{"id":408843,"date":"2021-01-05T13:23:25","date_gmt":"2021-01-05T18:23:25","guid":{"rendered":"http:\/\/www.marketnewsdesk.com\/?p=408843"},"modified":"2021-01-05T13:23:25","modified_gmt":"2021-01-05T18:23:25","slug":"national-cinemedia-and-coinstar-join-forces-to-reach-movie-fans-beyond-the-big-screen-via-adplanet","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/national-cinemedia-and-coinstar-join-forces-to-reach-movie-fans-beyond-the-big-screen-via-adplanet\/","title":{"rendered":"National CineMedia and Coinstar Join Forces to Reach Movie Fans Beyond the Big Screen via adPlanet"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }\n.bwlistdisc { list-style-type: disc }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>National CineMedia and Coinstar Join Forces to Reach Movie Fans Beyond the Big Screen via adPlanet<\/b><\/p>\n<p>CENTENNIAL, Colo. &amp; BELLEVUE, Wash.&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\nNational CineMedia (NCM), the largest cinema advertising network in the U.S., has joined forces with Coinstar\u00ae to reach movie fans beyond the big screen via adPlanet\u2122, a new flexible digital advertising platform that sits atop Coinstar\u00ae kiosks in grocery stores.\n<\/p>\n<p>\nThe Coinstar adPlanet network delivers powerful reach, dynamic visuals, and tailored message capability by geography, demographics, brand behavior, and interests. NCM\u2019s new Digital Out-of-Home (DOOH) group, which was created to further unite brands with the power of movies by extending movie-centric <i>Noovie<sup>\u00ae<\/sup><\/i> entertainment content, trivia, and advertising beyond movie theaters to a variety of complementary venues, will sell adPlanet media on a national, regional, local, and programmatic level.\n<\/p>\n<p>\nCoinstar\u2019s adPlanet can seamlessly integrate into existing brand campaigns, and advertisers can track their content\u2019s play and performance and change and run ads in real-time. adPlanet is installed at approximately 4,000 grocery retail locations in 35 of the top 50 U.S. DMAs and features:\n<\/p>\n<ul class=\"bwlistdisc\">\n<li>\nLarge screen display (32-inch diagonal) with HD content capabilities\n<\/li>\n<li>\nFull-motion, animation, or static imagery options\n<\/li>\n<li>\n178-degree display viewability atop 6.5-foot-high kiosks\n<\/li>\n<li>\n450 NITS bright display viewable up to 50 feet\n<\/li>\n<li>\nCustomization across network and by kiosk\n<\/li>\n<\/ul>\n<p>\n\u201cMovie audiences have come to know and love NCM\u2019s <i>Noovie<\/i> entertainment and trivia content at their local movie theater, so we\u2019re excited to bring it to Coinstar\u2019s adPlanet network to continue to engage with them when they are out shopping in their local community,\u201d said Steve Sapp, Senior Vice President, Digital Out-of-Home Sales with National CineMedia (NCM). \u201cWorking with Coinstar allows us to create innovative, integrated cinema and DOOH campaigns that engage movie fans where they shop.\u201d\n<\/p>\n<p>\n\u201cWe are excited about our partnership with NCM. Working together, our new adPlanet platform can help advertisers reach their most valuable audiences in an environment that is visited frequently by shoppers,\u201d said Michael Jack, vice president of product management at Coinstar.\n<\/p>\n<p><b>About National CineMedia (NCM)<\/b><\/p>\n<p>\nNational CineMedia (NCM) is America\u2019s Movie Network. As the largest cinema advertising network in the U.S., we unite brands with the power of movies and engage movie fans anytime and anywhere. NCM\u2019s <i>Noovie<\/i> pre-show is presented exclusively in 57 leading national and regional theater circuits including AMC Entertainment Inc. (NYSE:AMC), Cinemark Holdings, Inc. (NYSE:CNK) and Regal Entertainment Group (a subsidiary of Cineworld Group PLC, LON: CINE). NCM\u2019s cinema advertising network offers broad reach and unparalleled audience engagement with over 20,600 screens in over 1,600 theaters in 190 Designated Market Areas\u00ae (all of the top 50). NCM Digital goes beyond the big screen, extending in-theater campaigns into online and mobile marketing programs to reach entertainment audiences. National CineMedia, Inc. (NASDAQ:NCMI) owns a 48.0% interest in, and is the managing member of, National CineMedia, LLC. For more information, visit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.ncm.com&amp;esheet=52356812&amp;newsitemid=20210105005828&amp;lan=en-US&amp;anchor=www.ncm.com&amp;index=1&amp;md5=1a16bf98a714cf9f12c0bb682b02755c\">www.ncm.com<\/a> and <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.noovie.com&amp;esheet=52356812&amp;newsitemid=20210105005828&amp;lan=en-US&amp;anchor=www.noovie.com&amp;index=2&amp;md5=9ed1b6e17444aa9bae2569bc71a44a44\">www.noovie.com<\/a>.\n<\/p>\n<p><b>About Coinstar, LLC<\/b><\/p>\n<p>\nBased in Bellevue, Wash., Coinstar owns and operates the largest fully automated, multi-national network of self-service coin-counting kiosks. With more than 22,000 kiosk locations, Coinstar provides convenient and reliable coin-counting services at mass merchants, grocery and drug stores, and financial institutions. Consumer solutions include coin-to-cash, coin-to-eGift card, and charity donation options. For kiosk locations and information, visit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.coinstar.com&amp;esheet=52356812&amp;newsitemid=20210105005828&amp;lan=en-US&amp;anchor=www.coinstar.com&amp;index=3&amp;md5=53956a5487aed4bf097acd78ee15adc6\">www.coinstar.com<\/a>.\n<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20210105005828r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20210105005828\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20210105005828\/en\/<\/a><\/span><\/p>\n<p><b>National CineMedia (NCM)<br \/>\n<\/b><br \/>Amy Jane Finnerty<br \/>\n<br \/>212-931-8117<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:amy.finnerty@ncm.com\">amy.finnerty@ncm.com<\/a><\/p>\n<p><b>Coinstar<br \/>\n<\/b><br \/>Marci Housley<br \/>\n<br \/>Mpact Group for Coinstar<br \/>\n<br \/>425-495-7413<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:marci@mpact-group.com\">marci@mpact-group.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> United States North America Washington Colorado<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Marketing Advertising Entertainment Communications Other Entertainment Technology Audio\/Video<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20210105005828\/en\/469998\/3\/NCM-Logo-Corporate-X2.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>National CineMedia and Coinstar Join Forces to Reach Movie Fans Beyond the Big Screen via adPlanet CENTENNIAL, Colo. &amp; BELLEVUE, Wash.&#8211;(BUSINESS WIRE)&#8211; National CineMedia (NCM), the largest cinema advertising network in the U.S., has joined forces with Coinstar\u00ae to reach movie fans beyond the big screen via adPlanet\u2122, a new flexible digital advertising platform that sits atop Coinstar\u00ae kiosks in grocery stores. The Coinstar adPlanet network delivers powerful reach, dynamic visuals, and tailored message capability by geography, demographics, brand behavior, and interests. NCM\u2019s new Digital Out-of-Home (DOOH) group, which was created to further unite brands with the power of movies by extending movie-centric Noovie\u00ae entertainment content, trivia, and advertising beyond movie theaters to a variety of complementary venues, will sell &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/national-cinemedia-and-coinstar-join-forces-to-reach-movie-fans-beyond-the-big-screen-via-adplanet\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;National CineMedia and Coinstar Join Forces to Reach Movie Fans Beyond the Big Screen via adPlanet&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-408843","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>National CineMedia and Coinstar Join Forces to Reach Movie Fans Beyond the Big Screen via adPlanet - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/national-cinemedia-and-coinstar-join-forces-to-reach-movie-fans-beyond-the-big-screen-via-adplanet\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"National CineMedia and Coinstar Join Forces to Reach Movie Fans Beyond the Big Screen via adPlanet - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"National CineMedia and Coinstar Join Forces to Reach Movie Fans Beyond the Big Screen via adPlanet CENTENNIAL, Colo. &amp; BELLEVUE, Wash.&#8211;(BUSINESS WIRE)&#8211; National CineMedia (NCM), the largest cinema advertising network in the U.S., has joined forces with Coinstar\u00ae to reach movie fans beyond the big screen via adPlanet\u2122, a new flexible digital advertising platform that sits atop Coinstar\u00ae kiosks in grocery stores. The Coinstar adPlanet network delivers powerful reach, dynamic visuals, and tailored message capability by geography, demographics, brand behavior, and interests. NCM\u2019s new Digital Out-of-Home (DOOH) group, which was created to further unite brands with the power of movies by extending movie-centric Noovie\u00ae entertainment content, trivia, and advertising beyond movie theaters to a variety of complementary venues, will sell &hellip; Continue reading &quot;National CineMedia and Coinstar Join Forces to Reach Movie Fans Beyond the Big Screen via adPlanet&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/national-cinemedia-and-coinstar-join-forces-to-reach-movie-fans-beyond-the-big-screen-via-adplanet\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2021-01-05T18:23:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20210105005828r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/national-cinemedia-and-coinstar-join-forces-to-reach-movie-fans-beyond-the-big-screen-via-adplanet\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/national-cinemedia-and-coinstar-join-forces-to-reach-movie-fans-beyond-the-big-screen-via-adplanet\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"National CineMedia and Coinstar Join Forces to Reach Movie Fans Beyond the Big Screen via adPlanet\",\"datePublished\":\"2021-01-05T18:23:25+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/national-cinemedia-and-coinstar-join-forces-to-reach-movie-fans-beyond-the-big-screen-via-adplanet\\\/\"},\"wordCount\":618,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/national-cinemedia-and-coinstar-join-forces-to-reach-movie-fans-beyond-the-big-screen-via-adplanet\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/cts.businesswire.com\\\/ct\\\/CT?id=bwnews&amp;sty=20210105005828r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/national-cinemedia-and-coinstar-join-forces-to-reach-movie-fans-beyond-the-big-screen-via-adplanet\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/national-cinemedia-and-coinstar-join-forces-to-reach-movie-fans-beyond-the-big-screen-via-adplanet\\\/\",\"name\":\"National CineMedia and Coinstar Join Forces to Reach Movie Fans Beyond the Big Screen via adPlanet - 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