{"id":408830,"date":"2021-01-05T12:46:54","date_gmt":"2021-01-05T17:46:54","guid":{"rendered":"http:\/\/www.marketnewsdesk.com\/?p=408830"},"modified":"2021-01-05T12:46:54","modified_gmt":"2021-01-05T17:46:54","slug":"peer-to-peer-marketing-platform-ripple-street-announces-alice-hawari-as-vice-president-of-marketing","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/peer-to-peer-marketing-platform-ripple-street-announces-alice-hawari-as-vice-president-of-marketing\/","title":{"rendered":"Peer-to-Peer Marketing Platform Ripple Street Announces Alice Hawari as Vice President of Marketing"},"content":{"rendered":"<div class=\"mw_release\">\n<p>WESTCHESTER, N.Y., Jan.  05, 2021  (GLOBE NEWSWIRE) &#8212; <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=g4FtR_plJJDiDFf73bwGpFohRebVHaB4UtjWisrkAZ2ALnwrRQLktGEMRm_0BeOcS9KN1eeCY3inoTDwSZxuhfR84O4U9mqziLcH7os22Zk=\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">Ripple Street<\/a>, the leading peer-to-peer marketing platform that matches brands with their ideal consumers, today announced <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=ZuzFKVP99-71KBKK8xARsF3QJ3U3oLuYyFoQyfwwUhOadvWU9IrSL_nW-lQfcCoXo3DSNpYR0DfELCf-KM8beu8cEpStN_fDcmXPbt-Eq2A=\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">Alice <\/a><a href=\"https:\/\/www.globenewswire.com\/Tracker?data=Q9cm10VGlkupmqvQk62FepNf24WldKGXjiDuEG1aWYoZMQ4xI3I1a5o36E9VJTI0SExXCzSxr3k3mN3a-cituNXF0Gw3x_CFyflqyPxSdZg=\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">Hawari<\/a> as Vice President of Marketing. At Ripple Street, Hawari will focus on accelerating and enabling revenue growth by strengthening the company\u2019s market position\u2014from marketing strategy, branding, messaging and thought leadership to community development and product experiences. Through a data-driven lens, Hawari will be responsible for testing new channels and determining the ideal marketing mix for both community and customer acquisition and retention goals.<\/p>\n<p>\u201cRight when the pandemic hit, we brought on a new CTO and developed unique experience-based, technology solutions that would allow brand marketers to safely connect with eager consumers at home,\u201d said CEO <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=yvqT5Kg0t8S0f6DcC0cyz-Nq7xqNgLPjv879b8dIpYMn2d2bRRs2KxMC5wGfHeehfqO13ddDAYVynYwrAix0Q1WSOUl4Q6D8Uwy2Ab7-b8I=\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">Mike Leo<\/a>. \u201cSince then, we\u2019ve seen a phenomenal increase in demand and we\u2019re eager to further capture market leadership. Not only is Alice a strong storyteller and data-driven marketer, she has a keen eye for driving new product experiences for both brand and agency clients, With Alice on board, I can\u2019t wait to get our hands dirty and keep solidifying our value to our community and clients.\u201d<\/p>\n<p>With more than 15 years of leadership experience at technology companies, Hawari brings a wealth of go-to-market expertise. Before Ripple Street, Hawari served as a Marketing consultant for a wide range of high-growth organizations such as Stanford GSB, Slingwave, and Pipewave (acquired by ZEFR). Integrated into their businesses, she accelerated their ability to connect, communicate, and better serve their customers. Prior to consulting, Hawari served as the head of Marketing at Nativo, a native advertising technology platform and as the Director of Product Marketing at AOL, where she owned messaging and positioning for AOL&#8217;s mobile, premium formats, and native ad products.<\/p>\n<p>\u201cThere is a momentous shift occurring in the way consumers are experiencing products, pushing brands to provide more personalized access that reimagines discovery,\u201d commented Hawari. \u201cRipple Street is uniquely positioned to help brands and consumers meet half-way in this emerging, exciting place of in-home product discovery, and weaves in a key ingredient that so many other marketing platforms miss: authenticity. Being part of the team that mines the path to how the digital industry will start to rise to this accelerating shift in retail and ecommerce will be exhilarating work, and I am honored that Ripple Street has brought me on board.\u201d<\/p>\n<p>\n        <strong>About Ripple Street<\/strong>\n      <\/p>\n<p>\n        <strong>Ripple Street is a peer-to-peer marketing platform matching brands with their ideal consumers to forge authentic connections and promote long-term brand growth<\/strong>. By delivering in-person or virtual product-driven experiences at home, Ripple Street gives qualified consumers the chance to try desirable products with their friends and family at memorable events. A rigorous targeting, vetting, and matching process creates a unique consumer journey that enables brands to generate product awareness, trials, and sales from their ideal consumers. Mondelez International, Molson Coors, and JMSmucker trust Ripple Street to drive online and in-store retail trips, user generated content, and product reviews through authentic shared product experiences. For more information, visit <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=gnqW-OgEJ0NhpKld2QOQxcL2hWdwjPT3Ut5B_5MzYbipUukiGi5fZDsAMhqPJnsLhZgX_IxdNa3xCJwUobU5PozBqbWunaR1MssGSBip5jc=\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">www.ripplestreet.com<\/a>.<\/p>\n<p>\n        <strong>Contact<\/strong>\n      <\/p>\n<p>Nikki Reyes Leo<\/p>\n<p>\n        <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=b3cE_5anVdP3oyhJ5UOonmMTKqki7KxtmeMIxBvwoQ_jOyHWF0lcYX1FBTRQdqwnr3ffJsRLp-kyov4f7Fl7KnQkvG1coxB8OAR92K9CABcOxjMr45SB6krk5_Wgc4jw\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">nikki.reyes@ripplestreet.com<\/a>\n      <\/p>\n<p>(408) 499-0033<\/p>\n<p>A photo accompanying this announcement is available at <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=kEMI_QXNt6bQu2SWi74YhCnoA76D8HdmY1ww0JSsxVbbbnAQQ5-b8_sLuqX5XLPEXdUTmUzVSL84Sjc5HquoF9qZyFdFlekZZW8lx2QXRwFEnaSUYXTDgpbNQ8o0IH8HVmNLNCE3Clf3YxKufLGWW-fSfPkUP-HlbG0BufHS8_wxigji2YsZll3-9YaQ4dtIYu8dOArBJw-KFAIDvkYcjS358_kmMb28bh_B0aHZ6PUTk0OKL8qGRPVsupCOFDT6XVyH4SlRA3jPAAcX955DuA==\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">https:\/\/www.globenewswire.com\/NewsRoom\/AttachmentNg\/8b48f56b-9297-4278-a91d-8507bc4156a4<\/a><\/p>\n<p>      <img loading=\"lazy\" decoding=\"async\" class=\"__GNW8366DE3E__IMG\" src=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=ODEyMDkzOSMzOTA1Mzc2IzUwMDA3MjczMg==\" width=\"1\" height=\"1\" \/><br \/>\n      <br \/>\n      <img loading=\"lazy\" decoding=\"async\" class=\"__GNW8366DE3E__IMG\" src=\"https:\/\/ml.globenewswire.com\/release\/track\/34826e77-358b-47da-88de-fe6a3faa1006\" width=\"1\" height=\"1\" \/>\n    <\/div>\n<div class=\"mw_contactinfo\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>WESTCHESTER, N.Y., Jan. 05, 2021 (GLOBE NEWSWIRE) &#8212; Ripple Street, the leading peer-to-peer marketing platform that matches brands with their ideal consumers, today announced Alice Hawari as Vice President of Marketing. At Ripple Street, Hawari will focus on accelerating and enabling revenue growth by strengthening the company\u2019s market position\u2014from marketing strategy, branding, messaging and thought leadership to community development and product experiences. Through a data-driven lens, Hawari will be responsible for testing new channels and determining the ideal marketing mix for both community and customer acquisition and retention goals. \u201cRight when the pandemic hit, we brought on a new CTO and developed unique experience-based, technology solutions that would allow brand marketers to safely connect with eager consumers at home,\u201d said &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/peer-to-peer-marketing-platform-ripple-street-announces-alice-hawari-as-vice-president-of-marketing\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Peer-to-Peer Marketing Platform Ripple Street Announces Alice Hawari as Vice President of Marketing&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-408830","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Peer-to-Peer Marketing Platform Ripple Street Announces Alice Hawari as Vice President of Marketing - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/peer-to-peer-marketing-platform-ripple-street-announces-alice-hawari-as-vice-president-of-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Peer-to-Peer Marketing Platform Ripple Street Announces Alice Hawari as Vice President of Marketing - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"WESTCHESTER, N.Y., Jan. 05, 2021 (GLOBE NEWSWIRE) &#8212; Ripple Street, the leading peer-to-peer marketing platform that matches brands with their ideal consumers, today announced Alice Hawari as Vice President of Marketing. At Ripple Street, Hawari will focus on accelerating and enabling revenue growth by strengthening the company\u2019s market position\u2014from marketing strategy, branding, messaging and thought leadership to community development and product experiences. Through a data-driven lens, Hawari will be responsible for testing new channels and determining the ideal marketing mix for both community and customer acquisition and retention goals. \u201cRight when the pandemic hit, we brought on a new CTO and developed unique experience-based, technology solutions that would allow brand marketers to safely connect with eager consumers at home,\u201d said &hellip; Continue reading &quot;Peer-to-Peer Marketing Platform Ripple Street Announces Alice Hawari as Vice President of Marketing&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/peer-to-peer-marketing-platform-ripple-street-announces-alice-hawari-as-vice-president-of-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2021-01-05T17:46:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=ODEyMDkzOSMzOTA1Mzc2IzUwMDA3MjczMg==\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/peer-to-peer-marketing-platform-ripple-street-announces-alice-hawari-as-vice-president-of-marketing\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/peer-to-peer-marketing-platform-ripple-street-announces-alice-hawari-as-vice-president-of-marketing\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"Peer-to-Peer Marketing Platform Ripple Street Announces Alice Hawari as Vice President of Marketing\",\"datePublished\":\"2021-01-05T17:46:54+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/peer-to-peer-marketing-platform-ripple-street-announces-alice-hawari-as-vice-president-of-marketing\\\/\"},\"wordCount\":551,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/peer-to-peer-marketing-platform-ripple-street-announces-alice-hawari-as-vice-president-of-marketing\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.globenewswire.com\\\/newsroom\\\/ti?nf=ODEyMDkzOSMzOTA1Mzc2IzUwMDA3MjczMg==\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/peer-to-peer-marketing-platform-ripple-street-announces-alice-hawari-as-vice-president-of-marketing\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/peer-to-peer-marketing-platform-ripple-street-announces-alice-hawari-as-vice-president-of-marketing\\\/\",\"name\":\"Peer-to-Peer Marketing Platform Ripple Street Announces Alice Hawari as Vice President of Marketing - 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At Ripple Street, Hawari will focus on accelerating and enabling revenue growth by strengthening the company\u2019s market position\u2014from marketing strategy, branding, messaging and thought leadership to community development and product experiences. 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