n        <br \/>\n        <em>Kia Motors Corporation (<\/em><br \/>\n        <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=4p-_Y9ASKWh2MAmk27Ehp1_8mZWw03V5SoAo6OPrhIBt3c81nGTR0bnGRkLwBSn2RJcCxSz2g20_nrGrbTFg4Q==\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"><br \/>\n          <em><br \/>\n            <u>www.kia.com<\/u><br \/>\n          <\/em><br \/>\n        <\/a><br \/>\n        <em>) is a world-class mobility experience provider that seeks to inspire its customers through movement. Founded in 1944, Kia has been in the \u2018movement\u2019 industry for more than 75 years. With 52,000 employees worldwide, a presence in more than 190 markets, and manufacturing facilities in six countries, the company today sells around three million vehicles a year. Kia is spearheading the popularization of electrified and battery electric vehicles and developing a growing range of mobility services, encouraging millions of people around the world to explore the best ways of getting around.<\/em><br \/>\n        <br \/>\n        <em>For more information, visit the Kia Global Media Center at <\/em><br \/>\n        <em><br \/>\n          <u><br \/>\n            <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=4p-_Y9ASKWh2MAmk27Ehp6CfAc1HnMV02dZz9nvSzUdby2alzUKuSudFqsBH8FOc8KmvwO38LWLGj4LpuNYpNDq8i6nEDynwqPgfrhlAiZk=\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">www.kianewscenter.com<\/a><br \/>\n          <\/u><br \/>\n        <\/em>\n      <\/p>\n<p>\n        <strong>Media contact: <\/strong><br \/>\n        <br \/>Kia Canada<br \/>180 Foster Crescent, Mississauga, ON, L5R 4J5<br \/>Amanda Chouinard, Account Manager, <br \/>416 500 0351,\u00a0<br \/><strong>achouinard@strategicobjectives.com<\/strong><\/p>\n<p>A photo accompanying this announcement is available at <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=yzbjfiZPQC9wDdOyVPMxUnPlMf_KYcFv1HKTkNsHlFSqByTwxuGjncxMww2YT9y9tIyP4c3Ux6VdRmcCVMJtIXEuCN6YBYEL0cWbXwwHnn4LstAS7KRfwfE70JkLHoRqDGIuChqh6LnGSAaX7yJ6O6fqPRPM05Ti8NTmoy4xajpkddkBKlzcZddNXIERJvlso4Ctzj3wJ8i_bu4BBQzibI3hdw_Q37WI_rsGWYoaElc7n9x9_XkUF06Zga9ob5BTqBDsWwfNWatGzbSX4wHPuA==\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">https:\/\/www.globenewswire.com\/NewsRoom\/AttachmentNg\/abd8b0c4-d7a9-403a-8051-aee6b913aefb<\/a><\/p>\n<p>      <img loading=\"lazy\" decoding=\"async\" class=\"__GNW8366DE3E__IMG\" src=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=ODEyMTM1NyMzOTA1NTQ3IzUwMDA0NjgxOQ==\" width=\"1\" height=\"1\" \/><br \/>\n      <br \/>\n      <img loading=\"lazy\" decoding=\"async\" class=\"__GNW8366DE3E__IMG\" src=\"https:\/\/ml.globenewswire.com\/release\/track\/bcfb2829-d8bf-4c96-9e6b-aa64ebd7c18d\" width=\"1\" height=\"1\" \/>\n    <\/div>\n<div class=\"mw_contactinfo\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Kia celebrates its new face and slogan, declaring the brand\u2019s future transformation The new logo features \u2018symmetry\u2019, \u2018rhythm\u2019 and \u2018rising\u2019 elements that embody Kia\u2019s confidence and commitment to customers Kia discloses new brand slogan: \u2018Movement that inspires\u2019 Kia sets new Guinness World Record for \u2018Most unmanned aerial vehicles (UAVs) launching fireworks simultaneously\u2019 during logo unveiling show The new brand purpose and strategy will be presented to the world on January 15 SEOUL, Jan. 06, 2021 (GLOBE NEWSWIRE) &#8212; Kia has revealed its new corporate logo and global brand slogan that signify the automaker\u2019s bold transformation and all-new brand purpose. The introduction of the new logo represents Kia\u2019s ambitions to establish a leadership position in the future mobility industry by revamping &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/kia-unveils-new-logo-and-global-brand-slogan-to-ignite-its-bold-transformation-for-the-future-3\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Kia unveils new logo and global brand slogan to ignite its bold transformation for the future&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-409180","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Kia unveils new logo and global brand slogan to ignite its bold transformation for the future - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/kia-unveils-new-logo-and-global-brand-slogan-to-ignite-its-bold-transformation-for-the-future-3\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kia unveils new logo and global brand slogan to ignite its bold transformation for the future - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Kia celebrates its new face and slogan, declaring the brand\u2019s future transformation The new logo features \u2018symmetry\u2019, \u2018rhythm\u2019 and \u2018rising\u2019 elements that embody Kia\u2019s confidence and commitment to customers Kia discloses new brand slogan: \u2018Movement that inspires\u2019 Kia sets new Guinness World Record for \u2018Most unmanned aerial vehicles (UAVs) launching fireworks simultaneously\u2019 during logo unveiling show The new brand purpose and strategy will be presented to the world on January 15 SEOUL, Jan. 06, 2021 (GLOBE NEWSWIRE) &#8212; Kia has revealed its new corporate logo and global brand slogan that signify the automaker\u2019s bold transformation and all-new brand purpose. The introduction of the new logo represents Kia\u2019s ambitions to establish a leadership position in the future mobility industry by revamping &hellip; Continue reading &quot;Kia unveils new logo and global brand slogan to ignite its bold transformation for the future&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/kia-unveils-new-logo-and-global-brand-slogan-to-ignite-its-bold-transformation-for-the-future-3\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2021-01-06T11:03:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=ODEyMTM1NyMzOTA1NTQ3IzUwMDA0NjgxOQ==\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/kia-unveils-new-logo-and-global-brand-slogan-to-ignite-its-bold-transformation-for-the-future-3\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/kia-unveils-new-logo-and-global-brand-slogan-to-ignite-its-bold-transformation-for-the-future-3\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"Kia unveils new logo and global brand slogan to ignite its bold transformation for the future\",\"datePublished\":\"2021-01-06T11:03:15+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/kia-unveils-new-logo-and-global-brand-slogan-to-ignite-its-bold-transformation-for-the-future-3\\\/\"},\"wordCount\":673,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/kia-unveils-new-logo-and-global-brand-slogan-to-ignite-its-bold-transformation-for-the-future-3\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.globenewswire.com\\\/newsroom\\\/ti?nf=ODEyMTM1NyMzOTA1NTQ3IzUwMDA0NjgxOQ==\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/kia-unveils-new-logo-and-global-brand-slogan-to-ignite-its-bold-transformation-for-the-future-3\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/kia-unveils-new-logo-and-global-brand-slogan-to-ignite-its-bold-transformation-for-the-future-3\\\/\",\"name\":\"Kia unveils new logo and global brand slogan to ignite its bold transformation for the future - 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Market Newsdesk","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.marketnewsdesk.com\/index.php\/kia-unveils-new-logo-and-global-brand-slogan-to-ignite-its-bold-transformation-for-the-future-3\/","og_locale":"en_US","og_type":"article","og_title":"Kia unveils new logo and global brand slogan to ignite its bold transformation for the future - Market Newsdesk","og_description":"Kia celebrates its new face and slogan, declaring the brand\u2019s future transformation The new logo features \u2018symmetry\u2019, \u2018rhythm\u2019 and \u2018rising\u2019 elements that embody Kia\u2019s confidence and commitment to customers Kia discloses new brand slogan: \u2018Movement that inspires\u2019 Kia sets new Guinness World Record for \u2018Most unmanned aerial vehicles (UAVs) launching fireworks simultaneously\u2019 during logo unveiling show The new brand purpose and strategy will be presented to the world on January 15 SEOUL, Jan. 06, 2021 (GLOBE NEWSWIRE) &#8212; Kia has revealed its new corporate logo and global brand slogan that signify the automaker\u2019s bold transformation and all-new brand purpose. 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